Potential Ideas and Other Things that Live in Your Gut

Potential Ideas and Other Things that Live in Your Gut is a survey poem built around a standard “product concept testing” structure, designed and distributed on Qualtrics software. It captures real-time feedback on a selection of eleven new poetic concepts by evaluating readers’ emotional and aesthetic response to a set of surprising biological facts about bacteria and human development.

The Future of Flexible Product Manufacturing by Using Industry 4.0 Technologies in Regard to Consumer Preferences

THE AIMS OF THE PAPER The core objectives of this paper are to understand constantly changing consumer choices over time and the manufacturing of flexible products to answer the problem. The flexible products with multiple utility choices can help consumers from every segment to fulfil their needs. The study has shed light on the flexible product manufacturing process and has also discussed launching strategies into the market with having considered various market factors in the process. METHODOLOGY A rigorous analysis of literature has been done to understand why flexible products should be preferred over standard products. Literature related to flexible product strategy is being examined and explored its dimensions of price setting and product utility. MOST IMPORTANT RESULTS This study provides a road map for companies to shift their focus on developing new manufacturing processes in order to develop flexible products to address dynamic consumer preferences. This study also shed light on the fact the flexible products might be more profitable for the company. RECOMMENDATIONS The findings show that flexible products provide larger range of utility choices and with a right price; it can be more profitable than a standard product. Flexible products can go along with mass customisation of products which can enlarge utility choices for consumers to an unlimited level.

General Fractional Vector Calculus

A generalization of fractional vector calculus (FVC) as a self-consistent mathematical theory is proposed to take into account a general form of non-locality in kernels of fractional vector differential and integral operators. Self-consistency involves proving generalizations of all fundamental theorems of vector calculus for generalized kernels of operators. In the generalization of FVC from power-law nonlocality to the general form of nonlocality in space, we use the general fractional calculus (GFC) in the Luchko approach, which was published in 2021. This paper proposed the following: (I) Self-consistent definitions of general fractional differential vector operators: the regional and line general fractional gradients, the regional and surface general fractional curl operators, the general fractional divergence are proposed. (II) Self-consistent definitions of general fractional integral vector operators: the general fractional circulation, general fractional flux and general fractional volume integral are proposed. (III) The general fractional gradient, Green’s, Stokes’ and Gauss’s theorems as fundamental theorems of general fractional vector calculus are proved for simple and complex regions. The fundamental theorems (Gradient, Green, Stokes, Gauss theorems) of the proposed general FVC are proved for a wider class of domains, surfaces and curves. All these three parts allow us to state that we proposed a calculus, which is a general fractional vector calculus (General FVC). The difficulties and problems of defining general fractional integral and differential vector operators are discussed to the nonlocal case, caused by the violation of standard product rule (Leibniz rule), chain rule (rule of differentiation of function composition) and semigroup property. General FVC for orthogonal curvilinear coordinates, which includes general fractional vector operators for the spherical and cylindrical coordinates, is also proposed.

The effect of specific agrotechnology elements on production potential and prospects of the table grape variety ‘Viktoriya’

Подбор представленных в данной статье интенсивных элементов технологии и их применение привели к увеличению средних значений коэффициента плодоношения по длине лозы от 1,2% на кустах с односторонней кордонной формировкой на среднем штамбе и до 7,9% на кустах, сформированных по типу спиральный кордон. При этом значения коэффициента плодоношения у сорта Виктория в разрезе всех вариантов Опыта I превосходили значения коэффициента плодоношения у сорта-эталона Италия (Опыт II) на 20,2% в среднем по длине лозы. Применение агрохимикатов ГК «АгроМастер» не оказало существенного влияния на увеличение коэффициента плодоношения, ŋ=0,57%, доля взаимного влияния факторов составляет 1,43%. Увеличению урожайности на 21% и выходу стандартной продукции на 2,4% в среднем по вариантам опыта способствовало применение внекорневых агрохимикатов ГК «АгроМастер», доля влияния фактора, соответственно, по показателям равна: ŋ=85%, при Р=0,00102<Р=0,005 и ŋ=86,6%, при Р=0,00043<Р=0,005. Формировка куста оказала существенное влияние на улучшение качественных показателей, ŋ=80%, при значении Р=0,00049<Р=0,005. В результате исследования влияния формировки куста и примененной системы внекорневых обработок на агробиологические и хозяйственные показатели интродуцированного столового сорта винограда Виктория, установлена его высокая перспективность в условиях возделывания в восточном районе Южнобережной зоны Крыма. Для получения товарного винограда сорта Виктория, наравне со своевременной и правильной подвязкой сухих и зеленых побегов, чеканкой в зависимости от формировки куста, нормированием гроздями на интенсивных виноградниках, рекомендуется применять следующие элементы сортовой агротехники: спиральный кордон на высоком штамбе, односторонний горизонтальный кордон на среднем штамбе, нагрузка на куст - 14 глазков, короткая обрезка с применением системы внекорневых подкормок. Столовый сорт винограда Виктория оценен как перспективный для возделывания в условиях восточного района Южнобережной зоны Крыма. The selection of intensive elements of technology presented in this article and their application led to an increase in average values of the fruiting coefficient in the vine length from 1.2% on bushes with one-sided cordon training on a middle trunk and up to 7.9% on bushes trained according to spiral cordon type. In this respect, the fruiting coefficient values of the ‘Viktoriya’ grape variety in the context of all experimental variants exceeded the fruiting coefficient values of the ‘Italiya’ standard variety by 20.2% on average in the vine length. Using of agrochemicals produced by the GC AgroMaster did not have a significant effect on the increase in the fruiting coefficient, ŋ = 0.57%, the percentage of cross-impact is 1.43%. The cropping capacity increase by 21% and the standard product output by 2.4% on average in experimental variants was facilitated by the use of foliar agrochemicals of the GC AgroMaster, the percentage of cross-impact, respectively, in terms of indicators is equal to: ŋ=85%, with Р=0.00102<Р=0.005 and ŋ=86.6%, with P=0.00043<P=0.005. The bush training had a significant effect on the improvement of quality indicators, ŋ=80%, with P=0.00049<P=0.005. As a result of the study on the effect of the bush training and the applied system of foliar dressing on agro-biological and economic indicators of the introduced table grape variety ‘Viktoriya’, its high prospects in cultivation conditions of the Eastern area of the South Coast zone of Crimea was established. To obtain grapes of the ‘Viktoriya’ variety of commercial quality, along with well-timed and correct tying of dry and green shoots, topping in dependence with the bush training, bunch control in intensive vineyards, it is recommended to use the following elements of varietal agrotechnology: a spiral cordon on an upper trunk, a one-sided horizontal cordon on a middle trunk, bush loading of 14 eyes, short pruning using system of foliar dressing. The table grape variety ‘Viktoriya’ is assessed as promising for cultivation in the conditions of the Eastern area of the South Coast zone of Crimea.

APPLICATION OF METHODS OF THE ARTIFICIAL INTELLIGENCE BY PROCESS PLANNING

The results of the analysis of the current state of the level of automation of process planning at the enterprises of the machine-building industry are presented in the paper. A comparative analysis of two methods of organizing the work of the technological service of the enterprise is carried out, the analysis is carried out on the example of the studied standard product. An enlarged method of calculating the time spent on process planning are presented. The calculations of reducing labor intensity, expressed in monetary terms, are given. The plan of introduction of artificial intelligence in process planning at the enterprises of machine-building industry are presented. The possibilities of further growth of production automation based on computer-aided design systems and artificial intelligence technologies are considered. The analysis of each stage of process planning allows us to conclude that the digitalization of production will allow us to move to a new level of automation, combining individual automation elements into a single integrated system. In conclusion, performance indicators from the introduction of artificial intelligence technologies, increased productivity and reduced labor intensity are noted.

A Framework for Assessing Import Costs of Medical Supplies and Results for a Tuberculosis Program in Karakalpakstan, Uzbekistan

Background. Import of medical supplies is common, but limited knowledge about import costs and their structure introduces uncertainty to budget planning, cost management, and cost-effectiveness analysis of health programs. We aimed to estimate the import costs of a tuberculosis (TB) program in Uzbekistan, including the import costs of specific imported items. Methods. We developed a framework that applies costing and cost accounting to import costs. First, transport costs, customs-related costs, cargo weight, unit weights, and quantities ordered were gathered for a major shipment of medical supplies from the Médecins Sans Frontières (MSF) Procurement Unit in Amsterdam, the Netherlands, to a TB program in Karakalpakstan, Uzbekistan, in 2016. Second, air freight, land freight, and customs clearance cost totals were estimated. Third, total import costs were allocated to different cargos (standard, cool, and frozen), items (e.g., TB drugs), and units (e.g., one tablet) based on imported weight and quantity. Data sources were order invoices, waybills, the local MSF logistics department, and an MSF standard product list. Results. The shipment contained 1.8 million units of 85 medical items of standard, cool, and frozen cargo. The average import cost for the TB program was 9.0% of the shipment value. Import cost varied substantially between cargos (8.9–28% of the cargo value) and items (interquartile range 4.5–35% of the item value). The largest portion of the total import cost was caused by transport (82–99% of the cargo import cost) and allocated based on imported weight. Ten (14%) of the 69 items imported as standard cargo were associated with 85% of the standard cargo import cost. Standard cargo items could be grouped based on contributing to import costs predominantly through unit weight (e.g., fluids), imported quantity (e.g., tablets), or the combination of unit weight and imported quantity (e.g., items in powder form). Conclusion. The cost of importing medical supplies to a TB program in Karakalpakstan, Uzbekistan, was sizable, variable, and driven by a subset of imported items. The framework used to measure and account import costs can be adapted to other health programs.

Esfiha with added chayote peel flour

The aim of the study was to evaluate the sensory acceptability of sfiha added to different levels of chayote peel flour (CPF). Also, determine the physical-chemical composition of the standard formulation and that containing the highest CPF content and with acceptance similar to the standard. Five sfiha formulations were developed: F1 (standard, 0% CPF) and the others added 2% (F2), 6% (F3), 9% (F4) and 12% (F5) of CPF. Sixty evaluators aged 7 to 10 years participated in the sensory evaluation. The addition of levels greater than 2% of CPF reduced sensory acceptability (p<0.05) of the sfiha for all attributes and for the overall acceptance and purchase intention, in relation to the standard product. Formulation F2 was the one with the highest CPF content and with acceptance similar to the standard formulation. Higher levels of moisture, ash and dietary fiber and lower levels of carbohydrate and energy were observed for F2 compared to F1. There was no significant difference (p>0.05) for protein and lipid content between the two formulations. It is concluded that an addition level of up to 2% of CPF in sfiha is well accepted by schoolchildren. In addition, the CPF improves the nutritional value of the product, especially with the increase in dietary fiber and mineral matter.

CREATIVE MARKETING AS A TOOL OF INNOVATIVE DEVELOPMENT OF THE ECONOMY

The article identifies the most important areas of development of creative marketing, which are the result of creative "imagination" of the marketer. In essence, this is the freedom to make a marketing decision based on market conditions, experience, knowledge, consumer behavior in each market segment. Thus, a great responsibility in this case lies with the marketer, who must have a non-standard thinking, the talent to creatively perceive the situation in the market and use them, as well as be able to choose a non-traditional marketing option that would immediately attract consumers, make them stay longer near this product or its advertising. This is the main difference between creative and traditional marketing - the ability to attract the attention of the buyer, to surprise him. The marketer must have a lateral thinking, which is to shift from traditional thinking, breaking the standard approaches to any particular idea, finding an original way to express it, creating something radically new. The article proposes a synthetic technology of innovation, which includes all components of the socio-economic system: society, economy and society and creates a sequence. It is proved that the use of a creative marketing approach is reflected in the product and its characteristics: novelty of the product, non-standard product, purposefulness in use, development. The article reveals the essence, advantages and disadvantages of implementing creative marketing strategies, including anticipation strategy and reactive strategy. Introduction and use of a creative approach to marketing activities of the enterprise is a key element of modern entrepreneurship, which plays a key role in achieving goals. The right combination of creative approach and pragmatic view is the key to the effective functioning of the enterprise in modern market conditions.

Studi Kelayakan Bisnis Studi Kasus Di Umkm Jagung Goreng Sukma, Payakumbuh

<p>Sukma Fried Corn Business is one of fried corn MSME business that is developing in Payakumbuh. This business has problems in the marketing, technical, and environmental aspects. Feasible study or business feasibility study is very useful for MSME owners, because it helps them in terms of product design and variety, waste management, production optimization by modifying the layout, management and organizational aspects which are common problems for MSMEs. The target of this research is to make standard product variants and packaging and modified layout. The Research Method is Qualitative descriptive. The data collection technique used in this study was the direct observation of MSMEs and focused on observing : Production System, Layout, Machines and equipment used and Waste generated. Results: In terms of market and marketing aspects, Sukma Fried Corn is innovating in adding flavor variants for its products. It is conducting promotions with both electronic and printed medias, to expand the reach of the target markert. In addition, it also created a unique and attractive product packaging design so that consumers can easily recognize their products. Concerning the layout of the facility, Sukma fried corn is working on separating the frying room and the packing room</p>

The name effect in customization service: the role of psychological ownership and self-threat

PurposeThis study investigated the effect of adding a customer's name onto a standard product on the customer's product attitude from the perspective of the name-letter effect and psychological ownership theory.Design/methodology/approachA 2 × 2 experiment was conducted to test the name effect in customization services. The main effects, mediation effects and moderation effects were analyzed using SPSS 22.0 and PROCESS 2.16.3.FindingsAdding customers' personal names onto a standard product positively affected their attitude toward the product, and these effects were mediated by psychological ownership. Furthermore, customers' responses were moderated by self-threat, whereby threatening customers' self-concept enhanced their attitude toward the product that had their name on it.Originality/valueThis study found a positive name effect that is applicable to customization services. It also identified mediating and moderating mechanisms underlying this effect. Therefore this study extends previous studies on customization services that have solely focusing on complex product personalization by focusing on a service that requires less effort and a more basic customization service. This study also extends previous findings about name-letter effects by focusing on the associations between an individual and an object that are induced by shared name letters and by studying how directly adding a personal name onto an object can influence these associations.