Daarom is Reclame Dan Ook Interessant Voor De Tekstwetenschap

1987 ◽  
Vol 28 ◽  
pp. 104-117
Author(s):  
Els Andringa

From general advertising tasks and strategies three hypotheses about connectivity in advertisement texts were derived: 1. In advertisements the number of connectors will be comparatively high. 2. The number of subordinating connectors, however, will be low. 3. Connectors which semantically possess an argumentative or rhetoric quality will play a dominant role. These hypotheses were tested in a comparative study of written advertising language and other kinds of written texts. Hypothesis 1 and 2 were supported. In testing the third hypothesis it was found that the connectors of addition and of causation are more frequent in advertising than in other written language, but that adversatives are not. In a qualitative analysis the role of causal relationships was worked out. It was found that their functions fitted the tasks of advertising texts from which the hypotheses originated very well. At least five functions have been found: 1. Causal connectors often relate two different product qualities to each other. 2. They do this by putting these qualities in an argumentative structure of the following form: Product quality (P) conclusion> General positive quality (C) or: Ρ explanation 3. When the generalizing difference between (P) and (C) is not very strong, the structure becomes one of tautological repetition. In this way a product quality may be accentuated.

2012 ◽  
Vol 46 (1) ◽  
pp. 47-53
Author(s):  
Edmund Burke

There is something seriously flawed about models of social change that posit the dominant role of in-built civilizational motors. While “the rise of the West” makes great ideology, it is poor history. Like Jared Diamond, I believe that we need to situate the fate of nations in a long-term ecohistorical context. Unlike Diamond, I believe that the ways (and the sequences) in which things happened mattered deeply to what came next. The Mediterranean is a particularly useful case in this light. No longer a center of progress after the sixteenth century, the decline of the Mediterranean is usually ascribed to its inherent cultural deficiencies. While the specific cultural infirmity varies with the historian (amoral familism, patron/clientalism, and religion are some of the favorites) its civilizationalist presuppositions are clear. In this respect the search for “what went wrong” typifies national histories across the region and prefigures the fate of the Third World.


Author(s):  
Stefan Vogenauer

Sources of law serve to separate the province of law from the realm of non-law. Only propositions that are derived from a valid source of law are genuinely legal propositions. This article outlines the role of sources of law and legal method in the study of comparative law. The second section explains why these topics have been central to comparative legal scholarship from its very beginnings. The third section attempts to clarify their ambit for the purposes of comparative study, and identifies the pitfalls lurking for the comparative lawyer who wants to determine another system’s sources of law and the methodological approach prevailing there. The fourth section gives an overview of the most important comparative studies specifically dedicated to these matters. The fifth section maps out some areas which merit further research.


Author(s):  
Stefan Vogenauer

Sources of law serve to separate the province of law from the realm of non-law. Only propositions that are derived from a valid source of law are genuinely legal propositions. This article outlines the role of sources of law and legal method in the study of comparative law. The second section explains why these topics have been central to comparative legal scholarship from its very beginnings. The third section attempts to clarify their ambit for the purposes of comparative study, and identifies the pitfalls lurking for the comparative lawyer who wants to determine another system's sources of law and the methodological approach prevailing there. The fourth section gives an overview of the most important comparative studies specifically dedicated to these matters. The fifth section maps out some areas which merit further research.


Diversity ◽  
2019 ◽  
Vol 12 (1) ◽  
pp. 4 ◽  
Author(s):  
Jonas O. Wolff

Despite the recognition of spider silk as a biological super-material and its dominant role in various aspects of a spider’s life, knowledge on silk use and silk properties is incomplete. This is a major impediment for the general understanding of spider ecology, spider silk evolution and biomaterial prospecting. In particular, the biological role of different types of silk glands is largely unexplored. Here, I report the results from a comparative study of spinneret usage during silk anchor and dragline spinning. I found that the use of both anterior lateral spinnerets (ALS) and posterior median spinnerets (PMS) is the plesiomorphic state of silk anchor and dragline spinning in the Araneomorphae, with transitions to ALS-only use in the Araneoidea and some smaller lineages scattered across the spider tree of life. Opposing the reduction to using a single spinneret pair, few taxa have switched to using all ALS, PMS and the posterior lateral spinnerets (PLS) for silk anchor and dragline formation. Silk fibres from the used spinnerets (major ampullate, minor ampullate and aciniform silk) were generally bundled in draglines after the completion of silk anchor spinning. Araneoid spiders were highly distinct from most other spiders in their draglines, being composed of major ampullate silk only. This indicates that major ampullate silk properties reported from comparative measurements of draglines should be handled with care. These observations call for a closer investigation of the function of different silk glands in spiders.


2021 ◽  
Vol 48 (2) ◽  
pp. 141-148
Author(s):  
Rosalinda Wiemar ◽  
Yasraf Amir Piliang ◽  
Deddy Wahjudi ◽  
Ruly Darmawan

Minangkabau is a tribe in West Sumatra with a matrilineal kinship system, which draws lineage based on the mother's ethnicity. Therefore, women are the main characters in the tribe. Minangkabau women who are married, wise, and elder are called Bundo Kanduang, who have duties and obligations to carry out. Given the importance of the role of Bundo Kanduang, it is necessary to know how the role of Bundo Kanduang can be carried out in the Rumah Gadang, both physically/real and non-physical/imaginary. The research method used is an ethnographic method with a qualitative analysis approach using the theory of the third space from Edward Soja. Based on the analysis, it was found that the activities of Bundo Kanduang in carrying out its role have been facilitated in the Rumah Gadang, both physically and non-physically, even beyond what is known as third space.


Author(s):  
Richard Wigmans

In this last chapter, some scientific discoveries are described in which calorimeters have played a crucial role. The chosen examples were all awarded a Nobel prize in physics. The first example concerns the discovery of the intermediate vector bosons (W and Z) by the experiments UA1 and UA2 at CERN (1982). More than anything else, this discovery has been crucial for the dominant role that calorimeters have played in the design of experiments at the subsequent generation(s) of particle accelerators. The second example concerns the discovery of the fact that neutrinos have a non-zero rest mass, by the SuperKamiokande collaboration (1998). This discovery inspired the development of the even larger water Cerenkov calorimeters discussed in Chapter 10. The third example concerns the discovery of the Higgs boson, by the ATLAS and CMS experiments at CERN’s Large Hadron Collider (2012). In all three cases, the role of the calorimeters, and their importance for the discoveries, is described in some detail.


Author(s):  
David M. Lewis

This chapter analyses the contribution of slave labour to Athens’ citizenry during the classical period. It shows how slaves were distributed across the wealth spectrum and the role of market exchange in providing ready access to slaves at low prices. The second part of the chapter analyses the contribution of slave labour to the liturgical class and shows that although slavery was indispensable to elite income, it played a less dominant role for the Athenian elite than for the Spartan elite. The third part of the chapter explores sub-elite slave ownership, and provides a critique of E. M. Wood’s view that slaves played little role in sub-elite agriculture.


2013 ◽  
Vol 18 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Robert J. Barth

Abstract Scientific findings have indicated that psychological and social factors are the driving forces behind most chronic benign pain presentations, especially in a claim context, and are relevant to at least three of the AMA Guides publications: AMA Guides to Evaluation of Disease and Injury Causation, AMA Guides to Work Ability and Return to Work, and AMA Guides to the Evaluation of Permanent Impairment. The author reviews and summarizes studies that have identified the dominant role of financial, psychological, and other non–general medicine factors in patients who report low back pain. For example, one meta-analysis found that compensation results in an increase in pain perception and a reduction in the ability to benefit from medical and psychological treatment. Other studies have found a correlation between the level of compensation and health outcomes (greater compensation is associated with worse outcomes), and legal systems that discourage compensation for pain produce better health outcomes. One study found that, among persons with carpal tunnel syndrome, claimants had worse outcomes than nonclaimants despite receiving more treatment; another examined the problematic relationship between complex regional pain syndrome (CRPS) and compensation and found that cases of CRPS are dominated by legal claims, a disparity that highlights the dominant role of compensation. Workers’ compensation claimants are almost never evaluated for personality disorders or mental illness. The article concludes with recommendations that evaluators can consider in individual cases.


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