scholarly journals MEDIA SOSIAL INSTAGRAM SEBAGAI SARANA PROMOSI UNTUK MENINGKATKAN MINAT BELI KONSUMEN

2017 ◽  
Vol 1 (01) ◽  
pp. 25-32
Author(s):  
Deru R Indika ◽  
Cindy Jovita
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Rapid Growth ◽  
Purchase Intention ◽  
Internet Access ◽  
Tourism Industry ◽  
Tourist Destination ◽  
Consumer Purchase Intention ◽  
The Subject ◽  
Use Of Social Media

The speed of internet access and the rapid growth of the smartphone industrymakes it easier for people to get information. In the field of marketing, this affectshow the promotion is done. The use of social media which is actually meansfor social interaction between online individuals becomes commonly used bycompanies as a tool for promotion including in the tourism industry. One of thesocial media that is often used is Instagram, an application that allows users toshare photos and pictures along with short messages with other users. This studydiscussed how Instagram as a social media can affect consumer purchase intentiontoward a tourist destination. The subject of research is Floating Market located inLembang, Bandung, West Java. The results showed that information deliveredthrough Instagram was effective in increasing consumer purchase intention upto 50.2%

scholarly journals Exploring the use of english in instagram and its influence on the user’s identity

2017 ◽  
Vol 3 (2) ◽  
pp. 37
Author(s):  
Tri Septa Nurhantoro ◽  
Novi Wulandari
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Native Speakers ◽  
Real Life ◽  
Interaction Model ◽  
The Social ◽  
The Subject ◽  
Use Of Social Media ◽  
Observation Method ◽  
Almost All

English has been used widely in almost all international forums. In line with the rapid use of social media, in this case Instagram, English is also widely used as the language of self-expression by most of its users, both native and non-native speakers. At least, this is what happened in Indonesia. Most of Indonesian Instagram users, especially youth, use English to write their caption. This phenomenon is important to explore since there is a belief that by actively using a foreign language, it will reduce the sense of nationality within oneself, and even it will lead to the loss of one’s identity. Identity today becomes a very important issue since it shows the sense of belonging of oneself in his/her social interaction. The thing is that the social interaction model in social media is much more complex than the interaction model in the real life. In social media, most of the users do not merely want to show who they really are. They tend to have certain motive on how they can be accepted and appreciated by other users. In other words, they want to be the subject of attention instead of being themselves. Therefore, the concept of identity becomes blurred. Based on the previous description, through the direct observation method, this research aims to seek whether the use of English influences the identity of Indonesian users.

scholarly journals Do firms still need to be social? Firm generated content in social media

2019 ◽  
Vol 32 (2) ◽  
pp. 387-404 ◽  
Author(s):  
Athanasios Poulis ◽  
Ioannis Rizomyliotis ◽  
Kleopatra Konstantoulaki
Keyword(s):  
Social Media ◽  
Brand Loyalty ◽  
Purchase Intention ◽  
Structural Equation ◽  
Positive Impact ◽  
Brand Awareness ◽  
Content Type ◽  
Consumer Purchase Intention ◽  
Brand Perception ◽  
Use Of Social Media

PurposeThe purpose of this paper is to investigate how firm-generated content (FGC) impacts consumer brand awareness, brand loyalty and electronic word of mouth (eWOM), and how this, in turn, influences consumer purchase intention.Design/methodology/approachIn order to test this conceptual framework, statistical analysis was carried out employing structural equation modelling.FindingsThe findings indicate that FGC has a positive impact on brand awareness, brand loyalty, eWOM and purchase intention. Furthermore, the results reveal that a link exists between consumer eWOM behaviour and brand awareness and loyalty. This study also demonstrates that company communication through Facebook and Instagram has a positive effect on consumer purchase intention. Finally, it has been shown that, regarding eWOM and purchase intention, FGC posted on Instagram has a greater impact on its users than that posted on Facebook.Originality/valueConsumer purchase intention is increasingly impacted by the growing use of social media by companies and marketers. This changing environment has opened up new challenges. However, there is still much work to be done in understanding the full effects of FGC communication, and how this influences consumer brand perception and purchase intention.

scholarly journals TripAdvisor as a source of data in the planning process of tourism development on a local scale

Turyzm ◽  
2018 ◽  
Vol 28 (2) ◽  
pp. 49-55
Author(s):  
Aleksandra Minkwitz
Keyword(s):  
Social Media ◽  
Social Networking Sites ◽  
Planning Process ◽  
Tourism Industry ◽  
Future Directions ◽  
Tourist Attractions ◽  
The Subject ◽  
Use Of Social Media ◽  
Effective Source

The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.

scholarly journals The Relationship of CSR Communication on Social Media with Consumer Purchase Intention and Brand Admiration

2021 ◽  
Vol 16 (5) ◽  
pp. 1217-1230
Author(s):  
Shuchi Gupta ◽  
Nishad Nawaz ◽  
Adel Abdulmhsen Alfalah ◽  
Rana Tahir Naveed ◽  
Saqib Muneer ◽  
...  
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Structural Equation ◽  
Mediating Effect ◽  
Equation Modeling ◽  
Csr Communication ◽  
Consumer Purchase Intention ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

With the advent of the Internet and other digital technologies, contemporary businesses from all sectors are using social media for communication with consumers to engage them meaningfully with a brand. However, the use of social media for corporate social responsibility (CSR) communication is relatively new to the existing literature. Likewise, the impact of CSR communication through social media (CSR-S) on consumer emotions and behavior is, to date, underexplored. To address this, the present research aims to test the relationship of CSR-S on brand admiration and consumer purchase intention. The study proposes a direct relationship between CSR-S and purchase intention with a mediating effect of brand admiration. The data were collected from the banking consumers of Pakistan through a self-administered questionnaire. The authors distributed 800 questionnaires and received 463 questionnaires useful for data analysis, so the present research study response rate was around 59%. The data were analyzed using the structural equation modeling (SEM) technique in AMOS. The results revealed that CSR-S is positively related to purchase intention (β = 0.233). The results further showed that brand admiration partially mediates this relationship (β = 0.079). The survey respondents confirmed that their bank’s CSR communication helps enhance their purchase likelihood and their feelings of admiration for their bank. These findings will help policymakers at banking institutions better understand the importance of CSR communication on different social media platforms to achieve consumer-related outcomes.

scholarly journals PERCEPTION OF INDIAN YOUTH ON DIGITAL ACTIVISM: MOTIVATION, BARRIERS AND RECOMMENDATIONS FOR EFFECTIVE UTILIZATION

2021 ◽  
Vol 6 (4) ◽  
Author(s):  
Kuhu Sharma ◽  
Aniruddh Verma ◽  
Pranav Sangwan ◽  
Siya Kohli ◽  
Tanvi Chakravarty
Keyword(s):  
Social Media ◽  
Online Survey ◽  
Youth Participation ◽  
Primary Data ◽  
Digital Activism ◽  
Effective Utilization ◽  
Digital Platforms ◽  
Prime Objective ◽  
The Subject ◽  
Use Of Social Media

The present study draws insights from primary research, examines the existing literature on the subject and uses case studies, with a prime objective to understand the use of social media by youth for digital activism. Thereafter, the paper provides recommendations for effectively leveraging digital platforms to encourage youth participation and activism. This research paper looks at the forms of Digital activism and the ways in which the youth have leveraged digital activism to voice their issues, highlighting their motivations and challenges. To get better insight into the barriers and motivations of youth participation in digital activism, multiple stakeholder conversations and survey of Indian youth within the age group 15-25 years (93 respondents) was conducted to gauge their perception on digital activism. Primary data was collected using an online survey from 93 respondents through a structured questionnaire. Results of this study showed that close to 76.09% of the sample does not engage in digital activism, despite 93.5% of them having a social media presence.

scholarly journals GELIAT INTERAKSI SOSIAL DOKTER MASA KINI MELALUI MEDIA SOSIAL INSTAGRAM

2019 ◽  
Vol 5 (02) ◽  
pp. 121
Author(s):  
Apnizar Sapoetri ◽  
Sri Tunggul Pannindriya
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Interactions ◽  
Code Of Ethics ◽  
Codes Of Ethics ◽  
Research Data ◽  
Primary Data ◽  
Interactive Analysis ◽  
Professional Codes ◽  
Use Of Social Media

<p>ABSTRACT</p><p>Social media as a means of building social interaction for doctors. However, the use of social media sometimes violates doctors' professional codes of ethics for personal gain. The purpose of this study was to determine the use of social media Instagram by doctors in conducting social interactions and determine the suitability of doctors in using social media with the code of ethics of the doctor's profession. This type of research is descriptive qualitative. The research data are primary data obtained through interviews with research sources consisting of medical ethics experts, doctors who use social media Instagram, and patients who are followers of the doctor's Instagram account. Data analysis uses interactive analysis of Miles and Huberman The conclusion of the study states that, in practice, the use of Instagram social media by doctors in building social interactions with patients/community is still contains elements of promotion, therefore, it can be declared that the use of Instagram social media is still not in accordance with the professional code of ethics of the doctor.</p><p>Keywords; Doctor; Instagram; Social Interaction; Social Media.</p><p>ABSTRAK</p><p>Media sosial sebagai sarana membangun interaksi sosial di kalangan dokter terkadang digunakan dengan cara yang menyalahi kode etik profesional dokter untuk keuntungan pribadi. Tujuan penelitian ini adalah untuk mengetahui penggunaan media sosial instagram oleh dokter dalam melakukan interaksi sosial dan mengetahui kesesuaian dokter dalam menggunakan media sosial dengan kode etik profesi dokter. Jenis penelitian ini adalah deskriptif kualitatif. Data penelitian berupa data primer yang diperoleh melalui wawancara terhadap narasumber penelitian yang terdiri dari ahli kode etik kedokteran, dokter pengguna media sosial Instagram, dan pasien yang menjadi pengikut akun Instagram dokter tersebut. Analisis data menggunakan teknik analisis interaktif Miles dan Huberman. Kesimpulan penelitian menyatakan bahwa penggunaan media sosial Instagram oleh dokter dalam membangun interaksi sosial dengan pasien/masyarakat luas pada praktiknya masih mengandung unsur promosi, sehingga dapat dinyatakan masih belum sesuai dengan kode etik profesi dokter.</p><p>Kata Kunci; Dokter; Instagram; Interaksi Sosial; Media Sosial.</p>

Online Video Advertisements' Effect on Purchase Intention

2019 ◽  
pp. 454-471
Author(s):  
Geetika Jain ◽  
Sapna Rakesh ◽  
Kostubh Raman Chaturvedi
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Marketing Strategies ◽  
Online Video ◽  
Consumer Purchase Intention ◽  
Social Media Advertising ◽  
Value Model

Businesses are shifting their marketing strategies towards social media for promoting their products and services. Online video advertisements are one of the fastest-growing platforms of social media advertising. This article provides detailed models to marketers providing knowledge of different factors impacting consumer purchase intention after watching online video advertisement. The purpose of this article is to propose a model comprising of advertisement value, attitude and their impact on purchase intention in case of online video advertisements amongst Indian youth. The analysis indicated that an advertisement value model given by Ducoffe was not applicable in case of online video advertisements. Invasiveness/Irritation has no significant impact on advertisement value as in case of Ducoffe's model although it significantly impacts attitude towards online video advertisements.

Marketing 4.0 and Internet Technologies in the Tourism Industry Context

2021 ◽  
pp. 1679-1689
Author(s):  
María Ángeles García-Haro ◽  
María Pilar Martínez-Ruiz ◽  
Ricardo Martínez-Cañas ◽  
Pablo Ruiz-Palomino
Keyword(s):  
Social Media ◽  
Peer To Peer ◽  
Tourism Industry ◽  
Multimedia Content ◽  
Tourist Destination ◽  
Internet Technologies ◽  
Positive Image ◽  
Innovation And Development

Nowadays, there is a new area of Marketing named Marketing 4.0 where technology and digitalization have leveraged consumers to be part of companies, participating in the innovation and development of products and services through value co-creation activities. Especially, social media have an impact on the Tourism industry. Tourism activities are considered as a huge network of agents co-creating experiences. Every day, thousands of travelers and tourists create multimedia content, share comments and upload their photographs, videos, and suggestions. They share their experiences in a destination, using social media. Consequently, companies must respond to these comments and ideas in order to create a positive image of the tourist company. It is about to co-create tourist products and services in a collaborative way peer-to-peer between consumers and companies and motivate and inspire other travelers to visit the tourist destination.

Self-Comparison

2017 ◽  
pp. 18-26
Author(s):  
Clara Moningka
Keyword(s):  
Social Media ◽  
Social Interaction ◽  
Social Environment ◽  
Self Esteem ◽  
Psychological Effects ◽  
Self Concept ◽  
Internet Users ◽  
The Social ◽  
Use Of Social Media

In this chapter, the author is interested in studying more about self-comparison through social media; especially in Jakarta, Indonesia. In Indonesia, social media are commonly used and widely used by various groups. As many as 93% of Internet users in Indonesia are accessing Facebook. Jakarta is even referred as the capital of a text-based social media. The use of social media can be influenced by the collective culture in Indonesia. In this case social media is not just a tool but also the social environment, in which social interaction occurs. This is also influences how individuals view themselves. The topic of the psychological effects of social media has been much discussed. A lot of research conducted on the effect of social on development of self-concept and including self-esteem. Social media becoming a place for comparing oneself to others and it turn out it has a great effect.

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