New directions in garden tourism

Abstract This book provides an update on the statistics and growth of the global phenomenon of garden visitation. It delves into new themes and contemporary trends, from art and culture, to psychographic profiling of visitors and how social media and semiotics are used to enrich visitor experience and fuel motivation. In addition to new topics, the book also provides expansion of chapters previously touched upon in Garden Tourism such as the continued rise in urban gardens, events, and garden economics. It features: an update on visitor statistics up to 2019; new case studies throughout; and full colour images. The book has 12 chapters.

2021 ◽  
pp. 99-110
Author(s):  
Anja Pabel ◽  
Mucha Mkono

Abstract The study presented in this chapter examines visitor experiences at elephant sanctuaries in an era where animal ethics has taken centre stage. The study unpacks the moral tensions surrounding such attractions through analysis of social media comments by visitors. Based on this study a framework is proposed that encompasses three moral tensions that relate to animal welfare and the operations of animal sanctuaries, from the viewpoint of the visitor experience: (i) freedom-captivity; (ii) distance-interaction; and (iii) natural-staged. The chapter draws on two case studies: the David Sheldrick Wildlife Trust (DSWT) in Kenya, and the Elephant Nature Park (ENP) in Thailand.


Author(s):  
Simon Keegan-Phipps ◽  
Lucy Wright

This chapter considers the role of social media (broadly conceived) in the learning experiences of folk musicians in the Anglophone West. The chapter draws on the findings of the Digital Folk project, funded by the Arts and Humanities Research Council (UK), and begins by summarizing and problematizing the nature of learning as a concept in the folk music context. It briefly explicates the instructive, appropriative, and locative impacts of digital media for folk music learning before exploring in detail two case studies of folk-oriented social media: (1) the phenomenon of abc notation as a transmissive media and (2) the Mudcat Café website as an example of the folk-oriented discussion forum. These case studies are shown to exemplify and illuminate the constructs of traditional transmission and vernacularism as significant influences on the social shaping and deployment of folk-related media technologies. The chapter concludes by reflecting on the need to understand the musical learning process as a culturally performative act and to recognize online learning mechanisms as sites for the (re)negotiation of musical, cultural, local, and personal identities.


Author(s):  
Marissa Silverman

This chapter asks an important, yet seemingly illusive, question: In what ways does the internet provide (or not) activist—or, for present purposes “artivist”—opportunities and engagements for musicing, music sharing, and music teaching and learning? According to Asante (2008), an “artivist (artist + activist) uses her artistic talents to fight and struggle against injustice and oppression—by any medium necessary. The artivist merges commitment to freedom and justice with the pen, the lens, the brush, the voice, the body, and the imagination. The artivist knows that to make an observation is to have an obligation” (p. 6). Given this view, can (and should) social media be a means to achieve artivism through online musicing and music sharing, and, therefore, music teaching and learning? Taking a feminist perspective, this chapter interrogates the nature of cyber musical artivism as a potential means to a necessary end: positive transformation. In what ways can social media be a conduit (or hindrance) for cyber musical artivism? What might musicing and music sharing gain (or lose) from engaging with online artivist practices? In addition to a philosophical investigation, this chapter will examine select case studies of online artivist music making and music sharing communities with the above concerns in mind, specifically as they relate to music education.


2020 ◽  
Vol 7 (1) ◽  
pp. 34-61
Author(s):  
Gareth Fisher

This article presents an overview of the nature of lay Buddhist revival in post-Mao China. After defining the category of lay practitioner, it outlines key events in the revival of lay Buddhism following the end of the Cultural Revolution. Following this, it describes three main aspects of the revival: the grassroots-organized formation of communities of lay Buddhists that gather at temples either to share and discuss the moral teachings of Buddhist-themed media or to engage in devotional activities; devotional and pedagogical activities organized for lay practitioners by monastic and lay leaders at temples and lay practitioners’ groves; and, more recently, the emergence of private spaces for specific practices such as meditation, the appreciation of Buddhist art and culture, and the discussion of teachings from specific Buddhist masters. The article concludes that while government-authorized temples continue to be active spaces for lay practitioners interested in Dharma instruction from monastics, regular devotional activities, and opportunities to earn merit and gain self-fulfillment through volunteerism, greater state restrictions on spontaneous lay-organized practices in temple space are increasingly leading lay practitioners to organize activities in private or semi-private spaces. The introduction of social media has facilitated the growth of Buddhist-related practices for laypersons in nontemple spaces.


Author(s):  
Nor Alifah Rosaidi ◽  
Razlina Razali ◽  
Lew Ya Ling ◽  
Ku Azlina Ku Akil ◽  
Latisha Asmaak Shafie ◽  
...  

2020 ◽  
Vol 32 ◽  
Author(s):  
Hannah Carilyn Gunderman

The 2016 Brexit decision and Donald Trump's election to the US presidency that same year led to a wide variety of social media activity, ranging from visceral anger to unadulterated jubilation. How members of particular fandoms choose to express their emotions regarding a geopolitical event can be filtered through the lens of their fannish enthusiasm. Analysis of Doctor Who-influenced geopolitical engagement on Facebook that uses case studies of both Brexit and Donald Trump's election and 2017 inauguration shows that fans used Doctor Who to cope with emotionally taxing geopolitical events and expressed their anguish through the lens of selected Doctor Who plotlines. This use of social media permits fans to shape a new geopolitical landscape within which they can grapple with their political surroundings as influenced by their fandom.


2021 ◽  
Author(s):  
Ashley Regimbal-Kung

This paper explored strategies of digital self-promotion for authors online through the investigation of emerging, independent self-published writers. This research provides best practices through those strategies to assist self-published writers in furthering their public profile in digital marketing. The literature review provides context in the online self-publishing environment, connecting with the audience; encouraging collaboration (produsage); adapting to the shifting publishing marketplace through self-presentation strategies (branding), and; bolstering two-way communication (market sensing). It also provides the basis for coding self-presentation themes in self-presentation. This research suggests that best practices can optimize the time that writers spend on marketing, not only to attract initial attention from publishers but at any stage in their career. This research gathers data and develops case studies of four self-published authors that use Wattpad, a social media platform for writers. It analyzes these authors’ strategies for self-promotion and measures their effectiveness through the level of engagement elicited from their fans. It develops best practices from these strategies. This research finds that digital self-promotional activities are successful if they are creative, unique and develop a community of fan followers. It is especially effective when authors reflect the interests of their target audience. It was also found these strategies helped develop the author’s branding for long-term effectiveness


2021 ◽  
Author(s):  
◽  
Jessica Aitken

<p>The practice of contemporary heritage interpretation has seen increased investment in digital technologies and more recently in mobile applications. However, few empirical studies assess how effective mobile apps are to the visitor experience of heritage sites. What kind of visitor experience do mobile apps provide? How do mobile apps deliver on the aims of interpretation for heritage sites? What types of apps work best? What are the challenges for developers and heritage professionals?  A qualitative research approach is used to examine two case studies; High Street Stories: the life and times of Christchurch’s High Street Precinct and IPENZ Engineering Tours: Wellington Heritage Walking Tour. These case studies ask what kind of experience mobile apps offer as an interpretation tool at these heritage sites. To investigate the topic, email interviews were carried out with heritage professionals and digital developers; together with qualitative interviews with visitors recruited to visit the case study sites using the mobile applications.   This study explores two current examples of mobile app technology in the heritage sector in a New Zealand context. The results of this study aim to augment current literature on the topic of digital interpretation. This study seeks to offer heritage managers and interpreters some key factors to consider when making decisions regarding the methods used to present and interpret heritage sites to visitors and in developing new interpretation and digital strategies that include mobile applications. Although each scenario presents its particular set of considerations and all heritage sites are different, it is hoped these recommendations can be applied and offer working models and strategies.</p>


2021 ◽  
pp. 391-412
Author(s):  
Maria Beatrice Andreucci ◽  
Angela Loder ◽  
Beth McGee ◽  
Jelena Brajković ◽  
Martin Brown

AbstractThere is an increasing awareness of the role that buildings, districts, and neighborhoods play on health in the wake of the Covid-19 pandemic that coincides with pressing climate concerns. This has renewed attention to the benefits of nature for both human and climate health. Buildings, cities, and regions are attempting to align regenerative design principles with human health goals but often lack the tools and knowledge to do so. This is partly rooted in a failure to understand how to apply research and policy for different contexts as well as at different scales. It is also still uncertain exactly what types of nature can lead to which types of benefit, and for whom, despite long-standing research within the environmental psychology, sustainability, and design fields. This chapter outlines key research paradigms that influence the way we understand the benefits of nature, where biophilic design theory sits in this field, and how it can be and has been applied at different scales through two case studies at the building and city scale. This chapter ends with the proposal of new directions for integrating biophilic design into regenerative design and policy.


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