The role of Hofstede's cultural dimensions in the design of user interface: the case of Arabic

2021 ◽  
Vol 35 (1) ◽  
pp. 116-127
Author(s):  
Ahmed Alsswey ◽  
Hosam Al-Samarraie
Keyword(s):  
User Interface ◽  
Cultural Values ◽  
Arab World ◽  
Design Guidelines ◽  
Cultural Dimensions ◽  
Ui Design ◽  
Cultural Preferences ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

AbstractA user interface (UI) design that meets the preferences, differences, and needs of the group of users can potentially increase the usability of a system. Users, in general, feel more familiar with the context that reflects their cultural values and practices. The Arabic culture plays a significant role in how Arab users interact and communicate with technologies. The customs, artifacts, and traditions of the Arab world are different in nature from the Western cultures. Thus, it is essential to consider these differences when designing the UI prototype. This study investigated the role of certain cultural preferences in the design of UI for Arab users. A think-aloud approach and Hofstede's cultural dimensions were used on 23 Arab users to generate the necessary design guidelines for the UI of mobile health application. Then, 78 participants were recruited to evaluate the proposed UI design. The usability results showed high satisfaction among Arab users about the role of culture in the design of the UI. Findings from this study can be used by designers and developers to aid their design of UI for group-specific cultural preferences and values.

scholarly journals The Cultural Factors in the MOOC Design in China from Hofstede’s Cultural Dimensions

2019 ◽  
Vol 9 (10) ◽  
pp. 13201325
Author(s):  
Xin Yang
Keyword(s):  
Cultural Values ◽  
Course Design ◽  
Power Distance ◽  
Cultural Factors ◽  
Cultural Dimensions ◽  
Cultural Backgrounds ◽  
Hofstede’S Cultural Dimensions ◽  
High Power Distance ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Features

With their massiveness and openness, Moocs have become one of the most widespread and influential online learning forms, which leads to the fact that more and more designers with different cultural backgrounds are getting involved in the course design. As a result, the Mooc design such as the styles of the organization and presentation may correspondingly be influenced by cultural values of the designers, and then become barriers for learners. In order to locate the cultural influence reflected in the Mooc design in China, the introductory videos of three courses published on Coursera, which are designed by three well-known universities in China, are sampled for analysis from the aspects of power distance, individualism/collectivism and masculinity/femininity within the framework of Hofstede’s cultural dimensions. The findings indicate that the cultural features of the high-power distance, collectivism and femininity have shown their influence on the designing of these courses.

scholarly journals CULTURAL AND CIVILIZATIONAL INTERACTIONS IN THE CONTEMPORARY WORLD: HOFSTEDE’S CULTURAL DIMENSIONS THEORY

2021 ◽  
Vol 12 (2) ◽  
pp. 22-28
Author(s):  
T. V. Danylovа ◽  
◽  
V.A. Budegay
Keyword(s):  
Cultural Values ◽  
Essential Feature ◽  
Cultural Dimensions ◽  
Integrative Approach ◽  
Common Information ◽  
Contemporary World ◽  
Cultural Renewal ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Intercultural Interactions

An essential feature of the contemporary globalized world is the emergence and active development of a network of interactions between the representatives of the different cultural and civilizational communities that was not typical during the previous historical epochs. Under these conditions, there is a process of restructuring of every culture, every civilization system. If earlier the processes of civilizational and cultural renewal had lasted for centuries and millennia, today they have been taking place over years and decades. Nowadays, there is a conglomeration of cultural-civilizational communities that are different in history, traditions, languages, and religions. They develop, interact and mutually influence each other through cultural and civilizational dialogue. These relatively independent societies have to coexist within common information space, in which intercultural and intercivilizational communication is an important factor in regulating both internal life and relations between countries. G. Hofstede made a great contribution to the development of cultural dimensions theory. The works of G. Hofstede gave rise to an influential research tradition in the field of intercultural interactions. They are actively used by the researchers and consultants in the field of international business and communication. They continue to be a major resource in intercultural research and inspire the study of both cultural values and other aspects of culture. The article aims to highlight Hofstede’s cultural dimensions theory. The author used an anthropological integrative approach, comparative analysis and interpretive research paradigm.

scholarly journals Digital Natives’ Behaviours and Preferences: Pre-Service Teachers Studying Accounting

2018 ◽  
Vol 2 (2) ◽  
pp. 355 ◽  
Author(s):  
Binti Muchsini ◽  
Siswandari Siswandari
Keyword(s):  
Cultural Values ◽  
Teaching Practice ◽  
Rapid Development ◽  
Digital Natives ◽  
Cultural Dimensions ◽  
Survey Method ◽  
Learning Methods ◽  
Use Of Technology ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

Digital natives are a new cultural generation born of aggressive digital technology penetration. The rapid development of technology is influencing their learning habits and behaviours, and consequently this generation has a unique way of thinking and learning. The purpose of this research is to analyse the behaviours and preferences of digital natives through understanding their preferences in the use of technology and their cultural values, as a basic strategy for selecting learning methods. This research uses a survey method to explore the use of technology and the cultural values of digital natives on accounting courses. The cultural values referred to in this paper are Hofstede's cultural dimensions, namely power distance, individualism, masculinity, uncertainty avoidance and long-term orientation. The research results reveal two main findings: 1) the level of use of technology for non-academic purposes tended to be high, and the preference of the students was to use smartphones rather than fixed PCs or laptops. This suggests that lecturers must actively use technology in the classroom, thus ensuring that pre-service accountancy teaching students are themselves ready to use technology in their teaching practice; 2) analysis results of Hofstede’s cultural dimensions indicate that the students prefer learning in technological environments, informal learning structures, unlimited space and time, that they expect quick feedback, prefer teamworking, and prefer active learning rather than reading and listening. These results can be used as the basis for designing quality learning methods.

scholarly journals Hofstede's Cultural Dimensions and Tourist Behaviors: A Review and Conceptual Framework

2011 ◽  
Vol 16 (31) ◽  
pp. 23-48 ◽  
Author(s):  
Lalita A. Manrai ◽  
◽  
Ajay K. Manrai ◽  
Keyword(s):  
Conceptual Framework ◽  
Cultural Values ◽  
Interactive Effect ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Hofstede’S Cultural Dimensions ◽  
Travel Behaviors ◽  
Hofstede's Cultural Dimensions

This paper develops a conceptual framework for analyzing tourist behaviors and identifies three categories of behaviors based on the applications of Hofstede’s cultural dimensions and the processes underlying these influences. Our findings indicate that tourist behaviors in the Before-Travel, During-Travel, and After-Travel stages differ significantly in terms of the applicability and process through which Hofstede’s cultural dimensions operate. The results of our analysis suggest three categories of behavioral patterns, namely, “Social Interaction Driven Travel Behaviors,” (SID), “Risk Tendencies Driven Travel Behaviors,” (RTD), and “Collectivity Orientation Driven Travel Behaviors,” (COD). SID relates to the evaluation of travel experiences in the after-travel stage. The dominant cultural values associated with SID are Individualism/Collectivism, Masculinity/Femininity, and Power Distance. These three values act either independently or in pairs or all three together. RTD relates to the consumption of travel products in the during-travel stage, and COD relates to the formation of travel preferences in the before-travel stage. Individualism/Collectivism and Uncertainty Avoidance are associated with both RTD and COD. However, the underlying processes differ for these two categories of travel behaviors. In addition to their independent influences on travel behaviors, these two values associated with RTD and COD also have an interactive effect. For RTD, the Uncertainty Avoidance motive determines the Individualism/Collectivism outcome, whereas, for COD, the opposite is true: the Individualism/Collectivism determines the Uncertainty Avoidance outcome. The paper also discusses the application of a fifth cultural dimension, Confucian Dynamism (short-term versus long-term orientation), for the study of tourists’ behaviors.

scholarly journals An Analysis on Cultural Values of The Love Eterne and Titanic: Based on Hofstede's Cultural Dimensions Theory

2021 ◽  
Vol 3 (3) ◽  
pp. 69-72
Author(s):  
Ning Zhang
Keyword(s):  
United States ◽  
Cultural Values ◽  
Cultural Differences ◽  
The United States ◽  
Value Orientation ◽  
Cultural Dimensions ◽  
Love Stories ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

The Love Eterne in China and Titanic in the United States are both very classic love movies in history. The background of the two love stories do have something in common, but due to the characters’ different choices, the end is entirely different. This paper attempts to make a comparison between Chinese value orientation and American ones based on Hofstede’s cultural dimensions, so as to find out the cultural differences between the two countries.

Beyond monetary motivation: the moderation of Hofstede's cultural dimensions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Stephen Tetteh ◽  
Rebecca Dei Mensah ◽  
Christian Narh Opata ◽  
Gloria Nana Yaa Asirifua Agyapong
Keyword(s):  
Cultural Values ◽  
Power Distance ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Cultural Dimensions ◽  
Mobile Telecommunication ◽  
Content Type ◽  
Motivation Factors ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

PurposeThis study explicitly examines how Hofstede's cultural dimensions moderate the relationship between nonmonetary motivation factors and performance.Design/methodology/approachThrough the simple random sampling technique, the hypotheses were tested with a sample of 604 employees from a mobile telecommunication company operating in both China and Ghana, two countries that represent two same and opposite cultural poles on Hofstede's cultural dimensions.FindingsThe results point that employee motives such as relationship, supervision, challenging work and achievement are moderated by cultural values. Whilst employees with high power distance cultural values are highly motivated by high supervision, those with low individualistic cultural values are highly motivated by high relationship. The results also depict that whilst the interaction effects between supervision and power distance and relationship and individualism on performance were marginal for both China and Ghana samples, the interaction effect of achievement and masculinity as well as challenging work and uncertainty avoidance on performance had great differences due to the different cultural values for the two countries.Practical implicationsThis study implies that, as organizations are devising strategies to lower personnel costs in a recessionary period, there is the need to redesign motivation factors that go beyond monetary means and based on the cultural background of an employee in order to improve performance.Originality/valueThis is one of the few studies that focused on nonmonetary motives from a cultural management perspective with samples from emerging economies.

INFLUENCE OF CULTURAL FEATURES ON THE FORMATION OF JAPANESE-STYLE MARKETING

2020 ◽  
Vol 2 (6) ◽  
pp. 171-175
Author(s):  
A. E. ANISHCHENKO ◽  
Keyword(s):  
World War Ii ◽  
Cultural Dimensions ◽  
World War ◽  
Cultural Characteristics ◽  
American Occupation ◽  
National Market ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions ◽  
Cultural Features

The article describes the main stages of the development of marketing in the Japanese style since the end of World War II and the period of American occupation, as during this period Japan implemented concept of marketing at the national market. The purpose of the article is to identify the role of cultural characteristics influence on the development of marketing in Japan. Special attention is paid to the differences between Japanese-style marketing and Western one, as well as to the comparison of theoretical theses on the typology of Hofstede's cultural dimensions and the characteristics of Japanese marketing.

scholarly journals A Qualitative Observations on the Azarbaijan Cultural Values in Terms of Hofstede`s Cultural Dimensions

2020 ◽  
Vol 9 (2) ◽  
pp. 19
Author(s):  
Vasif Aliyev
Keyword(s):  
Cultural Values ◽  
Power Distance ◽  
Uncertainty Avoidance ◽  
Cultural Dimensions ◽  
Cultural Dimension ◽  
Hofstede’S Cultural Dimensions ◽  
Hofstede's Cultural Dimensions

One of the most fundamental studies on culture in recent years is Dutch scientist Geert Hofstede’s study of the cultural dimension. This study shows what Hofstede's cultural dimensions; individualism-collectivism, power distance, masculinity-femininity, uncertainty avoidance and the countries’ compliance with those dimensions. Additionally, attempts have been made to clarify through qualitative observations which dimensions Azerbaijani culture corresponds in Hofstede criterion.

The Relationship Between Hofstede’s Cultural Dimensions, Schwartz’s Cultural Values, and Obesity

2018 ◽  
Vol 122 (3) ◽  
pp. 968-987 ◽  
Author(s):  
Burcu Tekeş ◽  
Yeşim Üzümcüoğlu ◽  
Connie Hoe ◽  
Türker Özkan
Keyword(s):  
Cultural Values ◽  
National Income ◽  
Cultural Dimensions ◽  
Gross National Income ◽  
Income Per Capita ◽  
Hofstede’S Cultural Dimensions ◽  
The World ◽  
Per Capita ◽  
Hofstede's Cultural Dimensions ◽  
The Relationship

According to the World Health Organization, obesity is a major public health issue. In 2014, there were more than 600 million obese people around the world. According to the data of the World Health Organization, obesity rates differ among countries. One possible underlying reason of the difference can be culture, more specifically shared cultural values. The strategies and policies regarding obesity were developed; however, the effect of culture is not adequately considered. The aim of the study is to investigate the relationship between obesity rates of countries, Hofstede’s cultural dimensions, Schwartz’s values, and Gross National Income per capita per country. The data consist of obesity ranking (i.e., the percentage of the population with a body mass index of 30 kg/m2 or higher), Gross National Income per capita for each country, and cultural variables (i.e., Hofstede’s cultural dimensions for 54 nations and Schwartz’s cultural values for 57 nations). Hierarchical regression analysis results revealed that Gross National Income per capita was not a significantly related obesity at the aggregated level. Among Hofstede’s dimensions, individualism and uncertainty avoidance were positively associated with obesity, and long-term orientation was negatively associated with obesity. The relationship between Schwartz’s cultural values and obesity was not found to be significant. Findings suggest that Hofstede’s cultural dimensions should be considered when developing national level strategies and campaigns to decrease obesity.

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