scholarly journals Predicting Consumer Preferences for Fresh Salmon: The Influence of Safety Inspection and Production Method Attributes

1998 ◽  
Vol 27 (1) ◽  
pp. 1-14 ◽  
Author(s):  
Daniel Holland ◽  
Cathy R. Wessells
Keyword(s):  
Logit Model ◽  
Consumer Preferences ◽  
Demographic Data ◽  
Mail Survey ◽  
Production Method ◽  
Marketing Strategies ◽  
Relative Importance ◽  
Ordered Logit Model ◽  
Relative Attractiveness ◽  
Using Data

A rank-ordered logit model is estimated using data collected by a mail survey of consumers in the northeastern and mid-Atlantic United States. The methodology, based on conjoint analysis, determines the average relative importance and value of three product attributes for fresh salmon (seafood inspection, production method, and price), and estimates the relative attractiveness of particular products to consumers. When used in combination with demographic data and responses to questions on perceptions, the analysis suggests market segmentations and potential marketing strategies based on the heterogeneity in preferences among consumers.

scholarly journals Exploring the Factors Considered by People Living with HIV and Their Partners during Preconception

2016 ◽  
Vol 16 (3) ◽  
pp. 239-246 ◽  
Author(s):  
V. Logan Kennedy ◽  
Micaela Collins ◽  
Mark H. Yudin ◽  
Lena Serghides ◽  
Sharon Walmsley ◽  
...  
Keyword(s):  
Logit Model ◽  
Hiv Transmission ◽  
Horizontal Transmission ◽  
People Living With Hiv ◽  
Relative Importance ◽  
Hiv Status ◽  
Ordered Logit Model ◽  
Living With Hiv ◽  
Shed Light ◽  
Hiv Negative

Data are lacking on factors that may impact conception-related decision-making among individuals living with HIV. This study’s aim was to shed light on these considerations. Participants were invited to complete a survey on preconception considerations. A rank-ordered logit model was fit to estimate the relative importance of listed consideration factors; the interaction of HIV status and the factors was assessed. Fifty-nine participants living with HIV and 18 partners (11 HIV-negative participants and 7 living with HIV) were included. Risk of vertical and horizontal HIV transmission and the effect of antiretroviral therapy on the fetus were the top considerations. However, individuals living with HIV prioritized vertical transmission, whereas HIV-negative participants prioritized horizontal transmission. Other factors of importance were probability of conception, stress of trying to conceive, cost associated with fertility clinics, and stigma associated with certain conception methods. This study builds our understanding of the preconception considerations for people living with HIV.

scholarly journals Consumer Preferences for Peanut Butter (Mamba) Products in Haiti: A Conjoint Analysis

2003 ◽  
Vol 30 (2) ◽  
pp. 99-103 ◽  
Author(s):  
R. G. Nelson ◽  
C. M. Jolly ◽  
M. J. Hinds ◽  
Y. Donis ◽  
E. Prophete
Keyword(s):  
Cluster Analysis ◽  
Conjoint Analysis ◽  
Logit Model ◽  
Consumer Preferences ◽  
Peanut Butter ◽  
Multinomial Logit Model ◽  
Demographic Variables ◽  
The Other ◽  
Relative Importance ◽  
Market Segments

Abstract Haitian consumers were surveyed to determine their preferences for three attributes of peanut butter: form (spicy, sweet, plain), origin (Haiti, U.S.), and price (lowest, most common, highest). Conjoint analysis was used to calculate relative importance and strengths of preferences for these attributes, which showed that price had more than twice the importance in the buying decision as either of the other attributes. Cluster analysis was used to identify market segments of like preferences, such as those strongly favoring Haitian products, or strongly disliking the plain form, or strongly sensitive to price. A multinomial logit model was used to evaluate the effect of various demographic variables on the probability of membership in a segment. A market share simulation determined that a new, sweet peanut butter product would increase domestic revenues most if priced at the highest level because a segment of the population would purchase the product and increase total peanut consumption.

scholarly journals Consumer Perceptions of Eco-friendly and Sustainable Terms

2015 ◽  
Vol 44 (1) ◽  
pp. 21-34 ◽  
Author(s):  
Benjamin Campbell ◽  
Hayk Khachatryan ◽  
Bridget Behe ◽  
Jennifer Dennis ◽  
Charles Hall
Keyword(s):  
Online Survey ◽  
Consumer Preferences ◽  
Environmentally Friendly ◽  
Marketing Strategies ◽  
Consumer Perceptions ◽  
Environmentally Conscious ◽  
Decision Mechanism ◽  
Sustainable Marketing ◽  
Using Data

Common marketing strategies include emphasizing products’ “green” or environmentally friendly attributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,” “environmentally friendly,” and “sustainable” to investigate consumer preferences, relatively little is known about how consumer perceptions as a pre-decision mechanism impact their preferences and choice behaviors. Using data collected through an online survey of U.S. and Canadian consumers, we investigate systematic differences in individuals’ perceptions of the terms “eco-friendly” and “sustainable.” Marketing implications for the food and green (i.e., greenhouse/nursery producers, suppliers, and retailers) industries are discussed.

scholarly journals What Attributes Are Consumers Looking for in Sweet Cherries? Evidence from Choice Experiments

2016 ◽  
Vol 45 (1) ◽  
pp. 124-142 ◽  
Author(s):  
Xibei Zheng ◽  
Chengyan Yue ◽  
Karina Gallardo ◽  
Vicki McCracken ◽  
James Luby ◽  
...  
Keyword(s):  
Logit Model ◽  
Latent Class ◽  
Consumer Preferences ◽  
Mixed Logit ◽  
Fruit Size ◽  
Choice Experiments ◽  
Marketing Strategies ◽  
Sweet Cherries ◽  
Targeted Marketing ◽  
And Storage

We investigate heterogeneous consumer preferences and willingness to pay (WTP) for various sweet cherry attributes using choice experiments. A mixed logit model and a latent-class logit model are used to estimate consumer WTP for the attributes and identify groups of consumers based on those preferences. We find that consumers of sweet cherries will pay the greatest premium for sweetness and the smallest premium for fruit size. Three groups of consumers are identified—flavor sensitive, price sensitive, and storage sensitive. The results are useful for suppliers of sweet cherries when adopting targeted marketing strategies.

scholarly journals USA Mid-Atlantic Consumer Preferences for Front Label Attributes for Local Wine

Beverages ◽  
2021 ◽  
Vol 7 (2) ◽  
pp. 22
Author(s):  
Marielle J. Todd ◽  
Kathleen M. Kelley ◽  
Helene Hopfer
Keyword(s):  
Consumer Preferences ◽  
White Wine ◽  
Marketing Strategies ◽  
Variety Seeking ◽  
Atlantic Region ◽  
Consumer Awareness ◽  
Specific Location ◽  
Seeking Behavior ◽  
The Usa ◽  
Conjoint Experiment

The purpose of this research was to investigate Mid-Atlantic USA wine consumers’ preferences for front wine label attributes for a lesser-known/unknown local wine variety. The wine consumer base in this part of the USA exceeds that of California. Although the mid-Atlantic is experiencing an increase in the number of wineries, there is a lack of region-specific consumer research that could be the basis for marketing strategies that may differ from those in more established wine regions, such as CA. We recruited 1011 mid-Atlantic consumers who drank wine (at least 1×/month) to view variations of a wine label, differing in wine tag, location description, font types, and images in a choice-based conjoint experiment. A greater percentage of consumers selected the “White Wine” tag and scripted fonts than the other options, with a generalized county text (“Proudly produced in Lehigh County, PA”) being selected by more participants than the American Viticultural Area (AVA) (“Lehigh Valley AVA”) or state (“Pennsylvania”) texts; however, the location text had a lower importance than the wine tag variable. This study implies that a generalized county text that describes a more specific location where the grapes were grown may be more favorable to mid-Atlantic consumers in comparison to AVA or state texts, and that traditional images and generic wine labels are more preferable than wine labels they have not seen before and more contemporary label styles. Wineries in the mid-Atlantic region may want to add generalized county texts to their labels to appeal to the regional audience. As AVAs are used to promote specific wine regions in the USA, and only some consumers choose wines based on these designations, governments and marketing organizations may want to increase education on local AVAs to increase consumer awareness and interest. In addition, consumer differences in variety-seeking behavior and subjective as well as objective wine knowledge, but not attitudes toward locally produced foods, affected wine label choice: Consumers scoring higher in variety-seeking and wine knowledge preferred the specific wine varietal over the generic wine tag; similarly, consumers that indicated familiarity with the wine varietal also preferred the specific wine tag over the generic label. Differences in consumer psychographics appear to modulate front wine label preferences.

scholarly journals Customers’ Mode Choice Behaviors of Express Service Based on Latent Class Analysis and Logit Model

2015 ◽  
Vol 2015 ◽  
pp. 1-8 ◽  
Author(s):  
Lian Lian ◽  
Shuo Zhang ◽  
Zhong Wang ◽  
Kai Liu ◽  
Lihuan Cao
Keyword(s):  
Logit Model ◽  
Choice Behavior ◽  
Latent Class ◽  
Latent Class Model ◽  
Policy Research ◽  
Multinomial Logit Model ◽  
Class Model ◽  
Taste Heterogeneity ◽  
Using Data ◽  
Service Choice

As the parcel delivery service is booming in China, the competition among express companies intensifies. This paper employed multinomial logit model (MNL) and latent class model (LCM) to investigate customers’ express service choice behavior, using data from a SP survey. The attributes and attribute levels that matter most to express customers are identified. Meanwhile, the customers are divided into two segments (penny pincher segment and high-end segment) characterized by their taste heterogeneity. The results indicate that the LCM performs statistically better than MNL in our sample. Therefore, more attention should be paid to the taste heterogeneity, especially for further academic and policy research in freight choice behavior.

scholarly journals Consumer Attitudes toward the Use of Gene Technology in Breakfast Products: Comparison between College Students from the U.S. and China

2015 ◽  
Vol 4 (6) ◽  
pp. 143 ◽  
Author(s):  
Nanying Wang ◽  
Jack E. Houston ◽  
Gregory Colson ◽  
Zimin Liu
Keyword(s):  
College Students ◽  
Consumer Preferences ◽  
Genetically Modified ◽  
Marketing Strategies ◽  
Chinese Market ◽  
Developed Country ◽  
Information Campaigns ◽  
Gm Foods ◽  
Survey Results ◽  
The U.S

Second-generation Genetically Modified (GM) crops are associated with consumer-oriented benefits such as improvement of nutritional quality. Given such an evolving market environment, this paper presents differences in consumer preferences and valuations for genetically modified breakfast grain products. The perception of consumers from a developing country, China, is discussed and compared to attitudes in a developed country, the U.S. The survey results reveal that there are notable differences in the attitude and perception of college students across these two countries. Purchase intent for GM foods was low, unless a benefit was promised, and some modifications are viewed more positively than others. Overall, it appears that GM foods may be acceptable in the U.S. and Chinese market. The findings in this study have potential implications for establishing various GM marketing strategies and information campaigns.

scholarly journals Heterogeneous Preferences for Oysters: Evidence from Field Experiments

2017 ◽  
Vol 46 (2) ◽  
pp. 296-314 ◽  
Author(s):  
Tongzhe Li ◽  
Maik Kecinski ◽  
Kent D. Messer
Keyword(s):  
Logit Model ◽  
Field Experiments ◽  
Consumer Preferences ◽  
Revealed Preference ◽  
Older Individuals ◽  
Heterogeneous Preferences ◽  
Adult Participants ◽  
Negative Effect ◽  
Choice Tasks ◽  
Positive Effect

This study uses field experiments to investigate consumer preferences for oysters. In total, 486 adult participants completed a series of revealed-preference dichotomous-choice tasks and a demographic survey. Using a random effects logit model, we investigate factors that influence participants’ decisions to purchase oysters. As expected, price had a significant negative effect, while income had a positive effect. Older individuals and those who were relatively selective regarding shell color or smell are less likely to buy oysters, but consumers who valued size, oyster species, and harvest location were willing to pay more.

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