MENGGUGAT UU PENYIARAN DI INDONESIA (ANALISA FRAMING PEMBERITAAN GUGATAN RCTI DAN iNEWS TV TENTANG UU 32 Tahun 2002 pada SINDONEWS & DETIK.COM PERIODE 27 AGUSTUS � 20 SEPTEMBER 2020)

Pada Juni 2020 RCTI dan iNEWS TV menggugat UU penyiaran Nomor 32 Tahun 2002 ke MK. Perihal yang digugat adalah menuntut pengajuan uji ulang materi soal UU Penyiaran dan menilai Pasal 1 angka 2 UU Penyiaran. Gugatan diajukan sebab pasal tersebut dinilai menyebabkan ketidakadilan atau perlakuan berbeda antara penyelenggara penyiaran konvensional yang menggunakan frekuensi radio dengan penyelenggara penyiaran Over The Top (OTT) yang menggunakan internet, seperti Instagram, Youtube, Netflix dan aplikasi streaming sejenisnya. Penelitian ini bertujuan untuk menganalisis bagaimana pembingkaian oleh sindonews.com dan detik.com terkait pemberitaan tersebut. Penelitian ini menggunakan metodologi kualitatif deskriptif dengan analisis framing model Zhongdan Pan dan Gerald M. Kosicki. Fokus penelitian ini adalah sintaksis, skrip, tematik, dan retoris. Data penelitian merupakan kumpulan berita dari Sindonews.com dan Detik.com periode 27 Agustus � 14 September 2020, sebab kedua media dinilai aktif mengunggah berita dengan topik tersebut. Kesimpulan penelitian menyebutkan bahwa terdapat framing yang berbeda antara kedua media. Sindonews.com memberikan dukungan pada gugatan RCTI dan iNews TV dan mendorong untuk segera dilakukannya revisi UU Penyiaran. Sementara detik.com memberikan framing melemahkan dukungan pada gugatan RCTI dan iNews TV serta tidak menstimulasi adanya urgensi revisi UU Penyiaran.

Strategi Komunikasi Pemasaran CV. AbankIrenk Yogyakarta Dalam Meningkatkan Penjualan Dimasa Pandemi Covid-19

Di masa pandemi Covid-19 industri kreatif jasa pembuatan buku taunan sekolah sedang menghadapi masalah, dikarenakan pemerintah memutuskan untuk menutup sekolah selama pandemi Covid-19 akhirnya banyak program OSIS yang tidak berjalan sesuai rencana salah satunya pembuatan buku taunan karena siswa kesusahan untuk bertemu, hal ini berdampak pada menurunnya penjualan pembuatan buku taunan sekolah. Penelitian ini bertujuan untuk mengetahui strategi komunikasi pemasaran CV.AbankIrenk Yogyakarta dalam meningkatkan penjualan di masa pandemi Covid-19. Penelitian ini menggunakan pendekatan kualitatif dengan melakukan wawancara mendalam dengan tim marekting dan obseravasi secara langsung di CV. AbankIrenk. Dari hasil yang didapatkan, strategi komunikasi pemasaran yang dilakukan CV. AbankIrenk Yogyakarta dalam meningkatkan penjualan di masa pandemi Covid-19 yaitu berusaha untuk beradaptasi dengan keadaan sehingga strategi pemasaran dan komunikasi pemasaran yang dilakukan oleh CV. AbankIrenk dilakukan secara online melalui media sosial yang dimiliki oleh CV. AbankIrenk.

Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

KOMUNIKASI RETORIKA OLEH BRAND AMBASSADOR DALAM KAMPANYE KOSMETIK CRUELTY-FREE

Sebelum sebuah produk kosmetik siap dipasarkan, produk tersebut harus mengalami pengujian terlebih dahulu. Pengujian ini biasanya dilakukan terhadap binatang, khususnya kelinci putih. Tidak jarang binatang-binatang tersebut teracuni, buta, bahkan mati akibat pengujian ini. Pengujian terhadap binatang atau animal testing adalah salah satu bentuk dari penyiksaan terhadap binatang atau animal abuse. Hal ini lah yang ditentang oleh The Body Shop sejak pertama berdiri pada 1976, merek ini berkomitmen untuk menjadi merek kosmetik�cruelty-free, merek yang tidak melakukan pengujian terhadap binatang. Di pasar Indonesia, The Body Shop sudah hadir sejak tahun 1992 dan baru pada tahun 2017 memiliki seorang Brand Ambassador, yaitu Cinta Laura. Penelitian ini bertujuan untuk mencari tahu bagaimana komunikasi retorika Cinta Laura sebagai Brand Ambassador kosmetik cruelty- free. Penelitian ini merupakan penelitian kualitatif dengan paradigma konstruktivisme, serta menggunakan metode deskriptif. Teknik pengumpulan data yang digunakan adalah wawancara mendalam dengan tiga jenis informan, yaitu informan kunci, informan ahli, dan juga informan pendukung. Dari penelitian ini dapat diperoleh hasil bahwa komunikasi retorika yang dilakukan oleh Cinta Laura sebagai brand ambassador dari The Body Shop Indonesia yang mengampanyekan kosmetik�cruelty-free sudah sesuai arahan yang diberikan oleh pihak perusahaan. Namun, audience melihat komunikasi retorika yang ia lakukan lebih fokus pada agenda untuk meningkatkan penjualan saja, dan kurang meyakinkan�audience dalam hal kampanye yang dibawakan.

MENYELESAIKAN MASALAH INTOLERANSI: ANALISIS PERAN DAN BENTUK KOMUKASI (Studi Kontroversi Pondok Pesantren Waria Al-Fatah Yogyakarta)

Indonesia is a multicultural country that upholds the values of tolerance. But along with the development of increasingly sophisticated times the value of tolerance is increasingly lost. Tolerance that is always held in high esteem is now replaced by an attitude of intolerance that is increasingly common in this increasingly sophisticated digital era. Intolerance is a serious problem that must be faced by Indonesia. The digital age makes it easy for people to spread information. However, this increasingly sophisticated era if not utilized properly will cause problems. One of them is the problem of intolerance that occurs in the waria boarding school Al-Fatah Yogyakarta. This problem occurs because there is information from a media that is still in doubt. Transvestites who are vulnerable groups whose presence is only underestimated by both the state and society. Thus, transgenders who are only a minority group often receive discriminatory actions from intolerant mass organizations. The intolerant mass organization demands to close the pesantren which is a gathering place for transvestites to study religion. So then it is interesting to study. This study aims to determine the role and form of education in solving problems of intolerance in the waria al-Fatah Islamic boarding school in Yogyakarta. This study uses a qualitative descriptive approach with Miles and Huberman analysis techniques. While data collection through observation, interviews and documentation. The results of this study are intolerance that occurs in the Al-Fatah transgender boarding school due to misunderstandings in communication and acts of intolerant mass organizations in spreading information Communication has an important role in resolving these problems. Form of communication between groups with the aim of mediating the problem successfully carried out by the parties concerned. Communication between groups consisting of pesantren, government and the community provides solutions to the problem of intolerance.

REPRESENTATION OF RACISM IN FILM (STUDY OF SEMIOTICS OF RASISM IN A GET OUT FILM

Through the film "Get Out", the message of racism is shown to demonstrate the evolving behavior of human racists. This film tells the story of a modern black experience named Cris who carried the history of his ancestors. The study was conducted to represent a form of racism, the study used a qualitative method with a descriptive approach, data was obtained by observing images and dialogue. Data analysis using Roland Barthes's semiotic model which consists of a signaling order, namely denotation and connotation. The primary data source is behavior between players, and the main character, secondary data obtained from the literature. The results showed that there were three forms, the first black prejudice to whites, both discrimination against blacks, and the third change in the value of black racism. From the story on "Get Out" film shows the behavior of racism still exists today, and is growing

Konstruksi Media Online Detik.com dan Kompas.com terhadap Vanuatu

Vanuatu is one of the Pacific Island countries that consistently raises the issue of alleged human rights violations in Papua at every opportunity at the UN session. On September 27, 2020, Vanuatu, represented by the Prime Minister of the Republic of Vanuatu, Bob Loughman, returned to address the issue related to human rights violations of the Papuan at the 75th UN session. Vanuatu's statement and its reply from the Indonesian diplomat, Sylvany Austin Pasaribu, at the 75th UN session became the spotlight of various media. Detik.com and Kompas.com as online media pioneers and one of the most frequently accessed news sites, were also reported that occurrence. This research aims to find out the differences between those media on packaging its report of Vanuatu after the issue of Papuan human rights violations was raised at the 75th UN General Assembly. The news period under research is from 27 September to 2 October 2020. This research uses qualitative research method with the Zhongdang Pan and Gerald M Kosicki framing analysis model. In this research, Detik.com was more likely to corner Vanuatu. This matter can be seen in terms of quantity and packaging of news. Meanwhile, Kompas.com, didn't put Vanuatu in an advantageous position, but was trying to show balance in its report.

The Value of Javanese Philosophy in Society as a Form of Mass Communication in the Context of the Implementation Element of Covid 19 Handling and SDGs

The purpose of this study is to raise the values that exist in the main Javanese philosophy which is communicated by the masses in the roots of society as the capital of implementing Covid 19 and SDGs. This research is a qualitative research, the type of research uses a comprehensive analytical study and analytical normative approach. Channels of mass communication in instilling the values of Javanese philosophy into the roots of society through a variety of channels, one of which is able to attract the masses through puppet performances. The meaning behind the puppet show is a spectacle that serves as entertainment as well as being a picture and guide of life. Other channels which are a process of mass communication are also found in both written and unwritten teachings. Javanese philosophical values embedded in the roots of the community are valuable capital used in the implementation of covid 19 management and implementation of SDGs because these values are very appropriate and have long rooted in the practice of people's daily lives. Only a policy is needed to revive the values of Javanese philosophy so that it can be implemented as a covid handler 19 policy and SDGs implementation.

Content Analysis of the Movie "Who Killed Captain Alex" by Nabwana I.G.G

The movie called "Who Killed Captain Alex" is a low-cost action movie produced by Uganda with English subtitles uploaded to the internet. This study aims to figure out the meanings and uses of symbols and visuals used in this movie. The theory in this study was Roland Barthes' Semiotics Theory with a critical paradigm. The subject of this study was the movie "Who Killed Captain Alex". The limitation of this study was denotation, connotation, and myth in the movie. The data collection techniques were done by collecting documentation data, observation data, and literature study. The data analysis focused on text, images, sounds and animation. The analysis process included: data reduction activities, data structuring, and data verification. The result of this study is that the movie "Who Killed Captain Alex" has various meanings denotatively, connotatively, and mythically. The limitation of this study was that it only focused on the pieces of the movie scenes. For further studies, it is suggested that researchers try looking for different fresh themes to study. Keywords: Internet, Media, Messages, Movie

Pengaruh Penentuan Strategi Komunikasi Pemasaran Terhadap Minat Beli Masyarakat Pada Produk Lokal

Budaya hidup yang mengandalkan peralatan digital untuk mencapai produktivitas kinerja menjadi salah satu dampak positif. Namun, hal itu berpengaruh negatif jika� menimbulkan gaya hidup hedonisme dan pemenuhan kebutuhan karena prestige dan cepatnya informasi yang didapat. Hal ini menjadi bahasan serius bagi masyarakat dan pemerintah dalam perkembangan produk lokal khususnya pariwisata dan produk daerah yang� berada dalam kondisi darurat dikarenakan banyak masyarakat yang belum mengetahuinya. Oleh karena itu, sangat diperlukan strategi komunikasi pemasaran yang tepat agar minat beli masyarakat pada produk lokal meningkat. Tujuan Penelitian ini untuk mengetahui (1) pengaruh perilaku konsumen, promosi media sosial, Green Marketing terhadap minat masyarakat dalam mengkonsumsi produk lokal, (2) pengaruh strategi marketing terhadap minat beli masyarakat, (3) strategi komunikasi pemasaran yang tepat, dampak positif, serta hambatan penerapannya untuk meningkatkan minat masyarakat untuk menggunakan produk lokal. Jenis penelitian ini adalah penelitian eksplanatori dengan pendekatan kuantitatif. Metode penelitian ini menggunakan teknik pengumpulan data kuesioner yang disebarkan melalui google forms. Analisis data yang digunakan adalah analisis regresi linier berganda dan analisis komparatif.� Hasil penelitian ini menunjukkan bahwa (1) perilaku konsumen berpengaruh positif dan tidak signifikan terhadap minat beli produk lokal, (2) promosi media sosial berpengaruh positif dan tidak signifikan terhadap minat beli produk lokal, (3) green marketing berpengaruh positif dan signifikan terhadap minat beli produk lokal, (4) perilaku konsumen, promosi media sosial, dan green marketing secara bersama-sama berpengaruh signifikan terhadap minat beli produk lokal oleh masyarakat Indonesia. Hasil penelitian ini juga menunjukkan bahwa green marketing adalah strategi komunikasi pemasaran yang sangat tepat digunakan untuk meningkatkan minat beli produk lokal.Kata Kunci : green marketing, produk lokal, minat beli, perilaku konsumen, promosi media sosial