“What an un-wiki way of doing things”

2011 ◽  
Vol 10 (4) ◽  
pp. 535-561 ◽  
Author(s):  
Astrid Ensslin
Keyword(s):  
Language Policy ◽  
Interface Design ◽  
Analytical Approach ◽  
Mission Statement ◽  
Information Age ◽  
The Internet ◽  
Critical Reading ◽  
Multimodal Analysis ◽  
Multimodal Discourse

Wikipedia defines itself as “the biggest multilingual free-content encyclopedia on the internet”, thus featuring an explicit language policy in its mission statement. Bearing in mind that the site has become the most popular source of encyclopaedic information online, its significance for public encounters with multilingualism should not be underestimated. This article offers a critical and multimodal discourse analytical approach to Wikipedia’s explicit and implicit multilingual policies and practices. I examine, under “explicit metalinguistic practice” (Woolard 1998), public disclaimers and exemplary user practice and talk on the “Multilingual Coordination” entry. Under “implicit metapragmatics”, I shall offer a multimodal analysis of Wikipedia’s multilingualism-oriented interface design; the corporate logo and its paratextual meta-commentary on a number of linguistic and journalistic websites; and a code-critical reading of Wikipedia’s “Babel” user language templates. My observations are discussed against the backdrop of postcolonialist theories on the role of English as lingua franca of the information age.

scholarly journals Multimodal Discourse Analysis of Posters on Wildlife Protection—Based on Visual Grammar

2020 ◽  
Vol 9 (2) ◽  
pp. 132
Author(s):  
Yue Guan
Keyword(s):  
Discourse Analysis ◽  
Information Age ◽  
Three Dimensions ◽  
The Internet ◽  
High Quality ◽  
Wildlife Protection ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Text Information

The advent of information age has brought us a plethora of non-text information, such as images, colors, sounds, etc. Consequently, text-based discourse analysis can no longer meet people’s demands to obtain the ever-varying information. Due to this reason, multimodal analysis becomes crucial. This paper analyzes 13 public posters on wildlife protection which are collected from the internet. The 13 posters are examined on the basis of three dimensions— represented meaning, interactive meaning and compositional meaning. This study helps poster designers design high-quality posters, as well as assists poster viewers to understand the meanings of public posters on wildlife protection.

scholarly journals Development of Management Information System Reservations Using Simple Multi-Attribute Rating Technique (SMART) Based on Android Mobile Applications

SISFORMA ◽  
2021 ◽  
Vol 8 (1) ◽  
pp. 37
Author(s):  
Ahmad Habib ◽  
Ardy Januantoro ◽  
Okky Candra Srimarsono
Keyword(s):  
Mobile Applications ◽  
Interface Design ◽  
Information Age ◽  
User Preferences ◽  
The Internet ◽  
Accurate Information ◽  
Application Development ◽  
Customer Data ◽  
A Cell ◽  
Use Of The Internet

In the information age, technology has become one of the things that are growing more rapidly, one of the technologies is the internet. From the use of the internet, it can also be used by sales that have Android mobile-based bread ordering information systems. By only using a cell phone, system users can order bread. This can be a tool in the special community in ordering bread. As with computers, mobile phones can also install a variety of software or software that they want. Besides, android phones can also be used for transactions. Like making a bread order transactions through an android phone. The stages that will be carried out by the author for the application development process include analysis and needs, application design, and application interface design, so that the application is made easy to use. The ordering system designed can make it easier for admin to view order details, check stock, manage customer data by using a database as a storage medium, and can also provide customers to buy stock of bakery goods available at these outlets to provide accurate information. The SMART method has been proven to be implemented in searches based on user preferences, and gives different results if the value of the criteria entered is different. However, conventional search methods are still provided in addition to searching for goods using the SMART Method.

It’s all about logics?! Analyzing the rhetorical structure of multimodal filmic text

Semiotica ◽  
2018 ◽  
Vol 2018 (220) ◽  
pp. 95-121
Author(s):  
Janina Wildfeuer
Keyword(s):  
Discourse Analysis ◽  
Analytical Approach ◽  
Short Film ◽  
Inference Process ◽  
Making Meaning ◽  
Rhetorical Structure ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Pragmatic Information

AbstractThis paper focuses on questions concerning the process of making meaning out of the filmic text by asking for the argumentative patterns that enable the recipient’s inference processes during his/her interpretation. Film analysis, and multimodal analysis in general, is no longer seen as simply decoding the semiotic resources, but asking for inferential processes of reasoning about the best and most plausible interpretation. For this, the paper presents an analytical approach based on recent advancements in contemporary discourse semantics and multimodal discourse analysis which outlines the discursive and rhetorical structure of filmic text and retraces the inference process of the recipient in detail. The aim is to show how multimodal film leads its spectators to acknowledge the argumentative reconstruction of its content by relating the diegetic world to its reality and proving its validity. An example analysis of the short film El Vendedor de Humo (2012) shows how it is possible to elucidate a film’s rhetorical structure and to outline the process of logically reasoning about semantic and pragmatic information in the text. The aim is thus to gain a detailed look at how premises and arguments for the interpretation are made available in multimodal context and how they are operated by the recipient.

scholarly journals Comparative Analysis of the Practice of Internet Use in the Marketing Activities of Higher Education Institutions in Poland and Ukraine

2020 ◽  
Vol 23 (2) ◽  
pp. 87-102
Author(s):  
Artur Kisiołek ◽  
Oleh Karyy ◽  
Liubov Нalkiv
Keyword(s):  
Higher Education ◽  
Higher Education Institutions ◽  
Information Age ◽  
Virtual Space ◽  
Social Progress ◽  
The Internet ◽  
Dominant Feature ◽  
Marketing Activities ◽  
Use Of The Internet

In the information age, the role of higher education as a factor of social progress is increasing. The competition among higher education institutions is also growing. This requires higher education institutions’ (HEIs) marketing policies to be diversified, digitalized, and integrated into the virtual space. In order to find out the role and importance of Internet tools and in marketing activities, a questionnaire survey was conducted among managers and specialists of HEIs in Ukraine and Poland. The data served as the basis to study the level of variation, structure similarity, and consistency of the generalized responses of the respondents of the two countries. We verified hypotheses about (1) the absence of significant differences between the estimates of the role of the Internet in the marketing activities of HEIs in Poland and Ukraine; (2) the consistency of answers of the respondents of the two countries regarding the use of the Internet in market activites of HEIs; (3) HEIs’ use mostly geo-targeting potential consumers of higher education online. The dominant feature of the Internet – quick access to information – enables effective marketing activities. The management of HEIs should increase the awareness of their marketing staff in using the Internet to expand the delivery of educational services, intensify interviewing practices for obtaining feedback from customers, attract sponsors, promote their own brands, do market research, and so on.

scholarly journals How EFL Teachers Engage Students: A Multimodal Analysis of Pedagogic Discourse During Classroom Lead-Ins

2021 ◽  
Vol 12 ◽  
Author(s):  
Yongli Qin ◽  
Ping Wang
Keyword(s):  
Decisive Role ◽  
Future Research ◽  
Multimodal Analysis ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Initial Stage ◽  
Efl Teachers ◽  
Pedagogic Discourse ◽  
Class Interaction

Classroom lead-in is the initial stage for motivating students to become engaged in-class interaction. However, little research, to our knowledge, has analyzed the role of teachers’ multimodal competence reflected through their multimodal pedagogic discourse in the realization of the ultimate goals of classroom lead-ins. Based on the data collected from a teaching contest in China, this paper explores how two-winner teachers utilize their multimodal ensembles of communicative modes to engage students during classroom lead-ins. The analysis shows that different communicative modes construct the higher-level action of lead-in, and they are orchestrated into multimodal ensembles for the specific function of each lead-in move. The findings indicate that EFL teachers’ high multimodal competence plays a decisive role in performing classroom lead-ins, and different lead-ins strategies influence the different orchestration of communicative modes. In constructing multimodal pedagogic discourse, teachers build up their professional image and display their personal charm as well. Future research for multimodal discourse analysis and pedagogic research is suggested in the paper.

scholarly journals Persuasion Through Bitter Humor: Multimodal Discourse Analysis of Rhetoric in Internet Memes of Two Far-Right Groups in Finland

2020 ◽  
Vol 6 (2) ◽  
pp. 205630512092157 ◽  
Author(s):  
Eemeli Hakoköngäs ◽  
Otto Halmesvaara ◽  
Inari Sakki
Keyword(s):  
Discourse Analysis ◽  
The Internet ◽  
Far Right ◽  
Multimodal Discourse Analysis ◽  
Multimodal Discourse ◽  
Moral Anger ◽  
Extreme Groups

This study focuses on the role of Internet memes in the communication of two far-right groups in Finland. The material consists of 426 memes posted by Finland First and the Soldiers of Odin between the years 2015 and 2017 on Facebook. Multimodal discourse analysis was applied to understand the contents, forms, and rhetorical functions communicated via the Internet memes. The analysis shows that the contents of the memes revolve around six themes: history, humor, mythology, symbols, news and mottos. By using Internet memes, the groups aim to construe a heroic imagined past, to lend legitimacy to the nationalist cause, to arouse moral anger and hate toward refugees, and to encourage the movements’ followers to fight. We argue that, for the extreme groups, Internet memes are tools to crystallize their arguments in an easily shareable and concise form, which makes the memes useful tools in persuasion and mobilization, as well as attracting new audiences.

scholarly journals Co-leiderschap in vergaderingen : Een multimodale discoursanalytische studie

2020 ◽  
Vol 42 (3) ◽  
pp. 249-277
Author(s):  
Dorien Van De Mieroop ◽  
Jolien Wouters
Keyword(s):  
Leadership Practices ◽  
Analytical Approach ◽  
Analytical Study ◽  
Real Life ◽  
Group Meeting ◽  
Multimodal Discourse ◽  
The Way

Abstract Co-leadership in meetings: A multimodal discourse analytical studyIn the last decade, leadership has been increasingly studied from a discursive perspective and attention has been drawn to how this process of influencing others towards achieving organizationally relevant goals, takes place in real life. Yet, not many studies have looked at (1) the way in which co-leadership constellations are negotiated in interaction, and (2) how this process takes place by means of verbal as well as non-verbal resources. In this paper, we integrate a multimodal perspective into our discourse analytical approach and analyze the co-leadership practices taking place during a scouting group meeting. In our analyses, we draw on the concepts of proximal and distal deontic status and stance to investigate these leadership processes in interaction, while also drawing attention to the role of epistemics in relation to how these deontic rights are enacted. From these analyses, we conclude that (1) in this co-leadership constellation, deontic rights are neatly divided, sometimes also in relation to the participants’ epistemic statuses; and (2) in spite of some ostensive challenges to the exertion of proximal and distal deontic claims, only claims that are congruent with the speakers’ statuses turn out to be influential in the interaction.

ASPECTS IN BUILDING A COMPANY WEB-SITE AND ITS ROLE FOR THE DEVELOPMENT OF BUSINESS

2018 ◽  
pp. 117-124
Author(s):  
Petar Halachev ◽  
Victoria Radeva ◽  
Albena Nikiforova ◽  
Miglena Veneva
Keyword(s):  
Life Cycle ◽  
Web Site ◽  
The Internet ◽  
A Company ◽  
The Web ◽  
Design Construction ◽  
Made In ◽  
Site Types

This report is dedicated to the role of the web site as an important tool for presenting business on the Internet. Classification of site types has been made in terms of their application in the business and the types of structures in their construction. The Models of the Life Cycle for designing business websites are analyzed and are outlined their strengths and weaknesses. The stages in the design, construction, commissioning, and maintenance of a business website are distinguished and the activities and requirements of each stage are specified.

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