Conceptual metaphors in press headlines on globalisation

2006 ◽  
Vol 4 ◽  
pp. 1-20 ◽  
Author(s):  
Honesto Herrera-Soler

The systematic use of metaphor and metonymy in economics discourse facilitates reading and widens the scope of our understanding in the globalisation domain. The importance of metaphor in conveying ideology has been highlighted since Lakoff and Johnson (1980:34) and recent studies have shown in detail how ideology, particularly in press discourse, underlies conceptual metaphors (Hawkins 2001; White and Herrera-Soler 2003). The aim of this article is to identify and contrast the conceptual metaphors underlying the metaphorical expressions found on internet editions throughout 2003 in Spanish and British press headlines dealing with the subject of globalisation. Findings show that though the meaning of globalisation seems to be elusive, the perspectivation metaphor provides a good understanding of the way the press handles pro- and anti-globalisation headlines. On the grounds of cultural frames such as national stereotypes and economies, and newspaper ideology, no significant differences are found between the languages at the conceptual level. Nevertheless, important differences arise by virtue of culture specific imagery and value-judgements occasionally show a markedly cultural realisation.

Author(s):  
M. V. LARIONOVA

В условиях современного информационного общества СМИ играют ведущую роль в формировании и закреплении в сознании национальных стереотипов как особых концептуальных образований, содержащих устойчивые мнения, суждения о какой-либо нации. Газетно-публицистический дискурс, активно тиражируя используемые журналистами этностереотипы, не только отражает специфику национального сознания, но и способствует усилению прагматического воздействия текстов политической коммуникации на существующую в сознании читателей картину мира. В статье на примере сложившихся представлений о России и Испании рассматриваются процессы моделирования с помощью стереотипов и метафор образа одной нации в ментальном пространстве носителей иной лингвокультуры. Marina V. Larionova Russia and Spain in the mirror of journalistic discourse: metaphors and stereotypes In the information-oriented society mass media accomplish a key mission creating and consolidating in human minds national stereotypes defined as specific conceptual formations which contain established opinions, judgements referring to any nation. The journalistic discourse, actively multiplicating ethno stereotypes used by the press, not only reflects specifics of national consciousness, but also promotes pragmatic influence of texts of political communication on the reader's conceptual anticipation of the world. Using the example of traditional stereotypes of Russia and Spain, the article examines the process of modelling by means of stereotypes and conceptual metaphors of the image of one nation in the mentality of the bearers of another national idiomatic culture.


2021 ◽  
Author(s):  
◽  
Bruce W. Bell

<p>The Gospel of John is renowned for its pervasive use of irony. While this phenomenon is widely recognized by scholars, there have been only a few attempts to explain the “how” of Johannine irony and no meaningful attempt to explain its “why.” The last major treatment of the topic was by Paul Duke in his 1985 work, Irony in the Fourth Gospel, which provides an account of how Johannine irony works through an analysis of local and extended ironies. Other examinations, such as Gail O’Day’s Revelation in the Fourth Gospel in 1986, explore irony as a corollary of some other thematic concern. The reticence of scholars to delve deeper into the nature of Johannine irony is understandable given that as Duke puts it, irony laughs at all pretensions, especially the pretension of claiming to have grasped irony.  This study undertakes the demanding but necessary task of describing irony to a level that allows meaningful engagement with ironic texts, while accepting that it remains ultimately indefinable. Particular attention is paid to historical shifts of understanding of the nature of irony and the implications this has for appreciating irony at a conceptual level. From a survey of the Johannine scholarship, a comprehensive but non-exhaustive overview of the Fourth Gospel’s use of irony is derived. No previous work has attempted to approach the subject in this way. The main advantage of doing so is that it allows for the identification of broad patterns of irony and the way it functions in the narrative. This in turn provides a framework for proceeding to an examination of particular texts and the identification of a possible rationale.  The present study assesses several hypotheses to explain why the author of the Fourth Gospel makes such sustained use of irony. The preferred hypothesis is that it is intrinsically linked to a predominant Johannine theme of alētheia (truth). Drawing on the conceptual link between irony and truth, it argues that the truth theme is a deliberate literary strategy employed by the author to entice the reader to seek certain propositional truths within the narrative. This ultimately serves the author’s desire to evoke revelation and response in line with the Gospel’s purpose statement in 20:31.  The argument that irony serves the Johannine truth theme is tested with particular reference to the Prologue (1:1-18) and the Passion Narrative (chapters 18-19). The study establishes that irony serves as the link between appearance and reality in the narrative. Its subtle and engaging qualities make irony the most suitable vehicle to testify to the Gospel’s propositional statements in a manner that fulfils the author’s stated Christological (a revelation of Jesus’ true identity) and soteriological (a response that leads to salvation) purposes.</p>


2012 ◽  
Vol 27 (2) ◽  
pp. 135-151 ◽  
Author(s):  
Henri C Nickels ◽  
Lyn Thomas ◽  
Mary J Hickman ◽  
Sara Silvestri

There exist many parallels between the experiences of Irish communities in Britain in the past and those of Muslim communities today. However, although they have both been the subject of negative stereotyping, intelligence profiling, wrongful arrest and prejudice, little research has been carried out comparing how these communities are represented in the media. This article addresses this gap by mapping British press coverage of events involving Irish and Muslim communities that occurred between 1974 and 2007. The analysis shows that both sets of communities have been represented as ‘suspect’ to different degrees, which the article attributes to varying perceptions within the press as to the nature of the threat Irish and Muslim communities are thought to pose to Britain. The article concludes that a central concern of the press lies with defending its own constructions of Britishness against perceived extremists, and against abuses of power and authority by the state security apparatus.


2000 ◽  
Vol 16 ◽  
Author(s):  
Kristian Rasmussen

Bjarne Riis – idol and scapegoatGod one day, scapegoat the next. This is the shape of the story told by the press about the Danish winner of the Tour de France, Bjarne Riis. This article came into being as a result of astonishment at the way in which the press and the public have dealt with the phenomenon of drug use among professional cyclists. The subject is investigated from a cultural-analytical approach, and the article throws light on the way in which press reports along with publicity in general created a kangaroo court, and on how fanatical adulation are transformed to envy and hate. The story of the rise and fall of Bjarne Riis is compared to a genuine scapegoat ritual, and the sacrifice of the scapegoat is compared with the sacrifices of ancient societies. Both journalism and the public subscribe to an ancient game, which places itself outside our modern society, founded as it is on the rule of law.Michel Foucault’s notion of punishment in pre-modern society is used to illustrate the subject. The scapegoat theory of the French religious philosopher, René Girard, provides a basis for a description of the rise and fall of the god of cycling, while Elias Canetti is used to put the reactions of the public into perspective. The book that inspired this article is Verner Møller’s Dopingdjævlen (Drug Devil), which, in line with the ideals of modern society regarding good sense and the need for dialogue, attempts to explain the phenomenon of drugs and sport. The French philosopher, Georges Bataille, also enters the picture here and is used to help understand the cyclist’s willingness to act as sacrifice in relation to sport.


2021 ◽  
Author(s):  
◽  
Bruce W. Bell

<p>The Gospel of John is renowned for its pervasive use of irony. While this phenomenon is widely recognized by scholars, there have been only a few attempts to explain the “how” of Johannine irony and no meaningful attempt to explain its “why.” The last major treatment of the topic was by Paul Duke in his 1985 work, Irony in the Fourth Gospel, which provides an account of how Johannine irony works through an analysis of local and extended ironies. Other examinations, such as Gail O’Day’s Revelation in the Fourth Gospel in 1986, explore irony as a corollary of some other thematic concern. The reticence of scholars to delve deeper into the nature of Johannine irony is understandable given that as Duke puts it, irony laughs at all pretensions, especially the pretension of claiming to have grasped irony.  This study undertakes the demanding but necessary task of describing irony to a level that allows meaningful engagement with ironic texts, while accepting that it remains ultimately indefinable. Particular attention is paid to historical shifts of understanding of the nature of irony and the implications this has for appreciating irony at a conceptual level. From a survey of the Johannine scholarship, a comprehensive but non-exhaustive overview of the Fourth Gospel’s use of irony is derived. No previous work has attempted to approach the subject in this way. The main advantage of doing so is that it allows for the identification of broad patterns of irony and the way it functions in the narrative. This in turn provides a framework for proceeding to an examination of particular texts and the identification of a possible rationale.  The present study assesses several hypotheses to explain why the author of the Fourth Gospel makes such sustained use of irony. The preferred hypothesis is that it is intrinsically linked to a predominant Johannine theme of alētheia (truth). Drawing on the conceptual link between irony and truth, it argues that the truth theme is a deliberate literary strategy employed by the author to entice the reader to seek certain propositional truths within the narrative. This ultimately serves the author’s desire to evoke revelation and response in line with the Gospel’s purpose statement in 20:31.  The argument that irony serves the Johannine truth theme is tested with particular reference to the Prologue (1:1-18) and the Passion Narrative (chapters 18-19). The study establishes that irony serves as the link between appearance and reality in the narrative. Its subtle and engaging qualities make irony the most suitable vehicle to testify to the Gospel’s propositional statements in a manner that fulfils the author’s stated Christological (a revelation of Jesus’ true identity) and soteriological (a response that leads to salvation) purposes.</p>


1989 ◽  
Vol 28 (3) ◽  
pp. 201-224 ◽  
Author(s):  
Gerald Jordan ◽  
Nicholas Rogers

In recent years historians have significantly broadened the parameters of popular politics in the eighteenth century to include the ceremonial and associational aspects of political life, what might be aptly described as popular political culture. Whereas the subject of popular politics was conventionally confined to the programmatic campaigns of post-1760 radicals and to the crucial but episodic phenomenon of popular disturbance, historians have become increasingly attentive to the anniversaries, thanksgivings, processions, and parades—to the realm of symbolism and ritual—that were very much a part of Georgian society. This cultural perspective has radically revised our notion of the “popular,” which can no longer be consigned unproblematically to the actions and aspirations of the subaltern classes but to the complex interplay of all groups that had a stake in the extraparliamentary terrain. It has also broadened our notion of the “political” beyond the confines of Parliament, the hustings, and even the press to include the theater of the street and the marketplace with their balladry, pageantry, and iconography, both ribald and solemn.Within this context, the theme of the admiral-as-hero in Georgian society will be explored by focusing on Admiral Edward Vernon, the most popular admiral of the mid-eighteenth century, and Horatio Nelson, whose feats and flamboyance are better known. Of particular interest is the way in which their popularity was ideologically constructed and exploited at home. This might seem an unorthodox position to take. Naval biographers have assumed that the popularity of admirals flowed naturally and spontaneously from their spectacular victories and exemplary feats of valor. This may be taken as a truism. But it does not entirely explain their appeal.


2021 ◽  
pp. 43-66
Author(s):  
Ewa Gorlewska ◽  

The subject of the paper is valuation statements present in videoblog discourse. The material is based on audiovisual recordings broadcast on the “Stanowo” channel. The aim of the analysis is to explore the way in which judgements are expressed that relate crime seen as a sensitive aspect of social life. It has been shown that the author rarely uses messages marked axiologically in her material. Her priority is to present facts accurately rather than to make judgements. Statements involving valuation of facts do appear in her statements, especially in those in which the author manifests her emotional involvement in the story. This leads to a conclusion that there is a close relationship between expressiveness and valuing, as revealed in the material studied. Irony, contrasting and comparisons are the most common linguistic tool used by the author to express value judgements. The use on names is a metaphorical sense also plays an important role. Three pillars of the stories presented are assessed: the event itself and its circumstances, the victim and the perpetrator. It has been shown that valuation of the facts discussed has two objectives: the presentation of personal positions, which facilitates the creation of a kind of sender-receiver relationship, and the release of tension generated by the absorption of information about violent events. In the conclusion it has been stated that the way reality is valued by a popular video blogger may cause her axiological perspective to be adopted especially by young, morally unformed viewers. Therefore, it should be regarded as positive that the author does not deviate from generally accepted patterns of assessing the behaviour of victims and perpetrators. On the other hand, the style of the presented valuation statements can be assessed negatively – the author uses colloquial style, however, this form of language is out of keeping with the solemnity of the events under discussion.


Symbolon ◽  
2021 ◽  
Vol 22 (2) ◽  
pp. 61-77
Author(s):  
Ion Indolean

"""The launch of the miniseries “The Loudest Voice” (Tom McCarthy, Alex Metcalf) in the summer of 2019 draws the attention once again to the manipulative power of mass media. The production presented by Showtime in 2019 and taken over by HBO stirred an important interest, due to the subject it presents, namely the way in which in the mid-90s the Republican Roger Ailes built and consolidated on the American media market the Fox News television channel, through a radical approach, very politically engaged and, as later proved, immoral and sexist, toxic. The miniseries was produced at the same time as Ailes was accused, in 2016, of sexual abuse and harassment by former employees of the station, and at the time of his death, a year later, in 2017. These two controversial topics attract the interest of the current world establishment, which offered the Golden Globe to Russell Crowe for his role in “The Loudest Voice“ and nominated Charlize Theron and Margot Robbie for the Oscars based on their performances in “Bombshell”, a film that also appeared in 2019 and dealt with the same subject, but from the perspective of the female colleagues harassed by Ailes. Linking the ideas expressed by Noam Chomsky in the '80s and '90s and the way “The Loudest Voice” treats the illusion that the press often builds, I aim to follow the way the process of media manipulation is refined in time and becomes the main tool of the current political competition. It is extremely interesting the way in which, in just a few generations, the content of a debate no longer matters, but the performative act itself."""


2018 ◽  
Vol 1 (2) ◽  
pp. 116-137
Author(s):  
Redi Panuju ◽  
Shintya Oktaviany Aury

Abstract Dishub Surabaya and traffic Unit Polrestabes Surabaya partners  do speeding tickets through CCTV to reduce traffic violations in traffic and prevent accidents frequently happened. For the socialization of the press role is required so that residents will know  this new traffic regulation. The way of the spread CCTV by the way to traffic gridlock around the continuously to be done in make the community become disciplined in the traffic signs and regulations. The underlying theory is a theory of mass communication, theory of hypodermic needle theory, S-O-R theory, discipline theory, theories of adolescence. The methodology that was used this research is quantitative methods with type of correlational quantitative. In this research that are samples are teenagers klampis semalang 96 respondents. From the results of statistics done shows that significantly is the cctv news traffic to discipline attitude traffic in teenagers Klampis Semalang Urban village Klampis Ngasem in Sukolilo Surabaya city. Keywords : news, cctv traffic, discipline traffic


Author(s):  
Dita Masyitah Sianipar And Sumarsih

This study deals with the way to improve students’ achievement in speaking particularly through Two Stay Two Stray Strategy. This study was conducted by using classroom action research. The subject of of the research was class X-AP SMK Swasta Harapan Danau Sijabut in Asahan Regency that consisted of 34 students. The research was conducted in two cycles consisted of three meetings in each cycle. The instruments of collecting data for quantitative data used Speaking Test and instrument for analysis of qualitative data used observation, interview and questionnaire sheet. Based on the speaking test score, students’ score kept improving in every test. In the test I the mean was 61,47, in the test II the mean was 67,41 and the test III the mean was 78,52. Based on observation sheet and questionnaire sheet, it was found that teaching learning process run well and lively. Students were active and interest in speaking. The using of Two Stay Two Stray Strategy is significantly improved students’ achievement in speaking.


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