scholarly journals Conceptual metaphors for visual/auditory perception in Swedish

2020 ◽  
Vol 28 (1) ◽  
pp. 4-16
Author(s):  
Yuki Minamisawa
Keyword(s):  
Visual Perception ◽  
Auditory Perception ◽  
Conceptual Metaphors ◽  
Source Type ◽  
Strongly Connected

Abstract This study aims to illustrate how visual and auditory perception are conceptualized in Swedish and what differences there are between them. Previous studies often discuss perception in relation to the oppositely directed motions between the perceiver and the object perceived. In the Perceiver-as-Source type, perception occurs when our eyes/gaze reach the object perceived. In the Perceived-as-Source type, perception takes place when sense stimuli reach the perceiver. The data show two differences between visual and auditory perception. First, we find more metaphorical expressions for visual perception than for auditory perception. Second, we also find that, while visual perception has a stronger connection to the Perceiver-as-Source type, auditory perception is more strongly connected to the Perceived-as-Source type. These two differences are explained by the function of the perceptual organs.

scholarly journals Sensory Marketing in the Quality of Service of the Hotel El Libertador in the City of Riobamba

2021 ◽  
Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara
Keyword(s):  
Quality Of Service ◽  
Visual Perception ◽  
Service Quality ◽  
Auditory Perception ◽  
Marketing Strategies ◽  
Existing Problems ◽  
Sensory Marketing ◽  
Palabras Clave ◽  
The City

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.

scholarly journals A Review on Auditory Perception for Unmanned Aerial Vehicles

Sensors ◽  
2020 ◽  
Vol 20 (24) ◽  
pp. 7276
Author(s):  
Jose Martinez-Carranza ◽  
Caleb Rascon
Keyword(s):  
Visual Perception ◽  
Literature Review ◽  
Unmanned Aerial Vehicles ◽  
Current Literature ◽  
Auditory Perception ◽  
Additional Information ◽  
Aerial Vehicles ◽  
The One

Although a significant amount of work has been carried out for visual perception in the context of unmanned aerial vehicles (UAVs), not so much has been done regarding auditory perception. The latter can complement the observation of the environment that surrounds a UAV by providing additional information that can be used to detect, classify, and localize audio sources of interest. Motivated by the usefulness of auditory perception for UAVs, we present a literature review that discusses the audio techniques and microphone configurations reported in the literature. A categorization of techniques is proposed based on the role a UAV plays in the auditory perception (is it the one being perceived or is it the perceiver?), as well as a set of objectives that are more popularly aimed to be accomplished in the current literature (detection, classification, and localization). This literature review aims to provide a concise landscape of the most relevant works on auditory perception in the context of UAVs to date and provides insights into future avenues of research as a guide to those who are beginning to work in this field.

Helmholtz and the Sirens

2014 ◽  
Author(s):  
Peter Pesic
Keyword(s):  
Visual Perception ◽  
Color Vision ◽  
Auditory Perception ◽  
Sensory Experience ◽  
Web Browsers ◽  
Musical Scale ◽  
Complex Response ◽  
Saturation Intensity ◽  
Auditory Response ◽  
Time Parameters

Hermann von Helmholtz’s investigations of physiological optics and acoustics reflected his profound interest in music. After devising instruments to measure the space and time parameters of visual and auditory response, Helmholtz produced “color curves” characterizing the complex response of the eye to the appropriate “dimensions” of hue, saturation, intensity. In so doing, he critiqued Newton’s attempt to impose the musical scale on vision. Through experiments on sirens, Helmholtz generalized auditory perception from vibrating bodies to air puffs. He gradually formed the view that recognition of musical intervals was closely analogous to spatial resemblance or recurrence. His unfolding conception of the “manifolds” or “spaces” of sensory experience radically reconfigured and extended Newton’s connection between the musical scale and visual perception via Thomas Young’s theory of color vision. In the process, Helmholtz’s studies of hearing and seeing led him to compare them as differently structured geometric manifolds. Throughout the book where various sound examples are referenced, please see http://mitpress.mit.edu/musicandmodernscience (please note that the sound examples should be viewed in Chrome or Safari Web browsers).

Auditory and Visual Perceptual Behavioral Function of Neurologically Impaired Children

1969 ◽  
Vol 29 (1) ◽  
pp. 35-40
Author(s):  
David A. Sabatino
Keyword(s):  
Visual Perception ◽  
Auditory Perception ◽  
Language Model ◽  
Neurological Impairment ◽  
Receptive Language ◽  
Neurologically Impaired ◽  
Relationship Of ◽  
The Relationship ◽  
Impaired Children ◽  
Perceptual Function

The assessment of visual perception has become a very common means of studying those behaviors felt to be associated with neurological impairment. The question of the relationship of auditory-perceptual behaviors to visual-perceptual function and neurological impairment frequently goes unanswered. These data indicate that auditory and visual perception are different human behaviors. Auditory perception is a global complex set of behaviors that can be differentially assessed. The receptive language model and the Experimental Test of Auditory Perception (TAP) permit identification of neurologically impaired and normal (matched control) children.

The Construction and Assessment of an Experimental Test of Auditory Perception

1969 ◽  
Vol 35 (9) ◽  
pp. 729-737 ◽  
Author(s):  
David A. Sabatino
Keyword(s):  
Visual Perception ◽  
Experimental Test ◽  
Auditory Perception ◽  
Language Model ◽  
Neurological Impairment ◽  
Receptive Language ◽  
Neurologically Impaired ◽  
Relationship Of ◽  
The Relationship ◽  
Perceptual Function

The assessment of visual perception has become a very common means of studying those behaviors felt to be associated with neurological impairment. Visual perception is only one behavior that may be interfered with due to CNS impairment. The question of the relationship of auditory perceptual behaviors to visual perceptual function and neurological impairment frequently goes unanswered. The data from this study show that auditory and visual perception are abstract human behaviors. Auditory perception is a global complex set of behaviors that can be differentiated for assessment. The receptive language model and the Experimental Test of Auditory Perception (TAP) have shown an ability to differentiate neurologically impaired from normal (matched control) subjects.

scholarly journals The English Verb See in Fiction Writing: A Cognitive Semantic Analysis

2020 ◽  
Author(s):  
Ruaa Talal Jumaah ◽  
Sabariah Md Rashid ◽  
Mohd Azidan Bin Abdul Jabar ◽  
Afida Mohamad Ali
Keyword(s):  
Data Analysis ◽  
Visual Perception ◽  
Semantic Analysis ◽  
Conceptual Metaphors ◽  
Fiction Writing ◽  
Cognitive Semantic ◽  
Body Theory ◽  
Analytical Frameworks ◽  
Different Sources ◽  
English Verb

The study aims at unraveling the conceptual metaphor underlying the English verb of visual perception see in fiction writing. It has two research questions: 1) What are the conceptual metaphors underlying the linguistic expressions of the English verb of visual perception see in fiction writing and 2) What are the theoretical implications of MIND-AS-BODY theory on the motivation of conceptual metaphors underlying the English verb of visual perception see. This study adopts a qualitative approach and is situated within the field of cognitive semantics. A corpus of English fiction writing between the period of 2010 and 2017 was compiled from different sources comprising one million words. Specifically, a sample consisting of 1,000 examples of the English verb of visual perception see was randomly extracted from the corpus using the AntConc 3.5.0 concordancer. The Metaphor Identification Procedures (MIP) were used to identify the metaphorical linguistic expressions in the corpus, and Lakoff and Johnson's (2003) as well as Sweetser's (1990) analytical frameworks were adopted for data analysis. The data analysis revealed various conceptual metaphors underlying the English verb see. These conceptual metaphors are related to the domains of knowledge, intellections, and understanding which support Sweetser's claim regarding the primacy of vision in motivating metaphors of cognition in human speech and thought. Thus, this study contributes to the literature on verbs of perception, particularly verbs of visual perception, as it is the first to address the conceptual metaphors underlying the verb see in English using a real authentic corpus of fiction writing.

Sensory Substitution Devices and Behavioural Transference: A Commentary on Recent Work from the Lab of Amir Amedi

2018 ◽  
pp. 122-129
Author(s):  
Derek Brown
Keyword(s):  
Visual Perception ◽  
Recent Work ◽  
Motor Skill ◽  
Auditory Perception ◽  
Sensory Substitution ◽  
Experimental Paradigm ◽  
Target Modality ◽  
Potential Value ◽  
Congenitally Blind ◽  
Sense Modalities

Sensory substitution devices (SSDs) are most familiar from their use with subjects who are deficient in a target modality (e.g. congenitally blind subjects), but there is no doubt that the use and potential value of SSDs extend to persons without such deficits. Recent work by Amedi and his team (in particular Levy-Tzedek et al. 2012) has begun to explore this. Their idea is that SSDs may facilitate behavioural transference (BT) across sense modalities. In this case, a motor skill learned through visual perception might be subsequently employed in response to auditory perception, using an SSD as a mediator. They infer from the existence of such BT that the learned skill is amodally represented. After a brief overview I identify ways to more fully test for BT within this experimental paradigm and argue that their conclusion about amodal representation is premature. Additionally, I argue that their preferred SSD (Eyemusic) is of limited value for the project. While my remarks are critical, my intention is to be constructive, particularly in light of the fact that Levy-Tzedek et al. (2012) is, I believe, the first output from Amedi’s lab concerning this line of research.

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