The impact of film reviews on the box office performance of art house versus mainstream motion pictures

2006 ◽  
Vol 31 (1) ◽  
pp. 43-63 ◽  
Author(s):  
Gerda Gemser ◽  
Martine Van Oostrum ◽  
Mark A. A. M. Leenders
Keyword(s):  
Motion Pictures ◽  
Box Office ◽  
Film Reviews ◽  
The Impact ◽  
Box Office Performance

scholarly journals The impact of online review helpfulness and word of mouth communication on box office performance predictions

2020 ◽  
Vol 7 (1) ◽  
Author(s):  
Sangjae Lee ◽  
Joon Yeon Choeh
Keyword(s):  
Word Of Mouth ◽  
Nearest Neighbor ◽  
Prediction Performance ◽  
Box Office ◽  
Performance Predictions ◽  
Review Helpfulness ◽  
Product Sales ◽  
Word Of Mouth Communication ◽  
The Impact ◽  
Box Office Performance

Abstract While electronic word-of-mouth (eWOM) variables, such as volume and valence have been posited in previous studies to consistently affect product sales, there is a lack of studies on the different contexts and outcomes that affect the importance of eWOM variables. In order to fill this gap, this study attempts to use the helpfulness of reviews and reviewers as moderators to predict box office revenue, comparing the prediction performances of business intelligence (BI) methods (random forest, decision trees using boosting, the k-nearest neighbor method, discriminant analysis) using eWOM between high and low review or reviewer helpfulness subsample in the Korean movie market scrawled from the Naver Movies website. The results of applying machine learning methods show that movies with more helpful reviews or those that are reviewed by more helpful reviewers show greater prediction performance, and review and reviewer helpfulness improve the prediction power of eWOM for box office revenue. The prediction performance will improve if the characteristics of eWOM are likely to be combined to contribute to box office revenue to a greater extent.

Film Marketing

2016 ◽  
pp. 324-341
Author(s):  
Figen Öcal ◽  
Süphan Nasır
Keyword(s):  
Regression Analysis ◽  
Media Coverage ◽  
Movie Industry ◽  
Box Office ◽  
The Impact ◽  
The Relationship ◽  
Box Office Performance ◽  
Film Marketing

Since promotional activities are highly important for attracting moviegoers to a new movie, producer companies engage in marketing promotional activities to increase box office revenue. The main goal of this study is to identify and analyze impact of marketing promotion activities on creating preference for moviegoers to watch the film as well as the opening weekend box office revenue of that film. This paper starts with reviewing the literature about the film marketing and continues with outlining the facts about movie industry in Turkey. Finally, it ends up with analyzing the impact of publicity activities on attracting moviegoers' to watch a film and the opening weekend box office performance of the film in the context of Turkey. 41Turkish movies that were released in 2010 – 2014 are analyzed with the purpose of revealing the relationship between the publicity activities and box office performance. As a result of regression analysis, media coverage (the number of publicity news) exhibited strong predicting power of tickets sold at the opening weekend (the number of audience).

East Asian films in the European market: the roles of cultural distance and cultural specificity

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Xiaoyan Wang ◽  
Haibo Raymond Pan ◽  
Nibing Zhu ◽  
Shaohan Cai
Keyword(s):  
Cultural Distance ◽  
East Asian ◽  
Theory And Practice ◽  
Data Set ◽  
Content Type ◽  
Box Office ◽  
Cultural Specificity ◽  
The Impact ◽  
The Relationship ◽  
Box Office Performance

PurposeThis study investigates the impact of cultural distance on foreign box office performance of East Asian cinematic production in European markets. Predicated on two dimensions of a film's cultural specificity, namely content- and aesthetics-based components, this research advances current knowledge on the moderating effects of cultural specificity.Design/methodology/approachThe authors compile a data set of 515 East Asian films released in European countries during the 2010–2018 period. Data are analyzed by hierarchical linear modeling.FindingsResults show that cultural distance plays a negative role in affecting foreign box office performance and that aesthetics specificity of films weakens such a relationship, while content specificity of films can further strengthen the relationship.Practical implicationsThe findings suggest that cultural specificity is a crucial element and a relevant marketing tool in the cross-country film trade. Film producers and distributors need to consider both distribution strategy and intercultural context in order to align effectively with differing cultural distance and specificity.Originality/valueThis study proposes a new categorization framework of cultural specificity and demonstrates the moderating roles of content and aesthetics specificity on the relationship between cultural distance and films' foreign box office performance. It offers implications for both theory and practice in global film marketing and trade.

scholarly journals Arte, cultura o entretenimiento en el cine: ¿Qué modelo cinematográfico prefieren los espectadores para tomar la decisión de asistir a ver una película?

2017 ◽  
Vol 11 (22) ◽  
Author(s):  
David Fernando Lozano Treviño
Keyword(s):  
Motion Pictures ◽  
Research Paper ◽  
Film Production ◽  
Film Model ◽  
Box Office ◽  
Mexican Film ◽  
Para Determinar ◽  
The Impact ◽  
Cultural Tools ◽  
Linear Regressions

Keywords: arts, consumption, entertainment, film production organizations, LozanoBarragan syndromeAbstract. This research paper has as main purpose to determine which film model is more convenient for the Mexican film production organizations in the search of increasing the possibilities of spectators to attend and watch their movies. The character that the films have as popular and academic arts and the elements that compose it is analyzed. We study the way in which motion pictures work as cultural tools. We highlight the importance of movies as an entertainment product and how this aspect impacts in the consumption of movie tickets in the box office. Lozano-Barragan syndrome is detailed and how filmmakers can suffer this artistic, marketing and economic discomfort. Finally, we make some linear regressions to determine the impact that the film models inclusions have on increasing the possibilities of spectators attending to the films.Palabras clave: arte, consumo, entretenimiento, organizaciones de producción cinematográfica, síndrome Lozano-Barragán.Resumen. Este artículo de investigación tiene como finalidad determinar qué modelo cinematográfico es más conveniente para las Organizaciones de Producción Cinematográficas Mexicanas en la búsqueda de aumentar las posibilidades de que los espectadores asistan a ver sus películas. Se analiza el carácter que el cine tiene como arte popular y académico, así como los elementos que lo conforman. Se estudia la manera en que las películas funcionan como herramienta cultural. Se resalta la importancia del cine como producto de entretenimiento y cómo esta cualidad impacta en el consumo de boletos en taquilla. Se detalla el síndrome Lozano-Barragán y cómo los cineastas pueden padecer este malestar artístico, mercadológico y económico. Finalmente, se efectúan regresiones lineales para determinar el impacto que tiene la inclusión de los modelos cinematográficos en el incremento de las posibilidades de asistencia para ver las películas.

Reviewing the reviewers: The impact of individual film critics on box office performance

2007 ◽  
Vol 5 (4) ◽  
pp. 401-425 ◽  
Author(s):  
Peter Boatwright ◽  
Suman Basuroy ◽  
Wagner Kamakura
Keyword(s):  
Box Office ◽  
The Impact ◽  
Box Office Performance

scholarly journals Factores narrativos utilizados por las organizaciones de producción cinematográfica y su impacto en los ingresos en taquilla

2017 ◽  
Vol 9 (18) ◽  
Author(s):  
David Fernando Lozano Treviño ◽  
José Nicolás Barragán Codina ◽  
Sergio Armando Guerra Moya ◽  
María Eloísa Treviño Ayala
Keyword(s):  
Motion Pictures ◽  
Purchase Decisions ◽  
Main Character ◽  
Average Income ◽  
Box Office ◽  
The World ◽  
The Spectator ◽  
The Impact ◽  
Classical Hollywood ◽  
State Protection

Abstract. This document is intended to capture the impact that narratives factors of the Classical Hollywood Model have in the spectator purchase decisions of a ticket at the box office, increasing the income of the Motion Pictures Productions Organizations (OPC). Reference is made to cinema as economic and cultural generator and the role these OPC have had in Mexico. We discuss some OPC factors used around the world, such as marketing, high budgets, quality, capital, state protection, etc. We analyze in detail the narrative factors of the MCH: desires and psychology of the main character, antagonist with opposite desires to main character, and the burden of emotion or the increasing stress. Through the movies box office incomes we get the average income per narrative models.Finally, through spectator polls and expert Mexican filmmaker opinions, we analyze the MCH narrative factors in box office incomes so they can be or not an option to be applied by Mexican OPC.Keywords: box office revenues, classic model, classic Hollywood model, motion pictures production organizations, narrative factorsResumen. El presente documento tiene como finalidad plasmar el impacto que tienen los factores narrativos del Modelo Clásico Hollywoodense (MCH) en las decisiones de compra de un boleto en taquilla por parte de los espectadores; incrementando así los ingresos de las Organizaciones de Producción Cinematográfica (OPC). Se hace referencia al cine como generador económico y cultural y el papel que han tenido estas OPC en México. Se mencionan algunos factores de las OPC utilizados en le mundo como los son los mercadológicos, altos presupuestos, calidad, de capital, de protección estatal, etc. Se analiza detalladamente los factores narrativos del MCH: deseos y sicología del personaje principal, antagonista con deseos opuestos al personaje principal y la carga de emoción o el aumento de tensión. Mediante los ingresos en taquillas de películas se obtiene la media de ingresos en taquilla por modelos narrativos. Finalmente, mediante encuestas a espectadores y opiniones de expertos cineastas mexicanos, se analiza el impacto que tienen los factores narrativos del MCH en los ingresos en taquilla para que puedan ser o no opción para que las OPC mexicanas los apliquen.Palabras clave: factores narrativos, ingresos en taquilla, modelo clásico, modelo clásico Hollywoodense, organizaciones de producción cinematográfica

Forecasting US movies box office performances in Turkey using machine learning algorithms

2020 ◽  
Vol 39 (5) ◽  
pp. 6579-6590
Author(s):  
Sandy Çağlıyor ◽  
Başar Öztayşi ◽  
Selime Sezgin
Keyword(s):  
Machine Learning ◽  
Global Economy ◽  
Learning Algorithms ◽  
Forecast Model ◽  
Machine Learning Algorithms ◽  
Gradient Boosting ◽  
High Stakes ◽  
Box Office ◽  
Industry Forecast ◽  
The Impact

The motion picture industry is one of the largest industries worldwide and has significant importance in the global economy. Considering the high stakes and high risks in the industry, forecast models and decision support systems are gaining importance. Several attempts have been made to estimate the theatrical performance of a movie before or at the early stages of its release. Nevertheless, these models are mostly used for predicting domestic performances and the industry still struggles to predict box office performances in overseas markets. In this study, the aim is to design a forecast model using different machine learning algorithms to estimate the theatrical success of US movies in Turkey. From various sources, a dataset of 1559 movies is constructed. Firstly, independent variables are grouped as pre-release, distributor type, and international distribution based on their characteristic. The number of attendances is discretized into three classes. Four popular machine learning algorithms, artificial neural networks, decision tree regression and gradient boosting tree and random forest are employed, and the impact of each group is observed by compared by the performance models. Then the number of target classes is increased into five and eight and results are compared with the previously developed models in the literature.

scholarly journals Hollywood movies and China: Analysis of Hollywood globalization and relationship management in China’s cinema market

2018 ◽  
Vol 3 (3) ◽  
pp. 177-194 ◽  
Author(s):  
Xu Song
Keyword(s):  
Relationship Management ◽  
Revenue Sharing ◽  
Box Office ◽  
Management Perspective ◽  
Hollywood Movies ◽  
To Receive ◽  
Box Office Performance

China’s cinema market has been growing dramatically in recent years. Hollywood exports revenue-sharing movies to China to receive additional box-office revenues. Although globalization accelerates Hollywood movies’ domination in most global film markets, that is not the case in China. Hollywood studios encounter cultural and political complications in China’s cinema market. This research reviews the interplay of Hollywood globalization and the complexity of China’s cinema market, applies a relationship management perspective in analyzing Hollywood studios’ China-focused endeavors, identifies and discusses five key relations, and analyzes why and how Hollywood studios have strategically managed the key relations to boost their revenue-sharing movies’ box-office performance in China.

Winning box office with the right movie synopsis

2020 ◽  
Vol 54 (3) ◽  
pp. 594-614 ◽  
Author(s):  
Yu-Chen Hung ◽  
Chong Guan
Keyword(s):  
Factor Analysis ◽  
Text Analysis ◽  
Structural Equation ◽  
Phase 1 ◽  
Basic Question ◽  
Content Type ◽  
Box Office ◽  
Equation Modelling ◽  
Linguistic Cues ◽  
Box Office Performance

Purpose Consumers often search for movie information and purchase tickets on the go. A synopsis is often provided by producers and theatres in mobile apps and websites. However, to the best of the authors’ knowledge, little research has investigated whether the synopsis has an impact on a movie’s box office. This research uses computerized text analysis in examining the influence of linguistic cues of a synopsis on the movie’s financial performance. This paper aims to show that language choice in a synopsis is a significant factor in predicting box office performance. Design/methodology/approach A total usable sample of 5973 movies was collected using a web crawler. Computerised text analysis using linguistic inquiry and word count was adopted to analyse the movie synopses data. The empirical study comprises two phases. Phase 1 used exploratory factor analysis on 50 per cent of the sample (Sample 1) to establish the dimensionality of psychological processes as reflected in the linguistic expressions. The analysis identified 11 linguistic variables that loaded on four dimensions. The factor structure was replicated on an independent sample (Sample 2) using confirmatory factor analysis. Phase 2 tested the hypotheses using structure equation modelling. Findings Results show that consistency between movie genres and linguistic cues in a film synopsis promotes movie box office revenue when linguistic cues shown in the synopsis confirm a consumer’s expectancies about a focal movie genre. Conversely, a synopsis reduces the movie box office revenue when the linguistic cues shown disconfirm the genre-based expectancies. These linguistic cues exert similar effects on action and crime films but different effects on comedies and drama films. Research limitations/implications It is likely that consumer tastes and linguistic styles of film synopses have evolved over time. As a cross-sectional study, such changes were not taken into consideration in the current research. A longitudinal study in the future can reveal the dynamic relationship between film synopses and audience. Practical implications Managerially, the findings show that a synopsis is an effective communication touch point to position a movie. This research provides concrete guidelines in crafting synopses with the “rights words’ aligned with movie-goers’ expectations within each specific genre. Beyond movie consumption, the research findings can be applied to other entertainment products, such as TV series and books. Originality/value To our knowledge, this research is the first in studying the linguistic cues in synopses and its relation to box office performance. It addresses this knowledge gap by answering the basic question of whether movie synopses matter. Methodically, the paper marks the first attempt to use the two-step structural equation modelling method on computerised content analysis data.

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