scholarly journals An Experimental Study on the Impact of Contact Design on Web Survey Participation

2021 ◽  
pp. 089443932110034
Author(s):  
Angelica M. Maineri ◽  
Christof Van Mol
Keyword(s):  
Higher Education ◽  
National Language ◽  
Web Survey ◽  
Web Surveys ◽  
Education Students ◽  
Subject Line ◽  
Survey Participation ◽  
Survey Results ◽  
Set Up ◽  
The Impact

In higher education institutions, web surveys are frequently used for educational, research, and administrative purposes. One of the consequences of this is increasing oversurveying of higher education students, leading to low response rates. This naturally has important implications for the validity of web survey results. Consequently, we set up a methodological experiment at Tilburg University, the Netherlands, whereby the total student population was invited to participate in a web survey in order to investigate which features of contact design can positively influence web survey participation. We particularly focus on subject line content, the communication of deadlines and their timing, as well as the delays between contact moments. The results reveal that students were more likely to respond to a web survey invitation when the subject line is written in the national language in multilingual contexts. Furthermore, although the findings did not indicate an advantage of using a deadline, they also suggested that if a deadline is to be used, a longer deadline might be more beneficial.

Using Social Media to Facilitate Instruction and Increase Marketing in Global Higher Education

2018 ◽  
pp. 226-245 ◽  
Author(s):  
Michael D. Richardson ◽  
Sarah G. Brinson ◽  
Pamela A. Lemoine
Keyword(s):  
Higher Education ◽  
Social Media ◽  
Media Use ◽  
Higher Education Institutions ◽  
Education Students ◽  
Technology Proficiency ◽  
Technological Revolution ◽  
Marketing Social ◽  
Higher Education Instruction ◽  
The Impact

The technological revolution of the past two decades has changed global higher education, particularly with the impact of social media. There are two primary functions of social media in higher education: instruction and marketing. Social media offers higher education students an array of options to socialize, network, stay informed, and connected, but technology proficiency may not be the same for instructors. As social media use by students becomes more established, educators in higher education pursue methods to parlay expertise in instruction into increased opportunities to advertise and market higher education institutions. Social media's impact of instruction in higher education is undeniable. The next major focus is on social media as a robust recruiting instrument to increase enrollment in global higher education.

scholarly journals The Usefulness Metrics of The Most Popular eReader Used by Higher Education Students

10.28945/2173 ◽  
2015 ◽  
Author(s):  
Dwi Puspita Sari ◽  
Elicia Lanham ◽  
Lei Pan
Keyword(s):  
Higher Education ◽  
Information Technology ◽  
Mobile Devices ◽  
Digital Technology ◽  
Education Students ◽  
Apple Ipad ◽  
Survey Results ◽  
Evaluation Metric ◽  
Written Materials ◽  
Selection Of

[The final form of this paper was published in the journal Issues in Informing Science and Information Technology.] In the digital technology era, mobile devices have an important rule to deploy a copy of data and information through the network. An electronic reader (eReader) allows readers to read written materials in an electronic manner that is available in many models. The objective of this study is to evaluate the usage of eReader by higher education students. We firstly identified the most frequently used eReader by surveying higher education students. The survey results showed that Apple iPad, Amazon Kindle, and Samsung Tablet are the most popular eReader devices used by higher education students. We presented these results, and then we analyzed the surveyed results in detail in order to develop an evaluation metric of the eReader in a mobile platform that clearly allows the selection of the most suitable eReader for higher education students. The main contribution of this paper is the development of a set of criteria that can be used by students in the selection of an eReader that matches their specific needs and requirements.

scholarly journals The Impact of Service Quality on Customer Satisfaction: A Study on Higher Education Students in Timor-Leste

2021 ◽  
Vol 3 ◽  
pp. 47-53
Author(s):  
Cornelia F. da Costa Ferreira ◽  
Mesis Kana Djo ◽  
Jorge Ribeiro Freitas ◽  
Marcos Taec Abi
Keyword(s):  
Higher Education ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Hotel Management ◽  
Education Students ◽  
Data Collection And Analysis ◽  
Timor Leste ◽  
Institute Of Technology ◽  
The Impact

This research aims to test and assess the influence of service quality on customer satisfaction. Students from Hotel Management Department, Dili Institute of Technology (DIT), Timor-Leste were used as research respondents; while data collection and analysis used questionnaires and SMART-PLS 3.1 respectively. The result shows that service quality influence positively and significantly on customer satisfaction. This research can help industries to improve their service quality to raise customer satisfaction, leading to improve their performance.

scholarly journals The Usefulness Metrics of The Most Popular eReader Used by Higher Education Students

10.28945/2224 ◽  
2015 ◽  
Vol 12 ◽  
pp. 203-212 ◽  
Author(s):  
Dwi Puspita Sari ◽  
Elicia Lanham ◽  
Lei Pan
Keyword(s):  
Higher Education ◽  
Mobile Devices ◽  
Digital Technology ◽  
Mobile Platform ◽  
Education Students ◽  
Apple Ipad ◽  
Survey Results ◽  
Evaluation Metric ◽  
Written Materials ◽  
Selection Of

In the digital technology era, mobile devices have an important rule to deploy a copy of data and information through the network. An electronic reader (eReader) allows readers to read written materials in an electronic manner that is available in many models. The objective of this study is to evaluate the usage of eReader by higher education students. We firstly identified the most frequently used eReader by surveying higher education students. The survey results showed that Apple iPad, Amazon Kindle, and Samsung Tablet are the most popular eReader devices used by higher education students. We presented these results, and then we analyzed the surveyed results in detail in order to develop an evaluation metric of the eReader in a mobile platform that clearly allows the selection of the most suitable eReader for higher education students. The main contribution of this paper is the development of a set of criteria that can be used by students in the selection of an eReader that matches their specific needs and requirements.

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