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2021 ◽  
Vol 1 (1) ◽  
pp. 91-100
Author(s):  
Chandra Eka ◽  
Reza Fatahillah ◽  
Ari Sarsono ◽  
Alif Hanavi ◽  
Pandi Sitorus

Perkembangan tehnologi saat ini telah diiringi dengan cepatnya jaringan internet, sehingga membuat para pelaku usaha lebih dipermudah dalam melakukan pemasaran di sosial media melalui smartphone secara langsung. Hal ini yang mendorong penelitian untuk mengkaji dan mengukur seberapa efektifitas minat beli konsumen di sebuah sosial media. Penelitian ini menggunakan sosial media Instagram untuk mengidentifikasikan minat beli yang dialami konsumen pada akun Instagram @minyakzaitunasli. Untuk mengetahui faktor apa saja yang dapat mempengaruhi minat beli pada suatu postingan produk maka pada penelitian ini akan mengungkapkan hasil atas pengujian antara tipe post, waktu post, followers dan testimoni pada suatu postingan produk dan jumlah pengikut di Instagram. Penelitian ini menggunakan metode kuantitaf dengan analisis regresi linear ganda. dengan mengambil sampling 51 responden dalam pengisian kuisioner yang dibagikan kepada follower account@minyakzaitunasli. Penelitian menunjukkan bahwa tipe post dan followers tidak mempengaruhi minat beli konsumen. Waktu post dan testimoni berpengaruh terhadap minat beli konsumen. The current development of technology has been accompanied by a fast internet network, thus making it easier for business actors to do marketing on social media via smartphones directly. This has prompted research to study and measure the effectiveness of consumer buying interest in social media. This study uses Instagram social media to identify the buying interest experienced by consumers on the Instagram account @minyakzaitunasli. To find out what factors can affect buying interest in a product post, this study will reveal the results of testing between post types, post time and testimonials on product posts and the number of followers on Instagram. Research shows that the type of post and followers do not influence consumer purchase interest. Post time and testimonials affect consumer purchase interest


Author(s):  
Havva Alkan Bala

A computer and a fast internet connection allow us the opportunity to work from just about anywhere, creating cyber-culture. What we need for that is just be good at what we do and be able to sell our services or products online so we can go and live wherever we want. A person who chooses to embrace remote work as a lifestyle choice, using technology to make a living that enables themselves to be as mobile as they want to be called “digital nomad.” Digital nomads have the business and education opportunity much more independent and collaborative. This study is about the designing eco-cities with the concept of digital nomads and their understanding of life. For nomadic lifestyle “change is home.” In modern period, it is vital to understand the philosophy behind the nomadic lifestyle which focuses on experiences instead of accumulating. A digital nomad has ecological approach that means not to be consumer more than necessary. This study claims that understanding of digital nomads give clues to digital age and its cities.


Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 280
Author(s):  
Sharen Kangean ◽  
Farid Rusdi

The development of internet technology is increasing. With fast internet technology, Indonesian people's spending patterns are shifting. Shopping activities that used to only be through stores directly, but by using internet technology known as online shopping. Online Shopping can be accessed through digital applications known as e-commerce applications. One of the well-known e-commerce sites in Indonesia is Shopee. In this case, the formulation of the problem in this research is to study the marketing communication strategy undertaken by Shopee and the implementation of Shopee marketing communication. The theoretical foundation used in this research is marketing communication, and SOSTAC analysis. The consideration method used in this study is a qualitative approach. The resource persons in this study are Yoga Pratama, who are Shopee Business Development and Shopee users with different needs. The results of this study indicate that the optimal use of the marketing communication mix consists of advertising (advertising) and sales promotion (sales promotion).Perkembangan teknologi internet semakin hari semakin berkembang pesat. Adanya teknologi internet yang pesat, pola belanja masyarakat Indonesia bergeser. Kegiatan belanja yang dulu hanya bisa melalui toko secara langsung, tetapi dengan menggunakan teknologi internet dikenal dengan istilah online shopping. Belanja secara daring (online) dapat diakses melalui aplikasi digital yang dikenal dengan istilah aplikasi e-commerce. Salah satu e-commerce yang ternama di Indonesia adalah Shopee. Dalam hal ini, terdapat perumusan masalah dalam penelitian ini adalah untuk mengetahui strategi komunikasi pemasaran yang dilakukan oleh Shopee serta pelaksanaan komunikasi pemasaran Shopee. Landasan teori yang digunakan dalam penelitian ini adalah komunikasi pemasaran, dan analisis SOSTAC. Metode pendekatan yang digunakan dalam penelitian ini adalah pendekatan kualitatif. Narasumber dalam penelitian ini adalah Yoga Pratama yang merupakan Business Development Shopee dan pengguna Shopee dengan kebutuhan yang berbeda. Hasil penelitian ini menunjukkan bahwa penggunaan bauran komunikasi pemasaran yang optimal yaitu berupa iklan (advertising) dan promosi penjualan (sales promotion).


Health care is one of the most important dependencies for economic sustainability and growth of a country. While India has made significant strides on the economic growth in the last two decades, there may be a critical development really be spending close. This is because multiplied perfectly into consciousness and framework but basically because of the frequency and domination extended illness. Staying aware of the legitimate welfare is vital for the perfect man. It's much less running around as a pointer of a country's monetary development. though, today maintain good voice be trying out the final results rapidly increasing non-transferable diseases. simultaneously, we are on the threshold of the progressive development is not fast which includes the use of cell innovation, fast internet and much of the correspondence. Additional them and one in each of such programs make a lot of measurements recently in the context of social coverage is known as e-health. The advantages of the framework sluggish worldwide e-fitness has increased the desire for evidence of giant checks and corrections-related issues identified. like it. exceptional framework of e-health can be imagined for increasing mutual prosperity. as a result, the principle aim of this paper is to the benefit of calls for part of the problem, openings and holes are recognized with e-health framework that may be circulating at some point this research.


2019 ◽  
Vol 109 (3) ◽  
pp. 1032-1079 ◽  
Author(s):  
Jonas Hjort ◽  
Jonas Poulsen

To show how fast Internet affects employment in Africa, we exploit the gradual arrival of submarine Internet cables on the coast and maps of the terrestrial cable network. Robust difference-in-differences estimates from 3 datasets, covering 12 countries, show large positive effects on employment rates—also for less educated worker groups—with little or no job displacement across space. The sample-wide impact is driven by increased employment in higher-skill occupations, but less-educated workers’ employment gain less so. Firm-level data available for some countries indicate that increased firm entry, productivity, and exporting contribute to higher net job creation. Average incomes rise. (JEL F14, J23, J24, J63, L86, O15, O33)


2018 ◽  
Vol 13 (S349) ◽  
pp. 452-458 ◽  
Author(s):  
Itziar Aretxaga

AbstractThe 5-decade old ISYA program is evaluated in the context of the experience gathered in the field: 41 schools organized in 27 countries with a total of more than 1400 students to date. In the new era of fast internet connectivity, social media, virtual networks, big data and machine learning, the value of face-to-face graduate schools for regions with limited up-to-date astrophysics research is presented, together with the plan to develop the ISYA program into the next decade.


2018 ◽  
Vol 36 (1) ◽  
pp. 97-111 ◽  
Author(s):  
Ho Seoung Na ◽  
Junseok Hwang ◽  
Hongbum Kim

The Internet has significantly changed the lifestyles of individuals and many aspects of society while also having an important effect on economic growth and sustainable development. However, the usage and diffusion of the Internet vary greatly depending on the country, considering their economic and social conditions. This study investigates through an empirical analysis the factors that make Internet diffusion faster, especially focusing on the digital content. The results show that the abundance of digital content has played a crucial role in the rapid diffusion of the Internet. At the diffusion take-off stage, the number of Internet users appears to be the most important factor for fast Internet diffusion. However, as diffusion progresses to a mature stage, the amount of available digital content becomes the crucial factor for fast Internet diffusion. Thus, the countries in which the Internet is less diffused and the economy is less developed also require policies that promote various digital content from the launching of the Internet service to anticipate fast Internet diffusion in the whole diffusion progress.


Systems ◽  
2018 ◽  
Vol 6 (4) ◽  
pp. 38 ◽  
Author(s):  
Frank Herrmann

In this paper, the risks of a Smart Factory are to be examined and structured in order to be able to evaluate the status of the Smart Factory. This thesis thus serves as an overview of the technical components of a Smart Factory and the associated risks. The study takes a holistic view of the smart factory. The results show that the greatest need for action lies in the technological field. Thus, the topics of standardization, information security, availability of IT infrastructure, availability of fast internet and complex systems were prioritized. The organizational and financial risks, which also play an important role in a Smart Factory transformation, are addressed.


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