A world of two agendas

Author(s):  
Milad Minooie

Abstract This article studies the efficiency of different samples for content analysis of news in media effects studies by comparing the agenda-setting effect of a classic sample with the effect of a sample drawn based on audiences’ self-reported media habits. Contrary to the belief that exposure to sampled media content is necessary for observation of media effects, samples drawn based on overall readership/viewership of the media are more efficient than samples based on audiences’ actual consumption habits. A traditional media sample yields a stronger agenda-setting effect compared to a sample drawn based on self-reported media habits. But correlations between the two media samples are also strong. The findings suggest that a broad intermedia agenda-setting process makes it possible for researchers to draw a traditional sample that is representative of the issues salient to audiences regardless of their level of exposure to the sampled media. In other words, even in a demassified media environment, traditional samples are still the best option for media effects researchers.

2021 ◽  
Vol 23 (2) ◽  
pp. 7
Author(s):  
Dana Raluca Buturoiu ◽  
Ana Voloc

In times of crisis, the media play a crucial role in offering people information and updates related to the ongoing events. Thus, the media implicitly shape public opinion on the issues they cover and, as a result, influence public attitudes and behaviors. In this context, this paper aims at analyzing the media coverage of the COVID-19 pandemic. Specifically, by means of quantitative content analysis (N=1511) conducted on both television and online news stories released during March 18-31 2020, this study sheds light on the agenda-setting effects of the media and the phenomenon known as intermedia agenda-setting. Main results show that, in spring 2020, both television and online news stories extensively covered COVID-19 topics, focusing on domestic issues such as decisions taken by the authorities in order to manage the pandemic, effects of the virus, and statistics. Furthermore, results show a relatively high intermedia agenda-setting effect within the Romanian media environment. Content published online (either in the form of social media content or online stories) is frequently “borrowed” and cited in both online and television news stories, leading us to the idea that digital media might have become mainstream information sources.


2005 ◽  
Vol 20 (1) ◽  
pp. 49-63
Author(s):  
Eunyi Kim

This study explores one of the recurrent questions in agenda-setting studies: who sets policy agendapolitical leaders or the media? A content analysis was conducted by coding the texts of six of President Clinton's State of the Union addresses and three networks' (ABC, CBS, and NBC) evening news broadcasts. The results do not provide strong evidence of a causal direction between the media agenda and president's agenda because both coefficients are statistically significant and similar in degree. This study suggests, however, there may be a variance among different media actors in their roles and involvement in the agenda-setting (building) process.


Author(s):  
Julia Partheymüller

It is widely believed that the news media have a strong influence on defining what are the most important problems facing the country during election campaigns. Yet, recent research has pointed to several factors that may limit the mass media’s agenda-setting power. Linking news media content to rolling cross-section survey data, the chapter examines the role of three such limiting factors in the context of the 2009 and the 2013 German federal elections: (1) rapid memory decay on the part of voters, (2) advertising by the political parties, and (3) the fragmentation of the media landscape. The results show that the mass media may serve as a powerful agenda setter, but also demonstrate that the media’s influence is strictly limited by voters’ cognitive capacities and the structure of the campaign information environment.


2018 ◽  
Vol 3 (2) ◽  
Author(s):  
Muzakkir Muzakkir

Framing analysis is the latest version of the discourse analysis approach, especially for analyzingmedia texts. Framing analysis as a method of media content analysis, classified as a new version.It evolved in unison with the views of the constructors. This paradigm has its own position andoutlook towards the media. News in the view of social construction, is not an event or fact in areal sense. Here reality is not just simply taken for granted as news. It is a product of interactionbetween journalists and facts. In the process of internalization of journalists hit by reality. Realityis observed by journalists and absorbed in the consciousness of journalists. In the process ofexternalization, journalists throw themselves into meaningful reality. Conceptions of facts areexpressed to see reality. The result of the news is the product of the process of interaction anddialectics. There are two aspects to framing that, First; pick facts, second; write down facts.Keywords: Framing Analysis, Newspaper Frame, Impact of News


2020 ◽  
Author(s):  
Olga Nikolaevna Kasperovich-Rynkevich

This article explores cost-effective mass media technologies. The experience of the use of paid access to the media content of Belarus was studied, the author also made the forecast on its future functioning. The paper provides global media industry trends and focuses on the use of messagers to promote content and increase the target audience of mass media. The research used the methods of content analysis and a written survey. During the study the author revealed that the media economically oriented technologies help to make a profit through distribution of content and formation of a loyal mass media audience.


2019 ◽  
Vol 21 (3) ◽  
pp. 594-611 ◽  
Author(s):  
James Morrison

This article argues that long-standing press portrayals of economic migrants as threats to Britain’s economic wellbeing underwent a marked turn immediately after the 2016 ‘Brexit’ referendum. Following an intense campaign during which most national newspapers problematised European Union free movement, the month after the vote saw even ‘Euro-sceptic’ titles shift towards emphasising the economic costs of ending it. Within six months, however, discourses framing migrants as ‘invaders’ and/or ‘exploiters’ resurfaced. The article conceptualises the immediate post-referendum period as one of discursive aftershock, as key actors struggled to absorb the outcome and newspapers accustomed to years of spoon-feeding with simplistic pro- and anti-European Union rhetoric scrambled to find fresh sources of newsworthy conflict in a ‘post-war’ climate. In so doing, it contributes to our understanding of the multidirectional complexity of the agenda-setting process, by showing how shifts in the nature of public debate can help re-frame the narrative preoccupations of the media.


Author(s):  
Başak Yavçan ◽  
Hakan Övünç Ongur

This chapter addresses the different roles played by the mass media in its relationship with policymaking within the Turkish case, including agenda-setting, framing and the panoptical reflected by public policy. Based on Pierre Bourdieu's field theory, this chapter demonstrates that media as a semi-autonomous field can reflect and refract public policy with respect to varying conditions and argues in particular that this role depends on the level of consolidation of the governmental power, the ideological positioning of the media outlet, and the issue area under discussion. Methodologically, a template is established for a media content analysis of the Turkish media and its role in policymaking. This template has been implemented by collecting data across five different Turkish newspapers between 1995-2013 as a framework for future studies and the analysis confirms the expectations.


2007 ◽  
Vol 84 (1) ◽  
pp. 90-104 ◽  
Author(s):  
W. James Potter ◽  
Karyn Riddle

Author(s):  
Shanto Iyengar

This chapter discusses the progression of mass media effects research from early preoccupation with attitude change through minimal effects paradigms to the current resurgence in persuasion research. Implications of contemporary changes in the media environment on media effects research are considered. After surveying and classifying definitions of media effects, the chapter discusses how fundamental transformations in the media environment brought about by information technology may work to reshape scholarly understandings of the relationship between news sources and audiences. The availability of multiple sources makes it possible for consumers to be more selective in their exposure to news programs. Selective exposure means that people with limited interest in politics may bypass the news entirely, while the more attentive may tailor their exposure to suit their political preferences. Both these trends imply a weakening of persuasion effects.


Author(s):  
Briana Trifiro ◽  
Yiyan Zhang

Abstract Despite an abundance of research dedicated to the first level agenda setting process in political elections, there is a considerable gap within the literature regarding how the amount of media coverage granted to minority candidates – people of color and women – influence their salience in public opinion. The current study seeks to address this gap by analyzing the effects of online coverage of minority candidates and their subsequent performance in national polling data from June 1, 2019 to November 20, 2019. The present study utilizes a time-series analysis to compare three information formats: Twitter accounts of major media organizations, online web mentions of candidates from these organizations, and the candidates’ own Twitter presence. The presented findings illustrate important relationships – specifically, where candidates of color were able to set their own agenda through their Twitter accounts as opposed to coverage that they received from the media.


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