scholarly journals Website hierarchy and the interaction between content organization, webpage and navigation design: A systemic functional hypermedia discourse analysis perspective

2007 ◽  
Vol 15 (2) ◽  
pp. 144-162 ◽  
Author(s):  
Emilia Djonov

Website hierarchy is a central principle for organizing information in websites with implications for user orientation on the Web. Employing websites for children as case studies, this paper proposes a conceptualization of website hierarchy developed by adapting a tool from systemic functional linguistics to the analysis of websites. This new conceptualization draws on the strengths and reconciles the differences of existing ones in order to reflect the fluidity of websites as hypermedia texts on the WWW and the role that the interaction between content organization, webpage and navigation design plays in revealing a website's hierarchical organization and thereby orienting users within it.

2021 ◽  
Vol 0 (0) ◽  
Author(s):  
Yan Liu

Abstract Widely studied in fields like education, psychology, and linguistics, readability can be defined as (a) reader’s understanding of a reading text, (b) features of a text, or (c) the matching of a text to its reader. The existing research has been focused on the formulaic and multilevel discourse approaches, relatively neglecting others such as systemic functional linguistics oriented one. Moreover, contemporary reading materials pose as a challenge for average children in many ways. This study examines readability and adaptation of children’s literary works from the perspective of ideational grammatical metaphor inspired by systemic functional linguistics. Through case studies of metaphorical transferences involving zero, one, two, and three ideational grammatical metaphors used in the parallel excerpts in the original version of Alice’s Adventures in Wonderland and its eight adapted ones published in China, it is concluded that addition, maintenance, revision, unpacking, and demetaphorization are five major strategies which are found to decrease, maintain, or increase readability of some parts in the adapted versions.


2021 ◽  
Author(s):  
Wendy L. Bowcher

Abstract ‘Role’ is typically defined according to the part and/or function that something or someone contributes to a situation. This two-fold perspective is also inherent in discussions of the role of language: the ‘amount’ of language that is involved in a situation and the ‘function’ of language in a situation, with both perspectives relating to the non-linguistic systems that may be involved in the conduct of the situation relative to language. It is the latter of these perspectives, however, that has typically received most attention in discourse analysis, with the former (the ‘amount’) being left implicit and unproblematised. This paper considers the role of language from various discourse analytical perspectives before critically examining the concept within Systemic Functional Linguistics. Using system networks as the representational and analytical platform, the paper redefines ‘role of language’ in contextual Mode as comprised of two sub-systems: degree of involvement and type of involvement. degree of involvement accounts for the compositional contribution that language makes in a situation; type of involvement accounts for the way in which language may function in a situation. Using an illustrative dataset, the paper also demonstrates the effectiveness of the systemic approach in accounting for overlapping and differing contextual configurations by showing how features within the role of language configure and how these in turn configure with options in the Field system-network of action. These configurations are essentially hypotheses that can be more comprehensively tested through empirical research.


2017 ◽  
Vol 3 (2) ◽  
pp. 122-148 ◽  
Author(s):  
David Caldwell

Abstract While the printed t-shirt remains a prominent form of communication in our contemporary linguistic landscape, little research to date has examined the semiotics of this unique mode of communication. In response to the interdisciplinary ‘invitation’ from Shohamy and Ben-Rafael (2015), this paper draws on principles and methods from social semiotics (van Leeuwen, 2005) and Systemic Functional Linguistics (Halliday, 1989) to explore the meaning-making potential of English words on printed t-shirts. The paper begins by applying Halliday’s concept of mode to the printed t-shirt and then presents a linguistically motivated taxonomy of words on printed t-shirts. In addition to foregrounding the printed t-shirt as a site for future exploration, this paper aims to present a close textual discourse analysis – an examination of the ‘perceived space’ (Malinowski, 2015) – to complement, inform and engage with current trends and methods in linguistic landscape research and pedagogy.


2018 ◽  
Vol 6 ◽  
pp. 94-105
Author(s):  
Edna Cristina S. Santos

Adolescents all over the world have communicated with one another through the Internet by means of personal sites called Blogs, in which they say what they think and feel about life, and interact electronically with people from different places. This is a new mode of literacy which is leading adolescents to writing spontaneously about diverse topics. They use multimodal texts in which they integrate different types of semiosis. In this paper, we will examine the language of this new genre according to critical discourse analysis (Fairclough, 1992), genre analysis (Bakhtin, 1992) and systemic functional linguistics (Halliday, 1985).


2019 ◽  
Vol 10 (4) ◽  
pp. 851
Author(s):  
Hecong Wang ◽  
Rui Zhai ◽  
Xinyu Zhao

Ecological discourse analysis could reflect the relationship between language and environmental issues and awake people’s consciousness to protect our earth. According to Systemic-Functional linguistics, language is not only a means of action but also a means of reflection. This study aims to use Systemic-Functional linguistics to analyze the United Nation’s general-secretary’s remarks on climate change and reveal the ecological ideologies from the perspective of Ecolinguistics, appealing for people’s ecological values, and lead them to act ecologically and think ecologically (Huang Guowen, 2016) in their daily life.


2017 ◽  
Vol 18 (2) ◽  
pp. 81-93 ◽  
Author(s):  
Renáta Tomášková

Abstract The paper focuses on the institutional website as a complex genre with a relatively discontinuous inner structure, which is, however, coherent and cohesive, and unified by a common communication goal(s). The website is viewed as a discourse colony consisting of independent but related components realized in an array of subgenres, some of which are typical of the academic/institutional environment while others come from different discourse domains and are employed as embedded genres. The paper focuses on the blog as an embedded genre, its forms and functions within university websites, and particularly on its potentially multimodal character, i.e. the interplay of the verbal content of the blog and the non-verbal elements, esp. photographs, which co-create the producer’s message to the addressee. Drawing upon the recently developed field of multimodal discourse analysis within Hallidayan Systemic Functional Linguistics, particularly Martinec and Salway’s model, the paper explores the level to which the modes are integrated and the ways they contribute to meaningmaking in the genre.


ETNOLINGUAL ◽  
2019 ◽  
Vol 3 (1) ◽  
Author(s):  
Feny Anggeria

Gender is the study of women and men among their roles in society. Since the year of emancipation occurs in all the country, the term gender becomes popular. Talking about gender, of course, is same as talking about feminism. Chimamanda Ngozi Adichie is one of the most influential woman in Africa. Her speech and essay, ‘We Should All Be Feminists’, which serves the idea of feminism have changed the term feminism with a high balance discussion. The study of gender, in Africa, has too often taboo because there is no equality insight between women and men. By implementing the transitivity in Halliday’s SFL (Systemic Functional Linguistics), it is necessary to know the language used by Chimamanda Ngozi Adichie. The type of the data in this research is quantitative and qualitative data. This study also uses Critical Discourse Analysis as the approach. Hence, the library research supports the understanding of the material which is applicable and accurate to obtain the source of the data.


2020 ◽  
Vol 4 (2) ◽  
pp. 51-60
Author(s):  
Verónica Andrea Escobar Mejía

The feminist movement in Mexico has recently gained attention due to the diverse manifestations along with the country. The song Canción sin miedo (2020) portrays elements that keep a relationship with the feminist ideology, as well as recent events that are depicted in the lyrics. Critical discourse analysis (CDA) is presented as an approach to examining the song, using Halliday’s systemic functional linguistics (SFL) model and parallelism analysis. The outcomes of this study suggest that the song was produced as a claim for social justice, but it involves elements that generate a sense of identity for some women because their roles and struggles are depicted in the lyrics, principally femicide. Additionally, the parallelism analysis shows three syntactical structures that compose the body of the text. This examination is also a call for noticing the emergence of violence against women in Mexico.


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