scholarly journals INNOVATION MARKETING TOOLS IN THE ENTERPRISE MANAGEMENT SYSTEM

2021 ◽  
Author(s):  
Anastasiia Kovpaka ◽  
Iryna Mosiichuk ◽  
Inna Klimova
Keyword(s):  
Predictive Analytics ◽  
Personal Data ◽  
Content Management ◽  
Digital Marketing ◽  
Enterprise Management ◽  
Management Tools ◽  
Customer Life Cycle ◽  
Customer Information ◽  
Enterprise Management System ◽  
Definition Of

The article is devoted to the issue of managing innovative marketing in a modern competitive market environment. As a result of research has been established that innovations play a crucial role in ensuring economic growth. However, there is a problem of inefficient use of innovative marketing among domestic enterprises. The article considers the main trends in innovative marketing and clarifies the importance of managing the marketing activities of the enterprise. Among the main marketing trends were considered the following: digital, conversational and omnichannel marketing. New marketing technologies with elements of artificial intelligence and machine learning are considered, which include: predictive analytics, Programmatic platform, content management systems, SEO / SEM optimization tools, Big Data, ecommerce platforms, data collection and management tools, tag management, tracking unfinished sales. The most popular digital marketing skills in 2020 are identified: coding, development, video editing, copywriting, graphic design, software expertise, SEO / SEM experience, data analysis, marketing automation, software and project management. Due to the reorientation of the business towards customer-centrism, a special place in the publication is given to the indicators of customer uniqueness and the definition of the customer life cycle. Knowledge of the calculation of the customer's vital value  is crucial for the marketing success of the business, allows to increase the consumer value of the company's services to consumers through a timely response to the interests and requirements of customers. The confidentiality of customer information is an important issue in the era of digital marketing, so the paper studies some technology and basic ways to identify and protect users' personal data.

scholarly journals Main directions of modern enterprise strategy formation

2018 ◽  
Vol 2 (1) ◽  
pp. 26-36
Author(s):  
Olga Kalaman ◽  
Oleg Udovitsa
Keyword(s):  
Strategic Management ◽  
Development Strategy ◽  
Strategy Development ◽  
Enterprise Management ◽  
Main Task ◽  
Modern Enterprise ◽  
Current Economic Situation ◽  
Basic Approaches ◽  
Enterprise Management System ◽  
Definition Of

Introduction. Today in Ukraine there is a situation that creates an environment of "public interest" in approaches to modeling the main areas of strategic management and its content. Inaccurate perception of approaches to the "strategy" concept content significantly changes the possibility of its effective implementation at the state and economic levels. Therefore, it is logical to arise the necessity of studying the directions of forming a strategy and the possibility of applying the theory of strategic management in modern domestic enterprises. Aim and tasks. The article purpose is to determine the basic approaches to the formation of the modern enterprise development strategy, which is subject to the study of the main directions of its formation. The systematic basis for such systematization was systemic, reproductive, dialectical, and general scientific approaches. Research results. It has been established that the "action" approach as the leading methodology for the strategy development implies the relevance of the activity category with the concepts of "needs", "interests", "motives", "goals", "reflection (assessment)," "self-development". A system approach involves considering a strategy as a system that has a certain structure and interconnection within its individual components. Formation and strengthening market relations stimulates the application of new approaches and forms in management, changes (sometimes cardinally) the nature of the tasks to be solved and methods for their achievement, as well as the development of a strategy. The development of a clearly formulated strategy and the definition of organic development goals is a consequence of the external conditions manifestation of the company's existence, for example, the conditions of macroeconomic instability, the complexity of the relationship between the economic and political environment. To clearly formulate a strategy for the enterprise in accordance with the current economic situation, to outline the ways of its implementation and, if possible, to evaluate the expected result, a manager is required to possess creativity, knowledge and experience, intuition in a unified approach to formulating strategic prospects for the operation and development of the enterprise. Conclusion. For Ukrainian enterprise management system, the main task is not the prompt response to the current changes in the environment. They are the strategic vision formation of the future enterprise, the development of a flexible and viable progress strategy, the prediction of tactical and strategic threats for the enterprise, its timely elimination, and the practical use of strategic management idea for sustainable development.

scholarly journals Reengineering as an Innovative Basis to Reconstruct the Enterprise Management System

2020 ◽  
Vol 4 (46) ◽  
pp. 210-216
Author(s):  
V. V. Prokhorova ◽  
◽  
O. V. Bozhanova ◽  
Y. V. Yukhman ◽  
◽  
...  
Keyword(s):  
Management System ◽  
Enterprise Management ◽  
Innovative Development ◽  
Enterprise Information ◽  
Conceptual Foundation ◽  
Industrial Enterprises ◽  
World Economic ◽  
Enterprise Management System ◽  
Definition Of ◽  
Functional Components

The actual value of the topic lies in the fact that nowadays the development of the world economic system is accompanied by innovative processes. Innovative development of enterprises is the only possible way to steer a country’s economy out of crisis. For most domestic industrial enterprises it is necessary to completely abandon the traditional enterprise management system or, at least, to transform it. Thus, it is becoming more and more actual to use methods and tools, which can foster innovative development in various activity areas at an enterprise, and the importance of reengineering as an innovative basis for the reconstruction of the enterprise management system is growing. The article aims at designing a conceptual foundation for reengineering as an innovative basis for the reconstruction of the enterprise management system. The authors reveal the content of reengineering and demonstrate its importance as the innovative basis for reconstructing the enterprise management system. The advantages of using reengineering are highlighted, the essence of reengineering as an economic process is identified. It is stated that reengineering allows providing a systematic and comprehensive approach to the innovative refocusing and restructuring of the enterprise management system as a whole, or of its individual functional components. The authors’ own definition of "reengineering" is offered. It is substantiated that reengineering allows reconstructing the enterprise management system in an innovative way. The need for the reengineering of the enterprise management system is shown. The conceptual basis of reengineering as an innovative basis for reconstructing the enterprise management system is proposed. The basis contains the principles, on which reengineering is grounded as an innovative basis for reconstructing the enterprise management system; and the main stages of reengineering. Reengineering as an innovative basis for reconstructing the enterprise management system involves holistic and systematic modeling and fundamentally changes the enterprise information flow; as a result, the organization structure is simplified, resources are redistributed, individual resources consumption is minimized, product life is reduced, the service quality and image are improved.

Risk Management in Quality Management System: Economic Content and Classification of Risks

2017 ◽  
Vol 2017 (6) ◽  
pp. 143-167
Author(s):  
Tatyana Sviyazova
Keyword(s):  
Risk Management ◽  
Quality Management ◽  
Management System ◽  
Quality Management System ◽  
International Standards ◽  
Enterprise Management ◽  
Enterprise Management System ◽  
The One ◽  
Definition Of

The paper aims to study the nature of risk management in the context of quality management system. Through historical and logical methods of research, we analyze the stages of formation and development of ideas about risk and its impact to economic activity. We consider different definitions of risks that were formulated by economists and presented in international standards, and analyze key moments which characterize the economic content of risk. Based on the considered approaches we propose the author’s definition of risk. Further, attention is paid to different risk classifications, and we analyze most known approaches to risk classification. As an alternative approach, we propose an authorial classification of risks based on key processes of the organization’s quality management system. The consideration of risks by the quality management allows, on the one hand, to integrate risk management into the existing enterprise management system, on the other hand, to react more effectively to possible changes and to use a unified management mechanism. The results of the research can be applied in practice to improve the quality management system of organizations in various business areas and to form a risk management system within the organization.

scholarly journals Making numbers count: national datasets on intellectual disability

2015 ◽  
Vol 20 (1) ◽  
pp. 24-28 ◽  
Author(s):  
Roy McConkey ◽  
Sarah Craig
Keyword(s):  
Intellectual Disability ◽  
Personal Data ◽  
Service Planning ◽  
National Database ◽  
Data Sets ◽  
Management Tools ◽  
Content Type ◽  
Adults With Learning Disabilities ◽  
Definition Of ◽  
Effective Service

Purpose – The purpose of this paper is to provide a commentary on “Adults with learning disabilities known to local authorities in Scotland: a national dataset” by Claire Stuart and colleagues. Design/methodology/approach – Drawing on experiences with the National Intellectual Disability Database in Ireland, the authors identify the key elements to be addressed such as the uses to which information from the database will be put; the definition of intellectual disability for inclusion of individuals; defining the information to be gathered; the systems for gathering information; checking and auditing the information that is collected, and the types of reports emerging from the analyses. Findings – A national database of persons with an intellectual disability is at least desirable – if not essential – to the delivery of equitable and effective service supports. The advent of computerised data management tools makes this a realistic option in most European countries although debates continue around the protection of personal data and the costs involved in establishing and maintaining dedicated databases. Originality/value – National data sets on intellectual disability can make a significant contribution to equitable and effective service planning. However, major challenges need to be overcome so that the information collected is reliable and valid.

scholarly journals Electronic document as an element of digital transformation of economic entities

2021 ◽  
Vol 68 (1) ◽  
pp. 44-51
Author(s):  
S. Levitsky
Keyword(s):  
Management System ◽  
Personal Data ◽  
Digital Transformation ◽  
Document Management ◽  
Information Support ◽  
Enterprise Management ◽  
Electronic Document ◽  
Digital Form ◽  
Enterprise Management System ◽  
High Level

The essence of electronic document management of the enterprise is investigated and the main components of this process organization are revealed in this paper. The place of the electronic document in the enterprise management system is investigated. The peculiarities of transition to the application of electronic documentation are revealed and this process is defined as the main direction of development and improvement of the accounting and financial service of the enterprise. It is proved that digital documents are becoming indispensable for everyone who appreciates comfort, efficiency and high level of security. From practice, it is evident that those companies where digital transformation is started, have gained competitive advantages and are able to process large amount of information. Therefore, working with documents in digital form can, among the other things, save time and space. It is defined that the information support of the management system depends on the quality of documentation, storage and use of previously created information, creates the foundation of the process. All types of documents can be converted to digital form: from simple accounting records, to personal files of various types and formats or multi-page commercial contracts. The most common of these are invoices and bank statements. Specialized equipment, which is available today in this process, makes it possible to scan 250 documents simultaneously in less than 5 minutes. The main barriers for remote operation under pandemic conditions, with the need of continuous computer use, are identified. This process is complicated by paperwork, which requires transportation to employees' homes and the introduction of additional procedures related to information security. This problem provokes a significant increase in interest in digitization among businesses, particularly regarding payroll documentation, due to the large share of paper documents in this process and restrictive measures related to the protection of personal data.

scholarly journals Influence of internal production conditions on the efficiency and competitiveness of enterprises

2021 ◽  
Vol 7 (1) ◽  
Author(s):  
Vilayat I. Ismayilov ◽  
Nahid N. Almasov ◽  
Nijat S. Musayev ◽  
Aygun Q. Samedova
Keyword(s):  
Process Management ◽  
Business Processes ◽  
Practical Significance ◽  
Enterprise Management ◽  
Management Tools ◽  
And Performance ◽  
Enterprise Management System ◽  
Production Conditions ◽  
Internal Production

AbstractIn the practice of enterprises, there is no clear boundary between the establishment and development of economic and management tools. The purpose of the article is to study the influence of internal production conditions on the efficiency of enterprises. The novelty of the study concerns the development of tools required when new systems for managing business processes are built. The conducted studies of the theoretical and methodological foundations of business process management demonstrated that the economic and managerial tools for ensuring business processes in the enterprise management system constitute a necessary arsenal of management methods. This set of methods primarily includes methods of maintaining the flexibility and adaptability of management systems to ensure the quality of business processes. During the study, it was identified that most often, the expected parameters of development and performance are established for business processes in the management of enterprises. The practical significance of the study is conditioned by the fact that systems for managing business processes and ensuring their quality exist at the studied enterprises in various forms, their functions refer to different departments and sometimes to different levels of management.

scholarly journals ON ANALYTICAL SUPPORT TOOLS FOR RESEARCH AND COST MANAGEMENT

2021 ◽  
pp. 59-70
Author(s):  
Ирина Петровна Курочкина ◽  
Людмила Александровна Маматова ◽  
Екатерина Сергеевна Чистякова ◽  
Степан Владимирович Крылов
Keyword(s):  
Cost Management ◽  
Workflow Management ◽  
Development Project ◽  
Enterprise Management ◽  
Management Tools ◽  
Software Development Project ◽  
Development Costs ◽  
Key Points ◽  
Support Tools ◽  
Enterprise Management System

В статье обоснована необходимость применения и предложены способы использования и адаптации инструментов управления потоком работ, ранее применявшимся для целей управления проектами по разработке программного обеспечения, к управлению затратами в промышленных НИОКР. Разработанная методика описывает последовательность применения соответствующих инструментов управления потоком и их взаимосвязь. Акцентированы отличия предложенной методики от типичных способов управления затратами на исследования и разработки с указанием ключевых точек взаимосвязи методики с другими элементами системы управления предприятием и его учетно-аналитического обеспечения. The article justifies the need to apply and proposes ways of using and adapting the workflow management tools previously used for software development project management to industrial R & C management. The developed methodology describes the sequence of application of the relevant flow control tools and their relationship. The differences between the proposed methodology and typical methods of managing research and development costs are emphasized, indicating the key points of interaction of the methodology with other elements of the enterprise management system and its accounting and analytical support.

scholarly journals LEADERSHIP AS A PHENOMENON OF MODERN MANAGEMENT

2020 ◽  
Author(s):  
Іryna Markina ◽  
◽  
Victoriia Voronina ◽  
Іryna Dmytrenko ◽  
◽  
...  
Keyword(s):  
Enterprise Management ◽  
Leadership Qualities ◽  
Distinctive Features ◽  
Modern Management ◽  
Economic Methods ◽  
Common Goals ◽  
Behavior Based ◽  
Enterprise Management System ◽  
Definition Of ◽  
Management And Leadership

Today Ukrainian enterprises operate in difficult conditions. In these conditions, the question of improving management arises. The work of a well-coordinated team is required. We need a leader. There are managers who skillfully manage enterprises. They guide workers towards common goals. But there are those who cannot influence their subordinates. These leaders do not have the necessary leadership qualities. We believe that the issue of leadership in modern management is relevant and timely. The aim of the study is to clarify the concept of "leadership". The place and role of leadership in the enterprise management system has been determined. Some scholars combine leadership with the phenomenon of power. We believe that being a leader and being a leader in an organization are not the same thing. There is no single definition of leadership. Each researcher gives his own definition. The phenomenon of leadership is complex. There are many classifications of leader types. One part of them concerns life and professional experience. The second part relates to psychological characteristics. The third describes habits and style. Leader style is the manner in which the leader behaves with subordinates. Several manners are shown in the article. Leadership is the relationship between the leader and the members of the group. They influence each other and strive to achieve results. We believe that management and leadership are equally important for an enterprise. But, it is necessary to distinguish between a leader and a manager. The definition of management is similar to the definition of leadership: achieving the goals of an organization with the help of people subordinate to a manager. Managers should be leaders. The distinctive features of management and leadership are given. The main difference between a manager and a leader is the source of power. The ideal is the merging of the qualities of a leader and a manager in one person. Leadership is a form of manifestation of influence on people's behavior, based on socio-psychological contact and socio-psychological methods of management. Management is a form of influencing people's behavior, based on administrative, legal and economic methods of management. Leadership does not replace the management process. It complements it when traditional management methods fail to solve the problem. Effective leadership is built on trust. The development of the leadership concept changes the content of modern management. Distinguishes between old and new approaches to management. These approaches are leadership and leadership oriented.

scholarly journals Intracompany reporting in the enterprise management system

2021 ◽  
pp. 169
Author(s):  
Zenovii-Mykhailo Zadorozhnyi ◽  
Iryna Ometsinska
Keyword(s):  
Research Process ◽  
Enterprise Management ◽  
Global Pandemic ◽  
Analysis And Synthesis ◽  
Theoretical Generalization ◽  
Enterprise Management System ◽  
Definition Of ◽  
The Impact ◽  
Management Reporting ◽  
Qualitative Characteristics

Introduction. The modern conditions of enterprise operation have led to changes in management reporting approaches and have caused more discussions in nonfiction about its identity with intracompany reporting. Informatization of society, globalization processes in the economy and its sustainable development have led to the expansion of management reporting functions and to clear definition of main characteristics of intracompany reporting, which is created by the staff for its internal use with the adherence of principles of confidentiality. The impact of external factors, which are mostly negative nowadays (economic crisis, restrictions caused by the global pandemic, unfair actions of competitors, cyberattacks) require qualitative developments of intracompany reporting forms, which should ensure rapid detection of the negative changes at the enterprise and timely provide the information for its effective elimination.The purpose of the study lies in scientific and theoretical justification of the concept «intracompany reporting», in determination of the role for enterprise management and also in outlining the principles of reporting formation and techniques of its preparation taking into account the modern conditions of enterprises activity.Methods. In the research process the following methods were used: theoretical generalization, comparison, abstract-logical for distinguishing the concepts of «management reporting» and «intracompany reporting»; grouping, generalization,  analogy,  analysis and synthesis for identifying the principles of formation of intracompany reporting and its qualitative characteristics; modeling, induction and deduction, structural-logical, tabular for establishing the stages of reports formation at the enterprise and the techniques of its preparation.Results. The essence of management and intracompany reporting as an information field for necessary decisions making by their users is investigated. The role of intracompany reporting for enterprise management is established and it is proved that it is an integral part of management reporting. The formation and usage principles of intracompany reporting in the context of two groups are outlined: the principles that are used in the formation      of financial and intracompany reporting; principles that are used in the formation of intracompany reporting. The qualitative characteristics of such reporting are clarified. The stages of its formation at the enterprise are highlighted. The expediency of construction the intracompany reporting information map at the enterprise is established and its form  is offered. The necessity of development of Regulations (standard) of the intracompany reporting is proved. Perspectives. Further researches should be aimed at developing the Regulations (standard) of intracompany reporting, as well as formation of standardized forms of such reporting, taking into account enterprises’ branch peculiarities.

scholarly journals DIGITAL MARKETING REGULATIONS

2019 ◽  
Vol 13 (1) ◽  
pp. 25-30
Author(s):  
RAMONA-MIHAELA URZICEANU ◽  
VALENTINA-SIMONA PAŞCALĂU
Keyword(s):  
Data Protection ◽  
Personal Data ◽  
Digital Marketing ◽  
Incident Response ◽  
European Law ◽  
Data Breach ◽  
General Data Protection Regulation ◽  
General Data ◽  
Definition Of

The General Data Protection Regulation (GDPR) is a European law which grants rights regarding an individual’s personal data. Having been adopted in April 2016, its enforcement became effective as of 25th May 2018.This article aims to highlight who should do this, what exactly they should do and how to do it. Learn about the scope of GDPR in digital marketing, the definition of a personal data breach, the rights of data subjects, incident response under GDPR and more.

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