scholarly journals Strategi Komunikasi Public Relations Aston Imperium Hotel dalam Mempertahankan Kearifan Lokal di Era 4.0

2021 ◽  
Vol 9 (1) ◽  
pp. 1
Author(s):  
Sefy Andhriany
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Related Literature ◽  
The Public ◽  
Local Diversity ◽  
Digital Era ◽  
Food And Beverage ◽  
Depth Interviews

Preserving local culture by reflecting it in every organization's activities becomes a challenge for Public Relations in the digital era 4.0. This is due to a shift in local culture which was replaced by foreign cultures that entered Indonesia. Various kinds of communication strategies are carried out, one of them is by the Public Relations of Aston Imperium Purwokerto hotel which maintains the local cultural specialties at the hotel. This study aims to analyze the communication strategy carried out by Aston Imperium Hotel Public Relations in maintaining local diversity in the 4.0 era. This study uses qualitative research methods with data collection techniques through in-depth interviews, observation, and related literature studies. The results of this study indicate that the Aston Imperium Hotel Public Relations communication strategy is implemented internally and externally. Internally, local culture is included in the forms of food and beverage, Banyumas regional specialties, hotel interiors and rooms by displaying puppet decorations and Banyumas batik motifs, employees inserting Banyumas local language in greeting guests, providing clothing counters and batik decorations in the hotel. Externally, Aston hotel PR cooperates with the local government and tourism office to support maintaining local wisdom.��

scholarly journals Kearifan Lokal dan Strategi Komunikasi Public Relations di BUMN dan Perusahaan Swasta

2018 ◽  
Vol 15 (2) ◽  
pp. 171
Author(s):  
Rachmat Kriyantono ◽  
Halimatus Sa’diyah
Keyword(s):  
Public Relations ◽  
Qualitative Data ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Local Culture ◽  
Public Communication ◽  
Private Companies ◽  
The Public ◽  
Local Perspectives

This study describes the connection between communication strategies of state-owned enterprises (BUMN) and private companies in Indonesia with its local culture. Contructivism was applied to explore qualitative data, involving the practitioners from BUMN and private companies. The research finds two propositions, i.e. the more local wisdoms are understood, the easier to create communication strategy of public relations that builds good relations with the public; communication strategy based on local wisdoms is used by both BUMN and private companies. The research contributes to enrich public relations study within Indonesian local perspectives.

scholarly journals Peran Humas UIN Ar-Raniry dalam Membangun Relasi dengan Media Pers

2021 ◽  
Vol 3 (2) ◽  
pp. 411-422
Author(s):  
Nazarullah
Keyword(s):  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Primary Data ◽  
Media Relations ◽  
The Press ◽  
Data Source ◽  
Descriptive Approach ◽  
Depth Interviews

This study attempts to describe the communication strategies used and various kinds of activities carried out by UIN Ar-Raniry public relations in establishing relationships with the press media. The research method used in this study is the qualitative method with a descriptive approach. The data sources of this study were obtained from respondents as the primary data source through several stages in the form of observations records, in-depth interviews, and documentation. The data analysis was performed by using descriptive qualitative analysis techniques through three flows of activities that were carried out simultaneously, namely data reduction, data presentation, and conclusion drawing. The result of the study revealed that the role of public relations of UIN Ar-Raniry in establishing relations with the press media has been going well. It can be seen from the communication strategies used and the various forms of activities that is organized by UIN Ar-Raniry public relation in developing relations with the press media. The communication strategy used is a two-way symmetrical and Reciprocity communication strategy that conforms to the principles of media relations. Several kinds of activities carried out by UIN Ar-Raniry public relations in developing relationships with the press media are Press Coverage, Press Conference, Press Release, Press Statement, Press Interview, and Electronics Communications. Meanwhile, the informal activities are Press Reception and Morning Coffee.

scholarly journals Communication Strategies in Providing Good Government Education Through Social Media: A Case Study at the Parliament of the Republic of Indonesia

2021 ◽  
Vol 58 (1) ◽  
pp. 722-734
Author(s):  
Anindya Larasati, Achmad Jamil, Rizki Briandana
Keyword(s):  
Social Media ◽  
Good Governance ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
Government Education ◽  
Good Government ◽  
The Republic ◽  
Depth Interviews

Objective: To analyze the communication strategy of the parliament of the Republic of Indonesia in providing good government education through social media.Methods: Case studies are used as a method in this research, and data collection techniques using in-depth interviews. The basis for selecting informants used a purposive technique by looking at the criteria for informants.Results:The results showed that the communication strategy implemented by the DPR-RI has shown success in educating the public regarding good govenment. The strategy of the parliament's news bureau to absorb the information needed by the public regarding the performance of the parliament is an important key to success.Conclusion: The good governance through Instagram social media was very effective in publishing the performance of leaders and members of the parliament.

scholarly journals Strategi Komunikasi Pemasaran dalam Mempertahankan Customer Loyalty pada Hotel Salak Bogor, Indonesia

2021 ◽  
Vol 11 (2) ◽  
pp. 52-66
Author(s):  
Farida Hariyati ◽  
Rina Sovianti
Keyword(s):  
Public Relations ◽  
Cultural Identity ◽  
Customer Loyalty ◽  
Communication Strategy ◽  
Marketing Communication ◽  
The Public ◽  
Use Of Technology ◽  
Tourism Sector ◽  
The City ◽  
Depth Interviews

Hospitality industry is an integral part of the tourism sector in Indonesia. This study aims to examine the marketing communication strategy of Hotel Salak The Heritage in maintaining customer loyalty in the city of Bogor, as one of the major tourism cities in Indonesia, amidst the presence of new hotels that have increased significantly. This study used a qualitative approach with descriptive methods. Data analysis was carried out with triangulation techniques to confirm the results of in-depth interviews related to findings in the field. The results of this study reveal that marketing communication strategies in maintaining customer loyalty are carried out in harmony with the cultural identity inherent in this hotel. HSTH was designated as a cultural preserve by the local government of Bogor. The use of technology becomes the concern for the public relations and marketing division of HSTH to design and process messages through various social media, non-media promotions, and artificial intelligent.

scholarly journals Communication Strategy of Public Relations in Improving the Image of Islamic Higher Education Institutions in Indonesia

2019 ◽  
Vol 13 (2) ◽  
pp. 251-270
Author(s):  
Ahmad Saifuddin
Keyword(s):  
Higher Education ◽  
Public Relations ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Public Confidence ◽  
State Institute ◽  
Tertiary Institutions ◽  
The Public ◽  
Islamic Studies ◽  
Study Programs

ABSTRACTImage is an important component for universities because it can increase public confidence. Efforts to improve this image can be done with a communication strategy by the public relations institution of higher education. This study seeks to find out the communication strategies of two Islamic tertiary institutions, namely State Institute for Islamic Studies of Surakarta (IAIN Surakarta) and State Institute for Islamic Studies of Salatiga (IAIN Salatiga). Both universities were chosen because they have great development opportunities because they are still in the form of institutes. The approach used is a qualitative approach with a case study method. The data collection techniques are interviews, observation and documentation. The research results that IAIN Surakarta seeks to carry out communication strategies to improve the image in the accreditation section of study programs, journals, and transformation into universities. Meanwhile, IAIN Salatiga conducted a communication strategy to improve its image in the green campus and international journals.

scholarly journals Strategi Komunikasi LPP PKB dalam Pemenangan Pemilu Legislatif 2019

2021 ◽  
Vol 3 (2) ◽  
pp. 92-100
Author(s):  
Hafidlatul Fauzuna
Keyword(s):  
Public Relations ◽  
Public Interest ◽  
Research Method ◽  
Communication Strategies ◽  
Communication Strategy ◽  
The Public ◽  
And Function ◽  
Role And Function ◽  
Legislative Election ◽  
Descriptive Qualitative

The purpose of this study is to understand the role and function of the Election Winning Institution as PKB party public relations and to analyze the communication strategies applied in the 2019 election. The research method used is descriptive qualitative, where data is collected through interview, observation, and documentation techniques. The results of the study indicate that the role and function of the Election Winning Institution as Public Relations in PKB are to provide information, convince the public, and generate public interest. Meanwhile, the communication strategy carried out in winning the 2019 Legislative Election are to strengthen friendships with Nahdliyyin scholars and carry out door-to-door communication.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals The stakeholder-communication continuum: An alternate approach to internal and external communications

2020 ◽  
Vol 6 (1) ◽  
pp. 7-33
Author(s):  
Rita Chen
Keyword(s):  
Public Relations ◽  
Professional Communication ◽  
Professional Literature ◽  
The Public ◽  
Stakeholder Identification ◽  
Academic Scholarship ◽  
Changing Attitudes ◽  
External Communications ◽  
Stakeholder Communication ◽  
Depth Interviews

Academic scholarship and professional literature have defined communications as existing in two groups: internal and external/public relations. However, globalism, technology, evolving communication practices, and the maturation of the public relations field have evoked changing attitudes and perceptions regarding stakeholder identification, publics, and communications. This researcher sent a broad, representative survey to university alumni, conducted in-depth interviews with university staff, and performed a content analysis of alumni-facing communications, resulting in an alternate method of viewing internal and external communications. Dubbed the stakeholder-communication continuum, the theory places internal and external communications on either end of a spectrum, with stakeholder groups plotted along the continuum based on their relationship to the organization and each other. ©Journal of Professional Communication, all rights reserved.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN PT. INDONESIA VILLAJAYA DALAM UPAYA MEMBANGUN LOYALITAS PELANGGAN

2019 ◽  
Vol 1 (1) ◽  
pp. 61-73
Author(s):  
Dessy Kurniawanti ◽  
Bambang Hendrawan
Keyword(s):  
Public Relations ◽  
Direct Marketing ◽  
Personal Selling ◽  
Sales Promotion ◽  
Communication Strategy ◽  
Community Relations ◽  
Marketing Communication ◽  
Integrated Marketing ◽  
Collection Data ◽  
Depth Interviews

This study aims to analyze how the process of marketing communication strategies such as: advertising, sales promotion, public relations and publicity, personal selling, and direct marketing conducted by PT. Indonesia Villajaya. The research data was obtained through direct observation, documentation, as well as in-depth interviews with five informants. This research method using descriptive qualitative method. Analysis of the data include: data collection, data reduction, data presentation, and conclusion. The results showed that PT. Indonesia Villajaya conduct marketing communication strategy with reference to the integrated marketing communications strategy with process include: advertising, sales promotion, direct marketing, personal selling, and community relations & publicity. With the process of the strategy undertaken during this helps in increasing the public's brand awareness, enhance brand image and increase sales for the company

scholarly journals Perception of the Movement Control Order during the COVID-19 Pandemic: A Qualitative Study in Malaysia

2021 ◽  
Vol 18 (16) ◽  
pp. 8778
Author(s):  
Yea Lu Tay ◽  
Zalilah Abdullah ◽  
Kalvina Chelladorai ◽  
Lee Lan Low ◽  
Seng Fah Tong
Keyword(s):  
Emotional Response ◽  
Public Perception ◽  
Movement Control ◽  
Risk Groups ◽  
Communication Strategy ◽  
Physical Interaction ◽  
Psychological States ◽  
The Public ◽  
Control Order ◽  
Depth Interviews

Malaysia implemented its first Movement Control Order (MCO) during the early phase of the COVID-19 pandemic to slow the transmission of the virus. This study aimed to explore the public perception of the MCO implementation and people’s experiences during this period. The study employed qualitative explorative in-depth interviews conducted with 23 Malaysian adults from various demographic backgrounds. Thematic analysis was performed using NVivo 12. Three main themes were identified: a period of information surge, heterogeneous emotional response, and attempts to adapt. During the MCO, the participants obtained information from multiple platforms. They suggested the need for clear and repeated instructions to avoid confusion and misinformation. They also acknowledged the importance of the MCO in breaking the chain of transmission and safeguarding high-risk groups; however, they also expressed that stricter enforcement from the authorities was warranted. The changes in the participants’ work–life routines, lack of physical interaction, and uncertainty about their health and the economy due to the MCO negatively impacted their psychological states. Despite these challenges, the participants attempted to adapt to life under the MCO in different ways. The findings imply that during a crisis, the public tends to seek clear and reliable information, experience emotional turmoil, and adapt to changes. The MCO implementation can be improved through an effective communication strategy and efforts to battle misinformation.

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