scholarly journals Comunicación corporativa durante la pandemia por la COVID-19. Un análisis de las portadas de la prensa económica española durante el 2020 / Corporate communication during the COVID-19 pandemic. An analysis of the front pages of the Spanish business press in 2020

2021 ◽  
Vol 11 (22) ◽  
pp. 183-198
Author(s):  
Francisco Leslie López del Castillo-Wilderbeek
Keyword(s):  
Recent Literature ◽  
Corporate Communication ◽  
Front Page ◽  
Corporate Communications ◽  
Specific Topic ◽  
Spanish Economy ◽  
Important Conclusion ◽  
Health Crisis ◽  
Business Press ◽  
Tourism Sector

The COVID-19 pandemic that arrived in 2020 has affected the entire media landscape and also corporate communication. This research has analysed the main topics on the front pages of the three Spanish economic newspapers during 2020: Expansión, Cinco Días and El Economista. The evaluation of the main front page topics has made it possible to quantify the extent to which the pandemic has displaced the coverage devoted to corporate communications in organizations. In addition, it has been possible to observe which organizations have successfully spreading their messages and which specific issues have been most related to the pandemic. The results obtained show that the health crisis has absorbed the main topics of the front pages of the economic newspapers, leaving only half of the coverage available for other topics. Within this phenomenon of absorption, the effects on employment had the greatest prominence with a 10% presence in all the headlines analysed. The coverage on unemployment is especially important if it is related to the tourism sector, which was the industry with the highest presence on the front pages (36.6% of all topics categorized as COVID-19). The significant presence of both topics indirectly points to the important weight of tourism in the Spanish economy. However, it is not possible to state that all related topics were negative because there was also coverage focused on economic recovery (4.4%). On the other hand, in the space not occupied by the pandemic, it was observed that the coverage of the Caixabank - Bankia merger was the most important in comparison with the coverage of the rest of the organizations. This business initiative achieved 2.65% of front page topics since the pandemic began, in a scenario that was very limited. In general, mergers and acquisitions was the most important topic in 2020, as the second most covered specific topic was the failed merger between Banc Sabadell and BBVA. Telefonica was also among the companies with the most front-page coverage, although with a greater diversity of topics. The rest of the companies analysed also showed a wide variety of corporate topics as dividend management, cash flow movements and business diversification. It was also noted that the coverage achieved on the front pages maintained a business focus and wasn’t a vehicle for disseminating CSR efforts related to the pandemic. This is a very significant result because much recent literature has argued that during the pandemic, CSR has played an important role in the communication strategies of organizations. However, it seems that these actions have not been enough important to get a prominent position on the front page of Spanish business newspapers. The most important conclusion that can be drawn from this research is that corporate communication by organizations did not disappear during 2020 despite the ravages of the pandemic, but was reduced by 50%. This reduction also shows a very important effect to take into consideration. During the year 2020 organizations had to work much harder to be in the spotlight even though the economic coverage of the analysed media did not completely disappear because of the pandemic.

scholarly journals ‘Long COVID’ syndrome

2021 ◽  
Vol 14 (4) ◽  
pp. e241485
Author(s):  
Priyal Taribagil ◽  
Dean Creer ◽  
Hasan Tahir
Keyword(s):  
Public Health ◽  
Cognitive Deficits ◽  
Recent Literature ◽  
Complex Case ◽  
Shortness Of Breath ◽  
Gastrointestinal Dysfunction ◽  
Health Crisis ◽  
Public Health Crisis ◽  
Global Pandemic ◽  
Poor Memory

SARS-CoV-2 has resulted in a global pandemic and an unprecedented public health crisis. Recent literature suggests the emergence of a novel syndrome known as ‘long COVID’, a term used to describe a diverse set of symptoms that persist after a minimum of 4 weeks from the onset of a diagnosed COVID-19 infection. Common symptoms include persistent breathlessness, fatigue and cough. Other symptoms reported include chest pain, palpitations, neurological and cognitive deficits, rashes, and gastrointestinal dysfunction. We present a complex case of a previously well 28-year-old woman who was diagnosed with COVID-19. After resolution of her acute symptoms, she continued to experience retrosternal discomfort, shortness of breath, poor memory and severe myalgia. Investigations yielded no significant findings. Given no alternative diagnosis, she was diagnosed with ‘long COVID’.

CORPORATE COMMUNICATIONS: Interaction between manager, employees and stakeholders

2004 ◽  
Vol 10 (3-4) ◽  
pp. 175-188
Author(s):  
Hrvoje Pende
Keyword(s):  
Corporate Branding ◽  
Business Environment ◽  
Corporate Identity ◽  
Corporate Communication ◽  
Corporate Communications ◽  
Open Communication ◽  
Identity Creation ◽  
Social Patterns ◽  
Communication Program ◽  
Highly Correlated

The paper discusses the role and importance of corporate communications in the processes of corporate identity creation. Corporate identity is a result of the interaction between manager, employees and business environment/stakeholders. Possibilities of creating a desirable corporate identity is highly correlated with the dominant organizational and social patterns of culture. Strong, open and positive cultures give the corporation pre-requisite to communicate efficiently, which will bring the corporation into the corporate branding process with all the competitive benefits. Negative cultures does not support creation of favourable corporate identities and images. They create fear of open communication: pre-requisite of any efficient corporate communication program.

scholarly journals COVID CRISIS AND TOURISM EVOLUTION IN SOME EUROPEAN COUNTRIES: ADAPT TO REALITIES OR REINVENT THE FUTURE?

2021 ◽  
Author(s):  
Jean Vasile Andrei ◽  
◽  
Mihaela Cristina Drăgoi ◽  
Keyword(s):  
Economic System ◽  
Value Chain ◽  
European Countries ◽  
Economic Sectors ◽  
Health Crisis ◽  
Eu Countries ◽  
Synoptic Analysis ◽  
Tourism Sector ◽  
National Economic ◽  
Multiplicative Effects

The health crisis has exerted a significant pressure on the global economic system, implicitly on the evolution of tourism, value chain creation and supply chains, generating shocks on various national economic sectors. In this context, the objective of the paper is to make a brief synoptic analysis on the evolution of the tourism sector in some EU countries. Two periods of time were considered - before the onset of the pandemic (2018-2019) and during the pandemic (in 2020). The results of the analysis confirm the specific trends of reducing the multiplicative effects that tourism has on the economy as well as the decrease, even contracting of the sector, a phenomenon identified through specific analyzed indicators.

scholarly journals Extending Organizational Memory and Corporate Communications Research via Autoethnography/Autobiography

2016 ◽  
Author(s):  
Damion Waymer ◽  
Nneka Logan
Keyword(s):  
Organizational Culture ◽  
Public Relations ◽  
Corporate Communication ◽  
Organizational Memory ◽  
Corporate Communications ◽  
Memory Research ◽  
Research And Practice ◽  
Theory Research ◽  
Communication Methods

Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and practice in corporate communication?

Reputation Management

2017 ◽  
pp. 151-167
Author(s):  
Aslıhan Mihrimah Unutur
Keyword(s):  
New Media ◽  
Public Relations ◽  
Corporate Strategy ◽  
Brand Management ◽  
Corporate Communication ◽  
Reputation Management ◽  
Corporate Communications ◽  
Business Organizations ◽  
Communication Practices ◽  
And Function

The scope of this chapter is to provide insight into how reputation can be managed through brand management, corporate communication practices, and new media strategies. Corporate communication practices carried out through public relations applications has become an increasingly important function in business organizations. Yet, little has been published on the role and function of communication executives. This chapter reveals the impact of corporate communications upon the formulation of corporate strategy.

Typology of contemporary corporate communication channels

2019 ◽  
Vol 24 (4) ◽  
pp. 608-622 ◽  
Author(s):  
Dmytro Olehovych Oltarzhevskyi
Keyword(s):  
Social Media ◽  
Significant Contribution ◽  
Descriptive Analysis ◽  
Communication Channels ◽  
Communication Technologies ◽  
Corporate Communication ◽  
Point Of View ◽  
Corporate Communications ◽  
Content Type ◽  
Specific Category

Purpose The purpose of this paper is to distinguish the corporate communication channels by typology, by the designation of their characteristics and features of application, as well as to institutionalize the concept of corporate media. Design/methodology/approach In the theoretical part, with the help of general review, critical analysis, systematization and generalization, the main scientific works devoted to corporate communications have been studied. In practical part, the method of typology there has been used and descriptive analysis of types of communication channels has been carried out. Findings The research distinguishes the types of channels used in modern corporate communication. It reveals that corporate communication channels can be divided into two main types according to the criteria of relation to the company: outsiders and insiders. Then the channels can be divided into broad functional subtypes: events, advertising, media and a specific category – social media. The typological separation also can be based on the auditorium and communication technologies indications. Originality/value This study makes a significant contribution to the development of studies of corporate communication through structuring communication channels. The establishment of types, features and prospects for the development of communication channels, in particular such specific ones as corporate and social media, contribute to a more systematic approach to the methods of their use. From a practical point of view, companies can be guided by the results of this research during the formation of a mix of corporate communication.

scholarly journals British and Australian Corporate Communication: A Socio-Linguistic Perspective

2020 ◽  
Vol 10 (5) ◽  
pp. 125
Author(s):  
Elena N. Malyuga ◽  
Maria Ivanova ◽  
Rita Feigina
Keyword(s):  
Quantitative Data ◽  
Corporate Communication ◽  
Point Of View ◽  
Corporate Communications ◽  
Communicative Behavior ◽  
Continuous Sampling ◽  
Two Samples

In this study, the corpora of British and Australian corporate communications were compared with the aim of specifying their sociolinguistic features in the context of five lexical and stylistic markers: professional jargon, as well as expressive, colloquial, uncodified and evaluative lexis. Lexical and stylistic characteristics of corporate communication from the point of view of a sociolinguistic approach were analyzed using transcripts of British and Australian communicative corporate interactions. The methods of continuous sampling, comparative, lexical-stylistic and sociolinguistic analysis were implemented to process an assembled corpus of 158 authentic transcripts. Based on the results of the analysis, quantitative data were compared, reflecting the volume of use of the indicated lexical-stylistic markers in the two samples. Quantitative data were subsequently analyzed to determine sociolinguistic characteristics that can be assessed as specific features of the communicative behavior of British and Australian superiors in dealing with subordinates. For each of the markers of lexical-stylistic differentiation under consideration, the two samples analyzed in the work showed differing results of a varied and at the same time exponential degree of discrepancy.

scholarly journals Apuntes para la gestión del turismo en España tras la crisis sanitaria de la Covid-19

2021 ◽  
Vol 19 (1) ◽  
pp. 189-194
Author(s):  
Patricia Arold Lario ◽  
Keyword(s):  
Urban Areas ◽  
Structural Changes ◽  
Economic Effects ◽  
Health Crisis ◽  
The Public ◽  
Mass Tourism ◽  
Public Health Crisis ◽  
Tourism Sector ◽  
Foreign Tourism ◽  
The Impact

The impact caused in the tourism sector by the public health crisis linked to coronavirus COVID‑19 and the need to protect the population from subsequent infection marks a necessary change in the model of tourism in coastal areas in Spain where mass tourism was the norm. Relevant reforms must be made to soften the economic effects of the drop in foreign tourism. In the case of cultural tourism in urban areas and inland, there is an en excellent opportunity to make structural changes in management that pre‑Covid was already experiencing serious problems. In this document we attempt to highlight the elements that may be key to future reform.

The dimensionality of corporate communication management (CCM)

2019 ◽  
Vol 32 (1) ◽  
pp. 71-97 ◽  
Author(s):  
Bahtiar Mohamad ◽  
Bang Nguyen ◽  
TC Melewar ◽  
Rossella Gambetti
Keyword(s):  
Public Relations ◽  
Quantitative Research ◽  
Operational Definition ◽  
Corporate Communication ◽  
Corporate Management ◽  
Corporate Communications ◽  
Measurement Scales ◽  
Communication Management ◽  
Content Type ◽  
Corporate Advertising

Purpose This paper aims to investigate the conceptualisation of corporate communication management (CCM) and its dimensionality from the practitioners’ perspectives. It proposes to validate an operational definition and dimensions of the CCM construct, which have not been identified in the literature. Design/methodology/approach The initial concepts are based on academic literature and followed by 12 face-to-face interviews with corporate communication practitioners and consultants from Malaysia to confirm the practicality of each dimension. QSR Nvivo Version 9.0 software is used to analyse the qualitative data. Then, the data are classified through deductive content analysis based on key words or themes. Findings The diverse perspectives are shown from the practitioners and consultants on the dimensionality of CCM. Most of the interviewees suggest that CCM dimensions include corporate advertising, corporate affairs, investor relations and employee communication within the corporate communication and other departments. They also found the public relations and media relations are clearly under corporate communications manager’s supervision. This research confirms the concept of CCM and its dimensionality to operationalise the CCM construct. The CCM dimensions also offer opportunities for further research to develop the measurement scales. Originality/value This research contributes to the clarification on the subject matter by developing clear concepts of the CCM and by offering insights about the role of the CCM dimensions, which help managers to more successfully incorporate the CCM dimension into the corporate management strategy. This paper also examines the concept of CCM and confirms its dimensionality, which helps in developing the CCM measurement for further quantitative research.

Fake News in Corporate Communication

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Khristina Khristova ◽  
◽  
◽  
Keyword(s):  
Strategic Planning ◽  
Corporate Communication ◽  
Corporate Communications ◽  
Fake News ◽  
Corporate Policy ◽  
Social Transformations ◽  
The Impact ◽  
The Relationship

The paper examines the impact of fake news on the relationship between companies and their strategic audiences. The text is structured into two parts. The focus in the first part is on the structure of corporate communications and the model of successful corporate policy presented as a projection of the idea of the business of trust. The second part highlights the main aspects of the development of the cosmetic giant „L’Oreal”, which has preserved its image as a strong brand and an ethical company in the conditions of hypercompetitiveness and fake news. The study is based on Van Rieland Fombrun’s theory of corporate communications as a polyfunctional concept and on Kotler’s idea of market-oriented strategic planning, providing an advantage to firms in situations of risk and dynamic social transformations.

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