scholarly journals Management of loyalty in developing a company’s brand on the Russian oil and gas B2B market

2019 ◽  
Vol 124 ◽  
pp. 05075
Author(s):  
N.V. Puzina ◽  
A.A. Vereteno ◽  
E.A. Luneva ◽  
N.V. Katunina

In this article, we consider the importance of lifestyle and preferences of the decision-makers as parts of management of loyalty in developing a company’s brand on the Russian oil and gas B2B market. We provide the definitions of the concepts of “brand” and “loyalty”, types of loyalty and development stages of a loyalty program. Additionally, we report the results of a marketing research for development of the loyalty program of the oil trading company (characteristics, opinions and preferences of the decisionmakers on the Russian market of light oil and liquefied hydrocarbon gas products).

Author(s):  
M. Yu. Kharitonovа ◽  
◽  
N. A. Matsko ◽  

For resources in the exploration stage, the modern “Classification of reserves” requires determining the economic efficiency of development prospects. Calculations of the development efficiency are based on the development time, which is difficult to determine without technological projects and schemes due to insufficient initial data. The identification of development stages in the preliminary economic assessment is carried out on the basis of expert appraisals without precise criteria, by analogy with the fields under development. The article establishes empirical dependencies and shows the possibility of their use for express forecast of the period for finishing work on a field (deposit), duration of the main development period, duration of the increasing production stage. Dependencies allow solving the problem of constructing a production curve in conditions of limited geological data. The express method can be used at the macro level to develop strategies for the development of oil and gas regions and at the micro level in the economic assessment of the prospects for the development of objects.


Author(s):  
Klára Mrkosová ◽  
Ondřej Dufek ◽  
Luděk Majer

The paper introduces the partial results of the marketing research on loyalty programs. The aim was to identify the reasons that lead consumers to participate in loyalty programs and the benefits that are the main motivators for participation in the loyalty program. Respondents had the opportunity to create a loyalty program as they wish. The aim of this paper was also to prove the popularity of loyalty programs based on the principles of the deferred compensation.


2021 ◽  
Vol 6 (1) ◽  
Author(s):  
Olga Medvedeva ◽  
Elena Rykova

The article considers the actual factors for the development of light industry enterprises – the transition of the interaction of the "producer-consumer" system to the digital space using the Internet; application of the customization function in the production of light industry goods and the development of a model of conscious consumption. The presented results of marketing research demonstrate the interest in fashion of a larger number of consumers under 35 years old and confirm the global trend of interest in the global network as the main source of information about fashion. The results obtained reflect the global statistics on consumer awareness of fashion innovations and new products that they receive from the worldwide Internet. The desire to integrate the consumer and the manufacturer using online channels is relevant and in demand both in the global and in the Russian market, based on which we can talk about the use of modern means of interaction. Active segmentation of the market leads to the fact that the consumer becomes more differentiated in terms of their values and tastes, social and demographic status, which in turn changes the demand: it goes from mass to the category of segmented. The authors considered the emergence of the phenomenon of mass customization in global practice and the main approaches to using this tool in the market. Customization is a tool by which the manufacturer and the client come to a common decision regarding the finished product. It was found that economists Joseph Pine II and James H. Gilmore propose four levels of customization, which are called collaborative, adaptive, cosmetic, transparent (joint, adaptive, cosmetic, transparent), respectively, which most fully reflects the levels of implementation of customization in mass production. In this article, the authors review the experience of the two largest sports goods manufacturers in the field of sustainable production and consider the new direction of "slow fashion" (slow fashion) as the basis for the introduction of the customization function.


2021 ◽  
Author(s):  
Elgonda LaGrange

Abstract Nearly all oil and gas operators and engineering companies in the offshore sector today are engaged in programs to advance concepts for low-manned and/or normally unattended production installations (NUIs). When it comes to the design of these facilities, topsides rotating equipment and electrical, instrumentation, control, and telecommunications (EICT) packages represent key areas of interest for decision-makers, owing to the significant impact they can have on required manning levels. Over the past decade, the author's company has worked closely with major Operators in the U.S. and the North Sea to look at how existing technologies can be applied in these areas to safely facilitate de-manning of both brownfields and greenfields. This paper provides insight into these efforts. It also presents projected manpower and cost savings from de-manning, using data derived from both studies and real-world projects.


2018 ◽  
Vol 60 (1) ◽  
pp. 67-87 ◽  
Author(s):  
Piotr Tarka

In this article, the author conducts an empirical diagnosis of managers’ views and perceptions in the context of use of information obtained from marketing research in decision-making processes. It is argued that decision makers who take charge of management, despite their strong declarations and beliefs about the potential and usefulness of information in decisions, in reality prefer solutions based on intuition and irrational thinking. Therefore, the objective of the conducted study is to explore mechanisms of such paradoxes. However, through empirical research, the author endeavored to find the answers associated with the specific factors that are likely to favor such an unreasonable thinking and activities undertaken by managers in decision-making processes. Based on the sample ( N = 213), which contained mainly information users, it was confirmed that managers, faced with a difficulty of information processing (e.g., due to information overloading problems and requirements of analytical thinking), or narrow cognitive capacities, limited memory, and strong reliance on personal experience, look for much simpler solutions in decision making. They preferably move toward the irrational sphere of making choices. Thus, the information, obtained from research, that is available to managers is rather neglected instead of being closely inspected (scrutinized). Moreover, the greater the surprise in information derived from marketing research (i.e., the wider is the discrepancy between the value of information provided by analysts and managers’ expectations), the greater their inclination to reject any information and much greater exposure toward irrational thinking in decision making. As a matter of fact, the problems associated with information adaptation in decisions, as well as the problems of analytical thinking, put the question mark over the entire usefulness of information and further deliberate conducting of the marketing research.


Author(s):  
Tagir R. Nigmatulin ◽  
Vladimir E. Mikhailov

Russian power generation, oil and gas businesses are rapidly growing. Installation of new industrial gas turbines is booming to fulfill the demand from economic growth. Russia is a unique country from the annual temperature variation point of view. Some regions may reach up to 100C. One of the biggest challenges for world producers of gas turbines in Russia is the ability to operate products at power plants during cold winters, when ambient temperature might be −60C for a couple of weeks in a row. The reliability and availability of the equipment during the cold season is very critical. Design of inlet systems and filter houses for the Russian market, specifically for northern regions, has a lot of specifics and engineering challenges. Joint Stock Company CKTI is the biggest Russian supplier of air intake systems for industrial gas turbines and axial-flow compressors. In 1969 this enterprise designed and installed the first inlet for the power plant Dagskaya GRES (State Regional Electric Power Plant) with the first 100MW gas-turbine which was designed and manufactured by LMZ. Since the late 1960s CKTI has designed and manufactured inlet systems for the world market and been the main supplier for the Russian market. During the last two years CKTI has designed inlet systems for a broad variety of gas turbine engines ranging from 24MW up to 110MW turbines which are used for power generation and as a mechanical drive for the oil and gas industry. CKTI inlet systems with filtering devices or houses are successfully used in different climate zones including the world’s coldest city Yakutsk and hot Nigeria. CKTI has established CTQs (Critical to quality) and requirements for industrial gas turbine inlet systems which will be installed in Russia in different climate zones for all types of energy installations. The last NPI project of the inlet system, including a nonstandard layout, was done for a small gas-turbine engine which is installed on a railway cart. This arrangement is designed to clean railway lines with the exhaust jet in a quarry during the winter. The design of the inlet system with efficient multistage compressor extraction for deicing, dust and snow resistance has an interesting solution. The detailed description of challenges, weather requirements, calculations, losses, and design methodologies to qualify the system for tough requirements, are described in the paper.


2019 ◽  
Vol 19 (1) ◽  
pp. 64-69
Author(s):  
N. Vasile ◽  
C.I. Salisteanu ◽  
Otilia Nedelcu ◽  
I. Istudor

AbstractThe introduction of the electric energy in more and more diverse applications currently represents an evolution which is considered normal, taking into account the durable development concept, which are required among the decision makers, and also due to the fact that the oil and gas resources are not evenly distributed in the world, and those who do not have these resources look for solutions to provide them a certain independence over those who have resources. One of the technical solutions, available on Earth, is currently represented by the renewable energy sources. Their usage in the field of the electric automobile charging, is both an economic and technical challenge. Technical solutions are available, and they are developing, but their industrial application is related to an economic strategic approach and a systemic one, which are treated below.


2008 ◽  
Vol 11 (05) ◽  
pp. 858-865 ◽  
Author(s):  
Emad A. Elrafie ◽  
Jerry P. White ◽  
Fatema H. Awami

Summary Saudi Aramco strives to implement new and innovative techniques and approaches to assist in meeting the industry's increasing challenges. One of these is the new study approach, "the Event Solution," which leads to better synergy among different stakeholders and enables faster decisions that fully encompass the complex uncertainties associated with today's gasfield and oilfield developments. The Event Solution is a short, intensively collaborative event, which compresses major decision cycles, embraces uncertainty, and provides a wider range of alternative solutions. The Event Solution approach has been implemented successfully on 24 major studies worldwide, with the last eight projects conducted on Saudi Aramco megareservoirs. The concept is simple: Identify the most important study objective, and focus the collective skills and creativity of a team of experts to meet the study objective in a special event that lasts just for 2 months. The team is enabled with the latest hardware and software technologies in a large team room, specially designed for collaboration, where they can work together. A facilitator leads the team to implement the Event Solution process that helps the team to see "the big picture" and understand what matters to the bottom line. The team composition is enriched with representatives from all of the stakeholders (including technical experts, management, facilitators, and sometimes government and joint-venture partner's representatives) so the results can be concluded and implemented immediately, with maximum buy-in. The Event Solution process includes detailed uncertainty analysis and risk-assessment workflows that have been implemented successfully in many events. The most important deliverable of the Event Solution, however, is that all the stakeholders develop a clear and common understanding of the critical uncertainties, project risk, and the agreed plans to move forward--the decisions. This volume of work, which traditionally requires years, is completed in 2 months on average using the Event Solution process. This paper presents the elements and processes of this new approach. Critical elements to a successful Event Solution include software, workroom, team members, and a facilitator. Once the elements are in place, the facilitator leads the team through processes that include project preparation, parallel workflows, uncertainty analysis, critical information plans, project risk assessment, and mitigation plans. Note that uncertainty analysis is not a simple byproduct of the study, but an integral component of success. Introduction The oil and gas industry spends more than USD 130 billion in capital and exploration expense worldwide each year (OGJ 2000a, 2000b) on complex and uncertain ventures, highlighting the significant added value that can be achieved through processes that create synergy while reducing the decision cycle time. Warren (1994) notes that the success of an individual team can be variable when he states, "the fundamental idea of cross functional teams and goals appears to surface about every 10 years with a new label. Usually, attempts to implement this concept in the E&P business ended with utter failure for a variety of reasons" (Ching et al. 1993) The Event Solution extends the crossfunctional-team concept by formalizing key success factors:identifying the most important study objective,focusing the collective skills and creativity of a team of experts on meeting the study objective, andcollaborating in a special event that lasts 2 months rather than years. In the 1980s, the concept of asset teams was introduced by E&P companies around the globe to downsize and streamline operations. Unfortunately, integrated software was not mature enough at that time to enable real integration of the asset-team members. As integrated software became available and hardware became more powerful in the early-to-mid 1990s, asset teams began to achieve more success. By the late 1990s, common processes were adapted by most major oil and gas companies to ensure consistency and repeatable success across teams. Highly formalized processes, often employing gatekeepers, were developed to integrate the management (decision makers) and technical (asset) teams. Although integrated software and formalized processes enhanced the quality of the decision process, generating fully synergized analyses from a wide variety of data and skills was still a lengthy process. Furthermore, the decision makers often received different messages from different disciplines, which may not have incorporated a comprehensive image of uncertainty surrounding the decision. Between 2004 and 2005, several synergized study approaches (Williams et al. 2004; Landis and Benson 2005) were introduced to the industry as a means to bridge the gap between the technical asset teams and decision makers. These approaches were set either as workshop-style projects or facilitated teams focused on a set of business objectives. In 2001, the Event Solution approach was introduced to the industry (Ghazi and Elrafie 2001). Like asset teams, the Event Solution is a group of multidiscipline professionals working on a dedicated project. The Event Solution focuses on creating better synergy among all stakeholders (asset teams, managers, decision makers, and partners) by enabling faster decisions that fully encompass the complex uncertainties associated with today's projects. The focus is on specific, well-stated business objectives aligned to company strategy. The team follows a process in which each team member assesses uncertainties within his/her own analysis, with outputs subsequently rolled up into a studywide uncertainty assessment.


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