Telephone versus Online Survey Modes for Election Studies: Comparing Canadian Public Opinion and Vote Choice in the 2015 Federal Election
2017 ◽
Vol 50
(4)
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pp. 1005-1036
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Keyword(s):
The Cost
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AbstractElection studies must optimize on sample size, cost and data quality. The 2015 Canadian Election Study was the first CES to employ a full mixed-mode design, aiming to take advantage of the opportunities of each mode while preserving enough commonality to compare them. This paper examines the phone interviews conducted by ISR-York and the online questionnaires from panellists purchased from a sample provider. We compare data quality and representativeness. We conduct a comprehensive comparison of the distributions of responses across modes and a comparative analysis of inferences about voting. We find that the cost/power advantages of the online mode will likely make it the mode of choice for subsequent election studies.
Keyword(s):
Keyword(s):
2020 ◽
pp. 71-86
Keyword(s):
2021 ◽
Vol 18
(9)
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pp. 4772
2021 ◽
Vol ahead-of-print
(ahead-of-print)
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1997 ◽
Vol 1
(6)
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pp. 315-316
Keyword(s):
Keyword(s):