scholarly journals Implementation of Defensive Marketing Strategy MSME in the Time of the Covid-19 Pandemic (Case Study on Warkop Angkringan Giras in Mojokerto Regency)

2021 ◽  
Vol 04 (12) ◽  
Author(s):  
M. Syamsul Hidayat ◽  
Keyword(s):  
Marketing Strategy ◽  
Customer Service ◽  
Customer Orientation ◽  
Descriptive Analysis ◽  
Complete Information ◽  
Exploratory Research ◽  
Group Discussions ◽  
Product Features ◽  
Competitor Orientation

The purpose of this study was to analyze the Defensive Marketing Strategy carried out by the MSME Warkop Angkringan "Giras" in Mojokerto Regency, in order to be able to compete and keep its business sustainable in the COVID-19 pandemic conditions and obtain optimal profits. This research is an exploratory research where the approach used is a qualitative approach. Qualitative researchers seek to understand life experiences in context and the meanings associated with those experiences by using Focus Group Discussions. The sample amounted to 20 people, who were taken based on certain criteria. Data collection techniques by conducting open ended interviews in the hope of obtaining more complete information from the respondent. Data analysis used descriptive analysis method. The results showed that the Defensive Marketing Strategy in the MSME of warkop angkringan "Giras" Free wifi with a Mental Model is a Competitor Orientation strategy which includes symbols, prices, product differentiation and value promotion,, Customer Orientation Strategy includes superior customer service, innovative product features, and focus in a narrow market segment and a Market Drive Orientation Strategy consisting of Digital Marketing, Healthcare Procedures, crowding services, and Hours of Operation..

scholarly journals CONFLICTING ROLE OF LAND OFFICE AND FORESTRY DEPARTMENT: A COMPARATIVE DISCUSSION REGARDING TO FOREST OFFENCES PREVENTION IN MALAYSIA

2017 ◽  
Vol 15 (1) ◽  
pp. 11
Author(s):  
Muhammad Uzair Azizan ◽  
Tham Sikh Bing ◽  
Maryanti Mohd Raid ◽  
Mohammad Tahir Sabit Mohammad ◽  
Khadijah Hussin ◽  
...  
Keyword(s):  
Descriptive Analysis ◽  
Peninsular Malaysia ◽  
Theory And Practice ◽  
Exploratory Research ◽  
Monitoring And Enforcement ◽  
Taking Action ◽  
Depth Interviews ◽  
Conflicting Role

This article study the discrepancy between theory and practice, especially the roles play by Land Office and Forestry Department in term of overlapping of power and penalties between Land Office and Forestry Department especially the forest on the state land leading to susceptibility in monitoring and enforcement system. The whole empirical works took place in the Central Region of Peninsular Malaysia namely as Negeri Sembilan. The total area of permanent reserved forest in that state is 155,531 hectares including the Permanent Reserved Forest Johol which was selected as the case study in this research. An exploratory research design was adopted in this research. Therefore, in-depth interviews have been done with officers from the Land Office and Forestry Department regarding their role and powers in monitoring and enforcement system to combat forest offences in Permanent Reserved Forest Johol. While data collected was analyzed using the descriptive analysis method. Content analysis was used to identify the similarities and dissimilarities of acts that empower Land Office and Forestry Department to taking action against forest offences. Theoretically, there are overlapping powers occurs between Land Office and Forestry Department identified in National Land Code 1965 and National Forestry Act 1984 in terms of arrestment of the forest offenders and seized their equipment. However, penalties imposed by both acts are very different. Practically, both authorities have divided their responsibility and power accordingly to avoid overlapping. Issues and challenges that faced by them have been found and most of them are similar. There should be an amendment to the acts in terms of the penalty imposed by both authorities. The penalty stated in both acts should be synchronized or the related sections be removed if the authorities do not implement it practically to avoid overlapping and conflicting of action imposed between two acts.Keywords: state land, forest, forest offences, penalties, monitoring, enforcement, overlapping of powerCitation: Azizan, M.U., Bing, T.S., Raid, M.M., Mohammad, M.T.S, Hussin, K., Rahman, M.M.G.A., and Nadzri, M.I. (2017). Conflicting Role of Land Office and Forestry Department: A Comparative Discussion Regarding to Forest Offences Prevention in Malaysia. Jurnal Ilmu Lingkungan, 15(1), 11-19, doi:10.14710/jil.15.1.11-19

Facilitating collaboration and community participation in tourism development: The case of South-Eastern Nigeria

2020 ◽  
pp. 146735842096603
Author(s):  
Afamefuna Eyisi ◽  
Diane Lee ◽  
Kathryn Trees
Keyword(s):  
Focus Group ◽  
Community Participation ◽  
Emerging Economies ◽  
Tourism Development ◽  
Tourism Industry ◽  
Exploratory Research ◽  
Focus Group Discussions ◽  
Group Discussions ◽  
Southeastern Region

Collaboration and community participation are crucial for securing sustainable tourism and highlight the need to listen and respond to the broad range of stakeholders’ voices, opinions, and concerns. These concepts dominated the discourse of sustainable-responsible tourism and gave rise to collaboration theory as well as various types of community participation. Many scholars in both Western and emerging economies have employed these concepts; however, there is limited research on how they apply in the Nigerian tourism industry. Therefore, this exploratory research discusses collaboration and community participation in tourism development in Nigeria, using the Southeastern region as a case study. In this area, tourism is in the early phase of growth. The paper reports on interviews and focus group discussions used to interact with tourism stakeholders in the region (traditional rulers, men, women, and youth representatives, chief priests, security agents, and tourism officials). Results showed that while the stakeholders are willing to collaborate, challenges affecting their efforts include autocratic governance structures leading to mistrust, clash of responsibilities, inadequate funding for security, lack of tourism awareness and little respect for local culture. The paper concludes that to develop a resident-friendly tourism destination and sustain collaboration and community participation, stakeholders require education about tourism and opportunities to participate in planning.

scholarly journals Market Orientation Practices among Micro-Sized Enterprises: A Descriptive Evidence using MKTOR Scale

2018 ◽  
Vol 2 (4) ◽  
pp. 1-8
Author(s):  
Dzulkarnain Musa
Keyword(s):  
Market Orientation ◽  
Random Sampling ◽  
Customer Orientation ◽  
Descriptive Analysis ◽  
Sampling Technique ◽  
Mean Value ◽  
Stratified Random Sampling ◽  
Competitor Orientation ◽  
The Mean ◽  
High Level

Previous studies have found that market orientation practices were important in benefiting the continuity of the business firms. In this regard, the study tries to focus on the market orientation practices using MKTOR scale including customer orientation, competitor orientation and coordination between functions. The survey type of study was carried out among 136 micro-sized enterprises in Perlis and grouped into four major towns using stratified random sampling technique. Results from the descriptive analysis were shown that the mean value for the three market orientation constructs was at medium high level. The issue gives an overview of moderate market orientation practices amongst such enterprises. This finding provides useful enlightenment to micro-sized enterprises and related parties in developing the business in the future. Some implications to the related parties and future suggestions were discussed.

HOW PRODUCT DEVELOPMENT, ADVERTISING, AND SERVICE QUALITY INFLUENCE CUSTOMERS SAVING DECISION CASE STUDY ON STATED-OWNED BANKS IN JAKARTA

2018 ◽  
Vol 1 (1) ◽  
pp. 11-20
Author(s):  
Selly Novela ◽  
Steffi Mutia Irenda Hanafie
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Service Quality ◽  
Product Development ◽  
Marketing Strategy ◽  
Research Method ◽  
Descriptive Analysis ◽  
Quantitative Descriptive Analysis ◽  
Quantitative Descriptive

The competition between Banks in Indonesia required the existence of a marketing strategy for appropriate banking products and services offered on the state-owned bank in Indonesia, including in Jakarta. This study aims to determine whether there is influence between variable Product Development, Advertising and Service Quality, to Saving Decision in State-Owned Bank in Jakarta. Methods of data collection using a survey distributed to 127 customers. The research method used quantitative descriptive analysis and method of data analysis used in this research is multiple regressions. The results of this study, shows that Product Development, Advertising and Service Quality has an influence on Customers Saving Decision at State-Owned Banks in Jakarta.

scholarly journals Beekeeping in Tanzania: why is beekeeping not commercially viable in Mvomero?

Afrika Focus ◽  
2018 ◽  
Vol 31 (1) ◽  
Author(s):  
Nicholaus B. Tutuba ◽  
Wim Vanhaverbeke
Keyword(s):  
Significant Contribution ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Poor Quality ◽  
Theory Of Constraints ◽  
Group Discussions ◽  
Production Methods ◽  
Honey Production ◽  
Thinking Process

Beekeeping is a long established economic activity in Tanzania. It contributes to the national economy by generating some US$ 19 million per annum and employing more than two million people. Beekeeping produces food and medicines, makes a significant contribution to bio-diversity, and encourages agricultural production through pollination. Moreover, more than 50% of Tanzania is covered by forests suitable for beekeeping. This potential is not fully exploited, and the sector is non-commercial. This study analyses the causes of the inability of rural Tanzanian beekeepers to establish commercially viable businesses. Using the case study research design, this qualitative study was conducted in the Mvomero district. Triangulation sampling techniques were used to select different beekeeping actors. Data was collected through interviews, focus group discussions, and observation. The descriptive analysis and ‘current tree reality’ of thinking process techniques were used to identify constraints that limit beekeepers from commercial- ising the sector. The challenges that are repeatedly cited as the main hindrances to the growth and development of beekeeping include over-reliance on traditional hives and honey production methods, low volumes, poor quality honey, limited access to finance, and insufficient fodder. We conclude that insufficient beekeeping expertise (knowledge and skills) and management are the two critical underlying factors that have led to the current situation. Since this study was limited to answering the first question of the theory of constraints approach, a further study is suggested to answer the remaining two questions. Moreover, a study to assess obstacles that hinder the adop- tion of top bar hives in the area is vitally important. Key words: beekeeping, commercial beekeeping, theory of constraints, beekeeping constraints, Tanzania

scholarly journals Knowledge Sharing as the Basis of Learning in Innovation Pattern in Small and Medium Scale Enterprises (SMEs)

2017 ◽  
Vol 12 (2) ◽  
pp. 214
Author(s):  
Hafiz Rahman
Keyword(s):  
Knowledge Sharing ◽  
Descriptive Analysis ◽  
Innovation Process ◽  
Learning Processes ◽  
Research Approach ◽  
Exploratory Research ◽  
Main Research ◽  
Medium Scale ◽  
Depth Interview

<p><strong></strong>The study discusses process and implementation of knowledge sharing as the basis of learning in the innovation process that is undertaken in small and medium scale enterprises/SMEs with the contextual overview on the West Sumatran SMEs in Indonesia. As the context of the study, a specific SME in West Sumatra was taken as the case study. The study is an empirical-exploratory research where the qualitative method in terms of descriptive analysis was used as the main research approach. It also uses content analysis from the result of an in-depth interview as its main data analysis. A case study approach is used to collect data and information from the informants of the study. It can be inferred from the study that knowledge sharing has allowed an equal dissemination of information between people in the organisation of SME. Employees and owners spread information, knowledge as well as experience equally one to each other and this has led to the creation of a conducive environment in which learning processes can be smoothly undertaken. Such learning processes directly ease the innovation processes that is schemed and undertaken by the SME.</p><em><strong>Bahasa Indonesia Abstrak:</strong></em> <em>Artikel ini membahas proses dan implementasi knowledge sharing sebagai sebuah dasar bagi pembelajaran dalam proses inovasi yang dterjadi pada usaha kecil dan menengah/UKM dengan konteks pada UKM di Provinsi Sumatera Barat, Indonesia. Sebagai bagian dari konteks, maka dilakukan pemilihan UKM spesif</em><em>i</em><em>k yang dijadikan sebagai studi kasus. Studi ini merupakan penelitian empiris-exploratory yang menggunakan metode kualitatif dalam bentuk analisa deskriptif. Studi ini juga menggunakan analisa konten sebagai hasil dari in-depth interview untuk menganalisis data yang telah berhasil dikumpulkan. Pendekatan studi kasus digunakan untuk mengumpulkan data dan informasi dari informan penelitian. Studi ini menyimpulkan bahwa knowledge sharing akan memberikan dampak berupa adanya pembagian informasi yang merata antara sesama individu didalam UKM. Para karyawan dan pemilik UKM saling menyebarkan informasi, pengetahuan serta pengalaman secara merata pada sesamanya. Situasi ini lebih lanjut menciptakan lingkungan yang kondusif dimana proses pembelajaran dapat terlaksana dengan baik.  Proses pembelajaran yang dilakukan tersebut secara langsung mempermudah proses inovasi yang direncanakan dan dilakukan oleh UKM.     </em>

scholarly journals Market Generic Strategy pada Usaha Warkop Angkringan Berbasis Internet (WiFi) di Kab Mojokerto

2020 ◽  
Vol 5 (2) ◽  
pp. 192-199
Author(s):  
M. Syamsul Hidayat ◽  
Kasnowo ◽  
Tatas Ridho Nugroho
Keyword(s):  
Descriptive Analysis ◽  
Group Discussion ◽  
Complete Information ◽  
Service Differentiation ◽  
The Internet ◽  
Exploratory Research ◽  
Coffee Shop ◽  
Differentiation Strategy ◽  
Generic Strategy ◽  
Focus Strategy

The purpose of this research is to measure the Market Generic Strategy that is used by the owner of the internet (wifi) coffee shop / UMKM in Mojokerto Regency to be able to compete, be sustainable and achieve goals and get maximum profit. This research is an exploratory research that uses a qualitative approach in the form of a Focus Group Discussion. The sample consisted of 25 people, who were taken based on certain criteria. The technique of collecting data is by conducting open-ended interviews with the hope of obtaining complete information from these respondents. Data analysis using descriptive analysis method. The results showed that the Internet-based Market Generic Strategy of Warkop Angkringan (wifi) is a product differentiation strategy, service differentiation, personnel differentiation and focus strategy. Meanwhile, the way to retain customers is the availability of fast and friendly service, a variety of drinks and food, comfortable seating and room facilities as well as good cleanliness and layout.

scholarly journals Beekeeping in Tanzania: why is beekeeping not commercially viable in Mvomero?

Afrika Focus ◽  
2018 ◽  
Vol 31 (1) ◽  
pp. 213-239
Author(s):  
Nicholaus B. Tutuba ◽  
Wim Vanhaverbeke
Keyword(s):  
Significant Contribution ◽  
Descriptive Analysis ◽  
Case Study Research ◽  
Poor Quality ◽  
Theory Of Constraints ◽  
Group Discussions ◽  
Production Methods ◽  
Honey Production ◽  
Thinking Process

Beekeeping is a long established economic activity in Tanzania. It contributes to the national economy by generating some US$ 19 million per annum and employing more than two million people. Beekeeping produces food and medicines, makes a significant contribution to bio-diversity, and encourages agricultural production through pollination. Moreover, more than 50% of Tanzania is covered by forests suitable for beekeeping. This potential is not fully exploited, and the sector is non-commercial. This study analyses the causes of the inability of rural Tanzanian beekeepers to establish commercially viable businesses. Using the case study research design, this qualitative study was conducted in the Mvomero district. Triangulation sampling techniques were used to select different beekeeping actors. Data was collected through interviews, focus group discussions, and observation. The descriptive analysis and ‘current tree reality’ of thinking process techniques were used to identify constraints that limit beekeepers from commercialising the sector. The challenges that are repeatedly cited as the main hindrances to the growth and development of beekeeping include over-reliance on traditional hives and honey production methods, low volumes, poor quality honey, limited access to finance, and insufficient fodder. We conclude that insufficient beekeeping expertise (knowledge and skills) and management are the two critical underlying factors that have led to the current situation. Since this study was limited to answering the first question of the theory of constraints approach, a further study is suggested to answer the remaining two questions. Moreover, a study to assess obstacles that hinder the adoption of top bar hives in the area is vitally important.

Role of Youth in Managing Educational Startup: Case Study of PrivatQ Startup

2021 ◽  
Vol 1 (2) ◽  
pp. 62-70
Author(s):  
Adkha Bukhori
Keyword(s):  
Formal Education ◽  
Descriptive Analysis ◽  
Management Program ◽  
Acting Out ◽  
Group Discussions ◽  
Technological Advances ◽  
Job Opportunities ◽  
Program Innovation

Technological advances in the 4.0 era have had an impact on competitive job opportunities and declining productive jobs. In addition, starting a business requires more effort. This reality encourages young PrivatQ entrepreneurial managers to accept the test of personal advantage. The research objective is to determine the role of youth in managing educational startups and assessing their implications for the manager's personal endurance. The research using qualitative research methods. Data collection is done through interviews, focus group discussions, observations, documentation, literature, and online studies. Data analysis techniques using descriptive analysis by coding and reducing data through Nvivo 12 software, data presentation, and conclusion drawing. The results showed that youth managers played a role in managing educational startups at PrivatQ based on non-formal education services. The form of the role is in the form of governance management, program innovation, increasing access to the education service system, improving the quality and welfare of teachers, acting out of the box, and increasing soft skills and experience. The management of the educational startup has implications for the manager's personal endurance. Therefore, the role of youth managers must be increased to develop the manager's personality so that the struggle and courage so that management continues well.

scholarly journals Explorative Study of Tourist Behavior in Seeking Information to Travel Planning

2021 ◽  
Vol 16 (8) ◽  
pp. 1583-1589
Author(s):  
Diena M. Lemy ◽  
Amelda Pramezwary ◽  
Juliana ◽  
Rudy Pramono ◽  
Lauditta Nabila Qurotadini
Keyword(s):  
Descriptive Analysis ◽  
Tourism Industry ◽  
Digital Marketing ◽  
Exploratory Research ◽  
Literature Study ◽  
Group Discussions ◽  
Tourist Behavior ◽  
Personal Trust ◽  
Global Tourism ◽  
The Right

This study aims to explore the behavior of domestic tourists in seeking information to travel during the COVID-19 pandemic and whether there are significant differences with tourist behavior before the pandemic and what are the best strategies so that they can be helpful in tourism actors in creating and developing digital marketing strategies based on the latest information technology phenomena. This study uses a qualitative paradigm. Data collection techniques used in the study were observation, in-depth interviews, literature study, and documentation. The results of this exploratory research can then be used as a basis for the following research stage, namely descriptive analysis. Online focus group discussions and surveys were conducted to achieve the objectives of this research. Tourist behavior during the COVID-19 pandemic has changed, that tourists will always look for travel information using window shopping or online search through social media and ask personal questions (individuals) in travelling to a tourist destination. The right strategy for tourism actors in developing sustainable digital marketing includes building personal trust to tourists, implementing innovation strategies that involve guests, and mutual integration and collaboration, which are the main keys to the success of tourism actors in creating or developing sustainable digital marketing. The COVID-19 pandemic is an unprecedented and ongoing crisis for the global tourism industry. The key to the recovery of the worldwide tourism industry will be to encourage tourism activities both domestically and internationally.

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