“Fearless, powerful, Filipino”: identity positioning in the hashtag activism of #BabaeAko

2020 ◽  
pp. 1-17 ◽  
Author(s):  
Aniceta Patricia T. Alingasa ◽  
Mira Alexis P. Ofreneo
Keyword(s):  
Identity Positioning

'How Does the ASEAN Region Localize International Brands?’ A Multidimensional Analysis of Thai TV ads

2020 ◽  
Author(s):  
Thiti Nawapan ◽  
◽  
Remart P. Dumlao ◽  
Keyword(s):  
Social Media ◽  
Third Space ◽  
The Philippines ◽  
Southeast Asian ◽  
Cultural Representation ◽  
Multidimensional Analysis ◽  
Brand Identity ◽  
Identity Positioning ◽  
Asian Context ◽  
The Impact

In intercultural scholarship, there is a considerable number of studies that explores the impact and effect of culturally oriented social media (see Koda 2014, 2016; Mendoza 2010). Of these studies, however, there is a paucity of understanding on how social media becomes a third space of cultural representation, especially in the Southeast Asian context (Dumlao and Wattakan 2020; Feng 2009; Kalscheuer 2008). Drawing from insights connected to inter-semiosis by Kress and Van Leeuwen (1996) and SF-MDA by O’Halloran (2011), therefore, this paper explores the glocalization process and its inclination to cultural representation, and thus creating new discursive forms of identities, by looking at Thai TV ads from January 2019 to December 2019. Two Thai TV ads were purposively chosen from international beverage companies. To capture the glocalization and cultural representation, we compared these with TV ads from other countries, namely, the Philippines, and the U.S.A. Through content and multidimensional analysis, the findings suggest that commercials construct glocal identities through several factors and incidences. These incidences and factors support and provide understanding for brand identity positioning, which itself describes the intersemiosis of elements within contemporary consumer cultures. Implications of this study are discussed in the paper.

Gastronomy as a Part of the Ecuadorian Identity: Positioning on the Internet and Social Networks

2016 ◽  
pp. 335-341 ◽  
Author(s):  
María-Magdalena Rodríguez-Fernández ◽  
Patricio-Mauricio Artieda-Ponce ◽  
Patricia-Marisol Chango-Cañaveral ◽  
Fabián-Mauricio Gaibor-Monar
Keyword(s):  
Social Networks ◽  
The Internet ◽  
Identity Positioning

scholarly journals “If a Muslim says ‘homo’, nothing gets done”: Racist discourse and in-group identity construction in an LGBT youth group

2016 ◽  
Vol 45 (1) ◽  
pp. 113-133 ◽  
Author(s):  
Lucy Jones
Keyword(s):  
Identity Construction ◽  
Group Identity ◽  
Local Form ◽  
Youth Group ◽  
Shared Identity ◽  
Group Members ◽  
Identity Positioning ◽  
Racist Discourse ◽  
Lgbt People ◽  
Asian People

ABSTRACTThis article presents ethnographic data emerging from research with a group of LGBT young people, detailing the construction of a shared identity. Using discourse analysis, it shows how the group members position people of South Asian descent as a homogenous out-group, one framed as ‘other’ to their own in-group identity of ‘non-Asian’ due to the assumption that Asian people are homophobic. It is argued that this very local form of identity construction is facilitated by broader discourses of Islamophobia, as well as homonormative ideologies positioning gay people as white. The article therefore provides evidence to support Bucholtz & Hall's (2005) claim that identity positioning relates not only to the interactional moment and the norms of a given ethnographic context, but that it also encompasses macro-level discourses and ideologies. It also, however, reveals the pervasiveness of Islamophobic discourses in Britain today, and the marginalisation of LGBT people of colour. (LGBT identity, racist discourse, homonormativity, Islamophobia)*

scholarly journals Identity, Positioning, Brand Image and Brand Equity Comparison.

2017 ◽  
Vol 8 (4) ◽  
pp. 1246 ◽  
Author(s):  
Eduardo De Paula e Silva Chaves
Keyword(s):  
Brand Equity ◽  
Quantitative Research ◽  
Brand Image ◽  
Brand Identity ◽  
Identity Positioning

The management of marketing has as presupposition the understanding of the relations between market and consumption, as well as, the concepts related to the maximization of the results of the company. In this way, an article was elaborated in search of the understanding of the existing relations between brand identity, positioning, brand image and brand equity. In this context, qualitative-quantitative research was sought to describe the existing relationships between concepts, as well as the conceptual and managerial gaps arising from their management. As a result of this work we have the analysis of the conceptual and operational gaps of these concepts.

scholarly journals “Teen Views of Sex:” Inter-animation of dialogues in a radio feature story produced by Mexican immigrant youth

2018 ◽  
Vol 6 ◽  
Author(s):  
Dana Walker
Keyword(s):  
High School ◽  
High School Students ◽  
Production Process ◽  
Immigrant Youth ◽  
Material Objects ◽  
Mexican Immigrant ◽  
School Students ◽  
Semiotic Approach ◽  
Identity Positioning ◽  
Public Lives

This paper proposes an analysis of dialogical processes in the creation of a radio feature story titled “Teen Views of Sex,” co-produced by Mexican immigrant high school students in the context of a Youth Radio and Radio Arts program. After describing the socio-cultural and curricular context of the program, I apply Zittoun and Grossen’s (2013) semiotic approach to dialogicality to describe the kinds of dialogue that took place during the interviews and subsequent reflections upon the feature story and production process. The types of dialogue examined include: actual dialogue, distant dialogue, auto-dialogue, dialogue between situations, and dialogue with material objects, or non-human actants. I explore how the inter-animation of these forms of dialogue gave rise to dialogic tensions, which may have created openings for shifts in identity positioning and an enhanced sense of agency for the youth in their personal and public lives.

scholarly journals Branding and image as the basis of successful promotion of cafés in lviv wihin the instagram social network

2021 ◽  
Author(s):  
Nataliia Khymytsia ◽  
Kateryna Petryk
Keyword(s):  
Social Network ◽  
Positive Attitude ◽  
Corporate Identity ◽  
Target Audience ◽  
Communicative Interaction ◽  
Image Characteristics ◽  
The Social ◽  
One Step ◽  
Image Building ◽  
Identity Positioning

The purpose of the article is to analyze the methods, techniques, branding, and image strategies practiced by cafés in Lviv in the social network of Instagram in the context of SSM activities; determine the specifics of image tools in terms of communicative interaction with the target audience; identify the criteria for successful positioning in the social network Instagram for food establishments. Methodology. The analytical method, methods of description, comparison, and generalization were used to perform the research. Scientific novelty. The image characteristics of popular food establishments are investigated; the criteria of image positioning of cafés in Lviv are determined; the features of image and communication tools that are actively practiced interacting with the target audience are analyzed. Conclusions. Today, image and brand have become important criteria of trust in companies, giving them the opportunity to be one step ahead of competitors. The key goal of the image is to get a positive attitude of consumers to the company/brand. Important criteria for successful positioning in the social network of Instagram for food establishments are visual design, emotional characteristics, the well-chosen context of information content. In the image activity of the researched cafés in Lviv, in the Instagram network: techniques of creating a bright image (naming, branding) are practiced; techniques of forming a positive attitude; techniques to enhance the image and enhance the influence of the image. Key words: image, brand, image-building, corporate identity, positioning, social network, target audience, communication, communicative processes.

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