Medición de Emociones en Los Jóvenes Hacia Emprendimientos de Bebidas de Guayusa: Implicaciones de Gestión para la Comercialización de Productos

La métrica de las emociones a partir de dispositivos de Neuromarketing valida las respuestas de comportamiento del consumidor desde el cerebro ante los estímulos sensoriales, en este caso, el empaque a través de la vista, y el sabor mediante el gusto de las bebidas energéticas naturales, como método analítico de la neurociencia para la aprobación de nuevos productos en el mercado. Esta investigación exploratorio-experimental tiene como objetivo medir las emociones generadas en los jóvenes hacia emprendimientos de bebidas de Guayusa mediante aplicaciones de Neuromarketing para validar las respuestas del consumidor con su decisión de compra. Los participantes con edades entre 18 a 45 años, consumidores habituales de energizantes, degustaron ocho marcas de bebidas sin conocerlas, luego fueron expuestos a sus empaques. Mediante los datos de Diferencia Asimétrica Prefrontal obtenidos desde un electroencefalograma, fue posible corroborar la respuesta de bebida de mayor aceptación. La validación de aceptación a un nuevo emprendimiento desde la fisiología del cuerpo humano, implica un proceso moderno en la gestión para la comercialización de un nuevo producto, pues considera características específicas que determinan el comportamiento del consumidor. Los resultados prueban que las emociones juegan un rol importante, evidenciando que aún con ausencia en la percepción de orgullo en el tipo de bebida energizante tradicional o natural fue posible validar la marca con mayor aceptación entre los participantes. Emotion metrics from Neuromarketing devices validate consumer behavioral responses from the brain when exposed to sensorial stimuli. This study includes the analyze of consummer reactions when looking at the packaging and tasting the flavor of a natural energy drink Guayusa, used with an electroencephalography headset applied for getting marketing results as an analytical method from neuroscience to validate new products in the market before launching them. This descriptive-experimental research aims to measure the emotions generated in young people towards different brands of Guayusa natural drink through a Neuromarketing application to validate consumer responses regarding their final purchase decision. Participants between 18 to 45 years old with energy drinks consuming habits were considered for tasting eight new beverage brands and then being exposed to their packaging to get acknowledgement of their presentation appealing. Using the prefrontal asymmetric difference data obtained from an electroencephalogram, it was possible to corroborate the most popular beverage response. Validating acceptance of a new brand name, or a new taste was possible from the physiology of the human body of participants; this process implies a modern step in the management and the commercialization of new products. Specific characteristics that determine the consumer's behavior were considered as part of new implications for the commercialization validation process. The results prove that emotions play an important role, evidencing that even with the absence of pride in the traditional or natural type of energy drink, it was possible to validate the brand with greater acceptance among the participants.

Surface Porosity of Natural Diamond Crystals after the Catalytic Hydrogenation

The study of diamond surfaces is traditionally undertaken in geology and materials science. As a sample material, two natural diamond crystals of type Ia were selected, and their luminescence and nitrogen state was characterized. In order to etch the surface catalytic hydrogenation was performed using Fe particles as an etchant. Micromorphology of the surface was investigated by scanning electron and laser confocal microscopy. It was demonstrated that etching occurred perpendicular to the crystal surface, with no signs of tangential etching. The average depth of caverns did not exceed 20–25 μm with a maximal depth of 40 μm. It is concluded that catalytic hydrogenation of natural type Ia diamonds is effective to produce a porous surface that can be used in composites or as a substrate material. Additionally, the comparison of results with porous microsculptures observed on natural impact diamond crystals from the Popigai astrobleme revealed a strong resemblance.

Generating functions involving the incomplete H-functions

In this article, for the incomplete H-functions, we obtain a set of new generating functions. The bilateral along with linear generating relations are derived for the incomplete H-functions. Many of the generating functions readily accessible in the literature are often deemed as implementations of the main findings. All the derived findings are of a natural type and can produce a variety of new results in generating function theory.

The Relevance of Human Whistled Languages for the Analysis and Decoding of Dolphin Communication

Humans use whistled communications, the most elaborate of which are commonly called “whistled languages” or “whistled speech” because they consist of a natural type of speech. The principle of whistled speech is straightforward: people articulate words while whistling and thereby transform spoken utterances by simplifying them, syllable by syllable, into whistled melodies. One of the most striking aspects of this whistled transformation of words is that it remains intelligible to trained speakers, despite a reduced acoustic channel to convey meaning. It constitutes a natural traditional means of telecommunication that permits spoken communication at long distances in a large diversity of languages of the world. Historically, birdsong has been used as a model for vocal learning and language. But conversely, human whistled languages can serve as a model for elucidating how information may be encoded in dolphin whistle communication. In this paper, we elucidate the reasons why human whistled speech and dolphin whistles are interesting to compare. Both are characterized by similar acoustic parameters and serve a common purpose of long distance communication in natural surroundings in two large brained social species. Moreover, their differences – e.g., how they are produced, the dynamics of the whistles, and the types of information they convey – are not barriers to such a comparison. On the contrary, by exploring the structure and attributes found across human whistle languages, we highlight that they can provide an important model as to how complex information is and can be encoded in what appears at first sight to be simple whistled modulated signals. Observing details, such as processes of segmentation and coarticulation, in whistled speech can serve to advance and inform the development of new approaches for the analysis of whistle repertoires of dolphins, and eventually other species. Human whistled languages and dolphin whistles could serve as complementary test benches for the development of new methodologies and algorithms for decoding whistled communication signals by providing new perspectives on how information may be encoded structurally and organizationally.

Comparison of Seasonal Flow Rate Change Indices Downstream of Three Types of Dams in Southern Quebec (Canada)

The objective of this study is to use two hydrological indices (coefficients of variation and immoderation) to analyze the impacts of dam management methods on seasonal daily flow rate change downstream of three dams: Manouane (diversion-type management method), Ouareau (natural-type management method) and Matawin (inversion-type management method). The results show that this change is far greater downstream of the Matawin dam (characterized by an inversion-type management method) than downstream of the two other dams. Moreover, downstream of the Matawin dam, this daily flow rate change increases significantly over time, while decreasing downstream of the two other dams and in natural rivers. Lastly, this change is better correlated with climate downstream of the Ouareau dam than downstream of the two other dams. It is positively correlated with winter and spring temperatures as well as summer and fall rain. Contrary commonly accepted hypothesis, this study shows that the impacts of dams generally result in an increase of the seasonal flow rate change in Quebec.

ANTAGONISTIC EFFECT OF MUSK ON ORGANISMS DIFFERENT TYPES

Objective: This study aims to The research aimed at a comparative study the effect of natural and synthetic musk compared to creams that have an anti-fungal and anti-bacterial effect on the growth of Candida albicans that causes vaginal diseases in women, as well as the growth of the bacteria strains include Staphylococcus aureus, Bacillus subtilis, which would be more effective in inhibiting the growth of these microbes and Achieve the recommendation of the Prophet Muhammad for women to treat the vagina with natural musk, find alternatives to synthetic antibiotics, and reduce their negative effects on human health. Methods: This study investigates the antagonistic effect of Anti fungal and bacterial Cream and different natural type {Musk (N. M), Black Musk (B. M)} and chemical Musk {white Musk (W. M), cream Musk (M. C) } on some microorganisms. The types of yeast Candida albicans HVS and the bacteria strains include Staphylococcus aureus, Bacillus subtilis, were tested by means of disk diffusion, Results: Results indicated that Musk has inhibitory effects on the growth of study microorganisms Musk contains active substances similar to antibiotic, alkaloids and volatile oils present in them as they have the ability to stop the growth of many microorganisms. The effect of natural musk was higher than the effect synthetic musk, And the microbes were the most sensitive to musk is Bacillus subtilis. As for anti-microbial creams, the effect of the anti-bacterial cream was more effective in their suppression compared to all kinds of musk unlike the anti-fungal cream which gave a negative result. Conclusion: This study showed that the different concentrations of natural musk have an effective role in inhibiting some of the microbes of this vaginal pathogen, and it has given a positive opposite result to these microbes, and therefore it can be used as a natural antibiotic that reduces side effects on females and the environment.