In article through the prism of social and cultural approaches to human personality and human activities, authors
examine the nature of self-realization of the individual. The authors defend an original theory of the determinationproducing
abilities cultural derivatives. On the other hand, the person, as shown in the article is the major determinant
of the productive forces of society. The authors of the article rehabilitate in a certain sense the Marxist approach to the
relation of individual and society, where the ability of the human is the product of work alienated from the worker;
this product can be considered in the context of the categories of “service”, “product of social production” and so on.
The article shows the conjugation of the three spectrums of solving the problems of human abilities; they are using the
methodology of socio-cultural approach, using the perspective of philosophical anthropology, in the categorical field
of psychological discourse. It’s provided by a person who acts simultaneously as an object and as a subject of social
relationships, as a result, active life position, a certain strategy of behavior, a tendency to a kind of unique activities have
great value towards socialization. The importance of such consideration is connected, on the one hand, with the need
of “translating” philosophical problems of psychology and management in the modern language services sector, on the
other hand with need to determine conditions for self-realization, and other spiritual factors of human existence in the
modern capitalist production. Following consideration of the accompanying considered problem issues (psychological
culture, professional development, optimization services and others.); the authors conclude that the social and cultural
determination of personality self-actualization creates a dynamic variety of life strategies prejudicing a persons’ ability to realize adequately them in the market in the post-capitalist socio-economic formation.