U.S. public opinion toward policy restrictions to limit tobacco product placement and advertising at point-of-sale and on social media

2021 ◽  
pp. 106930
Author(s):  
Kelly D. Blake ◽  
Anna Gaysynsky ◽  
Rachel Grana Mayne ◽  
Andrew B. Seidenberg ◽  
Annette Kaufman ◽  
...  
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Tobacco Product ◽  
Product Placement ◽  
Point Of Sale

scholarly journals Tobacco Product Promotions Remain Ubiquitous and Are Associated with Use and Susceptibility to Use Among Adolescents

2020 ◽  
Author(s):  
Priya Fielding-Singh ◽  
Anna E Epperson ◽  
Judith J Prochaska
Keyword(s):  
Social Media ◽  
Tobacco Smoking ◽  
Tobacco Product ◽  
Peer Influences ◽  
Multivariate Models ◽  
Current Smoking ◽  
Point Of Sale ◽  
Tobacco Marketing ◽  
Product Use ◽  
Media Channels

Abstract Introduction The decline in tobacco smoking among US adolescents has been exceeded by the exponential rise in nicotine vaping with an overall net gain in youth tobacco product use. While cigarette companies are restricted from advertising on television/radio, vaping promotions have been largely unrestricted. This study examined exposure to tobacco product promotions in a US sample of 1003 adolescents and its associations with product use and susceptibility to use. Aims and Methods Adolescents (13–17) were recruited online and anonymously surveyed in 2019 about their ever and current (past 30 days) tobacco smoking (cigarette and cigar) and nicotine vaping behaviors, and among never-users, susceptibility to vaping. Multivariate models tested associations with past-month exposure to tobacco product promotions controlling for demographic features, harm perceptions, and family and peer influences. Results Tobacco product use was 34% ever-use and 20% current-use. Most had seen cigarette (91%) and nicotine vaping (80%) product promotions in the past 30 days. A majority reported exposure at point-of-sale and on major (television and cinema) and social media. In adjusted multivariate models, greater exposure to tobacco product promotions was significantly associated with ever and current smoking and vaping; and among never-users, susceptibility to vaping (all p < .01, effect sizes 1.03–1.05). Family/peer use and attitudes also were significant correlates. Conclusions Tobacco product promotions remain ubiquitous and are significantly associated with adolescents’ tobacco product use and susceptibility to vape. Peers and family are important social influences and may reflect indirect channels of tobacco marketing. Stricter regulatory restrictions on tobacco marketing to young people are warranted. Implications This study adds to mounting evidence showing that tobacco marketing remains pervasive and is associated with tobacco use and susceptibility to use. Most youth report seeing cigarette and nicotine vaping product promotions, with notable differences by channel: traditional media predominate for cigarettes and social media/email for e-cigarettes. Greater exposure to tobacco promotions is significantly associated with ever and current smoking and vaping, and among never-users, susceptibility to vaping. The accumulating findings support stricter regulatory restrictions on marketing of tobacco products in media channels accessed by youth.

An Analysis of Tobacco Placement in YouTube Cartoon Series The Big Lez Show

2019 ◽  
Vol 22 (4) ◽  
pp. 580-582
Author(s):  
Shelagh Ferguson ◽  
Jack Smith ◽  
Janet Hoek
Keyword(s):  
Social Media ◽  
Participant Observation ◽  
Tobacco Product ◽  
Product Placement ◽  
Smartphone Apps ◽  
Policy Responses ◽  
Web Series ◽  
Tobacco Control Policies ◽  
In Series ◽  
Social Media Platforms

Abstract Introduction Social media platforms such as YouTube provide largely unregulated opportunities for covert tobacco product placement that immerse viewers in evolving narratives and surrounding fan-created material. A Winfield Blues product placement appeared in series 3 of The Big Lez Show, a “crude comedy,” DIY animation web series that has garnered more than 70 million views. Methods We used a netnographic approach that adapts the traditional, in-person participant observation techniques of ethnography to investigate this online fan and associated paratexts, and conducted a frame-by-frame analysis of the most pertinent 12 minutes and 5 seconds of animation, and 250 pages of paratexts. Results The Big Lez show links “Winnie Blues” to seemingly authentic virtual content, including memes, merchandise, discussion groups, and even smartphone apps. These para, or secondary texts, surround the original content, provide opportunities for brand co-creation in online fan forums, and integrate tobacco brands in everyday life. Conclusions The Big Lez Show integrates Winnie Blues with popular culture and raises important questions about how social media facilitates tobacco product placement. Policy responses include encouraging social media platforms to include tobacco within webmaster guidelines and requiring site owners to demonstrate their content reaches only those legally able to purchase tobacco. Implications Contemporary entertainment using social media platforms can create immersive contexts that present an elusive and ongoing challenge to tobacco control policies. The Big Lez Show’s use of the Winnie Blues brand imagery spawned memes, merchandise, and smartphone apps that amplified the brand’s reach and connection with young people. Policy responses include stronger requirements that webmasters include tobacco product placement within their guidelines or requirements that site owners featuring tobacco imagery demonstrate their sites do not reach those aged below the age at which tobacco may be legally purchased.

Analysis of Sentiment of Moving a National Capital with Feature Selection Naive Bayes Algorithm and Support Vector Machine

2020 ◽  
Vol 4 (3) ◽  
pp. 504-512
Author(s):  
Faried Zamachsari ◽  
Gabriel Vangeran Saragih ◽  
Susafa'ati ◽  
Windu Gata
Keyword(s):  
Social Media ◽  
Support Vector Machine ◽  
Feature Selection ◽  
Public Opinion ◽  
Naive Bayes ◽  
Naïve Bayes ◽  
Capital City ◽  
Support Vector ◽  
National Capital ◽  
Bayes Algorithm

The decision to move Indonesia's capital city to East Kalimantan received mixed responses on social media. When the poverty rate is still high and the country's finances are difficult to be a factor in disapproval of the relocation of the national capital. Twitter as one of the popular social media, is used by the public to express these opinions. How is the tendency of community responses related to the move of the National Capital and how to do public opinion sentiment analysis related to the move of the National Capital with Feature Selection Naive Bayes Algorithm and Support Vector Machine to get the highest accuracy value is the goal in this study. Sentiment analysis data will take from public opinion using Indonesian from Twitter social media tweets in a crawling manner. Search words used are #IbuKotaBaru and #PindahIbuKota. The stages of the research consisted of collecting data through social media Twitter, polarity, preprocessing consisting of the process of transform case, cleansing, tokenizing, filtering and stemming. The use of feature selection to increase the accuracy value will then enter the ratio that has been determined to be used by data testing and training. The next step is the comparison between the Support Vector Machine and Naive Bayes methods to determine which method is more accurate. In the data period above it was found 24.26% positive sentiment 75.74% negative sentiment related to the move of a new capital city. Accuracy results using Rapid Miner software, the best accuracy value of Naive Bayes with Feature Selection is at a ratio of 9:1 with an accuracy of 88.24% while the best accuracy results Support Vector Machine with Feature Selection is at a ratio of 5:5 with an accuracy of 78.77%.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals COVID-19 conspiracy theories

2021 ◽  
Vol 24 (2) ◽  
pp. 270-275 ◽  
Author(s):  
Karen M. Douglas
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Intergroup Relations ◽  
Group Processes ◽  
Negative Consequences ◽  
Conspiracy Theories ◽  
Open Questions ◽  
Potential Impact

Conspiracy theories started to appear on social media immediately after the first news about COVID-19. Is the virus a hoax? Is it a bioweapon designed in a Chinese laboratory? These conspiracy theories typically have an intergroup flavour, blaming one group for having some involvement in either manufacturing the virus or controlling public opinion about it. In this article, I will discuss why people are attracted to conspiracy theories in general, and why conspiracy theories seem to have flourished during the pandemic. I will discuss what the consequences of these conspiracy theories are for individuals, groups, and societies. I will then discuss some potential strategies for addressing the negative consequences of conspiracy theories. Finally, I will consider some open questions for research regarding COVID-19 conspiracy theories, in particular focusing on the potential impact of these conspiracy theories for group processes and intergroup relations.

Profiling the Users of High Influence on Social Media in the Context of Public Events

2021 ◽  
Vol 32 (2) ◽  
pp. 36-49
Author(s):  
Lu An ◽  
Junyang Hu ◽  
Manting Xu ◽  
Gang Li ◽  
Chuanming Yu
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Emergency Management ◽  
Emotional Support ◽  
Opinion Leader ◽  
Negative Effects ◽  
The Public ◽  
Public Events ◽  
Social Media Platforms ◽  
Influential Users

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.

Rapid Perception of Public Opinion in Emergency Events through Social Media

2022 ◽  
Vol 23 (2) ◽  
Author(s):  
Yudi Chen ◽  
Yun Li ◽  
Zifu Wang ◽  
Alma Joanna Quintero ◽  
Chaowei Yang ◽  
...  
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Emergency Events

scholarly journals The impact of credibility of influencers recommendations on social media on consumers behavior towards brands

2021 ◽  
Vol 54 (3-4) ◽  
pp. 181-196
Author(s):  
Piotr Kwiatek ◽  
Radoslav Baltezarević ◽  
Stavros Papakonstantinidis
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Virtual Environment ◽  
Word Of Mouth ◽  
Consumer Attitudes ◽  
Time Frame ◽  
Target Market ◽  
Online Environment ◽  
Purchasing Decisions ◽  
The Impact

Companies are becoming increasingly aware of the importance and opportunities provided by social media in order to communicate faster and more efficiently with their consumers. In order to convey the message about the value of their brands to their target market, organizations hire influential people who are considered to be the creators of public opinion in a virtual environment. Nowadays, social media are crowded with micro and macro influencers, or at least those who present themselves as such. Their main job is to represent and recommend brands to other users (their followers) and thus influence consumer attitudes about brands and possibly strengthen their purchasing decisions. Very often, influencers on social media are hired by companies to promote their brands for a fee. In order to have more control over their communication activities, companies provide them, in advance, with the content they want to be conveyed to consumers, but also the time frame when the message should be launched. In this way, organizations try to reduce the risk of turning electronic word-of-mouth (EWOM) communication into a negative one. In order for consumers to trust the recommendations of influencers on social media, these people need to have significant expertise in a certain area, charisma and respect from other users, so that their credibility affects the value of content and recommendations they place in the online environment. The aim of this paper is to present the attitudes of respondents who use social media websites about the impact of the credibility of influencers' recommendations on social media, and their opinion on whether and in what way their credibility influences consumer attitudes towards brands.

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