Organisational excellence as a marketing tool: Greater Amman Municipality as a case study

2019 ◽  
Vol 20 (2) ◽  
pp. 110
Author(s):  
Ghazi A. Al Weshah
Keyword(s):  
Marketing Tool

scholarly journals IWEARUP.COM USER INTERFACE ANALYSIS

VISUALITA ◽  
2019 ◽  
Vol 7 (2) ◽  
pp. 31-44
Author(s):  
Irma Rochmawati
Keyword(s):  
User Interface ◽  
Web Design ◽  
Website Design ◽  
Interface Analysis ◽  
Instrumental Case Study ◽  
Fashion Products ◽  
Visual Hierarchy ◽  
Instrumental Case ◽  
Marketing Tool

IWEARUP.COM is a website that is an e-commerce based. It contains information about buying, selling, distributing, and marketing fashion products. A business website is an example of using design as a marketing tool. Display of charming website with design is an attraction. However, a good website design must be able to display information clearly. Especially how to make the interface possible as it is not confused with the information displayed. Poor interfaces affect the users productivity or experience in visiting a website. This is a visual hierarchy which is the most important principles behind every website design. With an instrumental case study of the approach to produce conclusions that can be applied in designing e-commerce-based website. The goal is to make the website design in line with the content that will increase the website design and increase knowledge about the visual hierarchy of web design and its relation to the user interface.

Contemporary Art Museums' Marketing Strategies

2014 ◽  
pp. 371-388
Author(s):  
Zeynep Guney Celebi
Keyword(s):  
Literature Review ◽  
Contemporary Art ◽  
Modern Art ◽  
Art Museums ◽  
Marketing Strategies ◽  
Entertainment Industry ◽  
Museum Marketing ◽  
Marketing Tool ◽  
The Relationship

Contemporary art museums are significant actors in the entertainment industry, which is recreated by new forms of leisure time activities every day. Entertainment that is used as an important and effective marketing tool in contemporary art museums is also a significant formative of the new relationship between contemporary art museums and their visitors. Therefore, the aim of this chapter is to explore the relationship between art, entertainment, leisure, and museum marketing with a literature review in order to find answers to questions like, What is the relationship between art and entertainment? and Which marketing techniques are used by contemporary art organizations? In this context, the relationship between leisure, entertainment, and contemporary art museums is explained; afterwards, contemporary art museums' marketing strategies are described in detail as the main scope of the study. Finally, as a case study, Istanbul Modern Art Museum's political-economical environment and marketing strategies are analyzed.

scholarly journals How to use a survey as a marketing tool: a case study of Loughborough University Library

2008 ◽  
Vol 32 (101) ◽  
pp. 39-56 ◽  
Author(s):  
Tracy Marie Marshall ◽  
Sharon Deborah Reid
Keyword(s):  
Academic Library ◽  
Communication Training ◽  
External Information ◽  
Electronic Format ◽  
University Library ◽  
Engineering Team ◽  
Marketing Tool ◽  
The University ◽  
Survey Approach

With increasing competition from external information sources academic libraries need to undertake strong marketing initiatives to redress the balance. Evidence-based practice and evaluation of internal services may help to secure the future permanency of the academic library. In light of this, an initiative was undertaken by the Engineering Team at the University Library, Loughborough University to market its services and resources to the Engineering Faculty. A survey was utilised as the marketing tool. It was made available in electronic format and marketed via the Library website, Team Blog and targeted emails. Evaluation of the results enabled the Team to further raise its profile by taking various issues directly to the Faculty and actively marketing avenues of communication, training sessions and the Institutional Repository. As a marketing tool the survey approach was largely successful and subject teams may wish to utilise this approach as a component of their marketing strategy.

scholarly journals The Evaluation of Cultural Differences on the Identity of the Window Display: The Case Study of the Perception of British and Thai Consumers

2017 ◽  
Vol 13 (11) ◽  
pp. 71
Author(s):  
Kanokwan Somoon ◽  
Chumporn Moorapun
Keyword(s):  
Cross Cultural ◽  
Marketing Concept ◽  
Cross Culture ◽  
Display Design ◽  
Design Elements ◽  
Product Image ◽  
Marketing Tool ◽  
New Variables ◽  
Consumer's Perception

Window display is a marketing tool for products presentation and sale promotion as well as product image promotion. There are some researches that tried to describe relationship between consumer behavior and window display design by using marketing concept and psychologically acknowledge but they are not involve to cross culture. However, consumer’s perception depends on their background, experience and cultural factor. Our research attempts to evaluate the cross culture consumer perception on window display identity; case study on the Thai and British. The study based on cross cultural perception, environmental psychology and design elements of shop window display concept. The photograph of shop window display and questionnaire were used for the research tools. Finally, the research found that Thai and British view the design of window display as a whole as well as its light, colour, composition and theme’s concept are the design elements that work as the stimulus to consumers. The consumer’s perception was described by 13 bi-polar words. Factor analysis was used to group and reduce variables. The new variables were pleasant/unpleasant and arousing/not arousing that were used for creates a model that describe the consumer feeling on window display identity.

Internet As A Destination Marketing Tool: A Case Study (Spanish National Tourism Organisation)

2000 ◽  
pp. 438-449 ◽  
Author(s):  
M. Castelltort ◽  
J. I. Mora ◽  
G. Navarro ◽  
J. I. Pernas ◽  
M. J. Zapata
Keyword(s):  
Destination Marketing ◽  
Marketing Tool

The Conquest of Kool

2021 ◽  
pp. 221-239
Author(s):  
Dale Chapman
Keyword(s):  
Market Segmentation ◽  
Music Industry ◽  
Cultural Significance ◽  
Advertising Industry ◽  
Race And Class ◽  
Menthol Cigarettes ◽  
Marketing Tool ◽  
Targeted Marketing ◽  
New Strategies

This chapter takes up a case study that provides a window onto the shifting cultural significance of jazz during the 1980s, a decade that saw both the emergence of neoclassical jazz in the music industry and the consolidation of new strategies of market segmentation in the advertising industry. The present project examines internal corporate correspondence at the Brown and Williamson tobacco firm to trace the evolving understanding of jazz in the company’s formulation of its “Kool Music” campaign for its Kool brand of menthol cigarettes in the early 1980s. Brown and Williamson’s correspondence during this period foregrounds not only the reasoning behind its embrace of jazz as a symbolic property from the outset of the campaign but also why it would eventually come to abandon it. Brown and Williamson’s “Kool Music” campaign highlights the very different uses to which jazz was put in an earlier moment of targeted marketing. Brown and Williamson struggled to identify the music’s affective resonances, its appeal to specific race and class demographics, and its potential usage as a marketing tool. In this context, the internal debates surrounding jazz at Brown and Williamson help to make sense of the music’s later enlistment as a signifier of upscale consumerism.

Consumers as “Integrators” of Marketing Communications

2014 ◽  
pp. 650-664
Author(s):  
Kelley O'Reilly ◽  
Karen M. Lancendorfer
Keyword(s):  
Social Media ◽  
Brand Equity ◽  
Virtual Communities ◽  
Theoretical Perspective ◽  
Media Companies ◽  
Fan Communities ◽  
Marketing Relationships ◽  
Brand Credibility ◽  
Marketing Tool

This case study explores how Falken Tire Corporation (FTC) leveraged motorsports to build brand credibility, and how consumer-based brand equity developed in virtual fan communities via social media marketing. This brand credibility and equity ultimately helped the company to establish powerful marketing relationships, and connect with distinctly different consumer groups. Findings suggest that consumers may be adept integrators of marketing communication channels and across media. Companies with strong virtual communities may benefit from the case study suggestions that are provided and discussed based on the theoretical perspective of customer-based brand equity. Marketing scholars and practitioners alike may find this case study of interest due to the growing desire by companies to develop strong bonds with consumers and their interest in effectively using social media as a marketing tool.

Limited edition packaging: objectives, implementations and related marketing mix decisions of a scarcity product tactic

2020 ◽  
Vol 37 (6) ◽  
pp. 617-627 ◽  
Author(s):  
Krisztina Rita Dörnyei
Keyword(s):  
Academic Research ◽  
Marketing Mix ◽  
Future Research ◽  
Strategic Decisions ◽  
Content Type ◽  
Collective Case Study ◽  
Marketing Tool ◽  
Limited Edition ◽  
Design Characteristics

Purpose Marketing practitioners consider packaging as a promising marketing tool, but current academic research covers mostly regular packages. Filling this gap, this paper aims to analyze why and how companies use limited edition packaging (LEP), which is defined as a scarcity product tactic, using the package exclusively to create a limited offer. Design/methodology/approach This study adopted a grounded theory methodology and used a qualitative collective case study design by analyzing 175 LEP launches in the beverage sector between 2000 and 2019. Findings The empirical-based conceptualization of LEP tactics provided here describes the crucial marketing dimensions in which strategic decisions are made regarding objective of release, implementation and related marketing mix decisions. Results show that LEP tactics serve parallel brands, sales and product strategy-related goals; LEPs are characterized by intensity, theme (occasion) and design characteristics, such as typicality, and marketers use various marketing mix combinations (i.e., pricing, distribution and advertising) in relation to the LEP offer. Originality/value To the best of author’s knowledge, it is the first conceptualization of this special type of scarcity tactic. This study also assists academics by providing an agenda for future research in this domain.

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