Marketing strategies for alternative medicine businesses of the municipal head of Villa Guerrero, State of Mexico
Keyword(s):
The present research aims to propose marketing strategies to support alternative medicine establishments in the municipal head of Villa Guerrero, State of Mexico; through a non-experimental, cross-sectional, quantitative, and descriptive study. Taking as a technique the survey, applied to 370 people over 18 years of age, resulting in that Alternative Medicine continues to be a common practice in women, more than in men, however, product, price, place and place strategies are proposed. promotion for the characteristics of regular consumers.
2017 ◽
Vol 17
(1)
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2021 ◽
Vol 5
(2)
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Keyword(s):
2020 ◽
Vol 24
(5)
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pp. 7006-7013
2021 ◽
Vol 18
(5)
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pp. 2319
Keyword(s):
2021 ◽
Vol 7
(1)
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pp. 34