The Customer as a Source of Open Innovation in the Tourism Sector

2019 ◽  
pp. 158-178
Author(s):  
Patricia P. Iglesias-Sánchez ◽  
Marisol B. Correia ◽  
Carmen Jambrino-Maldonado
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Tourism Industry ◽  
Innovation Implementation ◽  
New Paradigm ◽  
Customer Involvement ◽  
Tourism Sector ◽  
Strategic Support ◽  
Innovation Processes ◽  
Practical Implications

This chapter analyzes the implementation of open innovation supported by social media, aiming to make it more effective in the tourism sector. Regression analysis is used to verify the relationships between competitive environment, research and development (R&D)/innovation level, external openness, and open innovation implementation using a sample of 135 tourism companies in the south of Spain and Portugal. The potential of social media as an instrument for customer involvement in innovation processes is verified, as is the ongoing adoption of open innovation as a competitiveness strategy in the tourism industry. Regarding the practical implications, open innovation is becoming established and there is strategic support from social media. However, there is a lack of models to give structure to this new paradigm and allow its management. The originality of this chapter lies in combining the models proposed by Narver and Slater and Atuahene-Gima regarding the ways in which companies can approach open innovation.

scholarly journals Open Innovation and Social Big Data for Sustainability: Evidence from the Tourism Industry

2018 ◽  
Vol 10 (9) ◽  
pp. 3215 ◽  
Author(s):  
Pasquale Del Vecchio ◽  
Gioconda Mele ◽  
Valentina Ndou ◽  
Giustina Secundo
Keyword(s):  
Big Data ◽  
Open Innovation ◽  
Tourism Industry ◽  
Longitudinal Case Study ◽  
Huge Amount ◽  
Knowledge Assets ◽  
Social Big Data ◽  
Tourism Experience ◽  
Innovation Processes

This paper aims to contribute to the debate on Open Innovation in the age of Big Data by shedding new light on the role that social networks can play as enabling platforms for tourists’ involvement and sources for the creation and management of valuable knowledge assets. The huge amount of data generated on social media by tourists related to their travel experiences can be a valid source of open innovation. To achieve this aim, this paper presents evidence of a digital tourism experience, through a longitudinal case study of a destination in Apulia, a Southern European region. The findings of the study demonstrate how social Big Data could open up innovation processes that could be of support in defining sustainable tourism experiences in a destination.

World trends and the state of Portuguese tourism – round table on opportunities for businesses development

2016 ◽  
Vol 8 (6) ◽  
pp. 670-676 ◽  
Author(s):  
Jorge Costa ◽  
Silva Carvalho
Keyword(s):  
Round Table ◽  
Tourism Industry ◽  
Public And Private ◽  
Content Type ◽  
Effective Strategies ◽  
Current State ◽  
Tourism Sector ◽  
Tourism Experience ◽  
Challenges And Opportunities ◽  
Practical Implications

Purpose This paper aims to identify the current state of the Portuguese tourism, its opportunities and challenges based on the conclusions of the International Tourism Forum (ITF)/Worldwide Hospitality and Tourism Themes (WHATT) Round Table attended by representatives of the main public and private entities of the tourism sector in Portugal. Design/methodology/approach This paper presents and discusses the main conclusions resulting from the ITF/WHATT Round Table. The event was organized by the Institute for Tourism Planning and Development, under the theme “Tourism in 2016: from trends to results”. Findings The ITF/WHATT Round Table concluded that the tourism industry worldwide and in Portugal, in particular, is facing major challenges that call for innovative ways of managing the tourism experience. On the other hand, world tourism growth was seen as a reality that will remain, and destinations will have to continue working to achieve better tourists instead of getting more tourists. Practical implications This analysis provides knowledge about the current state of the Portuguese tourism, its challenges and opportunities while identifying innovative ways and likely solutions to improve the experience of tourists visiting Portugal. Originality/value The profiling of the current state of the Portuguese tourism, its opportunities and challenges contributes to the design of more effective strategies to improve the Portuguese tourist offer and the experience of tourists visiting Portugal.

Innovating through social media

2019 ◽  
Vol 35 (4) ◽  
pp. 26-27
Keyword(s):  
Social Media ◽  
Open Innovation ◽  
Design Methodology ◽  
Global Market ◽  
Diverse Range ◽  
Content Type ◽  
Social Media Platforms ◽  
Pertinent Information ◽  
External Actors ◽  
Practical Implications

Purpose This paper aims to review the latest management developments across the globe and pinpoint practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings Open innovation, bringing internal and external actors together to create new products and services, is the key to survival in the global market. Social media platforms are able to help companies bring a diverse range of actors together to gain competitive advantage. Originality/value The briefing saves busy executives, strategists, and researchers’ hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.

Local Accommodation Establishments' Strategies in Social Media

2020 ◽  
pp. 334-348
Author(s):  
Rui Costa ◽  
Gorete Dinis ◽  
Raquel Seabra
Keyword(s):  
Social Media ◽  
Digital Technologies ◽  
Contemporary Society ◽  
New Paradigm ◽  
Economic Sectors ◽  
Tourist Destinations ◽  
Digital World ◽  
Tourism Sector ◽  
Essential Function ◽  
The Impact

Tourism is a phenomenon of contemporary society, being one of the economic sectors where information has an essential function and where the impact of social media had more evidence. Digital technologies are increasingly present in life and have radically changed the way people think, make decisions and interact. Consumers are more demanding and informed, supporting their buying decisions in the online world. These changes also have implications in the tourism sector and in the promotion of tourist destinations. Given this new paradigm, the local accommodation units, as the most recent accommodation modality, have registered a remarkable growth and due to the characteristics of the activity itself, have to accompany and adapt to this new reality. The present work intends to analyze how Local Accommodation units in Aveiro use the Internet, and in particular the applications of social media in their communication strategies, as well as the importance they give to this reality of the digital world.

scholarly journals The Integration Paradigm of Social CRM

2018 ◽  
Author(s):  
Sumitro Sarkum
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Relationship Management ◽  
Marketing Strategies ◽  
Customer Relationship ◽  
Company Performance ◽  
New Paradigm ◽  
Customer Involvement ◽  
Social Crm ◽  
New Generation

The emergence of social media changing the map of central power with the creation of a customer centric as a new generation of powerful, sophisticated, difficult to influence, induced and maintained. To deal with these changes, Customer Relationship Management assessment metrics to integrate social media and turned into a Social CRM (Customer Relationship Management) as a new paradigm in marketing. To achieve goals and improve company performance required customer involvement in implementing marketing strategies in social media.

scholarly journals An Appraisal of the Potential Impacts of Covid-19 on Tourism in Nigeria

2020 ◽  
Vol 1 (1) ◽  
pp. p32
Author(s):  
Oruonye E.D. ◽  
Ahmed Y.M.
Keyword(s):  
Social Media ◽  
Job Loss ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The World ◽  
Travel Restrictions ◽  
Declining Demand ◽  
The Government ◽  
Desk Review ◽  
Secondary Materials

The outbreak and spread of covid-19 disease has resulted in countries of the world placing travel restrictions and closure of their borders to movements to and from other countries. The tourism industry is one of the sectors that would be greatly affected. Data for the study was generated from desk review of secondary materials, online blogs and interview through social media chat. Findings of the study reveal that the outbreak and spread of covid-19 disease led to rapid shutdowns in cities and states across the country, which greatly affected the tourism industry. Industries in the tourism sector such as airlines, hotels, entertainment and hospitality industries are facing declining demand and patronage with travel crashes and cancellations expected to continue. The increased cancellations of hotels and travel bookings resulted in billions of dollars in revenue loss and hundreds of thousands of job loss in the country. The findings of the study reveal that covid-19 is already worsening the unemployment situations in the country, resulting in loss of substantial revenue to the government, increasing incidence of poverty among others. Based on the findings, the study recommends the need for diversification priorities to alternative sectors such as tourism and agriculture and compensation to business operators in the tourism and other critical sector.

THE USE OF NEW TECHNOLOGIES AS AN ELEMENT OF CREATING THE IMAGE OF A TOURISM COMPANY ON THE INTERNET

2019 ◽  
Vol 51 ◽  
pp. 105-120
Author(s):  
Krzysztof Borodako ◽  
Michał Rudnicki
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Tourism Industry ◽  
Mobile Technologies ◽  
The Internet ◽  
High Tendency ◽  
Media Research ◽  
Cross Tabulation ◽  
Practical Implications

Purpose. Analysis of opinions of Polish tourists staying in Krakow regarding the websites of tourist companies offering particular types of services. Method. To collect empirical material, surveys were conducted among Polish tourists staying in Krakow. The analytical part uses methods of analysis of structures and cross-tabulation showing the dependencies of the offer assessment of individual tourism companies on selected characteristics of respondents. Findings. The main conclusions obtained on the basis of the research were confirmation of the dominating role of accommodation and catering facilities in obtaining tourists’ opinions and a high tendency of tourists to share their opinions and memories via social media. Research and conclusions limitations. Among the main limitations that do not allow for the generalisation of results for all tourists in our country we may find the extent of data collection - of local nature. Moreover, the presented results show the online image of Kraków tourism companies perceived only by domestic tourists, which may be important for the objectivity of the obtained results. Practical implications. Among the practical implications, a clear signal should be given to selected tourism providers regarding the need to improve their image (e.g. by improving the visibility and availability of the offer). The obtained research results clearly confirm the necessity to use new technologies in the tourism industry, particularly, social media and mobile technologies, which have become the leading channels of communication and creating the image of companies on the Internet. Originality. Research in the field of evaluation concerning touristy company websites, with such a detailed breakdown into particular types of services, are not encountered in the literature. However, the issue of the image of companies on the Internet is a problem known and developed since the beginning of the 90s of the twentieth century. Type of paper. Research paper.

Malaysian Islamic medical tourism market: a SWOT analysis

2017 ◽  
Vol 8 (3) ◽  
pp. 444-460 ◽  
Author(s):  
Suhana Mohezar ◽  
Sedigheh Moghavvemi ◽  
Suhaiza Zailani
Keyword(s):  
Design Methodology ◽  
Swot Analysis ◽  
Medical Tourism ◽  
Business Environment ◽  
Tourism Industry ◽  
Structured Interviews ◽  
Content Type ◽  
Hospital Managers ◽  
Tourism Sector ◽  
Practical Implications

Purpose This paper aims to examine challenges and prospects of the Malaysian Islamic medical tourism sector and suggests strategies to leverage the strengths and opportunities as well as overcome the weaknesses and threats. Design/methodology/approach A series of semi-structured interviews were conducted with the Islamic hospital managers. Information collected was transcribed and content analysis was used to group the variables into the four SWOT categories. Findings The SWOT analysis identified several strengths (e.g. great hospitality, country’s characteristics and development of Islamic compliant hospital), weaknesses (e.g. low international certifications), opportunities (e.g. growing Muslim populations, Sept 11 incidence) and threats (e.g. competition from major medical tourism market and non-uniformity of Islamic medical tourism standards). Research limitations/implications This paper could provide understanding of the sector and fundamental on the Islamic medical tourism market. Yet the SWOT analysis does not indicate how to achieve competitive advantage and result may become obsolete, with the dynamic environments. Practical implications This paper could serve as a guideline for the industry stakeholders to have better understanding in their business environment. Originality/value This paper is the first of its kind to integrate SWOT analysis and Islamic medical tourism industry. Hence, the findings could broaden knowledge on Islamic medical tourism industry and facilitate firms in tapping the growing market.

scholarly journals The Post Pandemic Revitalization Plan for the Medical Tourism Sector in South Korea: A Brief Review

2021 ◽  
Author(s):  
Byung-Ro Seo ◽  
Kyoung-Lee Kim
Keyword(s):  
Infectious Diseases ◽  
South Korea ◽  
Medical Tourism ◽  
Crisis Response ◽  
Global Market ◽  
Tourism Industry ◽  
Tourism Sector ◽  
The Government ◽  
The Impact ◽  
Practical Implications

The significant impacts of recent infectious diseases (MERS, COVID-19) demand fundamental changes and alternatives in different markets, such as tourism and the medical tourism industry. In this study, we aimed to have a historical investigation on how infectious diseases have affected the tourism industry in Korea, to reach practical implications for managing the medical tourism sector. The impact of global infectious diseases, including MERS, and COVID-19, on the tourism industry was studied in South Korea. First, the available information was collected to clarify how these two outbreaks have impacted the tourism market in South Korea, and then the government's countermeasures were studied. Investigating among the policies resulted in practical implications for the post-pandemic revitalizing plan for the medical tourism market. The infectious outbreak caused a significant decrease in the number of inbound tourists to South Korea, moreover, the crisis response system of the government has been useful so far. Hence, several practical implications can be achieved for the medical tourism market. A framework is suggested which involves 5 stages of strategies to revitalize medical tourism market. It presents remedies to revitalize the medical tourism industry and to enter the global market again. Korea's quarantine model, which succeeded in preventing COVID-19, can be a preemptive response to another pandemic in the future. The medical tourism industry policy based on Korea's quarantine model will contribute to the revitalization of the international medical tourism industry after COVID-19.  

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