INTERNET MARKETING SOLUTIONS TRANSFORMATION DUE TO CHANGES IN CONSUMER'S PERCEPTION OF INFORMATION

We have outlined the main aspects of the modern socio-economic space that have led to transformation not only in the business sector but also in human thinking. We have examined the aspects of the studied problem expressed in modern scientific works and explained the need for further study of changes in the thinking processes of consumers in the field of transformation of applied Internet marketing solutions for the requests of Internet users. We have analyzed the dynamics and trends of changes in Internet user behavior, thereby identifying the key aspects that should be taken into account when companies create online marketing strategies. We have proposed a list of steps to optimize the marketing strategy of the business in line with new realities.The relevance of the study is due to the social processes of modern society resulting in the tendency to transform consumers' thinking. COVID-19 and self-isolation have had an impact on this phenomenon, accelerating the massive changeover to online communication and online shopping.The goal of this article is to describe the results of a study of changes in consumer thinking in connection with the transformation of realities caused by the global pandemic.The scientific novelty of the study lies in highlighting the peculiarities of information perception by modern consumers associated with the global pandemic, and in substantiating the ways of transforming Internet marketing solutions for companies in an altered reality.The theoretical importance of the research lies in a better understanding of the reasons and features of the transformation of information perception by consumers in modern realities, as well as in the analysis of scientific works to study the impact of informatization and computerization on society thinking, which can be used to study this component in marketing research, including in online marketing. This is the practical value of this work.The practical value of the study lies in identifying the features of the transformation of the thinking of modern consumers through visitors to the website of Cita Lieta ltd. at ceanocosmetics.com.Like in any scientific article, this one has its research limitations. The author explores the transformation of consumer thinking change using the data from the website analytics of one company in a particular niche.

LOCO: The 88-million-word language of conspiracy corpus

The spread of online conspiracy theories represents a serious threat to society. To understand the content of conspiracies, here we present the language of conspiracy (LOCO) corpus. LOCO is an 88-million-token corpus composed of topic-matched conspiracy (N = 23,937) and mainstream (N = 72,806) documents harvested from 150 websites. Mimicking internet user behavior, documents were identified using Google by crossing a set of seed phrases with a set of websites. LOCO is hierarchically structured, meaning that each document is cross-nested within websites (N = 150) and topics (N = 600, on three different resolutions). A rich set of linguistic features (N = 287) and metadata includes upload date, measures of social media engagement, measures of website popularity, size, and traffic, as well as political bias and factual reporting annotations. We explored LOCO’s features from different perspectives showing that documents track important societal events through time (e.g., Princess Diana’s death, Sandy Hook school shooting, coronavirus outbreaks), while patterns of lexical features (e.g., deception, power, dominance) overlap with those extracted from online social media communities dedicated to conspiracy theories. By computing within-subcorpus cosine similarity, we derived a subset of the most representative conspiracy documents (N = 4,227), which, compared to other conspiracy documents, display prototypical and exaggerated conspiratorial language and are more frequently shared on Facebook. We also show that conspiracy website users navigate to websites via more direct means than mainstream users, suggesting confirmation bias. LOCO and related datasets are freely available at https://osf.io/snpcg/.

Information Technology as a Promotion Agent

The purpose of this study is to see how promotions are carried out on social media as a marketing agent at this time. This research used a descriptive method by observing internet user behavior and analyzing the marketing strategy of Instagram as one of the platform social media that effectively as a promotion agent. The results of this paper show that many business people use various social media platforms as a medium to promote the products they offer. It is because, in the current era, social media is a medium that is widely used by large communities in various parts of the world. With various facilities and also minimal costs, making social media widely used by business people with attractive offers and affordable prices.

Social Networking Sites As Emerging Communication Avenue For Social Influence Via E-Formity: Insights And Future Perspective In Indian Economy

In rapid changing technological environment, a number of communication tactics are available for marketers of the 21st century that involves several new features including mouth- to- mouth promotion that has taken radical step in the form of social media marketing especially via social networking sites (Ceil, 2019).This new form of marketing is also known as Electronic Word –of- mouth communication (e -WOM) and viral marketing (Roy, Datta, & Mukherjee, 2019). In current paper, an attempt has been made to discuss the hidden insights about significant contributions of social networking sites for social influence in the form of e-formity. In order to proceed for this study, the deep and critical literature review was done by reading the research papers from Jstor, Emerald, Wiley, Taylor and Francis, Science Direct, Elsevier, Google scholar, etc. The information about internet user behavior of top ranked counties will also provide insights and knowledge to researchers or marketing professionals so that online marketing strategies can be cultivated for business organizations accordingly.

Improving the performance of large databases and application services operating on their basis

Исследованы функции информационной системы сервис-ориентированной архитектуры. Проанализированы действия лояльных и нелояльных к прикладным веб-сервисам системы интернет-пользователей и данные логов интернет-пользователей. Поставлена задача разработать базу данных для исследуемой информационной системы и повысить ее производительность путем масштабирования, репликации, секционирования, вертикального и горизонтального шардинга. Приведены результаты разработки базы данных для хранения и обработки логов поведения интернет-пользователей. The functions of the information system of service-oriented architecture are investigated. The actions of the systems of Internet users that are loyal and disloyal to applied web services are analyzed, as well as the data of Internet users' logs. The task is to develop a database for the information system under study and increase its efficiency by scaling, replication, sectioning, vertical and horizontal sharding. The results of developing a database for storing and processing logs of Internet user behavior are presented.

Novas páginas de pesquisa em Psicologia Social: o fazer pesquisa na/da internet

RESUMO: As novas tecnologias midiáticas têm revelado formas de comunicação e práticas sociais que desafiam os modos de fazer ciência. O presente estudo explora, de forma inicial, a diversidade de possibilidades de pesquisas em psicologia social compreendendo os recursos virtuais como campo ou objeto de pesquisa. Propomos um mapeamento de produções científicas, a partir do acesso remoto ao portal de periódicos CAPES, tendo sido utilizados na busca, os descritores “social psychology” and internet. Foram encontrados 1042 itens datados entre 1993 e 2016. Os resultados relacionados ao tópico “Social Psychology” totalizaram 289 produções, das quais, analisamos 134 resumos publicados entre 2011 e 2016. As categorias temáticas de maior expressão foram: Comportamento de usuários da internet (26,12%) e Identidade e relações intergrupais (11,94%). Em relação ao método, 17,16% dos estudos relatam o uso de experimentos, 9,70% o uso de surveys e 5,97% questionários. A análise revelou que a maior parte dos estudos (41,79%) compreende a internet como objeto de investigação, não sendo apenas um campo ou instrumento facilitador da execução das pesquisas. Apesar de 36,57% dos trabalhos não situarem a teoria de base, os dados demonstram uma multiplicidade de abordagens teóricas empregadas. Diante da complexidade deste cenário e dos fenômenos nele analisados, desafios teórico-metodológicos se impõem. Consideramos que o detalhamento e descrição do percurso metodológico, o uso da triangulação de métodos e a articulação entre o campo da psicologia social e as teorias da cibercultura, podem potencializar as produções “na” e “da” internet.Palavras-chave: cibercultura; internet; psicologia social; métodos de pesquisa; mapeamento.ABSTRACT: New media technologies have revealed forms of communication and social practice that challenge ways of doing science. Firstly, the present study explores the diversity of research possibilities in social psychology regarding virtual resources as a field or research object. We propose mapping the scientific production from the remote access to the portal of the CAPES journals. For this purpose we`ve used key-words descriptors "social psychology" and internet. We found 1042 items that matched the criteria. The years of publication ranged from 1993 to 2016. Results related to the topic "Social Psychology" presented 289 papers, of which we analyzed 134 published abstracts between 2011 and 2016. The categories with the most important themes were: Internet user behavior (26.12%) and identity and inter-group relations (11.94%). In relation to the method, 17.16% of the studies were experimental, 9.70% surveys and 5.97%questionnaires. The majority of studies (41.79%) considered the internet as a research object, and not just a field or instrument facilitating the execution of research. Although 36.57% of the studies did not present the base theory, data demonstrates a multiplicity of theoretical approaches employed. Due to the complexity of this scenario and the phenomena itself, methodological challenges are imposed. We considered that detailing and describing the methodological pathway as well as the use of triangulation of methods and articulation between the field of social psychology and theories of cyberculture can stimulate, productions "on" and "from" the internet (that is, using the internet as a research field as well as a research tool).Keywords: cyberculture; internet; social psychology; research methods; mapping.

Statistical analysis of city and the villages Internet users based on user logs

In recent years, with the rapid increase of users active on the Internet, Internet users access log is also increasing rapidly. According to the user's Internet access log analysis of the characteristics of user behavior on the Internet. In this paper, we classify the statistical analysis of the behavior of Internet users by collecting information and data on urban and rural Internet user behavior. This result may provide a basis for guiding the behavior of Internet software manufacturers or government.