Sensory Substitution Devices and Behavioural Transference: A Commentary on Recent Work from the Lab of Amir Amedi

Author(s):  
Derek Brown

Sensory substitution devices (SSDs) are most familiar from their use with subjects who are deficient in a target modality (e.g. congenitally blind subjects), but there is no doubt that the use and potential value of SSDs extend to persons without such deficits. Recent work by Amedi and his team (in particular Levy-Tzedek et al. 2012) has begun to explore this. Their idea is that SSDs may facilitate behavioural transference (BT) across sense modalities. In this case, a motor skill learned through visual perception might be subsequently employed in response to auditory perception, using an SSD as a mediator. They infer from the existence of such BT that the learned skill is amodally represented. After a brief overview I identify ways to more fully test for BT within this experimental paradigm and argue that their conclusion about amodal representation is premature. Additionally, I argue that their preferred SSD (Eyemusic) is of limited value for the project. While my remarks are critical, my intention is to be constructive, particularly in light of the fact that Levy-Tzedek et al. (2012) is, I believe, the first output from Amedi’s lab concerning this line of research.

Author(s):  
Diana Carolina García Mayorga ◽  
Jorge Antonio Vasco Vasco ◽  
Juan Carlos Montufar Guevara

This research aimed to improve the perception of the quality of service of the Hotel El Libertador by means of sensory marketing elements to improve the tourist experience. The study variables were derived from the visual, auditory and kinesthetic perceptions related to the quality of service. In addition, an analysis was performed with the EEG MindWave Mobile 2 biometric equipment, to understand the levels of attention, meditation and blinking. In terms of visual perception, it was determined that attention should be paid to the clothing of the staff (27.6%) and signage (40.9%). The elements of the auditory perception of the hotel had low ratings because the hotel has not implemented elements of auditory sensory marketing in the facilities. Four of the seven elements of the kinesthetic perceptions were not attended and had a weight between 38.3% and 46.7%. As a result of these analyses, a sensory marketing proposal was suggested, which included visual, auditory and kinesthetic marketing strategies, to provide a solution to the existing problems with the hotel facilities. Based on the biometric equipment results, a proposal was made for sensory marketing strategies with elements of experiential communication to be used in the hotel’s facilities which would also improve the perception of service quality. Keywords: sensory marketing, perception, tourism, senses, quality of service, neuromarketing. Resumen La investigación tuvo como objetivo mejorar la percepción en la calidad de servicio del HOTEL EL LIBERTADOR, por medio de elementos de marketing sensorial mejorando la experiencia del turista. La investigación es de tipo correlacional, las variables de estudio se desprenden de la percepción visual, auditiva y kinestésica relacionada con la variable calidad del servicio, además se realizó un análisis con equipo biométrico EEG MindWave Mobile 2 en las instalaciones de la empresa para identificar los niveles de atención, meditación y parpadeo. En los elementos de percepción visual se determinó que se debe prestar atención a la vestimenta del personal que tiene un 27,6% y la señalética 40,9%. Los elementos de la percepción auditiva del hotel tienen una baja calificación porque el hotel no ha implementado elementos de marketing sensorial auditivo en las instalaciones, 4 de los 7 elementos de la percepción kinestésica no han sido atendidos y tienen una ponderación entre 38,3% a 46,7% Por medio de este análisis se planteó una propuesta de marketing sensorial para dar solución a la problemática existente en las instalaciones del hotel, la misma que contiene estrategias de marketing visual, auditivo y kinestésico. Mediante la obtención de resultados y análisis realizados con equipos biométricos, se pudo determinar estrategias de marketing sensorial con elementos de comunicación experiencial en las instalaciones de la empresa hotelera que permita mejorar la percepción de la calidad de servicio. Palabras clave: marketing sensorial, percepción, turísmo, sentidos, calidad de servicio, neuromarketing.


PLoS ONE ◽  
2012 ◽  
Vol 7 (3) ◽  
pp. e33136 ◽  
Author(s):  
Ella Striem-Amit ◽  
Miriam Guendelman ◽  
Amir Amedi

2012 ◽  
Vol 25 (0) ◽  
pp. 191
Author(s):  
Ella Striem-Amit ◽  
Miriam Guendelman ◽  
Amir Amedi

Sensory Substitution Devices (SSDs) convey visual information through sounds or touch, thus theoretically enabling a form of visual rehabilitation in the blind. However, for clinical use, these devices must provide fine-detailed visual information which was not shown yet for this or other means of visual restoration. To test the possible functional acuity conveyed by such devices, we used the Snellen acuity test conveyed through a high-resolution visual-to-auditory SSD (The vOICe). We show that congenitally fully blind adults can exceed the World Health Organization (WHO) blindness acuity threshold using SSDs, reaching the highest acuity reported yet with any visual rehabilitation approach. Preliminary findings of a neuroimaging study of a similar reading task using SSDs suggest the specific involvement of the congenitally blind visual cortex in processing sights-from-sounds. These results demonstrate the potential capacity of SSDs as inexpensive, non-invasive visual rehabilitation aids, as well as their advantage in charting the retention of functional properties of the visual cortex of the blind.


1992 ◽  
Vol 337 (1281) ◽  
pp. 361-370 ◽  

Recent work on the visual interpretation of traffic scenes is described which relies heavily on a priori knowledge of the scene and position of the cam era, and expectations about the shapes of vehicles and their likely movements in the scene. Knowledge is represented in the computer as explicit three-dimensional geometrical models, dynamic filters, and descriptions of behaviour. Model-based vision, based on reasoning with analogue models, avoids many of the classical problems in visual perception: recognition is robust against changes in the image of shape, size, colour and illumination. The three-dimensional understanding of the scene which results also deals naturally with occlusion, and allows the behaviour of vehicles to be interpreted. The experiments with machine vision raise questions about the part played by perceptual context for object recognition in natural vision, and the neural mechanisms which might serve such a role.


2020 ◽  
Vol 28 (1) ◽  
pp. 4-16
Author(s):  
Yuki Minamisawa

Abstract This study aims to illustrate how visual and auditory perception are conceptualized in Swedish and what differences there are between them. Previous studies often discuss perception in relation to the oppositely directed motions between the perceiver and the object perceived. In the Perceiver-as-Source type, perception occurs when our eyes/gaze reach the object perceived. In the Perceived-as-Source type, perception takes place when sense stimuli reach the perceiver. The data show two differences between visual and auditory perception. First, we find more metaphorical expressions for visual perception than for auditory perception. Second, we also find that, while visual perception has a stronger connection to the Perceiver-as-Source type, auditory perception is more strongly connected to the Perceived-as-Source type. These two differences are explained by the function of the perceptual organs.


2016 ◽  
Vol 59 (1) ◽  
pp. 89-92
Author(s):  
Vladimir Konecni

This Opinion Article highlights three sets of important implications of the very recent work by C. Firestone and B. Scholl on the encapsulation of visual perception: (a) methodological implications, especially with regard to experimental areas of cognitive science, such as cognitive social psychology; (h) implications of interest to philosophers of mind, some of whose more extravagant recent claims have been based on the assumption of "top-down" cognitive effects on perception; and (c) implications that challenge some recent work in philosophical and psychological aesthetics regarding art expertise, as well as defend the logic of A. Danto's theorizing from attacks that are based on the assumption of "top-down- cognitive effects.


Author(s):  
Dominic McIver Lopes

According to a core doctrine in aesthetics, the arts comprise a collection of art media, each characteristically perceived through a different sense modality. This doctrine depends on a doctrine in the theory of perception according to which it is possible to distinguish the senses in certain ways. Thus the view that pictures are essentially visual depends on the view that the content of vision is uniquely perspectival; pictures are visual because they are perspectival. However, raised-line drawings made by congenitally blind people cast both views in doubt. The chapter considers the implications of this conclusion for aesthetics and for theories of vision.


1999 ◽  
Vol 22 (3) ◽  
pp. 377-377
Author(s):  
Howard Egeth

Pylyshyn's argument is very similar to one made in the 1960s to the effect that vision may be influenced by spatial selective attention being directed to distinctive stimulus features, but not by mental set for meaning or membership in an ill-defined category. More recent work points to a special role for spatial attention in determining the contents of perception.


Sensors ◽  
2020 ◽  
Vol 20 (24) ◽  
pp. 7276
Author(s):  
Jose Martinez-Carranza ◽  
Caleb Rascon

Although a significant amount of work has been carried out for visual perception in the context of unmanned aerial vehicles (UAVs), not so much has been done regarding auditory perception. The latter can complement the observation of the environment that surrounds a UAV by providing additional information that can be used to detect, classify, and localize audio sources of interest. Motivated by the usefulness of auditory perception for UAVs, we present a literature review that discusses the audio techniques and microphone configurations reported in the literature. A categorization of techniques is proposed based on the role a UAV plays in the auditory perception (is it the one being perceived or is it the perceiver?), as well as a set of objectives that are more popularly aimed to be accomplished in the current literature (detection, classification, and localization). This literature review aims to provide a concise landscape of the most relevant works on auditory perception in the context of UAVs to date and provides insights into future avenues of research as a guide to those who are beginning to work in this field.


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