Risk-return analysis of the investment portfolio of two stocks, under the Markowitz model. Case study: Two multinational companies listed on the Mexican Stock Exchange

Investment in productive and financial assets are a decision made as an alternative to direct resources to bring greater value and higher performance to an economic entity. The objective of this article is to analyze the return risk of the stocks of two companies listed on the Mexican Stock Exchange (BMV), presenting the case of the companies Grupo Bimbo, SAB de CV, and GRUMA, SAB de CV, both companies listed on the Mexican Stock Exchange, belonging to the industrial sector specifically the food and beverage sub-sector, being the most representative companies of this sector. The return on the portfolio is 0.27256% and the risk is 0.0121862, with an investment of 50% in each of them. The period analyzed was from 2015 to 2018. It is important to base decision-making by considering the risk analysis and performance of financial assets in where you wish to invest, in addition to relying on other analyzes such as fundamental and technical analysis, among others.

Financing to the mexican productive sector in the context of the pandemic by COVID-19

The Mexican economy has a fragile and inefficient financing structure for the productive sector; which acquires great relevance in the face of the imminent economic recession that will follow the most critical period of the Covid-19 pandemic. In this paper, the evolution of the different financing channels is analyzed, in order to know, on the one hand, the composition of the financing of companies; and on the other hand, identify the type of company that presents the highest degree of vulnerability and that, therefore, the government should prioritize. For this, a statistical analysis is carried out both of the composition of the financing of the companies; as well as the characteristics of these companies and their relevance in the economic dynamics of the country.

Financial Impact of Covid -19 at the International Level

The research is based on the financial impact at the international level of the measures that were taken to prevent the virus from spreading further, without thinking about the impact that this could generate a drop in consumerism for the commercial sectors. Faced with the impact caused in the first months of this year by the pandemic, markets and businesses presented important challenges that they faced by working as a team to be able to cope with the losses, I know they began to present as the fall in demand for their products and services. The situation that is being experienced so far is generating unexpected pressure on working capital and its liquidity.

The fair value of the innovation. A proposal for determine it

According to the NIF Financial Reporting Standards, fair value represents the exit price that, at the valuation date, would be received for selling an asset or paid for transferring a liability in an orderly transaction between market participants. When there is no accessible exchange value of the operation, an estimate must be made using valuation techniques. In other words, fair value is the price at which a tangible or intangible asset is sold / bought between two economic entities on a voluntary basis. Even if there are complications to determine it, it must be estimated by applying valuation techniques. But what happens when the asset object of fair value is not the subject of a transaction between two economic entities? That is, what happens when the asset is the result of an internal generation process of the economic entity, such as an industrial design on which a patent can be generated? How is fair value determined in this case? This article contains the analysis of the concept of fair value contained in the financial information standards and a proposal for its determination in the case of assets generated internally in economic entities as a result of innovation projects, considering for this purpose the valuation technique of the net present value NPV.

Marketing strategies for alternative medicine businesses of the municipal head of Villa Guerrero, State of Mexico

The present research aims to propose marketing strategies to support alternative medicine establishments in the municipal head of Villa Guerrero, State of Mexico; through a non-experimental, cross-sectional, quantitative, and descriptive study. Taking as a technique the survey, applied to 370 people over 18 years of age, resulting in that Alternative Medicine continues to be a common practice in women, more than in men, however, product, price, place and place strategies are proposed. promotion for the characteristics of regular consumers.

Impact of COVID 19 on the Mexican economy 2020

This work aims to address a critical analysis of the current situation of the Mexican economy in the face of the COVID-19 pandemic, considering the main economic effects that somehow fall on the population most vulnerable to poverty, observing a very discouraging scenario, which shows is its macroeconomic indicators a great contraction of the country's economy. The health emergency exerts a very accentuated pressure on the economy every day, directly affects family income, the unemployment rate grows when companies find it necessary not to hire staff, as they do not have the profits generated by their sales, and In this way, generating jobs that somehow provide for the satisfaction of the minimum needs of the family, in addition to this, schools also contribute when closing their doors in order to contain the pandemic, causes families to have the need for new purchases technology which implies for many large expenses thus minimizing your family income. In addition to the fact that the majority of service establishments, tourism, cultural, religious, social in general, maintain a healthy distance or stop providing services, which further deepens the collapse of the Mexican economy by 2020.

Effects of COVID 19 on the labor impact on MSMEs in the leather-footwear sector. Particular case of sector suppliers

The objective of this research was to find the effects on the work of the MSMEs due to the COVID 19 pandemic. The case analyzed was a national footwear company and its suppliers were asked how it affected the company, in its employment as well as in their physical and emotional health due the pandemic issues caused by COVID 19. Four dimensions were analyzed based on the questionnaire issued by the Organization for Economic Cooperation and Development (OECD) on the pandemic this 2020 year. Interesting data was found in the industry of the Leather-Footwear sector, such as the fact that most of the companies did have direct impact affectation, in addition to the fact that micro companies suffered an impact on salaries, layoffs, as well as the lack of attention to data of mental health that have been caused by the COVID 19 pandemic.

Alternative tourism through product and service networks for the development of Santiago, of the Cabo del Este Region of the Municipality of Los Cabos

A strategic plan is presented, it includes strategies that facilitate the structuring and implementation of a network of products and services in the population of Santiago, B.C.S. to achieve the economic reactivation of the community. In the development of this project, documentary and field research was used to obtain information related to this population, its inhabitants, its activities, its traditions and customs, etc. They went to the area to have a group interview with the authorities and inhabitants of the place to carry out the definition of the project and establish the necessary commitments with them. Subsequently, zoning activities, inventory of flora, fauna, gastronomy and tourist attractions of the area were carried out, the results of which were extremely important and a key piece for this research. Both the general and specific objectives were fully met, resulting in the design of strategies that, if implemented, will allow this population to become one of the preferred tourist areas for both national and foreign visitors, generating benefits mainly for its inhabitants.

Study of market conditions for the marketing of solid shampoo

The research work aimed to analyze the feasibility of the business model "Solid Shampoo IUHCAYO" in Guadalajara. Shampoo IUHCAYO consists of the launch of an organic product for hair care, which aims to offer a healthier product that is also organic and environmentally friendly. It aims to replace liquid shampoo products with solid stick shampoo, thus reducing the use of plastic packaging in addition to reducing harmful hair chemicals with this organic product. In addition to having high standards of quality and exceptional service. Through a probabilistic sampling, individuals were located who contacted the guadalajara metropolitan area who subsequently shared the instrument until a sufficient sample and with the specific characteristics of our Segment. The type of questions used was that of closed questions, multiple selection with only answer. Finally, this market research concludes that at least for the sample studied, the product is feasible from a marketing and marketing perspective and it is recommended to apply more research tools in order to deepen and study the acceptance of bar shampoo. General Objective. Identify the availability of the market to acquire the Shampoo bar in the Metropolitan Zone of Guadalajara. Methodology. A quantitative study was conducted taking as a data collection tool a survey applied in the Metropolitan Zone of Guadalajara to a representative sample of 1,067 surveys of men and women over the age of 18 with a confidence level of 95% and a margin of error of 3%. The survey was conducted by simple random subsampling by clusters and random home routes. Contribution. This study has three important purposes: 1. Incorporation and participation of students from the career of Engineering in Development and Business Innovation in project initiated pro students of TSU Environmental Technology to identify areas of commercial opportunity of the product. 2. Awareness and active participation of the university community, consumers and the general public in relation to the sustainability and care of the environment. 3. The results of the study will serve as the basis for the design and realization of a business plan.

Intellectual capital of the MSMES in the area of influence. Universidad Tecnológica de Tula Tepeji

Mexico's Academic Synergy Network-MyPyMES developed a project called "The Intellectual Capital of mSMEs of the area of influence of the Technological Universities" to carry out an analysis of the indicators that make up the Intellectual Capital: active intangible value-added and competitive advantages for business development; was done to determine the value of the Skandia Browser Model approaches with a web-mobile application. The type of research was exploratory, cross-cutting and with a mixed approach, the survey technique was used by applying a questionnaire to 32 MSMEs of the Tula-Tepeji area. As a result, it was found that most do not have financial data or administrative procedures to determine the five approaches of Skandia Browser, the most important thing for companies is to sell; however, they do not conduct market research, very few are led by a professional who applies strategic planning, or have a definite mission or vision; Managers also do not know what Intellectual Capital is, do not attach importance to the development and training of staff, do not use ICT's as a management tool, do not evaluate processes or implement continuous improvement. It was concluded that the MSMEs in the buffer area present an area of opportunity to develop their intellectual capital, therefore higher education institutions must assist in the training of entrepreneurs and design a model to implement appropriate methodologies and procedures that promote intellectual capital.