scholarly journals Market share delegation in a nonlinear duopoly with quantity competition: the role of dynamic entry barriers

2017 ◽  
Vol 27 (5) ◽  
pp. 905-931 ◽  
Author(s):  
Luca Gori ◽  
Nicolò Pecora ◽  
Mauro Sodini
Keyword(s):  
Market Share ◽  
Entry Barriers ◽  
Quantity Competition ◽  
Market Share Delegation

Relative Performance Versus Market Share Delegation in a Vertically Related Market

2019 ◽  
Vol 19 (1) ◽  
pp. 16-27 ◽  
Author(s):  
Leonard F. S. Wang
Keyword(s):  
Market Share ◽  
Dominant Strategy ◽  
Relative Performance ◽  
Input Price ◽  
Quantity Competition ◽  
Pricing Decision ◽  
Market Share Delegation

This article, considering relative performance vs. market share delegation in a vertically related market, shows how the order of firms’ move and the type of delegation contract would affect the input-pricing decision of the upstream monopolist and examines which delegation contract is a dominant strategy for downstream firms. The major finding is that having considered input-price commitment and delegation decision together, input price–delegation–quantity competition order coupled with relative performance delegation is the dominant strategy for downstream rivals in a vertically related market. JEL: D21, D43, L13, L21

scholarly journals Radical Transparency and Brand Equity as Key Factors for Successful Business Strategy

2017 ◽  
pp. 63-89
Keyword(s):  
Brand Equity ◽  
Business Strategy ◽  
Common Denominator ◽  
Entry Barriers ◽  
Sustainable Competitive Advantage ◽  
Key Factors ◽  
Market Expansion ◽  
Intangible Resources ◽  
Related Process

This chapter analyzes the phenomenon of branding and the related process of creating new value, and thus a sustainable competitive advantage through recognition of the concept of radical transparency. The brand equity is a common denominator of all tangible and intangible resources of the company, the amount of its abilities, of any activity indicating a slightly higher value, any attempt to be better and to achieve more. Therefore, in addition the brand equity is elaborated as a source of value for the business. This chapter examines the role of brand equity in providing greater market share, creating entry barriers for new competitors, achieving production and market expansion, providing a price premium, attracting quality workforce, ensuring consumers loyalty and stimulating innovation. For the brand equity to truly provide value it should be more than the company's image or position of the product – the brand should be a unifying force across the company, providing the business with direction and purpose.

scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

The Role of B2B E-Commerce in Market Share

2018 ◽  
pp. 1281-1294
Author(s):  
Juliette Milgram-Baleix ◽  
Melanie Parravano ◽  
Luis Enrique Pedauga
Keyword(s):  
Market Share ◽  
Manufacturing Firms ◽  
Skilled Workers ◽  
Market Shares ◽  
The Impact ◽  
Business To Business ◽  
Linear Manner ◽  
Panel Threshold Regression ◽  
Positive Effect

This chapter explores the impact of the Internet and Business to Business (B2B) e-commerce on Spanish manufacturing firms' market share while most studies focus on innovation and productivity. Using standard panel estimations, the authors find that firms with their own Web domain and that also carry out B2B e-commerce increase their market share, though this effect is not homogeneous among industries. B2B e-purchases have a more significant (and positive effect) on firms' market share than B2B e-sales have. Unlike other studies, the authors also use a panel threshold regression specification that shows that e-commerce affects market share in a non-linear manner depending on firm's characteristics. Larger firms and firms with higher share of skilled workers are better at increasing their market shares through Internet-based commerce strategies than other firms.

Responsiveness to Customers and Competitors: The Role of Affective and Cognitive Organizational Systems

2007 ◽  
Vol 71 (3) ◽  
pp. 18-38 ◽  
Author(s):  
Christian Homburg ◽  
Marko Grozdanovic ◽  
Martin Klarmann
Keyword(s):  
Large Scale ◽  
Environmental Changes ◽  
Organizational Systems ◽  
Success Factor ◽  
Entry Barriers ◽  
Relative Importance ◽  
Organizational System ◽  
Organizational Responsiveness ◽  
Industry Study

Quick responses to environmental changes have become a vital success factor for today's companies. This study aims to identify the differential mechanisms that drive responsiveness to customers and responsiveness to competitors. In particular, the authors propose a conceptual framework that distinguishes between a cognitive and an affective organizational system as two important antecedents of organizational responsiveness. The results from a large-scale, cross-industry study show that the affective organizational system is more important in driving responsiveness to customers and that the cognitive organizational system is more important in driving responsiveness to competitors. Moreover, the relative importance of the cognitive system as a driver of responsiveness is greater in firms with a low market share and in markets with low entry barriers for new competitors.

scholarly journals Estimating the price range and the effect of price bundling strategies

2019 ◽  
Vol 29 (2) ◽  
pp. 166-181 ◽  
Author(s):  
Sérgio Dominique-Ferreira ◽  
Cristina Antunes
Keyword(s):  
Market Share ◽  
Design Methodology ◽  
Price Sensitivity ◽  
Content Type ◽  
Price Range ◽  
Price Bundling ◽  
Hotel Managers ◽  
The Impact ◽  
Practical Implications

Purpose The purpose of this paper is to investigate and identify the price sensitivity of consumers of three- and five-star hotels and to determine the impact of bundling strategies on consumers’ price sensitivity. Design/methodology/approach To calculate price sensitivity, authors apply the van Westendorp’s price sensitivity meter (PSM). To understand the impact of bundling strategies, univariate and bivariate techniques are applied. Findings PSM results reveal the optimal prices and the range of acceptable prices for three- and five-star hotel. The bundling strategy results reveal that five-star customers are less sensitive to mixed-leader bundling. Regarding mixed-joint bundling, managers could improve sales through bundling strategies if they selected an attractive service (e.g. restaurants). Practical implications Findings assist hotel managers to understand the different price sensitivities, according to the hotel typology. Managers can manage prices without the risk of losing market share or revenue. The results help managers in deciding which bundling strategies they can create, as well as the services to be included to achieve highest profitability. Originality/value No research to date to the best of the authors’ knowledge has attempted to understand and compare the role of bundling strategies in three- and five-stars hotels. Moreover, no research has attempted to measure and compare customers’ price sensitivity of three- and five-stars hotels.

Industry Specialization by Global Audit Firm Networks

2009 ◽  
Vol 84 (2) ◽  
pp. 355-382 ◽  
Author(s):  
Elizabeth Carson
Keyword(s):  
Market Share ◽  
Industry Specialization ◽  
Audit Firm ◽  
Global Industry ◽  
Audit Market ◽  
Audit Firms ◽  
Audit Fee ◽  
Firm Networks ◽  
National Industry

ABSTRACT: This study investigates the role of global audit firm networks in the market for audit services. Underlying theory suggests that there are benefits from the use of network structures, which enable these firms to expand efficiently into the global audit market and to develop global industry specializations. I identify global and national industry specialist auditors via market share metrics based on client assets audited, and use a large sample of 15,583 clients from 62 countries in 2000 and 14,628 clients from 60 countries in 2004. I find in both periods that audit fee premiums are consistently associated with global specialist auditors, irrespective of whether those audit firms are or are not national specialists.

Marketing Audit and Auditing: Diagnosis through Intervention

2016 ◽  
Vol 8 (1) ◽  
pp. 54
Author(s):  
Tanushree Roy
Keyword(s):  
Market Share ◽  
Limited Resources ◽  
Business World ◽  
Optimum Utilization ◽  
A Company

Today's world is a dynamic world where everything changes very rapidly. Among all the walks of life, business world is especially changing very fast. To keep pace with this ever changing dynamic business world, every company or firm must make optimum utilization of its limited resources. Therefore, it is necessary that they closely observe the changes occurring in market regularly and makes appropriate changes in their marketing policies in accordance with these new trends in market to enhance its market share. One of these techniques helps to improve the performance of marketing division and enhancing the market share of the company is Marketing Audit. In the present study, an attempt has been made to find out the role of marketing audit in the success of a company. It has also been tried to check out that how far the recommendations made by the marketing auditor have been adopted by the company.

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