Mobile Telephony - A Great Success Story? Can Mobile Growth Be Sustained?

2007 ◽  
Vol 13 (1) ◽  
pp. 31-52 ◽  
Author(s):  
Anne M. Lavack ◽  
Lisa Watson ◽  
Julie Markwart

Quit and Win contests are social marketing campaigns that have met with great success in achieving smoking cessation. They have been organized in over 80 countries around the world, have had over 2 million smokers participate, and have helped an estimated 150,000 smokers quit. Quit and Win contests work by offering prize incentives and a supportive environment to smokers who wish to quit smoking. This article examines the structural components of Quit and Win programs that make them successful social marketing campaigns, along with the measures used to determine their success. Recommendations are provided for increasing the success of Quit and Win programs in the future. This review also provides useful lessons for the development of other types of social marketing campaigns.


2017 ◽  
Vol 8 (3) ◽  
pp. 133-141
Author(s):  
Hugo-Alberto Rivera-Rodríguez ◽  
Teresa Garcia-Merino ◽  
Valle Santos-Alvarez

Abstract Coevolution originated as a biological concept has traditionally been associated with the biological sciences to describe those cases of mutual evolutionary influence involving two (or more) species. This concept is fairly new in the study of organizations as it was introduced only two decades ago, specifically refers to a process involving successive changes between businesses and the environment. More recentrly, researchers began to employ the coevolution as an alternative to overcome the business turbulence with great success that would otherwise put its existence at risk. This article delimits the organizational coevolution concept making a direct association with business turbulence. It is being presented in the form of a multiple-case study of the mobile telephony industry in Colombia with a qualitative methodology. As part of the information-gathering process, approximately 300 public and private documents were consulted and 50 interviews with key stakeholders of the industry were conducted. Content analysis is the main data analysis technique, and the ATLAS/ti is used for processing. Thus, the final results show that when a sector faces turbulence, businesses can efficiently manage this phenomenon if they undertake a structural coupling process between the turbulent environment and strategic behaviour.


Author(s):  
Chris Miller

For half a century the Soviet economy was inefficient but stable. In the late 1980s, to the surprise of nearly everyone, it suddenly collapsed. Why did this happen? And what role did Soviet leader Mikhail Gorbachev's economic reforms play in the country's dissolution? In this groundbreaking study, Chris Miller shows that Gorbachev and his allies tried to learn from the great success story of transitions from socialism to capitalism, Deng Xiaoping's China. Why, then, were efforts to revitalize Soviet socialism so much less successful than in China? Making use of never-before-studied documents from the Soviet politburo and other archives, Miller argues that the difference between the Soviet Union and China--and the ultimate cause of the Soviet collapse--was not economics but politics. The Soviet government was divided by bitter conflict, and Gorbachev, the ostensible Soviet autocrat, was unable to outmaneuver the interest groups that were threatened by his economic reforms. Miller's analysis settles long-standing debates about the politics and economics of perestroika, transforming our understanding of the causes of the Soviet Union's rapid demise.


Author(s):  
Jesús Astigarraga

The year 1775 witnessed the publication of the Spanish translation of Ferdi-nando Galiani's Dialogues sur le commerce des blés (1770). Although there is evi-dence that the book was very successful during the Spanish Enlightenment, the purpose of this work is to analyse in detail the impact of Galiani's Dialogues on late eighteenth century Spanish literature, using citation count methodology. The work concludes that Galiani's book was a decisive work in the shaping of econom-ic culture in Spain during the Spanish Enlightenment. Not only it was profusely quoted, but all its main economic theses were well received among the Spanish po-litical economists. Beyond the strategic debate on the grain trade, the book deci-sively contributed to outline central questions of the mainstream of the Spanish Enlightenment, such as those related to economic methodology and growth strate-gy. All this confirms that the Dialogues triumphed in Spain due to their powerful power of influence in the arena of economic policy.


2014 ◽  
Vol 61 (1) ◽  
pp. 21-38 ◽  
Author(s):  
Eckhard Hein ◽  
Achim Truger

The German debt brake is often regarded as a great success story and has therefore served as a role model for the Euro area and it?s Fiscal Compact. In this paper we fundamentally criticise the debt brake. Firstly, we show that it suffers from serious shortcomings and that its success is far from certain even from a mainstream point of view. Secondly, we show that, from a Post-Keynesian perspective, the debt brake completely neglects the requirements for fiscal policies of member countries in a currency union like the Euro area. It will prevent fiscal policy from contributing to the necessary rebalancing in the Euro area. Thirdly, we show that alternative scenarios, which could avoid the deflationary pressures of the German Debt Brake on domestic demand and contribute to internally rebalancing the Euro area, are extremely unlikely as they would have to rely on unrealistic shifts in the functional income distribution and/or investment and savings behaviour in Germany.


Smart Cities ◽  
2020 ◽  
Vol 3 (2) ◽  
pp. 186-201 ◽  
Author(s):  
Nigel J. W. Browne

This article explores the significance of the “Smart city” concept by reviewing its key components, namely: Internet of Things (IoT), big (urban) data, and urban informatics/analytics, which are discussed against the background of two ongoing trends impacting everyone in the world—the Fourth Paradigm (the digital revolution) and rapid urbanization. China is seen as a great success story in the sense of how urbanization has driven a significant improvement in the economic wellbeing and prosperity of many of its citizens. Chinese expansion has come at a cost, and the question remains concerning the sustainability of the Chinese model. Along with this, the article suggests some of the short comings of the components of the Smart city concept and reflects on the human resource skills that will be required to implement Smart cities in the north. This is contrasted with the piecemeal way in which elements of the Smart city are being implemented in emerging economies. A process that very much seems to reflect fundamental technical and capacity issues that may hinder any blanket application of the Smart city in the emerging economies for a long time.


2012 ◽  
Vol 3 (1) ◽  
pp. 28-33 ◽  
Author(s):  
Rachel J Waddington ◽  
Alastair J Sloan

Titanium implants are widely considered as a great success story in dentistry, with a 95% survival rate after five years. However, a vast amount of research continues to augment the titanium surface for better osseointegration. This paper sets out to define our current research goals for implant dentistry and to consider the scientific merits of approaches to surface modifications.


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