scholarly journals Globalization and perception of tourism trends by supply and demand

2020 ◽  
Vol 74 ◽  
pp. 04019 ◽  
Author(s):  
Pavlína Pellešová
Keyword(s):  
Management Strategy ◽  
Supply And Demand ◽  
Institutional Support ◽  
Rural Tourism ◽  
Travel Agency ◽  
Supply Side ◽  
Tourism Management ◽  
Travel Agencies ◽  
The Impact ◽  
Interview Questionnaire

The article deals with the development of trends in tourism, specified by selected authors, who describe trends. The aim of the paper is to compare trends in supply and demand. In the field of supply, we focused on the view of tourism business. Within the institutional support project Tourism Trends in the Moravian-Silesian Region, the impact of globalization on trends, both on the demand side and on the supply side, was analysed. Following methods were used: analysis, comparison, interview, questionnaire survey. The research revealed that most of the customers are affected by globalization, about half of the customers use the Internet to select and purchase travel agency services, one fifth use discount portals. Customers have also focused most on the following holiday trends: finding new experiences, active and adventurous trips, discovering unique places, gastronomic tourism, sightseeing and cycling. Based on the comparison of trends from the perspective of customers, travel agencies and the description of trends from the Tourism Management Strategy in the MSR 2017, it was found that traditional tourism, urban, cognitive and creative tourism, rural tourism, spa tourism are considered dominant, along with growing interest in gastronomic tourism, extreme experiences and adventure tours.

scholarly journals Loyalty Model Proposal of Travel Agency Customers

2019 ◽  
Vol 11 (13) ◽  
pp. 3702
Author(s):  
Dudek ◽  
Jaremen ◽  
Michalska-Dudek ◽  
Walesiak
Keyword(s):  
Customer Loyalty ◽  
Structural Equation ◽  
Perceived Quality ◽  
Positive Influence ◽  
Travel Agency ◽  
Travel Agencies ◽  
Research Gap ◽  
Major Factors ◽  
The Impact

Customer loyalty to a destination and accommodation services constitutes a frequent object of research; however, customer loyalty to travel agencies is rarely analyzed. The presented article is an attempt to fill in this research gap. Its purpose is to construct and verify the model covering the impact of the selected factors on the loyalty level of customers of travel agencies operating in Poland. The conceptualization of the loyalty model of travel agency customers (based on the European path-based EPSI model) proposed in the article was first used to illustrate the existing correlations in customer behavior to analyze and explain the development of the loyalty phenomenon vis-a-vis travel agency customers. The aforementioned assumptions—having applied the structural equation modelling (SEM)—were reflected in the development of the theoretical model of travel agencies customer loyalty, the empirical verification of which (N = 1151) allowed us to determine the impacts of selected factors (i.e., the perceived quality of the travel agency’s offers, its image and the satisfaction with its service buyers) on the loyalty level of travel agency customers. It has been shown that two major factors have positive impacts on the loyalty of travel agency customers: (i) the perceived quality of travel agency offers, and (ii) its image. Furthermore, the conducted analysis highlights the positive influence of the perceived value of travel agency offers on the loyalty of customers.

The impact of positioning on click-through-rates in hotel metasearch engines

2021 ◽  
pp. 135676672110426
Author(s):  
Oriol Anguera-Torrell ◽  
Claudia Langer
Keyword(s):  
Distribution Channel ◽  
Order Effect ◽  
Travel Agency ◽  
Playing Field ◽  
Travel Agencies ◽  
Click Through Rate ◽  
Online Travel ◽  
Online Travel Agency ◽  
The Impact ◽  
Online Travel Agencies

The recent arrival of the metasearch as a distribution channel within the hotel industry has the potential to provide hotels less dependency on online travel agencies. Metasearch engines display different reservation options for the same hotel in the same interface, which might include online travel agencies and the official hotel website, establishing an apparent level playing field. In this context, it remains unclear if there will be a presentation-order effect of the different options when price and cancellation policy are the same due to two reasons. First, hotels compete against popular and trustworthy online travel agencies. Second, the minimalist and functional design of metasearch platforms might help consumers differentiate among the options, possibly impacting the decision-making process. Accordingly, the present study aims at investigating the relationship between a hotel's site position and a higher click-through rate in a metasearch whilst competing directly and on the same page with a well-known online travel agency. To this end, an experiment was conducted in which participants had to finish the booking process for a given hotel on a major metasearch engine, where they could choose between the hotel's official site and a leading online travel agency. The main finding implies that occupying the top position increases the click-through rate for unknown hotels, whilst hotels associated with well-known chains are not subject to this effect.

scholarly journals The Impact of the Internet on Saudi Arabia Travel Agencies

2017 ◽  
Vol 9 (1) ◽  
pp. 81
Author(s):  
Fahad Saleh Alolayan
Keyword(s):  
Saudi Arabia ◽  
Negative Impact ◽  
Travel Agency ◽  
The Internet ◽  
Global Competition ◽  
Descriptive Data ◽  
Four Dimensions ◽  
Travel Agencies ◽  
Internet Revolution ◽  
The Impact

This study investigates the impact of the Internet revolution on travel agencies on Saudi Arabia’s travel agency market. A reliable and valid three-part questionnaire was developed: the first part collects the basic information on the travel agencies; the second part examines the extent to which travel agencies use the benefits of the Internet for their operations; the last part measures the real impact of the internet on travel agencies with four dimensions. A sample of 50 travel agencies fully participated in this study. The descriptive data of the sample indicates that the travel-agency industry in Saudi Arabia is still very small; more than 50% of the agencies operate with less than five employees in one or two branches only. More than 55% of the agencies have less than four years of experience and relatively small capital. In addition, the descriptive data reveals that 72% of the agencies in the sample do not have their own websites, and only 4% of the agencies have websites with features that complete customers’ transactions without human involvement. The main results assure the importance and the benefit of using the Internet for Saudi Arabia travel agencies; however, they have not yet used most of its advantages. Moreover, they do not see any threat or negative impact to their business from the Internet. A number of recommendations have been provided to this industry, such as using the power of the Internet as a global competition tool, and the opportunity of a major emergence among travel agencies in this market.

Determinants of online hotel room prices: comparing supply-side and demand-side decisions

2019 ◽  
Vol 31 (5) ◽  
pp. 2149-2168 ◽  
Author(s):  
Rouzbeh Razavi ◽  
Aviad A. Israeli
Keyword(s):  
Supply And Demand ◽  
Amazon Mechanical Turk ◽  
Supply Side ◽  
Demand Side ◽  
Web Crawler ◽  
Content Type ◽  
Research Perspective ◽  
Competitive Environments ◽  
Practical Standpoint ◽  
The Impact

Purpose This study aims to examine the effect of hotels’ star ratings and customer ratings on online hotel prices from both supply- and demand-side perspectives. Design/methodology/approach To compile the supply-side data, a Web crawler was designed and implemented to read online prices and characteristics of available hotels from Trivago. Demand-side data were compiled from surveys conducted using the Amazon Mechanical Turk portal. Data were analyzed with an array of advanced machine learning regression models. Findings The results show that while a star rating is the most important predictor of price from both supply- and demand-side perspectives, customer rating influences the price much more significantly on the demand-side. Customers showed a tendency to overestimate the room price of three- and four-star hotels and underestimate the price of five-star hotels. Customers placed a heavier weight on customer ratings when estimating prices particularly when the average rating was above 7.5 (out of 10). The study also confirms the strong effect of price adjustment for customers when they were exposed to the prices of other similar hotels. Finally, the study examines the impact of demographics on the perceived hotel value. Age, ethnicity, education and income are shown to be the most significant demographic characteristics. Originality/value The results are valuable from a research perspective because they demonstrate how to price rooms more effectively based on their perceived value from consumers’ perspectives. From a practical standpoint, the findings provide useful managerial tools for pricing in competitive environments.

The Impact of Customer Experience on Relationship Quality with Travel Agencies in a Multichannel Environment

2017 ◽  
Vol 57 (2) ◽  
pp. 206-217 ◽  
Author(s):  
Lova Rajaobelina
Keyword(s):  
Relationship Quality ◽  
Structural Modeling ◽  
Customer Experience ◽  
Travel Agency ◽  
Key Factors ◽  
Business Results ◽  
Travel Agencies ◽  
Modeling Techniques ◽  
The Impact ◽  
Web Questionnaire

This article seeks to examine the impact of the customer experience (concept of THINK, FEEL, SENSE, ACT and RELATE developed by Schmitt in 1999) on relationship quality with travel agencies in a multichannel environment ( in-store and online). A self-administered Web questionnaire was answered by 289 adult respondents from a panel of individuals residing in Canada, not working for a travel agency and having visited both the physical agency (in-store) and website (online) of the travel agency with which they generally conducted business. Results were analyzed using structural modeling techniques (EQS 6.2). For both the in-store and online contexts, results pointed to the THINK and FEEL dimensions as the key factors positively impacting relationship quality. The ACT (in-store) and SENSE (online) dimensions were also found to influence relationship quality positively.

scholarly journals Does hosting on Airbnb offer hosts vacation-like benefits? Proposing a reconceptualization of peer-to-peer accommodation

2021 ◽  
Author(s):  
Sara Dolnicar ◽  
Hamid Talebi
Keyword(s):  
Word Of Mouth ◽  
Supply And Demand ◽  
Peer To Peer ◽  
Supply Side ◽  
Limited Ability ◽  
Tourism Marketing ◽  
Tourism Management ◽  
New Hosts ◽  
Tourism Services ◽  
First Time

Peer-to-peer accommodation is firmly positioned as a supply-side phenomenon. Hosts are seen as providers of services; they cater to the needs of guests. In contrast to this current understanding, we propose that hosting offers tourism-like benefits, suggesting – for the first time – that suppliers of tourism services may enjoy the benefits typically reserved for consumers of tourism services. As an initial empirical proof of principle of our proposition, we compare benefit patterns of real tourism with those of hosting and other potential travel alternatives. Hosting emerges as enabling residents to harvest some of the benefits of real tourism (which is particularly attractive to residents with limited ability to travel), and offering untapped opportunities for tourism management (accommodation capacity provision) and tourism marketing (word of mouth advertising). These results suggest that considering a reconceptualization of peer-to-peer accommodation as being both a supply- and demand-side phenomenon is warranted. Findings from this study can also help destinations to recruit new hosts, and highlight hosting as a travel alternative for people who are unable to engage in real travel.

scholarly journals CARRYING CAPACITY ASSESSMENT OF CIBEUREUM WATERFALLTOURISMINGUNUNG GEDE PANGRANGO NATIONAL PARK

2021 ◽  
Vol 25 (3) ◽  
pp. 203-211
Author(s):  
Anindika Putri Lakspriyanti ◽  
Meti Ekayani ◽  
Arzyana Sunkar
Keyword(s):  
Carrying Capacity ◽  
National Park ◽  
Management Strategy ◽  
Environmental Damage ◽  
Correction Factors ◽  
Nature Tourism ◽  
Tourism Management ◽  
Ticket Prices ◽  
Management Alternatives ◽  
The Impact

Waterfall has long been a popular tourist attraction with increasing number of visitors. High visitation would increase the risk of environmental damage, especially if the location of the tourism object is in a protected area that is still intact and rich in resources. One strategy to reduce the impact of recreational and nature tourism activities is through carrying capacity (CC) analysis. This study aims to 1) analyze the CC visitors of Cibeureum Waterfall and 2) provide a CC-based waterfall tourism management strategy. The research was conducted in October 2018 in Cibeureum Waterfall, TNGGP of West Java. The CC was estimated using the Cifuentes (1992) approach to calculate physical (PCC), real (RCC), and effective (ECC) CCs, by considering various correction factors. Interviews were also conducted with 100 visitors of Cibeureum Waterfall. In addition, interviews were also conducted with 5 key informants from the management side. The results showed that the daily PCC value was 800, exceeding the RCC (173) and ECC (86) values, indicating overcrowding. On the contrary, on weekdays, the number of visitors is below the RCC. These results indicated potential disturbance in Cibeureum Waterfall and its environment during holidays. Carrying capacity-based management alternatives that were recommended include increasing ticket prices on holidays and implement early booking system. From the managerial aspect, it is recommended to involve the NP partners during holidays for in-kind contributions. Keywords: carrying capacity, waterfall tourism, national park

scholarly journals Structural Changes in Tourism Market That Highlight the Product Specialization of Travel Intermediaries

2020 ◽  
Vol 17 ◽  
Keyword(s):  
Structural Changes ◽  
Travel Agency ◽  
Future Market ◽  
Strong Impact ◽  
Social Changes ◽  
Doing Business ◽  
Travel Agencies ◽  
The Impact ◽  
Specialized Program

Changes in society and the economy have a strong impact on specialization in tourism.The impact of structural changes in tourism, on the level of specialization of business of travel intermediaries, was analyzed in this paper. The impact of social changes intensifies the need for potential transformation of the role and the postion of travel intermediaries. In order to quantify this impact, the results of a survey conducted on a sample of tourists who stayed in the destination of Dubrovnik were used.This primary research was related to the sample of (400) respondents . In this paper structural changes in the tourism market are shown in results of the direction of specialization of programs of products according to market requests, area of vertical integrations, and an area of characteristics of package tours. Thus, contribution is made in an important area of the necessities for specialization of services in tourism. The results showed that the attitudes of tourists about the importance of the health and recreation program statistically significantly affect the specialization of the program of travel agencies. Considering vertical integrations findings show that : a) modality of booking services via travel agencies statistically significantly increases the likelihood of choosing of the specialized program of the travel agency ; b) also, the booking via Internet statistically significantly increases the likelihood of choosing the specialized program of the package tours. The results of this paper point to the need for constant adaptation to the requirements of tourists, where the reason for the adjustment could be found in a way of doing business based on internal and external changes in the environment.These changes include changes in tourist's style of living, specific attitudes towards reasons for travel, leisure and the way of communication using innovative tools when booking their services. Thus, the role of travel intermediaries is reviewed and examined by varibles that define their future market position.

scholarly journals THE LEARNING PROCESS OF THE USE OF TECHNOLOGIES AS PRACTICE: AN ETHNOMETHODOLOGICAL APPROACH IN TRAVEL AGENCIES

2012 ◽  
Vol 6 (2) ◽  
pp. 160-180 ◽  
Author(s):  
Marcelo de Souza Bispo ◽  
Arilda Schmidt Godoy
Keyword(s):  
Information And Communication Technologies ◽  
Social Relations ◽  
Work Practice ◽  
Communication Technologies ◽  
Travel Agency ◽  
The Internet ◽  
Qualitative Empirical Research ◽  
Travel Agencies ◽  
Information And Communication ◽  
The Impact

Technology and the internet are transforming social relations and the way of working and organizing of organizations in different markets. In this way, travel agencies were also impacted by these changes and are facing a time of transition and rediscovery. This paper uses the Practice-based studies (Gherardi, 2006) and ethonomethodology (Garfinkel, 2006) to understand the impact of technology in this kind of organization through a qualitative empirical research. The aim of the paper is to comprehend the process of learning that permeates the use of information and communication technologies, particularly the internet, as work practice in a travel agency and how it can reassemble this kind of organization. As main findings, the paper discusses the use of information and communication technologies as practice and their impact in the learning, knowing and organizing processes inside three travel agencies of a Brazilian company.

PENGARUH PENYELENGGARAAN HAJI TERHADAP PENINGKATAN AKTIVITAS EKONOMl DI WILAYAH PROPINSI DKI JAKARTA

ALQALAM ◽  
2013 ◽  
Vol 30 (2) ◽  
pp. 380
Author(s):  
Chairul Akmal
Keyword(s):  
Secondary Data ◽  
Travel Agency ◽  
Economic Activities ◽  
Factors Affecting ◽  
Regression Methods ◽  
The Social ◽  
Travel Agencies ◽  
Relationship Model ◽  
Small Medium Enterprises ◽  
Medium Enterprises

This research analyzes some factors affecting economic activities in relation with the conduct of pilgrimage. Those factors are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers. The objective of this research is to acquire the information of how each factor and all factors together affect the economic activities. This research also analyzes the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses on UMKM - Micro, Small, Medium enterprises' economic activities.             This research is conducted in DKI Jakarta in 2007. The population of this research is the average economic activities in DKI Jakarta in 2007. There are 42 respondents (Banks), 157 respondents (travel agencies), and 50 respondents (UMKM - Micro, Small, Medium enterprises) which are taken as samples from the population using the purposive sampling method. The data is obtained by the researcher using questioners and secondary data which is taken from 1990-2007.             The methodology used in this research is based on. the causal relationship model In testing the hypothesis of this research, the researcher uses the simple and multiple regression methods, and path analysis method. The significant rate a = 0,05 used in determining the interpretation of the statistic result. The data is processed using SPSS (Statistical Packages for the Social Sciences) version 12.00.             The results of the analysis in the 1st equation -are (i) the effect of the pilgrimage cost on banks' revenues is quite strong, (ii) the effect of the pilgrimage cost on travel agencies' revenues is quite strong, (iii) the effect of the pilgrimage cost on UMKM - Micro, Small, Medium enterprises' revenues is weak.             The results of the analysis in the 2nd equation are (i) the effect, of the amount of pilgrims on Banks' revenues is very weak, (ii) the effect of the amount of pilgrims on travel agencies' revenues is very weak, (iii) the effect of the amount of pilgrims on UMKM - Micro, Smal4 Medium enterprises' revenues is very weak.             The results of the analysis in the 3rd equation are (i) the effect of the amount of pilgrimage officers on banks' revenues is very weak, (ii) the effect of the amount of pilgrimage officers on travel agencies' revenues is very weak, (iii) the effect of the amount officers on UMKM-Micro, Small Medium enterprises' revenues is very weak.   The results of the analysis in the 4th equation are (i) the effect of all three factors which are the pilgrimage cost, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on banks' revenues is very strong, (ii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on travel agencies' revenues is strong, (iii) The effect of all three factors which are pilgrimage costs, the amount of pilgrims, and the amount of pilgrimage officers simultaneously on UMKM-Micro, Small Medium enterprises' revenues is strong.             The result of the analysis in the 5th equation is the effect of foods and drinks expenses on UMKM-Micro, Small Medium enterprises' revenues is weak. In the 6th equation, the effect of nonfoods and drinks expenses on UMKM-Micro, small Medium enterprises' revenues is weak. In the 7th equation, the effect of miscellaneous expenses on UMKM - Micro, Small Medium enterprises' revenues is quite strong. In the 8th equation, the effect of all three factors which are the effect of foods and drinks expenses, the effect of nonfoods and drinks expenses, and the effect of miscellaneous expenses simultaneously on UMKM-Micro, Small Medium enterprises' revenues is quite strong.             The implication of the research results mentioned above is the factors in the conduct of pilgrimage do increase the economic activities (Banks, Travel Agencies, and UMKM - Micro, Smal4 Medium enterprises) in DKI Jakarta. Therefore, considering that matter, the General Director of the conduct of pilgrimage division of Department of Religion Republic of Indonesia should determine the pilgrimage cost which is affordable, increase the service, and provide a good information system which will result in a better conduct of the pilgrimage. Key word: The Costs of Hajj, Hajj Officer, Travel Agency, UMKM

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