scholarly journals The effects of visual beats on prosodic prominence: Acoustic analyses, auditory perception and visual perception

2007 ◽  
Vol 57 (3) ◽  
pp. 396-414 ◽  
Author(s):  
Emiel Krahmer ◽  
Marc Swerts
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.


2020 ◽  
Vol 28 (1) ◽  
pp. 4-16
Author(s):  
Yuki Minamisawa

Abstract This study aims to illustrate how visual and auditory perception are conceptualized in Swedish and what differences there are between them. Previous studies often discuss perception in relation to the oppositely directed motions between the perceiver and the object perceived. In the Perceiver-as-Source type, perception occurs when our eyes/gaze reach the object perceived. In the Perceived-as-Source type, perception takes place when sense stimuli reach the perceiver. The data show two differences between visual and auditory perception. First, we find more metaphorical expressions for visual perception than for auditory perception. Second, we also find that, while visual perception has a stronger connection to the Perceiver-as-Source type, auditory perception is more strongly connected to the Perceived-as-Source type. These two differences are explained by the function of the perceptual organs.


Sensors ◽  
2020 ◽  
Vol 20 (24) ◽  
pp. 7276
Author(s):  
Jose Martinez-Carranza ◽  
Caleb Rascon

Although a significant amount of work has been carried out for visual perception in the context of unmanned aerial vehicles (UAVs), not so much has been done regarding auditory perception. The latter can complement the observation of the environment that surrounds a UAV by providing additional information that can be used to detect, classify, and localize audio sources of interest. Motivated by the usefulness of auditory perception for UAVs, we present a literature review that discusses the audio techniques and microphone configurations reported in the literature. A categorization of techniques is proposed based on the role a UAV plays in the auditory perception (is it the one being perceived or is it the perceiver?), as well as a set of objectives that are more popularly aimed to be accomplished in the current literature (detection, classification, and localization). This literature review aims to provide a concise landscape of the most relevant works on auditory perception in the context of UAVs to date and provides insights into future avenues of research as a guide to those who are beginning to work in this field.


Author(s):  
Peter Pesic

Hermann von Helmholtz’s investigations of physiological optics and acoustics reflected his profound interest in music. After devising instruments to measure the space and time parameters of visual and auditory response, Helmholtz produced “color curves” characterizing the complex response of the eye to the appropriate “dimensions” of hue, saturation, intensity. In so doing, he critiqued Newton’s attempt to impose the musical scale on vision. Through experiments on sirens, Helmholtz generalized auditory perception from vibrating bodies to air puffs. He gradually formed the view that recognition of musical intervals was closely analogous to spatial resemblance or recurrence. His unfolding conception of the “manifolds” or “spaces” of sensory experience radically reconfigured and extended Newton’s connection between the musical scale and visual perception via Thomas Young’s theory of color vision. In the process, Helmholtz’s studies of hearing and seeing led him to compare them as differently structured geometric manifolds. Throughout the book where various sound examples are referenced, please see http://mitpress.mit.edu/musicandmodernscience (please note that the sound examples should be viewed in Chrome or Safari Web browsers).


1969 ◽  
Vol 29 (1) ◽  
pp. 35-40
Author(s):  
David A. Sabatino

The assessment of visual perception has become a very common means of studying those behaviors felt to be associated with neurological impairment. The question of the relationship of auditory-perceptual behaviors to visual-perceptual function and neurological impairment frequently goes unanswered. These data indicate that auditory and visual perception are different human behaviors. Auditory perception is a global complex set of behaviors that can be differentially assessed. The receptive language model and the Experimental Test of Auditory Perception (TAP) permit identification of neurologically impaired and normal (matched control) children.


1969 ◽  
Vol 35 (9) ◽  
pp. 729-737 ◽  
Author(s):  
David A. Sabatino

The assessment of visual perception has become a very common means of studying those behaviors felt to be associated with neurological impairment. Visual perception is only one behavior that may be interfered with due to CNS impairment. The question of the relationship of auditory perceptual behaviors to visual perceptual function and neurological impairment frequently goes unanswered. The data from this study show that auditory and visual perception are abstract human behaviors. Auditory perception is a global complex set of behaviors that can be differentiated for assessment. The receptive language model and the Experimental Test of Auditory Perception (TAP) have shown an ability to differentiate neurologically impaired from normal (matched control) subjects.


Author(s):  
Derek Brown

Sensory substitution devices (SSDs) are most familiar from their use with subjects who are deficient in a target modality (e.g. congenitally blind subjects), but there is no doubt that the use and potential value of SSDs extend to persons without such deficits. Recent work by Amedi and his team (in particular Levy-Tzedek et al. 2012) has begun to explore this. Their idea is that SSDs may facilitate behavioural transference (BT) across sense modalities. In this case, a motor skill learned through visual perception might be subsequently employed in response to auditory perception, using an SSD as a mediator. They infer from the existence of such BT that the learned skill is amodally represented. After a brief overview I identify ways to more fully test for BT within this experimental paradigm and argue that their conclusion about amodal representation is premature. Additionally, I argue that their preferred SSD (Eyemusic) is of limited value for the project. While my remarks are critical, my intention is to be constructive, particularly in light of the fact that Levy-Tzedek et al. (2012) is, I believe, the first output from Amedi’s lab concerning this line of research.


2019 ◽  
Vol 16 (4) ◽  
pp. 1104-1120
Author(s):  
Seda Eden Ünlü ◽  
Ahmet Serkan Ece

Based on the idea that Gestalt psychology is ‘more than all the components that make up it’, the emphasis is on the similarities of the brain's functioning during perception, as in reading text. Just as the brain perceives similar letters as holistic rather than one by one, it can be predicted that this happens during the musician's reading score. Parallel to Gestalt auditory perception research, musicians are thought to benefit from Gestalt perception principles, without consciousness, in the first reading (sight-reading) of notes and later in practice. However, conscious perception of these principles by musicians may be considered to contribute positively during and after their sight-reading. The aim of this study is to explain various Gestalt perception principles which are supposed to be related to music and to reveal examples of these principles on notation reading. The data obtained from the qualitative research methods through literature review were explained with six basic laws, “Figure–Ground”, “Proximity”, “Similarity”, “Symmetry”, “Simplicity” and “Continuity”. In the creation of the samples, the principles of visual perception and the motif, sentence period structures and analyzes, tonic - dominant sentence expressions, tempo and nuance terms that are also included in the auditory perception in music have been related, and it has been attached importance to its concretization with visual perception. ​Extended English summary is in the end of Full Text PDF (TURKISH) file.   Özet Gestalt psikolojinin, ‘bütün, kendisini oluşturan parçaların bir araya gelmesinden daha fazlasıdır’ düşüncesi ile yola çıkarak, tıpkı metin okumada olduğu gibi, nota okumada da beynin algılama esnasındaki işleyişlerinin benzerliklerine vurgu yapılmaktadır. Nasıl ki, beyin birbirine benzer harfleri tek tek okumak yerine bütüncül olarak algılamaktaysa, söz konusu bu durumun müzisyenlerin nota okuma sırasında da gerçekleşmekte olduğu öngörülebilir. Gestalt işitsel algı araştırmalarına paralel olarak, müzisyenlerin nota ilk okuma (deşifre) ve daha sonraki pratiklerinde, Gestalt algı ilkelerinden, bilincinde olmaksızın, faydalandıkları düşünülmektedir. Bununla birlikte müzisyenler tarafından bu ilkelerin bilinçli olarak algılanması, onların deşifre yapmaları sırasında ve sonraki performanslarında, olumlu yönde katkı sağlayabileceği düşünülebilir. Bu araştırma, müzik ile ilişkili olabileceği varsayılan çeşitli Gestalt algı ilkelerini açıklayarak, bu ilkelerin notasyon okuma üzerindeki örneklerini ortaya koyma amacını taşımaktadır. Nitel araştırma yöntemlerinden literatür taraması yoluyla elde edilen veriler Gestalt algı ilkelerinden “Şekil–Zemin”, “Yakınlık”, “Benzerlik”, “Simetri” “Basitlik” ve “Süreklilik” olmak üzere altı temel yasa ile açıklanmış, notasyon üzerinde örneklendirilmiştir. Örneklerin oluşturulmasında, görsel algı ilkeleri ile müzikteki işitsel algıda da yer alan motif, cümle dönem yapıları ve analizleri, tonik – dominant cümle ifadeleri, tempo ve nüans terimleri ilişkilendirilmiş, görsel algı ile somutlaştırılmasına önem verilmiştir.


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