New Advances in Transmedia Storytelling in Spanish Fiction. Case Study of the Television Series ‘El Ministerio del Tiempo’

Author(s):  
Mª Isabel Rodríguez Fidalgo ◽  
Adriana Paíno Ambrosio
2021 ◽  
Vol 34 (1) ◽  
pp. 1-13
Author(s):  
Jorge Miranda-Galbe ◽  
Francisco Cabezuelo-Lorenzo ◽  
Ismael López-Medel

Transmedia storytelling has been widely researched as a new topic in the last decade. The transmedia field includes many publications exploring the topic from different perspectives, but it lacks a standard methodology that allows the measurement of different case studies under a unified pattern. This research suggests a model for transmedia ecosystems that will allow researchers to study them in-depth. Authors suggest a potential configuration based on a simplified image of the transmedia universe, in which projects are divided into well-differentiated narrative systems, allowing the obtention of precise details on their basic functioning. This paper provides an original methodology able to observe the transmedia universes from different perspectives. To test the validity of the paradigm, the model has applied to the case study of the Spanish-fiction product, The Ministry of Time (El Ministerio del Tiempo, in the original language), because of the multiplicity of content renders its study as highly efficient. Thus, we encounter a new transmedia universe that allows precise measurement and the obtention of conclusive data. The positive results confirm that the new methodological approach meets the initial expectations. At the same time, it offers the possibility of obtaining much more information than the one the limited space of this article allows to explain, which opens the door to new lines of research in the future.


2019 ◽  
Author(s):  
R. Della N Kartika Sari Amirulloh ◽  
Muhammad Amir Zikri

The notion of Education 4.0 has directed to the utilization of various media platforms in teaching, which, in this context, is the adoption of Transmedia storytelling. Transmedia storytelling is the material presented to the students during the teaching and learning session that aims at fostering students transliterate reading. Through transmedia storytelling students are introduced to reading activities that enable them to read through multiple media platforms presented in class. A number of studies have been done in researching transmediality in the area of communication studies, however only little is known in ELT research. Therefore, this paper endeavors to explore the ways in which transmedia storytelling helps foster students’ transliterate reading. Adopting Transmedia Play and Storytelling theories grounded in transmediality, the paper utilizes a case study as the research design. Employing classroom observation and students’ response sheets, the findings reveal that transmedia storytelling promotes students transliterate reading through facilitating them in engaging with multiple types of visual, audio and interactive media activities. It helps them develop awareness in three areas: 1) awareness of the function of pictures for story comprehension and vocabulary acquisition; 2) awareness of the way sound helps for narrative elements interpretation; 3) awareness of the needs of text-reader transaction through new media for comprehension.


2021 ◽  
Vol 22 ◽  
pp. e23680
Author(s):  
Ana Paula Faria-Ferreira ◽  
Patrícia Alexandra Faria Ferreira ◽  
Célio Gonçalo Marques

The evolution of information and communication technologies has changed the way we relate to each other and how we build our knowledge. This creates challenges for education systems, as school must provide all students with the educational experiences that will enable them to develop the skills reflected in the profile of the 21st-century student on com  pletion of compulsory schooling. It is up to teachers to find new ways of teaching, making the most of the resources and digital tools made available by mobile technologies. Technology can make a significant contribution to increasing students' motivation because it is closer to what they like and use in their daily lives. And this introduction of technology into the classroom can promote student-oriented teaching, which contributes to the development of skills such as autonomy, critical thinking and self-esteem. One of the areas that can contribute to this paradigm shift is the creation of experiences in immersive learning environments such as Transmedia Storytelling. Immersive learning environments can favour the creation and implementation of projects that promote reading skills in schools. This is the focus of this article. The aim of this study is to evaluate the impact of transmedia storytelling on the level of motivation of students and on the improvement of pedagogical practices implemented by the teachers involved. This case study was carried out in the subject of Portuguese in three 7th-grade classes of a school from the Médio Tejo region. The results obtained suggest a high level of motivation of students and teachers. The latter recognise that pedagogical routes using Transmedia Storytelling contribute to the motivation, autonomy and improvement of students' learning.


2019 ◽  
Vol 5 (1) ◽  
pp. 31-44
Author(s):  
Hans Erik Næss ◽  
Sam Tickell

Social media success is increasingly being linked to profitable relations between sporting teams and their communities of fans. Through a case study of RallytheWorld, Volkswagen’s social media campaign 2013-2016 for the FIA World Rally Championship (WRC), this paper provides sports marketers with relevant practices on how to develop social media strategies and building relationships with and between the fans. Drawing upon theories of community facilitation and ‘transmedia storytelling’, as well as the method of autoethnography, our finding is that RallytheWorld, through its audience engagement techniques provided WRC fans with a new experience while respecting the championship’s sporting traditions. This combination, we argue, made RallytheWorld a qualitatively better offer to rally fans than comparable social media campaigns in the WRC.


2020 ◽  
Vol 12 (3) ◽  
pp. 299-322
Author(s):  
Vanda Zajko

Abstract This article explores Neil Gaiman’s transmedial work American Gods as an example of contemporary mythmaking. Published in novel form in 2001 and launched as a television series in 2017, American Gods provides a commentary on the connectedness between different systems of stories and on myth itself as a vital present-day cultural form. It also provides us with a model for repurposing ancient material without reproducing the traditional hierarchies associated with cultures of storytelling. Gaiman’s text is an interesting case-study from the perspective of classical reception because he sidelines the ancient Greek gods in the main body of his story, while simultaneously positioning the ancient historian Herodotus as a significant intertext. The process of evaluating different cultures often veers between analyses which focus on similarities manifested across place and time and those which espouse a form of cultural relativism, a ‘live and let live’ philosophy. Gaiman seems to be offering something else here, namely a more vital and connected model for co-existence, one which is moving towards a pluri-versal perspective that acknowledges the links between political power, knowledge, and identity.


2019 ◽  
pp. 001872671988800 ◽  
Author(s):  
Stewart R Clegg ◽  
Stephen Burdon

We consider the emergence of design innovations in process, emerging around the form of polyarchy. This is done by using a case study of innovation conducted by a production organization’s project that was embedded in and hosted by a bureaucratic public institution, the Australian Broadcasting Corporation (ABC). The research reported here was part of a larger project comparing the BBC and ABC’s use of different modes of organization. It focused mainly on the organization designed to deliver a six-part television series, The Code. The innovative process of Scribe, the organization in question, in producing the story is a good example of idea work being instituted in a polyarchic design process. Scribe represents a new organizational design characterized by a polyarchic structure, which is soft and decentralized, with strict and relatively insuperable social and symbolic boundaries. This results in a project-based organization to coordinate collective innovation that is curated by making the writer also the creative director or showrunner. The research contributes further to exploring organizational idea work, through prioritizing creativity and innovation by an explicit positioning of a product and collaborative generative idea work.


Author(s):  
Nicholas Benson

In 1974, CBS premiered a television series based on the popular Planet of the Apes films. Despite high expectations from the network, the series was a critical and ratings flop and CBS quickly canceled it in the middle of its first season. This article considers the short-lived Planet of the Apes (1974) series as an early attempt at transmedia storytelling and asks what its failure might reveal about certain pre-conglomeration, pre-franchising industrial logics, particularly as they relate to properties that transition from film to television. The Apes television series offers an opportunity to understand certain logics of transmedia textual management before they become entrenched in discourses of media franchising. Through a combination of industrial and textual analysis, I trace the history of the programme and ultimately argue that the industrial considerations (specifically those of network era broadcast television) heavily informed the intertextual relationships between the film series and the TV show.


2020 ◽  
Vol 11 (2) ◽  
pp. 119-130 ◽  
Author(s):  
Maria-Xenia Hardt

The British television series Doctor Who often depicts the discovery of new dimensions that provoke both affective experiences and heroic moments. Every discovery of a new dimension in Doctor Who is overwhelming, sudden and transformative, a moment of wonder and inspiration. This article considers three episodes, featuring discoveries of a new dimension of space (‘The Rings of Akhaten’ 2013), agency (‘Dark Water’ 2014) and imagination (‘Vincent and the Doctor’ 2010), which all combine affect and the heroic, albeit in different ways. Acknowledging the difficulty of grasping moments of affecting and being affected due to their dynamic and pre-reflexive nature, the article uses close readings of selected scenes to narrow down the descriptive gap as far as possible. The case study of ‘Dark Water’ also includes an analysis of the episode’s reception in reviews and on social media platforms to highlight the actual affective response of the audience. The episodes’ narratives of discovering new dimensions of space, agency and imagination, medialized through specific audio-visual means, closely intertwine affective experiences with heroic moments: affective experiences can trigger heroic action, a heroic claim of agency can have an affective dimension and the ability to affect and be affected can in itself be heroized.


2018 ◽  
Vol 4 (1) ◽  
pp. 84-114 ◽  
Author(s):  
Diana W. Anselmo

Dominated by LGBTQ+ and female-identified fans from various backgrounds, Tumblr blogs dedicated to queer readings of the BBC television series Sherlock (2010–ongoing) are a breeding ground for less-discussed forms of unremunerated queer labor: utopian, heuristic, and care work. In their digital fanworks, Tumblr queer users marry crafts associated with domestic heterosexual femininity (collage and scrapbooking) with established female fan practices (slashing and shipping) to articulate complex sexual and gender identities and navigate neuro-divergent mental health statuses. This article examines the shifts real-time digital interactivity and transmedia storytelling have introduced to viewer/producer power relations. Unpacking “queer cryptography” as a form of reception labor offers a feminist reading of the diverse modes of LGBTQ+ identification, kinship, and activism performed by queer female viewers on Tumblr, while questioning the vulnerability and possible exploitation of the unsanctioned affective labor produced by such a desperately underrepresented demographic.


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