Six decades after the Grzimeks first arrived in the Serengeti, their quest still shapes the way that tourists, scientists, park staff, and Tanzanians are invited to understand the park’s origins and its significance for global conservation, as this short ethnographic moment at the Serengeti Visitor Center in Seronera reveals. A better exhibit script, one more attuned to a Tanzanian national context, would dispense with the white “charismatic megascientist” theme and focus squarely on the hopes and aspirations of political modernizers and customary land users in the early 1960s. Without a retooling of public outreach, the goal of integrated conservation and development in the Serengeti that is attuned to local priorities cannot be achieved.