scholarly journals The different representations of sparkling wine, convergences and divergences between designation in Brazil and France

2019 ◽  
Vol 15 ◽  
pp. 03017
Author(s):  
M.V. Araujo ◽  
G. Lo Monaco ◽  
D. Callegaro de Menezes ◽  
K.L. Bruch
Keyword(s):  
Social Representations ◽  
Hierarchical Cluster ◽  
Social Representation ◽  
The Other ◽  
Sparkling Wine ◽  
Exploratory Research ◽  
Association Task ◽  
The Social ◽  
Major Cluster ◽  
History Of

This study aims to understand the convergences and divergences between the social representations associated with the different terms used to designate sparkling wine in Brazil and in France. For this purpose, we carried a verbal association task to collect the social representation content in Brazil and France. It was word inductor in Brazil: sparkling wine, sparkling wine moscatel, cider, and Champagne. In France, sparkling wine, pétillant wine, crémant wine, and Champagne. There are common terms used to designate sparkling wine that still confuses consumers. The data was analyzed by ascending hierarchical cluster analysis and presented by a dendrogram. This method evidences the dissimilarity between inductors. The results present on a major cluster with all sparkling wines and another with the Brazilian inductor cider. After, we have also the Brazilian inductor moscatel separated, and show a close similarity between French inductors, Champagne and sparkling wine. Even with it being an exploratory research, the results show start to explain the convergences in the French context, due probably to the long history of these products. On the other side, in Brazil, the divergence, principally with cider and moscatel, that are recent in the Brazilian market, compared to sparkling wine and Champagne.

scholarly journals Social Mobility and the Social Representation of Sparkling Wine in Brazil and France

2021 ◽  
Vol 10 (1) ◽  
pp. 89-100
Author(s):  
Marcos Vinícius Araujo ◽  
Grégory Lo Monaco ◽  
Kelly Lissandra Bruch
Keyword(s):  
Social Status ◽  
New World ◽  
Social Representations ◽  
Social Representation ◽  
Social Aspect ◽  
Sparkling Wine ◽  
Wine Production ◽  
The Social ◽  
Correspondence Factor Analysis ◽  
History Of

Wine is a social object, established in the Old World and later migrated to the New World. Champagne is an internationally important and famous French sparkling wine, significantly present worldwide. Brazil, a New-World wine producer, has a recent but expanding history of sparkling wine production and consumption. As to its social aspect, this product has different representations and roles in both these countries. Therefore, this study aims to understand how culture and social status influence the organization of social representations associated with sparkling wines in Brazil and France. Thus, we used the Social Representation approach, a theory of knowledge and communication. For content collection, we carried out a verbal association task. Two hundred and thirteen Brazilians and one hundred ninety-eight French participants provided the first four words which came to mind after hearing four inducted words. The verbal associations were categorized using semantic contextualization. Then, we performed a Correspondence Factor Analysis. The results supported our hypothesis that culture, social status, and social origins all influence social representations associated with sparkling wine, revealing this kind of wine to be a product of social distinction and affluence.

scholarly journals From Prototypical Stimuli to Iconographic Stimuli: The Power of Images in the Study of Social Representations

2021 ◽  
Vol 18 (2) ◽  
pp. 391-401
Author(s):  
Ida Galli ◽  
Roberto Fasanelli
Keyword(s):  
Everyday Life ◽  
Social Representations ◽  
Social Representation ◽  
The Other ◽  
Great Power ◽  
Social Object ◽  
Starting Point ◽  
The Social ◽  
Methods And Techniques ◽  
Interdisciplinary Effort

When we are interested in the image of a social object, we are interested in what individuals have perceived about that object, the ways in which they have interpreted those perceptions, and what they think about that object. Fully agreeing with the idea that the use of iconographic stimuli can enhance the traditional methods and techniques that are used to study any social representation, in this article, two techniques will be presented. The first, the prototypical stimuli technique, was proposed in the second half of the 1980s by Galli and Nigro. The second technique, iconographic stimuli, creatively integrate images and words in a single tool, was designed more recently to study the social representation of culture by Galli, Fasanelli, and Schember. Researches here reviewed clearly shows that the image has the great power to attract to itself the very objects depicted, a power that the word often does not possess. It is images that make people reflect, help them to think about issues concerning the fundamental aspects of everyday life. The work here presented, carried out in first person by the writer, as well as by all the other authors who are concentrating their efforts in this direction, only represents a starting point of reflection. New and more articulated studies will be able to support with heuristic evidence what so far seems to be configured as a suggestive hypothesis, which in any case will require a wider and shared interdisciplinary effort.

scholarly journals Social representations of the Coronavirus and causal perception of its origin. The role of reasons for fear.

2021 ◽  
Author(s):  
Patrick Rateau ◽  
Jean Louis Tavani ◽  
Sylvain Delouvée
Keyword(s):  
Social Representations ◽  
Social Representation ◽  
The Other ◽  
French Population ◽  
Causal Perception ◽  
The Social

In the midst of the Covid-19 pandemic (between 26 March and 2 April 2020), we analysed (n=1144) the social representations of the coronavirus and the differentiated perceptions according to the origins attributed to the appearance of the virus (Human vs Non-Human and Intentional vs. Unintentional) in a French population. The results show that the social representation is organized around five potentially central descriptive, anxiety-provoking and globally negative elements. But death and contagion are the only stable and structuring elements. The other elements vary according to the reason attributed to the object of fear. Depending on how individuals attribute the origin of the virus, social representations of it vary not only in terms of their content but also in terms of their structure. These results indicate how important it is to consider the perceptions that individuals share about the human (vs. non-human) and intentional (vs. unintentional) origin of an object of fear in the analysis of their representation of that object.

scholarly journals Representações sociais da enfermagem elaboradas por profissionais de saúde não enfermeiros

2016 ◽  
Vol 15 (2) ◽  
Author(s):  
Érick Igor dos Santos ◽  
Yasmin Rayanne Alves ◽  
Antonio Marcos Tosoli Gomes ◽  
Aline Cerqueira Santos Santana da Silva ◽  
Diego Bonfante Mota ◽  
...  
Keyword(s):  
Health Professionals ◽  
Social Representations ◽  
Qualitative Approach ◽  
Social Representation ◽  
Exploratory Research ◽  
The Core ◽  
The Social ◽  
Social Representation Theory ◽  
Nursing Health ◽  
Nursing Professional

Aims:  To  analyze  the  social  representations  of  nursing  by  non-nursing health professionals. Method: This is a descriptive, exploratory research, with a qualitative  approach,  using    Social  Representation  Theory  as  a  structural  approach.  A total of 53 non-nursing health professionals participated in this research. The technique used to collect the data was based on free and hierarchical opinions, using the inductor terminology “nursing”. D ata analysis was treated through the software E VOC  2005. Results:  The  following  are  among  the  core  terms  used  to  socially  represent  nursing: care,  team,  responsibility  and  work.  Discussion:  It  was to  form  a  balance  between the functional,  normative,  and  perceived  image  of  the  representation,  which  includes cognitive  and  evaluative  elements.  There  is  a  positive  view  towards  the  study  object. Conclusion:  This  representation has  been  carefully  presented  as  professionals  relate to concrete  and  tangible  formats  to  express  the  nursing  professional,  and  then  they  are able to reconstruct the object nursing.

scholarly journals Social Representations of Suntanning and Conditional Beach Practices in China

2019 ◽  
Vol 10 (5) ◽  
pp. 24-36 ◽  
Author(s):  
Sandrine Gaymard ◽  
Benjamin Taunay ◽  
Jean-Noel Amato
Keyword(s):  
Regression Analysis ◽  
Chinese Population ◽  
Chinese Culture ◽  
Social Representations ◽  
Social Representation ◽  
Zhejiang Province ◽  
The Other ◽  
Men And Women ◽  
Sociodemographic Variables ◽  
The Social

Abstract Pale skin in China seems to be a norm and the use of face-kinis on the beaches effectively implies that suntanning frightens. However other practices can be observed which raise questions. The aim of this article is to study the social representation of suntanning and the normative aspects of the representation with the conditionality of practices, among adepts of new beach practices in China. Interviews were carried out among a Chinese population who regularly follow these new beach practices on three Zhujiajian island beaches (Zhejiang Province). A free associations test and a conditionality questionnaire were filled out. The results show on one hand that the social representation of suntanning differs between men and women; on the other hand that conditionality differs little between men and women. Regression analysis shows that several sociodemographic variables such as age, can explain the conditions of acceptability of suntanning. Cross-checking the results shows up some contradictory elements which reflect the existence of an ongoing transformation in the identity of Chinese culture.

scholarly journals The Social Representation of Feminism within the On-line Movement “Women Against Feminism”

2017 ◽  
Vol 19 (1) ◽  
pp. 5
Author(s):  
Oana Crusmac
Keyword(s):  
Social Representations ◽  
Social Representation ◽  
Third Wave ◽  
The Past ◽  
Lack Of Information ◽  
The Social ◽  
History Of ◽  
On Line ◽  
The Difference ◽  
Line Movement

The present paper aims to analyse the social representation of feminism within the “Women Against Feminism” (WAF) on-line movement that is based on a shared blog which gained significant coverage in the U.S. and U.K. media since the summer of 2014. Using the method of quantitative content analysis and the insights provided by social representations theory, the paper will disclose what lies behind the concept of ‘feminism’ for the group embracing the WAF movement and also aims to find whether the members of this on-line community can be described as postfeminists. The article will conclude that the social representation of feminism within the WAF on-line movement is not based on a lack of information, but rather on a stereotypical understanding of the concept and on a non-nuanced perspective upon the history of feminism and its current developments (in particular the difference between post-feminism and third wave feminism). Moreover, similar arguments raised against feminism have been also drawn in the past, WAF sharing similar arguments with the ‘80s media backlash against feminsim.

Destination @-Branding of Ten European Capitals Through the Institutional Stems and Commercial Logos

2019 ◽  
pp. 493-509
Author(s):  
Elena Bocci ◽  
Annamaria Silvana de Rosa ◽  
Laura Dryjanska
Keyword(s):  
Ad Hoc ◽  
Social Representations ◽  
The Other ◽  
Destination Branding ◽  
Historical Aspects ◽  
Associative Network ◽  
Other Hand ◽  
The Social ◽  
Urban Narratives ◽  
History Of

The chapter compares the social representations evoked by brands of the 10 European capitals (Rome, London, Paris, Helsinki, Vienna, Warsaw, Berlin, Madrid, Brussels, and Lisbon) among potential first-visitors. The associative network technique has been applied using as iconic stimuli both the institutional stems and the commercial logos of each of the 10 capitals. Moreover, a grid has been created ad hoc to identify the distinctive elements of the institutional stems and the commercial logos. The analysis of the institutional stems resulted in detecting some elements that many cities have in common: textual elements (words written in Latin) as well as royal, military, and symbolic elements, evoking especially mythological and historical aspects, narrating the history of the cities since their foundation. On the other hand, the commercial logos always include the names of the cities, and as iconic urban narratives, they use abstract signs to recall modern aspects and topicality of the brand. They meet the city's identity-related needs of distinctiveness and recognition.

scholarly journals Social representations of the coronavirus and causal perception of its origin: The role of reasons for fear

2021 ◽  
pp. 136345932110051
Author(s):  
Patrick Rateau ◽  
Jean Louis Tavani ◽  
Sylvain Delouvée
Keyword(s):  
Social Representations ◽  
Social Representation ◽  
The Other ◽  
French Population ◽  
Causal Perception ◽  
The Social

In the midst of the COVID-19 pandemic (between 26 March and 2 April 2020), we analysed ( n = 1144) the social representations of the coronavirus and the differentiated perceptions according to the origins attributed to the appearance of the virus (Human vs Non-Human and Intentional vs Unintentional) in a French population. The results show that the social representation is organized around five potentially central descriptive, anxiety-provoking and globally negative elements. But death and contagion are the only stable and structuring elements. The other elements vary according to the reason attributed to the object of fear. Depending on how individuals attribute the origin of the virus, social representations of it vary not only in terms of their content but also in terms of their structure. These results indicate how important it is to consider the perceptions that individuals share about the human (vs non-human) and intentional (vs unintentional) origin of an object of fear in the analysis of their representation of that object.

scholarly journals Social representation regarding the use of alcoholic beverages by adolescents

2019 ◽  
Vol 36 ◽  
Author(s):  
Luciane Maya YAMAUCHI ◽  
André Luiz Monezi ANDRADE ◽  
Bruno de Oliveira PINHEIRO ◽  
Sônia Regina Fiorim ENUMO ◽  
Denise de MICHELI
Keyword(s):  
Social Behavior ◽  
Alcohol Consumption ◽  
Social Representations ◽  
Social Representation ◽  
The Other ◽  
Alcoholic Beverages ◽  
Central Nucleus ◽  
Positive Thinking ◽  
The Social ◽  
Social Representation Theory

Abstract This study evaluated the Social Representations regarding the use of alcoholic beverages by adolescents (N = 386; Mage = 15.6; SD = 1.94) based on the Theory of Social Representations. The following instruments were used: sociodemographic questionnaire, Drug Use Screening Inventory and Word Evocation Questionnaire. The Social Representations was evaluated from prototypical and similarity reviews, based on the Social Representation Theory and on the Central Nucleus Theory, and the other data were analyzed based on descriptive and inferential tests. The results indicated that 45.0% of the adolescents had consumed alcoholic beverages during the month before data collection, 24.5% of them with a certain regularity (more than three times a month). With regard to Social Representations it was observed that the words “beer” and “party” were the most evoked (p < 0.05). Alcohol consumption by adolescents was considered an acceptable social behavior as it is associated with positive thinking and with socializing characteristics among peers (p < 0.01).

scholarly journals REPRESENTAÇÕES SOCIAIS DA ESCOLA: UM ESTUDO COM ADOLESCENTES EM ACOLHIMENTO INSTITUCIONAL NO MUNICÍPIO DE PONTA GROSSA/PR

polemica ◽  
2018 ◽  
Vol 18 (1) ◽  
pp. 16-36
Author(s):  
Diana Galone Somer ◽  
Constantino Ribeiro De Oliveira Junior ◽  
Solange Aparecida Barbosa de Moraes Barros
Keyword(s):  
Public Schools ◽  
Children And Adolescents ◽  
Social Representations ◽  
Social Representation ◽  
Social Risk ◽  
Exploratory Research ◽  
The Public ◽  
Radical Alterity ◽  
The Social ◽  
The Family

Resumo: Este texto refere-se a uma pesquisa realizada com o objetivo de entender as Representações Sociais que as adolescentes acolhidas, em abril de 2016, na Casa Santa Luiza de Marillac e na Associação de Promoção a Menina (APAM), em Ponta Grossa/PR, possuem em relação à escola. As representações sociais estão ligadas ao grupo, no qual os indivíduos compartilham de uma realidade comum a um conjunto social na vida cotidiana. Ainda, a vulnerabilidade e risco social e suas implicações, no plano subjetivo, são estudadas. Posto que, com a família em situação de risco social seus membros podem se encontrar em vulnerabilidade, especialmente a criança e adolescente, e essas situações podem levá-los ao acolhimento. A metodologia empregada para obtenção e análise dos dados foi: pesquisa exploratória; grupo focal; e análise de conteúdo de categorias temáticas. Com base nos resultados da pesquisa, conclui-se que as relações positivas na escola são com os amigos, trazendo um sentimento de pertencimento; enquanto que as relações e interações negativas são com algumas professoras (os) e pedagogas (os), que tem ações que implicam na ocorrência do: bullying, estigma e a alteridade radical. Esses elementos descobertos influenciam na construção da identidade das adolescentes acolhidas. Percebeu-se que as escolas públicas possuem dificuldades no atendimento das crianças e adolescentes que estão em acolhimento.Palavras-chaves: Alunas/adolescentes acolhidas. Representação social. Escola.Abstract: This text refers to a research carried out with the purpose of understanding the Social Representations that the adolescents refuged in April of 2016 in Casa Santa Luiza de Marillac and the Association of Girl Promotion (APAM), in Ponta Grossa / PR, have in relation to the school. Social representations are linked to the group, in which individuals share a reality common to a social set in everyday life. Furthermore, vulnerability and social risk and their implications, on a subjective level, are studied. With the family at social risk, their members may find themselves in vulnerability, especially children and adolescents, and these situations may lead them to refuge them. The methodology used to obtain and analyze the data was: exploratory research; focus group; and content analysis of thematic categories. Based on the results of the research, we conclude that positive relationships in school are with friends, bringing a sense of belonging; while the negative relations and interactions are with some teachers and pedagogues, who have actions that imply in the occurrence of: bullying, stigma and radical alterity. These uncovered elements influence the construction of the identity of the adolescents. It was noticed that the public schools have difficulties in the care of the children and adolescents that are in refuge.Keywords: Students/teenagers in care. Social representation. School.

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