<p><strong>Background</strong>: <em>Loeselia mexicana</em>, known as Mexican false calico, or <em>espinosilla</em> in Spanish, is a widely distributed secondary forest plant with a significant number of medicinal and cosmetic uses. This species is threatened by the lack of regulation over collection methods and changes in land use. <em>In vitro</em> culture could be used to preserve the species by shoot induction, callus production and cell-suspension to obtain secondary metabolites; this would reduce the need to affect wild populations.</p><p><strong>Hypothesis</strong>: A combination of cytokinins and auxins can induce structural development in the plant, promoting the formation of shoots, roots or callus <em>in vitro</em>. By applying this combination to <em>L. mexicana</em> stem segments, we expected to observe new shoots or callus.</p><p><strong>Study site and dates</strong>: “El Teuhtli” volcano, Xochimilco; from June 2015 to February 2016.</p><p><strong>Methods</strong>: Distal stems cuttings were used as explants. They were disinfected with 1 % soap, 0.6 sodium hypochlorite and 70 % ethanol, and rinsed with distilled water. Two different times of disinfection with ethanol were tested. The distal stem segments were then planted in solid MS medium with 3, 5 or 7 mg L<sup>-1</sup> KIN combined with 3 mg L<sup>-1</sup> NAA, and 2 % AC.</p><p><strong>Results</strong>: A favorable response was observed in the treatment with 5 mg L<sup>-1</sup> KIN and 3 mg L<sup>-1</sup> NAA, which produced green callus with root in five weeks. Furthermore, a lower explant mortality rate was achieved, 46.66 % in three weeks, with a shorter disinfection time.</p><strong>Conclusions</strong>: Disinfection time is important for this species, and callus production is possible.