scholarly journals CREATIVE MARKETING AS A TOOL OF INNOVATIVE DEVELOPMENT OF THE ECONOMY

2021 ◽  
Author(s):  
Barbara Dembowska ◽  
Olena Kalinichenko ◽  
Iryna Poita
Keyword(s):  
Marketing Strategies ◽  
Creative Imagination ◽  
Market Conditions ◽  
Advantages And Disadvantages ◽  
Standard Product ◽  
Reactive Strategy ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right ◽  
Lateral Thinking

The article identifies the most important areas of development of creative marketing, which are the result of creative "imagination" of the marketer. In essence, this is the freedom to make a marketing decision based on market conditions, experience, knowledge, consumer behavior in each market segment. Thus, a great responsibility in this case lies with the marketer, who must have a non-standard thinking, the talent to creatively perceive the situation in the market and use them, as well as be able to choose a non-traditional marketing option that would immediately attract consumers, make them stay longer near this product or its advertising. This is the main difference between creative and traditional marketing - the ability to attract the attention of the buyer, to surprise him. The marketer must have a lateral thinking, which is to shift from traditional thinking, breaking the standard approaches to any particular idea, finding an original way to express it, creating something radically new. The article proposes a synthetic technology of innovation, which includes all components of the socio-economic system: society, economy and society and creates a sequence. It is proved that the use of a creative marketing approach is reflected in the product and its characteristics: novelty of the product, non-standard product, purposefulness in use, development. The article reveals the essence, advantages and disadvantages of implementing creative marketing strategies, including anticipation strategy and reactive strategy. Introduction and use of a creative approach to marketing activities of the enterprise is a key element of modern entrepreneurship, which plays a key role in achieving goals. The right combination of creative approach and pragmatic view is the key to the effective functioning of the enterprise in modern market conditions.

scholarly journals Social media in use

2021 ◽  
Vol 26 (1) ◽  
pp. 201-217
Author(s):  
Visar Rrustemi ◽  
Egzona Hasani ◽  
Gezim Jusufi ◽  
Dušan Mladenović
Keyword(s):  
Social Media ◽  
Information Technologies ◽  
Uses And Gratifications ◽  
Digital Marketing ◽  
Western Balkans ◽  
The World ◽  
Digital Environments ◽  
Marketing Activities ◽  
Traditional Marketing ◽  
The Right

Information technologies have caused radical changes in many areas, they have also changed marketing activities. Today, marketing activities are carried out in digital environments, facilitating the work of companies and helping consumers around the world. Consumers get the right information and data about products and services much easier and faster, as well as access different forms of entertainment. Therefore, it can be said that the place of traditional marketing today has been replaced by digital marketing. This paper tries to shed some light on how consumers of Western Balkans and specifically in Kosovo, use social media and how those shape their attitudes, based on the uses and gratifications approach. This is the first paper from this region, which analyzes social media, based on the previously mentioned approach. Since research in the region was prohibitive for us, we selected a sample of 200 consumers from Kosovo, active on social media. The findings of this paper serve managers in better attracting online customers through social media.

INTERNET MEDIA AS A MARKETING TOOL IN TOURISM

2020 ◽  
Vol 21 (2) ◽  
pp. 235-244
Author(s):  
Dorota Lorenc
Keyword(s):  
Virtual World ◽  
Distribution Channels ◽  
Marketing Strategies ◽  
The Internet ◽  
Advantages And Disadvantages ◽  
Internet Media ◽  
Marketing Activities ◽  
Marketing Tool ◽  
Tourism Services ◽  
New Distribution

Marketing activities of companies are constantly changing due to the globalization and developing technology. In acordance to the new distribution channels as well as to new forms of communication, marketing strategies are based on communication in various media. Since the provision of information become easier, faster and more effective due to the Internet, business representatives are more and more willing to conduct a dialogue wiht clients in virtual world, also transferring their marketing campaigns there. The paper aims to indicate the possibility of using the Internet in marketing activities of companies operating in the tourism services industry, as well as the advantages and disadvantages arising from that fact

scholarly journals INTERNET MARKETING UNTUK MENINGKATKAN JARINGAN PEMASARAN PADA USAHA SANTRI PONDOK PESANTREN SALAF AL- QUR’AN (PPSQ) ASY-SYADZILI PAKIS KABUPATEN MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 82-89
Author(s):  
Annisa Fatimah
Keyword(s):  
Boarding School ◽  
Internet Marketing ◽  
Marketing Strategies ◽  
Optimal Point ◽  
Advantages And Disadvantages ◽  
Potential Market ◽  
New Knowledge ◽  
Traditional Marketing ◽  
The Mind ◽  
Marketing Methods

The purpose of this PKM activity to provide knowledge sharing related to internet marketing to increase marketing in the Salaf Al-Qur'an Islamic Boarding School (PPSQ) Asy-Syadzili, Pakis Kembar, Malang. The first step for this program is to open the mind of the students that potential market for entrepreneurs for them is v widely. Marketing strategies continue to evolve from traditional marketing methods to modern methods. Traditional marketing or what is commonly referred to as conventional marketing is a method used before the internet era became the needs of today's society. Both traditional and modern marketing have an advantages and disadvantages. Taking the benefits by integrating this two methods to find the optimal point in marketing the products of students is very important to optimize sales of products that have been produced by students. It has been coordinated with the Pondok Pesantren Salaf Al-Qur'an (PPSQ) Asy-Syadzili,  Pakis Kembar, Malang which will host the PKM activities by inviting all students. The presence of lecturers and students who are also entrepreneurial practitioners are expected to provide enlightenment and new knowledge that is quite meaningful for all participants.

scholarly journals Online Marketing Strategies for Travel Agencies

2011 ◽  
Vol 4 (16) ◽  
pp. 590-599
Author(s):  
Martin Volek
Keyword(s):  
Final Section ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Travel Agency ◽  
Online Environment ◽  
Travel Agencies ◽  
Marketing Activities ◽  
The Right ◽  
Potential Customers ◽  
Theoretical Foundations

Online Marketing Strategies for Travel Agencies This paper describes the theoretical foundations of marketing in the online environment in which a travel agency may develop an effective strategy for selling their products. In the first part of the article the author is focusing on functions of online marketing as well as on its advantages over traditional marketing instruments. In the next section the author addresses the search engine optimization in order to improve the position of a travel agency when searching for potential customers. In the final section the author describes the key social media as well as the right method how a travel agency should enter them. The basics and experiences described in the paper can be used as a universal guide for all travel agencies intending to successfully manage their marketing activities in the online environment.

scholarly journals СLASSIFICATION OF MARKETPLACES BY CHARACTERISTIC FEATURES

2021 ◽  
Vol 26 (2(87)) ◽  
Author(s):  
Іrina Nikolaienko ◽  
Oleksandra Ivanova Oleksandra
Keyword(s):  
Online Commerce ◽  
Advantages And Disadvantages ◽  
Marketing Activities ◽  
Business To Consumer ◽  
Marketing Tool ◽  
Characteristic Features ◽  
Online Stores ◽  
The Many ◽  
The Right

The study identified the main types of modern digital marketing tool - the marketplace. A description of the concept of "marketplace" is given, its main types and features of use are highlighted, examples of successful implemented projects are given, as well as the classification of marketplaces according to different classification features is given. The main types of marketplaces depending on the type of business model are considered: B2B (business to business), B2C (business to consumer) and C2C (consumer to consumer). The main types of marketplaces were also considered on the following grounds: making a profit and working conditions with suppliers of products for sale. The advantages and disadvantages between a classic online store and a marketplace are described. Examples of existing marketplaces and their distribution by classification are given. The article presents the author's classification of marketplaces, the most common in today's e-commerce market. The objectives of the study are to define the concept of "marketplace", the selection of its main types according to certain classification features and features of the use of each of the types of marketplaces. World experience shows that only by creating a marketplace can retail scale. That is why the classification of marketplaces by characteristics is an important topic for research. The main factor that identifies the marketplace - the many vendors on one site. Gaining popularity, marketplaces are displacing online stores and centralizing online shopping around them. To navigate the abundance of existing sites, look at examples from different markets. The classification of marketplaces given in the article allows businesses to correctly understand what type they belong to and choose the right path to their further development and increase profits. As they gain popularity, marketplaces are gradually displacing online stores and centralizing online commerce around them. Therefore, every entrepreneur should not lose his chance to develop his own business by increasing its visibility and profit. Areas of further research may be the issue of insufficient use of the potential of Internet marketing by domestic enterprises, analysis of the effectiveness of marketing activities in social networks, evaluation of socio-economic efficiency of ecommerce for various economic spheres.

scholarly journals MS GLOW FOR MEN: DIGITAL MARKETING STRATEGY ON MEN'S FACIAL CARE PRODUCTS

2021 ◽  
Vol 11 (1) ◽  
Author(s):  
Daniel Susilo ◽  
Teguh Dwi Putranto ◽  
Charles Julian Santos Navarro
Keyword(s):  
Content Analysis ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Strategy Transformation ◽  
Technological Developments ◽  
Marketing Activities ◽  
Traditional Marketing

Technological developments over the last few years have led to a strategy transformation from conventional to online. This digital marketing strategy is carried out by many local and traditional companies because they do not believe it is more effective than traditional marketing activities, such as using brochures and catalogs. Various products have started to take advantage of digital marketing strategies, including MS Glow men's facial care products. The method used in this research is content analysis of Krippendorff on Instagram @ during the period January 1, 2021 to January 31, 2021. The conclusion of this research are more to do with promotions that highlight information about MS Glow For Men and the benefits of using MS Glow For Men.Keywords: MS Glow For Men, Digital Marketing Strategy; Men’s Facial Care, Instagram; Content Analysis.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

scholarly journals Analysis of Advantages and Disadvantages of the Location Methods of International Auricular Acupuncture Points

2016 ◽  
Vol 2016 ◽  
pp. 1-13 ◽  
Author(s):  
Pei-Jing Rong ◽  
Jing-Jun Zhao ◽  
Lei Wang ◽  
Li-Qun Zhou
Keyword(s):  
Research Quality ◽  
Auricular Acupuncture ◽  
Acupuncture Points ◽  
Location Method ◽  
International Standard ◽  
Advantages And Disadvantages ◽  
International Standardization ◽  
The Right ◽  
Auricular Therapy ◽  
Location Methods

The international standardization of auricular acupuncture points (AAPs) is an important basis for auricular therapy or auricular diagnosis and treatment. The study on the international standardization of AAPs has gone through a long process, in which the location method is one of the key research projects. There are different points of view in the field of AAPs among experts from different countries or regions. By only analyzing the nine representative location methods, this paper tried to offer a proper location method to locate AAPs. Through analysis of the pros and cons of each location method, the location method applied in the WFAS international standard of AAPs is thoroughly considered as an appropriate method. It is important to keep the right direction during developing an International Organization for Standardization (ISO) international standard of auricular acupuncture points and to improve the research quality of international standardization for AAPs.

Mikor és hogyan integráljuk az onkológiai és a palliatív ellátást?

2021 ◽  
Vol 162 (44) ◽  
pp. 1769-1775
Author(s):  
Orsolya Horváth ◽  
Enikő Földesi ◽  
Katalin Hegedűs
Keyword(s):  
Palliative Care ◽  
Care Providers ◽  
Yale University ◽  
Early Integration ◽  
Advantages And Disadvantages ◽  
Referral Criteria ◽  
Number Of Patients ◽  
Oncology Care ◽  
The Right

Összefoglaló. A palliatív ellátások korai bevonása az onkológiai betegek ellátásába előnnyel jár mind a beteg életminősége, mind a kezelés színvonala, mind a költséghatékonyság szempontjából. Szükség van egy olyan modellre, mely alapján a megfelelő időben, a megfelelő beteg a megfelelő minőségű palliatív ellátásban részesül. Ebben a közleményben a palliatív ellátás korai integrációjának előnyei, szintjei és a speciális palliatív ellátás fogalmának ismertetése után a leginkább elterjedt beutalási modellek előnyeit és hátrányait mutatjuk be a nemzetközi szakirodalom alapján. A speciális palliatív ellátást igénylő betegek kiszűrésére szolgáló, prognózisalapú modellek hátránya, hogy nincs elég kapacitás az ilyen módon beutalt nagyszámú beteg ellátására, ezért széles körben nem terjedtek el. A tüneteken alapuló modellek sokszor bonyolultak és a mindennapi klinikai gyakorlatban nem használatosak. Az új kutatások alapján egyszerű, gyakorlatias kérdéssorokat alkalmaznak, melyekkel könnyen kiemelhetők, akik profitálnak a speciális palliatív intervencióból. Ezek közül a Yale egyetemi és a PALLIA -10 modellt ismertetjük részletesen. Amennyiben az aktív onkológiai ellátást végzők a megfelelő palliatív beutalási kritériumokat ismerik és alkalmazzák, a betegek időben jutnak a megfelelő komplex kezeléshez anélkül, hogy a palliatív ellátórendszer túlterhelődne. Orv Hetil. 2021; 162(44): 1769–1775. Summary. Early integration of palliative care into the trajectory of cancer care brings advantages into the patients’ quality of life, the level of care and cost-efficiency, too. On the basis of a predefined model, the right patient may receive the right level of palliative care at the right time. Having defined the advantages, the levels of early integration of palliative care and the concept of special palliative care, we also aim to describe the advantages and disadvantages of the most common referral models on the basis of international literature in this article. The drawback of prognosis-based models to identify patients needing special palliative care is the lack of capacity to provide care for the large number of patients so recognised; therefore they have not become widespread. Needs-based models tend to be complicated and thus rarely applied in everyday clinical practice. On the basis of new researches, simple, pragmatic questionnaires are utilised through which the patients who could benefit from special palliative care interventions are easy to identify. Here we give a detailed report of the Yale University and PALLIA-10 models. On condition that appropriate palliative referral criteria are known and applied by active oncology care providers, patients may receive adequate complex care without the palliative care system being overloaded. Orv Hetil. 2021; 162(44): 1769–1775.

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