The Growing Influence of Gender Attitudes on Public Support for Hillary Clinton, 2008–2012
Hillary Clinton's 2008 presidential run brought with it an unwelcome reminder of the added obstacles women candidates often encounter. From “Iron my Shirt” banners to debates regarding whether Clinton was overly emotional or an ice princess, we were faced with gender stereotypes that have often plagued women in leadership roles. Her campaign strategy attempted to counteract preconceived notions of female candidates by accentuating Clinton's toughness and strength, even to the point of trying to “outmale” her opponents (e.g., see Lawrence and Rose 2010). The result was a prime example of the double bind in which women who appear strong are then seen as unlikeable (Jamieson 1995). However, Clinton reached new levels of popularity from 2008 to 2012 as secretary of state and a presumed presidential contender in 2016. This leads us to question whether she was able to successfully navigate the double bind—perhaps through additional offsetting information or her ability to competently handle the masculine position of secretary of state—or if public attitudes have evolved to a point where gender no longer matters in the assessment of political candidates.