scholarly journals The Influence of Publicity and Sales Promotion on Marketing Performance in Nigeria

2022 ◽  
Vol 8 (1) ◽  
pp. 451-464
Author(s):  
Michael Segun Ogunmuyiwa
Keyword(s):  
Research Design ◽  
Rating Scale ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Sales Promotion ◽  
Chi Square ◽  
Jel Codes ◽  
Marketing Environment ◽  
Marketing Performance ◽  
And Performance

Sales promotion and publicity are key promotional marketing tools which have assisted organizations to wax stronger in a global competitive environment. This study investigates the significance of publicity and sales promotion in Nigeria. The research design adopted for this study is survey research design while the sampling technique adopted is simple random sampling technique The Chi-square method is used to test the hypothesis based on the responses from the five-point Likert rating scale of the structured questionnaire. The findings reveal that publicity and sales promotion are veritable tools for achieving organizational marketing goals in a competitive marketing environment. It is recommended that publicity and sales promotion should be well utilized to stimulate customers demand, boost organizational reputation without detriment to product quality and performance. JEL Codes: M31, M37 Keywords: publicity, sales promotion, digital marketing era, promotion mix, marketing tools, marketing performance

scholarly journals THE CORRELATION BETWEEN A FAMILY SITUATION WITH DRUGS RELAPSE BEHAVIOR TO RESIDENT

2017 ◽  
Vol 7 (2) ◽  
pp. 93
Author(s):  
Deny Kurniawan ◽  
Ratna Yuliawati ◽  
Ari Hamdani
Keyword(s):  
Research Design ◽  
Random Sampling ◽  
Drug Users ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
P Value ◽  
Chi Square ◽  
Cross Sectional ◽  
Family Situation ◽  
Rehabilitation Centers

The rehabilitation centers BNN Tanah Merah incerease in rehabilitated drug users since 2013 from 5 people to 68 people in 2016. This study is intend to research is to determine correlation between a family situation with drugs relapse behavior to resident in Rehabilitation centers BNN Tanah Merah Samarinda. This research using Cross Sectional research design and the sampling technique used probability sampling with simple random sampling type.This research using a Chi Square statistic test. Based on the result, a good family situation respondents but still experience the relapse are 18.9% and a bad family situation respondents and still experience the relapse are 19,0%. Statistically obtained p-value 1.00 (p<0.05). it can be concluded that there is no correlation between a Family Situation with drugs relapse behavior to resident at Rehabilitation centers BNN Tanah Merah Samarinda.Keywords : Family situation, Relapse, Drugs, Resident.  

scholarly journals Socioeconomic determinants of micro and small enterprise growth in North Wollo and Waghimira Zone selected towns

2021 ◽  
Vol 10 (1) ◽  
Author(s):  
Erstu Tarko Kassa
Keyword(s):  
Research Design ◽  
Binary Logistic Regression ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Small Enterprise ◽  
Binary Logistic Regression Analysis ◽  
Cross Sectional ◽  
Tax Rate ◽  
Socioeconomic Determinant ◽  
North Wollo

AbstractThis study aims to investigate the socioeconomic determinant factors that affect the growth of micro and small enterprises (MSEs) in North Wollo and Waghimira Zone selected towns. In this study, a cross-sectional research design with both descriptive and explanatory research design has been employed, and 303 owners of enterprises have participated. The towns were selected purposely, and the respondents were also selected by using a simple random sampling technique. The data were analyzed by using STATA v-14 and applied descriptive and binary logistic regression analysis (odds ratio). The finding of the study revealed that age of the owner, access to finance, family business background, and interest rate most likely affect the growth of the enterprises with the statistically significant level. On the contrary, entrepreneurship training, the experience of the owner, the inflation rate, and competition less likely affect the growth of the enterprises with a statistical significant level. The remaining factors such as gender of the owners, education background, business age, business type, business location, social responsibility, tax rate, and social attitude were not statistically significant to determine the growth of MSEs.

scholarly journals The Role of Anemia in Pregnancy in the Incidence of Post Partum Hemorrhage in Maternal Maternity at the Hospital in Sidoarjo, Indonesia

2019 ◽  
Vol 2 ◽  
Author(s):  
Mukarromatul Khoiroh ◽  
Nurul Azizah
Keyword(s):  
Postpartum Hemorrhage ◽  
Post Partum ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Chi Square ◽  
Chi Square Test ◽  
Anemia In Pregnancy ◽  
Relationship Of ◽  
The Relationship ◽  
In Pregnancy

Postpartum hemorrhage is bleeding that occurs after the birth of the baby, placenta, and 2 hours after the placenta is born. One of the causes is anemia. Research in 2015, 60% of 100 mothers giving birth at RSIA Kirana Taman Sidoarjo experienced postpartum hemorrhage. The aim of the study was to determine the relationship of anemia in pregnancy with the incidence of postpartum hemorrhage in labor mothers. The study design used an analytical survey with a retrospective method. The population of 206 maternity mothers was taken with simple random sampling technique as many as 136 samples in August 2017. Data were analyzed by Chi Square statistical test with 0.05. The results showed that postpartum hemorrhage was more experienced by mothers with anemia (66.7%) than  those without anemia (26.2%). While those who did not experience postpartum hemorrhage were more experienced by mothers who were not anemic (73.8%) than those who were anemic (33.3%). Chi square test results  (p=0.000  <0.05),  which means there is a relationship  of anemia in pregnancy with the incidence of postpartum hemorrhage in labor mothers. Conclusions of the study were the relationship of anemia in pregnancy with the  incidence  of postpartum hemorrhage in labor mothers. It is expected that midwives and doctors conduct early detection of anemia so that appropriate care can be carried out.

scholarly journals Hubungan Pengetahuan dan Dukungan Keluarga dengan Perilaku Penyalahgunaan Napza di Kelas IIA Lembaga Pemasyarakatan Jambi

2018 ◽  
Vol 18 (2) ◽  
pp. 328
Author(s):  
Nel Efni
Keyword(s):  
Drug Abuse ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Total Sample ◽  
Chi Square ◽  
Cross Sectional ◽  
Chi Square Test ◽  
Cross Sectional Design ◽  
Broken Home

The causes of drug abuse are complex due to the interaction of various factors, including individual factors such great curiosity to try and unknowingly or think long about the consequences later in life, environmental factors such as family problems or a broken home or social environment / community one even all members become abusers drug. This research is a quantitative research using Cross sectional design. The population in this study is the victim of drug abuse which amounted to 545 people and a total sample of 40 respondents using simple random sampling technique and the data were analyzed using univariate and bivariate by using the chi-square test. There is The relationship of knowledge and family support to the behavior of drug abuse in class IIA prison  Jambi. Expected to be used as inputs in the preparation of the program increased knowledge about the dangers of drugs.

scholarly journals Hubungan Status Emosional dengan Derajat Dismenore pada Remaja Putri di SMKN 12 Loa Buan Samarinda

2021 ◽  
Vol 2 (1) ◽  
pp. 71
Author(s):  
Nurun Nimah ◽  
Anik Puji Rahayu ◽  
Aries Abiyoga
Keyword(s):  
Research Design ◽  
Quantitative Research ◽  
Conscious Experience ◽  
Sampling Technique ◽  
P Value ◽  
Emotional Status ◽  
Chi Square ◽  
Cross Sectional ◽  
Young Girls ◽  
Painful Sensation

ABSTRACTBackground: Dysmenorrhea is a painful sensation, cramping in the lower abdomen which is often accompanied by other symptoms, such as sweating, headache, nausea, diarrhea, and tremors, all of which occur before or during menstruation. Teenage girls who experience dysmenorrhea can interfere with social or physical activities because when they are in pain, sufferers tend to be silent and even don't want to interact with other people, they tend to be more emotional. Emotional embodiment part of what a woman feels, a reaction to a certain event or situation. Emotional status and dysmenorrhea in women is a conscious experience that influences bodily activities and is psychologically able to influence a woman's emotions. Objective: To identify emotional status and to analyze the relationship between emotional status and the degree of dysmenorrhea in young girls. Methods: Quantitative research, descriptive analytic research design with cross sectional research design with proportionate stratified random sampling technique, the sample of this study was 54 students of class X SMKN 12 Loa Buah Samarinda who experienced dysmenorrheaResults: Variable emotional status obtained positive emotional classification 33 (61, 1%) and negative emotions 21 (38.9%) respondents. Variable The degree of dysmenorrhea was classified as mild 35 (64.8%), moderate 12 (22.2%), severe 5 (9.3%) and unbearable 2 (3.7%). The test used Pearson Chi-square results obtained P value = 0.402, the significant level (α) is 0.05, then p> from α. This result means that Ho is accepted, there is no relationship between emotional status and the degree of dysmenorrhea in young girls at SMKN 12 loa buah samarinda. Conclusion: There is no relationship between emotional status and the degree of dysmenorrhea in adolescents at SMKN 12 Loa Buah Samarinda

scholarly journals Risk of Mortality on Patients with Traffic Accidents of Emergency Department at dr. Soebandi Hospital, Jember Regency

Jurnal NERS ◽  
2020 ◽  
Vol 15 (1) ◽  
pp. 42
Author(s):  
Baskoro Setioputro ◽  
Indah Listiyawati ◽  
Kholid Rosyidi Muhammad Nur
Keyword(s):  
Traffic Accidents ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Low Risk ◽  
P Value ◽  
Chi Square ◽  
Risk Of Mortality ◽  
Chi Square Test ◽  
Almost All ◽  
Wheeled Vehicles

Introduction: The number of mortality due to traffic accidents is still becoming a global burden. In addition SDGs 2030 has set a target to decrease the number of mortality and global injuries due to traffic accidents. The purpose of this study was to analysis the risk of mortality due to traffic accidents in the Eemergency Department (ED) of dr.Soebandi Hospital Regional, Jember Regency.Method: A retrospective observational study was carried out in the ED by studying medical records of the traffic accident patients aged ≥16 years. The sampling technique was used simple random sampling with the sample size 250. The study was collected data with Modified Rapid Emergency Medicine Score. This study result was analyzed with frequency distribution and Chi-Square test. Results: The result showed respondents who experienced traffic accidents mostly was 20-29 years old (19.6%). The majority of the patient was men (68,4%). The riders of two/three-wheeled vehicles who suffered traffic accidents reached 73.2%. Most of the accidents that occurred at 06.00-11.59 AM were around 37.6%. Generally, traffic accidents occur to drivers as much as 68.4%. The number of types of head trauma as much as 57,2%. This study showed that 94,8% patients were at low risk of mortality. There were significant relationship between risk of mortality and the role in vehicle use (p-value = 0,043).Conclusions: Almost all patients have a low risk of mortality in the ED of dr. Soebandi Hospital Jember Regency.

scholarly journals Effect of Teachers’ Own Perception of Their Profession on Job Satisfaction and Performance in the Private Primary Schools in Yei Town, South Sudan

2017 ◽  
Vol 7 (3) ◽  
pp. 235
Author(s):  
Alyaha Daniel Felix Ohide ◽  
Rosemary Wahu Mbogo
Keyword(s):  
Job Satisfaction ◽  
Private Schools ◽  
Primary Schools ◽  
Survey Design ◽  
South Sudan ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Head Teachers ◽  
And Performance ◽  
The Impact

<div><p>Teachers often find themselves frustrated at work because of conflicting expectations concerning their professional and social roles within the community. This paper looks at the effect of teachers’ perception of their profession on their satisfaction at job and performance. The authors employ a survey design in private schools in Yei Town, South Sudan to establish the impact of these perceptions. Simple random sampling technique was used to select the respondents from ten private schools. The respondents’ therefore included 10 head teachers, 100 teachers giving a total of 110 respondents. Questionnaires were used for data collection. Data collected was analysed by the use of Statistical Package for Social Science (SPSS) version 12.0 was and presented in frequencies and percentages and a regression analysis performed to establish the relationships among the variables. The study findings indicated that a considerable number of the teachers (38.9%) indicated that teacher’s own perception of their own profession does not affect the teachers’ job satisfaction and performance.</p></div>

scholarly journals Hubungan Persepsi dengan Perilaku Ibu Membawa Balita ke Posyandu

1970 ◽  
Vol 3 (1) ◽  
Author(s):  
Dian Palupi Kusuma ◽  
Sheizi Prista Sari ◽  
Ikeu Nurhidayah
Keyword(s):  
Health Belief Model ◽  
Random Sampling ◽  
Health Belief ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Chi Square ◽  
Cross Sectional ◽  
Under Five ◽  
Belief Model ◽  
The Relationship

Posyandu merupakan pusat pemantauan tumbuh kembang balita berbasis masyarakat, namun masih banyak ibu yang tidak membawa anak berkunjung teratur ke posyandu. Di Kabupaten Bandung, Posyandu Desa Cimekar memiliki angka kunjungan balita yang terendah yaitu 70,3% pada Bulan Oktober– Desember 2013. Tujuan penelitian ini untuk mengetahui hubungan antara persepsi ibu dengan perilaku membawa balita ke posyandu dengan pendekatan teori Health Belief Model. Penelitian ini menggunakan metode deskriptif kuantitatif dengan pendekatan cross sectional. Sampel penelitian berjumlah 94 ibu balita yang diambil dengan menggunakan teknik simple random sampling di 10 Posyandu Desa Cimekar. Analisis menggunakan chi-square. Hasil penelitian menunjukkan bahwa 52,12% memiliki persepsi positif tentang posyandu dan 59,57% responden memiliki perilaku rutin membawa balita ke posyandu. Hasil analisis bivariat menunjukkan terdapat hubungan antara persepsi dengan perilaku ibu membawa balita ke posyandu (nilai p=0,000; α=0,05). Simpulan dari penelitian ini menunjukkan bahwa persepsi ibu tentang posyandu belum merata dengan baik. Hasil penelitian ini merekomendasikan agar puskesmas memberikan pembinaan terhadap para ibu balita bukan hanya penyuluhan, namun diberikan pengarahan dan bimbingan tentang pentingnya membawa balita ke posyandu. Kata kunci: Balita, Health Belief Model, perilaku, persepsi, posyandu The Relationship between Mother’s Perception and Behavior on Attending Posyandu Abstract Community health post as well known as posyandu provide as center to monitor growth in children under five years old. Data showed that the number of mother’s attendance behavior to Posyandu in Cimekar’s Village was very low, only 70.5% from October to December 2013. The aimed of this study was to identify the relationship between mother’s perception and parents behavior on taking their children to posyandu based on Health Belief Model Theory. The method of this study was descriptive with cross sectional study. Simple random sampling was used as sampling technique with 97 mothers who has child under five years old among 10 Posyandu in Cimekar was taken in this study. Data was analyzed by chi-square. The result of this study showed that there was significant relationship between mother’s perception and mother’s behavior to attend Posyandu (p=0.000; α=0.05). Data showed that 52.25% respondents had a positive perception about posyandu and 59.5% respondents had positive behavior to take their child to posyandu. The recommendation for Puskesmas is to give further information and motivation to mother to attend posyandu frequently.Key words: Behavior, child under five years old, Health Belief Model, perception, posyandu.

scholarly journals Socio-cultural Obstacles in the Way of Women Participation in Politics: A Case Study of District Charsadda, Pakistan

2020 ◽  
Vol 1 (1) ◽  
pp. 53-65
Author(s):  
Shehla Khan ◽  
Musawar Shah
Keyword(s):  
Political Participation ◽  
Cultural Values ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Primary Data ◽  
Target Area ◽  
Chi Square ◽  
Equal Distribution ◽  
Dominant Society ◽  
Women Participation

Political participation is one of the important factors of empowerment and creates awareness among females about their rights in a society. Equal distribution of power, authority, rights, needs and participation etc. are the need of an hour. In male dominant society women are not allow to participate in politics, caste vote and contest in the politics as a member. In Pakhtun society specifically in district Swat females are confronted much more miseries and dilemmas to take part in active politics. The primary facts were collected through simple random sampling technique where the total population, was 196 in the target area of the study. After the collection of the primary data then the researcher analyzed the empirical data through SPSS (Statistical Package for Social Sciences). The data were analyzed in two phases in the first phase of the analysis the frequency and percentages have come out through descriptive statistics in univariate and the bivariate data were analyzed by applying Chi-square test to see the association level between independent variable (social and cultural values) and dependent variables (women participation in active politics) in inferential statistics. Through the political participation of women, it can easily encourage and award women to address their issues and solve them according to their own wishes and desire. The study recommended that although women had liberty, however religious misinterpretation were in prevalence. Also this is recommended that women participation in social and cultural values improve the women part in active politics.

scholarly journals THE CORRELATION BETWEEN TEMPERATURE AND HUMIDITY AND DEHYDRATION IN FISH-TASTING WORKERS

2019 ◽  
Vol 14 (1) ◽  
pp. 69
Author(s):  
Nensi Kristin Ningsih
Keyword(s):  
Physical Condition ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Chi Square ◽  
Cross Sectional ◽  
Environmental Sanitation ◽  
Smoked Fish ◽  
Temperature And Humidity ◽  
Worker Characteristics ◽  
Coconut Shells

Dehydration is a condition when body loses or lacks liquid or water. Dehydration can occur due to an internal factor such as person’s characteristics, and external factors such as the physical condition of environment, and environmental sanitation. An example of a person having the risk of dehydration is smoked fish workers because they are exposed to heat form burning dry coconut shells. The purpose of this study was to discover the correlation between worker characteristics, the physical condition of environment as well as environmental sanitation, and dehydration level. This study used cross sectional design with 19 respondents, and samples were taken using simple random sampling technique. The study took place at RW 02 Kelurahan Kenjeran, Kecamatan Bulak, Surabaya starting from February 2018 until finished. Data were analyzed using cross tabulation, and statistic tests which were chi square and Kolmogorov smirnov with 95% confidence level. Data were collected by measurement, interview, observation, and examination. The results showed that there was correlation between the physical condition of environment which included temperature (p=0,003<0,05) and humidity (p=0,001<0,05). The conclusion of this study was that the physical condition of environment including temperature and humidity had an important role to the dehydration level of the smoked fish workers.

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