scholarly journals THE ROLE OF SOCIAL MEDIA IN INCREASING MARKET SHARE OF MSME PRODUCTS IN PEMATANGSIANTAR CITY

2020 ◽  
Vol 9 (2) ◽  
pp. 1-12
Author(s):  
Sherly Sherly ◽  
Fitria Halim ◽  
Acai Sudirman
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Market Share ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Short And Long Term ◽  
Use Of Social Media

The increase in product market share cannot be separated from the connectivity of the marketing system and media used. Marketing channels play an important role in increasing sales both in the short and long term. This study aimed to determine the role of social media in increasing the market share of MSME products in Pematangsiantar City. The research design used a literature study and field study models using a qualitative approach with a one-shot model. The research location was in 8 districts in Pematangsiantar City. The population in this study were MSME players scattered in 8 districts in Pematangsiantar City. The samples were collected using a non-probability sampling technique with purposive sampling technique, so that a total sample size of 240 respondents were obtained. Moreover, the data analysis technique used in this study was data analysis with a data reduction model that was obtained from data collection and data display. The results of this study concluded that the use of social media was very dominant in MSME players in the micro sector and Instagram was one type of social media that was often used. Furthermore, the results of the study also suggested that the time factor was the basis for MSME players using social media as a medium for promoting their products.

scholarly journals PENGARUH PEMANFAATAN SOSIAL MEDIA, MOTIVASI DAN PENGETAHUAN TERHADAP MINAT BERWIRAUSAHA PADA MAHASISWA EKONOMI DI UNIVERSITAS MUHAMMADIYAH SIDOARJO

2017 ◽  
Vol 4 (2) ◽  
pp. 164
Author(s):  
Muhammad Hasym Alfaruk
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Data Analysis ◽  
Linear Regression ◽  
Linear Regression Analysis ◽  
Total Sample ◽  
Multiple Linear Regression Analysis ◽  
Student Interest ◽  
Analysis Technique ◽  
Use Of Social Media

This study aimed to analyze the influence of social media utilization, motivation and knowledge of student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo either partially or simultaneously. Research conducted a quantitative study. The population in this study Economy class students in 2009-2010 to 650 with a total sample of 247 students. Methods of data analysis using multiple linear regression analysis technique. The results showed that the partial use of social media and motivation significant effect on student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo, while knowledge has no influence on the interest in entrepreneurship in students of Economics, University of Muhammadiyah Sidoarjo. Simultaneous use of social media, motivation and knowledge significantly influence student interest in entrepreneurship at the Economic University of Muhammadiyah Sidoarjo

scholarly journals PERAN BRAND IMAGE MEMEDIASI PENGARUH WORD OF MOUTH TERHADAP PURCHASE INTENTION (STUDI PADA PRODUK MIE SAMYANG HOT SPICY CHICKEN DI KOTA DENPASAR)

2018 ◽  
Vol 7 (4) ◽  
pp. 1771
Author(s):  
Ayu Indra Dewi ◽  
I Gusti Agung Ketut Sri Ardani
Keyword(s):  
Data Analysis ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Total Sample ◽  
Reliability Test ◽  
Analysis Technique ◽  
Mediator Variable

The purpose of this study is to determine the role of brand image in the influence of word of mouth on purchase intention. This research is conducted in Denpasar City with a total sample of 110 respondents. The criteria of respondents are measured using the purposive sampling technique. The criteria of respondents involved is they have never bought Samyang Hot Spicy Chicken noodle product before. The data collection is conducted by distributing questionnaires which is tested using the validity test and reliability test. The data analysis technique used in this research is the path analysis technique and the Solimun theory. The result attained in this research shows that brand image, as a variable which mediates the influence of word of mouth on purchase intention, is therefore a partial mediator variable. This result proves that brand image is capable of being a mediator variable in the influence of word of mouth on purchase intention

scholarly journals Perilaku Narsisme dan Harga Diri Terhadap Penggunaan Media Sosial Tiktok Pada Siswa SMA

2021 ◽  
Vol 8 (1) ◽  
pp. 49-73
Author(s):  
Lidyamega Handari Putri
Keyword(s):  
Social Media ◽  
Random Sampling ◽  
Sampling Technique ◽  
Total Sample ◽  
Self Esteem ◽  
The Internet ◽  
Psychological Scale ◽  
Analysis Technique ◽  
Use Of Social Media ◽  
The Relationship

Abstract. The number of students accessing the internet every year makes any changes that occur in adolescence which can cause certain problems in him. ideally adolescents are able to develop well, not displaying behavior that leads to negative behavior. Narcissists are very self-centered, always emphasize that they are perfect (self-congratulatory), and see their desires and hopes as important things. Self-esteem affects the use of social media in a teenager seen when publishing himself by displaying photos or videos that are considered attractive and tend to be indifferent. This study aims to examine the relationship between narcissistic behavior and self-esteem on the use of Tiktok social media. The sampling technique used is proportioned random sampling, total sample 213 with data collection using a psychological scale. The data analysis technique uses multiple linear regression by showing the results of a positive and significant relationship between narcissistic behavior and self-esteem on the use of TikTok social media with a significance result of 0.000 <0.05 and a calculated F value of 11.027> table 2.14Keywords: (Narcissists, Self-esteem, Tiktok social media)

scholarly journals Pemasaran Interaktif melalui Media Sosial sebagai Sarana Promosi Applecoast Clothing

2021 ◽  
Vol 1 (1) ◽  
pp. 1-9
Author(s):  
Surya Ramadiansyah ◽  
Dede Lilis Chaerowati
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Random Sampling ◽  
Sampling Technique ◽  
Study Data ◽  
Message Content ◽  
Validity And Reliability ◽  
Literature Study ◽  
Systematic Random Sampling ◽  
Analysis Technique

Abstract. Social media in marketing is useful as a medium for promoting brands, building preferences and increasing sales through various digital marketing techniques. Applecoast is a retail and e-commerce based fashion company. In its marketing activities, Applecoast does a variety of ways and one of them uses social media as one of its main promotional media. This research uses a quantitative approach with descriptive methods. The population is 11,900 Applecoast Instagram followers who live in the city of Bandung. A sample of 100 respondents were selected through the Systematic Random Sampling technique. Data collection techniques are done through questionnaires, interviews, and literature study. Data analysis techniques consisted of validity and reliability tests. The results showed that the application of social media marketing 4C (context, communication, collaboration, and connection) conducted by Applecoast had not been maximized. Based on the results of the study, the application of the context or use of language and message content is in the unfavorable category. The application of communication or the process of delivering information is quite well done. Implementation of collaboration or forms of collaboration are quite good. And the application of the connection or in maintaining relationships that have been established quite well done. The research method used is descriptive-quantitative because research is conducted to determine the existence of an independent variable, only on one variable. The population is collected through questionnaires. The data analysis technique uses quantitative analysis of interval assessments.   Abstrak. Media sosial dalam pemasaran berguna sebagai media untuk mempromosikan merek, membangun prefensi dan meningkatkan penjualan melalui berbagai macam teknik pemasaran digital. Applecoast merupakan salah satu perusahaan fashion berbasis retail dan e-commerce. Dalam Kegiatan pemasaranya, Applecoast melakukan berbagai cara dan salah satunya menggunakan media sosial sebagai salah satu media promosi utamanya. Penelitian ini menggunakan pendekatan kuantitatif dengan metode deskriptif. Populasi berjumlah 117.00 followers instagram Applecoast yang berdomisili di Kota Bandung. Sample berjumlah 100 orang responden yang dipilih melalui teknik Systematic Random Sampling. Teknik pengumpulan data dilakukan melalui kuesioner, wawancara, dan studi pustaka. Teknik analisis data terdiri dari uji validitas dan uji reliabilitas.Hasil penelitian menunjukan bahwa penerapan sosial media marketing 4C(context, communication, collaboration, dan connection) yang dilakukan Applecoast belum maksimal. Berdasarkan dari hasil penelitian, penerapan context atau penggunaan bahasa dan isi pesan berada dalam dalam kategori kurang baik. Penerapan communication atau proses penyampaian informasi cukup baik dilakukan. Penerapan collaboration atau bentuk kerjasama yang dilakukan cukup baik. Dan penerapan connection atau dalam memelihara hubungan yang sudah terjalin cukup baik dilakukan. Metode penelitian yang digunakan yaitu deskriptif-kuantitatif karena penelitian yang dilakukan untuk mengetahui keberadaan variabel mandiri, hanya pada satu variabel. Populasinya dengan teknik pengumpulan melalui kuesioner. Teknik analisis data menggunakan analisis kuantitatif interval penilaian.

scholarly journals Pengaruh Instagram dan EWOM Terhadap Minat dan Keputusan Pembelian Konsumen Produk Skincare

2022 ◽  
Vol 14 (1) ◽  
pp. 11-28
Author(s):  
Maria Anita Carolina Kioek ◽  
Lena Ellitan ◽  
Yuliasti Ika Handayani
Keyword(s):  
Social Media ◽  
Word Of Mouth ◽  
Sampling Technique ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Analysis Technique ◽  
Pls Analysis ◽  
Use Of Social Media

This study further finds out about the influence of instagram social media and electronic word of mouth (EWOM) as promotional media on buying interest and consumer purchase decisions on Somethinc skincare products. The sampling technique used is non-probability sampling by purposive sampling. As for the background of this research is the role of the use of social media Instagram and how influential electronic word of mouth (EWOM) on buying interest and consumer purchasing decisions. The research was conducted for skincare products with the SomeThinc brand. The sampling technique used is nonprobability sampling by purposive sampling. The sample used in this study were 105 respondents. The respondents in this study were required to be at least 17 years old, have an instagram social media account and have purchased SomeThinc skincare products. The data analysis technique used is SEM-PLS analysis using the SmartPLS 3.0 program. The results of this study indicate that instagram social media has a significant effect on buying interest, instagram social media has a significant effect on consumer purchasing decisions, electronic word of mouth (EWOM) has a significant effect on buying interest, electronicword of mouth (EWOM) has an effect on consumer purchasing decisions, buying interest has a significant effect on consumer purchasing decisions, social media instagram has a significant effect on consumer purchasing decisions mediated by buying interest,  electronic word of mouth (EWOM) has a significant effect on consumer purchasing decisions mediated by buying interest.

Peranan Ketua Pengurus dan Manajer Dalam Penyusunan dan Penerapan Laporan Keuangan Berbasis SAK ETAP Pada Koperasi di Kota Palembang

2019 ◽  
Vol 14 (2) ◽  
pp. 119
Author(s):  
Riza Syahputera ◽  
Martha Rianty
Keyword(s):  
Data Analysis ◽  
Sampling Technique ◽  
Financial Statements ◽  
Significant Positive Effect ◽  
Analysis Technique ◽  
Regression Test ◽  
Using Data ◽  
The City ◽  
Positive Effect

AbstractThis study aims to determine the effect of the role of the Chairperson and Cooperative Manager in the preparation and application of Financial Statements based on SAK ETAP in cooperatives in the city of Palembang. This research is a quantitative study using data obtained from questionnaires and measured using a Likert scale. The sampling technique used is purposive sampling. The sample used in this study was the Chairperson of the cooperative and the manager of the cooperative in the city of Palembang. The cooperatives studied were 203 cooperatives. The data analysis technique used is multiple linear regression test. The results showed that the role of cooperative leaders and managers had a significant positive effect on the preparation and application of SAK ETAP-based financial statements.Keywords : chairman, manager, SAK ETAP, cooperative

scholarly journals Pengaruh Pelayanan Dan Kualitas Produk Terhadap Kepuasan Pelanggan Indomaret Sukawati Kabupaten Gianyar

2020 ◽  
Vol 2 (2) ◽  
pp. 110-119
Author(s):  
Ni Luh Bella Citra Dewi ◽  
Ni Ketut Murdani ◽  
Ni Luh Ketut Ayu Sudha Sucandrawati
Keyword(s):  
Linear Regression ◽  
Data Collection ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Technique ◽  
Total Sample ◽  
Literature Study ◽  
Analysis Technique ◽  
Regression Test

The study entitled “The Effect of Product Quality and Service on Indomaret Sukawati Customer Satisfaction in Gianyar Regency” aims to determine the significant effect of service and product quality on customer satisfaction at Indomaret Celuk Sukawati Branch, Gianyar, both on a persial and simultaneous basis. Data collection techniques using questionnaires as well as methods of observation, literature study and interviews. Analysis technique with multiple linear regression test, F-test, t-test, and determination test. In determining the sample the researcher uses purposive sampling technique with a total sample of 70 respondents.The results of the Influence of Product Quality and Service on Indomaret Sukawati’s Customer Satisfaction in Gianyar Regency are Services that have a positive and significant effect on Customer Satisfaction, Product Quality has a positive and significant effect on Customer Satisfaction, so it can be concluded that Service and Product Quality variables have a significant effect on Customer Satisfaction Indomaret minimarket, Jalan Raya Celuk Sukawati, Gianyar Regency.

scholarly journals PENGARUH E-WOM DI MEDIA SOSIAL YOUTUBE TERHADAP PURCHASE INTENTION (MINAT BELI) PADA BRAND SMARTPHONE SAMSUNG

2021 ◽  
pp. 737
Author(s):  
Ketut Dewi Kurnia Sari ◽  
Osa Omar Sharif
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Purchase Intention ◽  
Structural Equation ◽  
Sampling Technique ◽  
Brand Attitude ◽  
Equation Modeling ◽  
Cross Sectional ◽  
Multivariate Technique ◽  
Analysis Technique

This study aims to determine how the influence of the Electronic Word of Mouth (eWOM) on social media YouTube on Purchase Intention on Samsung smartphones in Bandung with the presence of a mediator from Brand Attitude. The research method used is a quantitative method with descriptive research objectives, the type of research is causal, the technique used in this study is non-probability sampling, data collection methods with cross sectional. In this study, the population used in this study were smartphone users in Bandung. The population in this study were smartphone users in Bandung who used social media Youtube. The sampling technique used the Cochran formula so that a minimum sample size of 385 respondents was determined and in the study the valid respondents were 400 respondents. The data analysis technique is a multivariate technique using the Structural Equation Modeling (SEM) method. For data analysis using the AMOS 24 application. The findings of this study indicate that there is no effect of eWOM Samsung smartphones on Purchase Intention and the influence of eWOM on the Brand Attitude of Samsung brand smartphones on Youtube social media

scholarly journals The Role of Enterprise Intelligence through Social Media Support on SMEs’ Performance in Increasing Sales

2021 ◽  
Vol 4 (2) ◽  
pp. 2967-2975
Author(s):  
Doni Sahputra ◽  
Ade Parlaungan Nasution ◽  
Siti Lam’ah Nasution
Keyword(s):  
Social Media ◽  
Emotional Intelligence ◽  
Data Analysis ◽  
Social Intelligence ◽  
Sampling Technique ◽  
Spiritual Intelligence ◽  
And Performance ◽  
Financial Intelligence

This study aims to analyze the effect of entrepreneurial intelligence through the role of social media on the performance of SMEs in increasing sales. The type of research used is explanatory research with Accidental Sampling technique. The number of samples determined was 80 respondents. Data analysis in this study using SmartPLS version 3.0 software. The results showed that entrepreneurial intelligence consisting of elements of financial intelligence, emotional intelligence, social intelligence and spiritual intelligence had an effect on the performance of SMEs through the role of social media, social media had an effect on performance and sales and performance had an effect on sales.

scholarly journals Peran Pembimbing Kemasyarakatan Sebagai Pertimbangan Hakim dalam Penjatuhan Putusan pada Anak yang Berhadapan dengan Hukum

Wajah Hukum ◽  
2021 ◽  
Vol 5 (1) ◽  
pp. 177
Author(s):  
Muhammad Badri
Keyword(s):  
Data Analysis ◽  
Social Research ◽  
Research Literature ◽  
Community Research ◽  
Literature Study ◽  
Legal Research ◽  
Analysis Technique ◽  
The Social ◽  
Qualitative Descriptive

This study aims to determine the role of social advisers as a judge's consideration in making decisions on those who are dealing with the law. This research is a normative legal research. Literature study methods such as law. This data analysis technique uses a qualitative descriptive technique. The results showed that the social adviser from the Correctional Center (BAPAS) has an important role for the suspect or defendant, namely children in the trial process, namely accompanying children and then conveying the results of social research to the judge. Community research reports are used for the purposes of investigation, prosecution and trial in cases involving children for judges in making their decisions.

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