The search for World Heritage brand awareness beyond the iconic heritage: a case study of the Historic Centre of Macao

2012 ◽  
Vol 7 (4) ◽  
pp. 323-339 ◽  
Author(s):  
Keith Dewar ◽  
Hilary du Cros ◽  
Wenmei Li
2020 ◽  
pp. 79-104
Author(s):  
Janice J. Nieves-Casasnovas ◽  
Frank Lozada-Contreras

The purpose of this study was to determine what type of marketing communication objectives are present in the digital content marketing developed by luxury auto brands with social media presence in Puerto Rico, particularly Facebook. A longitudinal multiple-case study design was used to analyze five luxury auto brands using content analysis on Facebook posts. This analysis included identification of marketing communication objectives through social media content marketing strategies, type of media content and social media metrics. Our results showed that the most used objectives are brand awareness, brand personality, and brand salience. Another significant result is that digital content marketing used by brands in social media are focused towards becoming more visible and recognized; also, reflecting human-like traits and attitudes in their social media.


2016 ◽  
Vol 10 (1) ◽  
pp. 7
Author(s):  
Handika Rifki W.P ◽  
Yuli Arif Tribudi ◽  
Agustina Widyaworo Kunharjati

This study analyzes the marketing strategies of Pakan in PS SatwaUnggulBlitar views of the concept of the marketing mix.This case study research using descriptive analytic method with purposive sampling technique.Marketing mix strategy being conducted by PS Satwa Unggul are strategies related products (such as brand awareness on brand), pricing strategy (in the form of rebates), the distribution strategy (in the form of three patterns of distribution), and promotion strategies (in the form of veterinary inspection and a free counseling service) can be considered to have successfully accommodate the needs of customers with a variety of facilities and corporate excellence. Based on the research it was concluded that the strategy used in the form of improved relationships with customers through personal selling, promotion price, free inspection, extension livestock and other facilities. Suggestions for the company should maintain an edge marketing strategies implemented in the form of personal selling and promotional strategies, but it is also the company should conduct regular research on consumer behavior animal drugs that strategy actually implemented in accordance with market conditions.


Author(s):  
Maria Ricciardi ◽  
Concetta Pironti ◽  
Oriana Motta ◽  
Rosa Fiorillo ◽  
Federica Camin ◽  
...  

AbstractIn this paper, we analysed the efflorescences present in the frescos of a monumental complex named S. Pietro a Corte situated in the historic centre of Salerno (Campania, Italy). The groundwater of the historic centre is fed by two important streams (the Rafastia and the Fusandola) that can be the sources of water penetration. The aims of this work are to (i) identify the stream that reaches the ancient frigidarium of S. Pietro a Corte and (ii) characterize the efflorescences on damaged frescos in terms of chemical nature and sources. In order to accomplish the first aim, the water of the Rafastia river (7 samples) and the water of the Fusandola river (7 samples) were analysed and compared with the water of a well of the Church (7 samples). The ionic chromatography measurements on the water samples allowed us to identify the Rafastia as the river that feeds the ancient frigidarium of S. Pietro a Corte. To investigate the nature and the origin of the efflorescences (our second aim), anionic chromatography analyses, X-ray diffraction measurements, and the isotopic determination of nitrogen were performed on the efflorescences (9 samples) and the salts recovered from the well (6 samples). Results of these analyses show that efflorescences are mainly made of potassium nitrate with a δ15N value of + 9.3 ± 0.2‰. Consequently, a plausible explanation for their formation could be the permeation of sewage water on the walls of the monumental complex.


2021 ◽  
Vol 13 (9) ◽  
pp. 4699
Author(s):  
Kinga Szilágyi ◽  
Chaima Lahmar ◽  
Camila Andressa Pereira Rosa ◽  
Krisztina Szabó

Historic allées and urban avenues reflect a far-sighted and forward-thinking design attitude. These compositions are the living witnesses of olden times, suggesting permanence. However, the 20th century’s urban development severely damaged the environment, therefore hundred-year-old mature trees are relatively rare among city avenues’ stands. Due to the deteriorated habitat conditions, replantation may be necessary from time to time. However, there are a large number of replanted allées and urban avenues considered historical monuments, according to the relevant international literature in urban and living heritage’s preservation. The renewal often results in planting a different, urban tolerant taxon, as seen in several examples reviewed. Nevertheless, the allée remains an essential urban structural element, though often with a changed character. The Budapest Andrássy Avenue, a city and nature connection defined in the late 19th century’s urban landscape planning, aimed to offer a splendid link between city core and nature in Városliget Public Park. The 19–20th century’s history and urban development are well documented in Hungarian and several English publications, though current tree stock stand and linear urban green infrastructure as part of the urban landscape need a detailed survey. The site analyses ran in 2020–early 2021 created a basis for assessing the allées and the whole avenue as an urban ecosystem and a valuable case study of contemporary heritage protection problems. Andrassy Avenue, the unique urban fabric, architecture, and promenades have been a world heritage monument of cultural value since 2002. The allées became endangered despite reconstruction type maintenance efforts. The presented survey analyses the living heritage’s former renewal programs and underlines the necessity of new reconstruction concepts in urban heritage protection. We hypothesize that urban green infrastructure development, the main issue in the 21st century to improve the urban ecological system and human liveability, may support heritage protection. The Budapest World Heritage Site is worthwhile for a complex renewal where the urban green ecosystem supply and liveable, pedestrian-friendly urban open space system are at the forefront to recall the once glorious, socially and aesthetically attractive avenue.


2010 ◽  
Vol 32 (4) ◽  
pp. 62-68 ◽  
Author(s):  
Leondra N. Burchall

Abstract St. George's, Bermuda received World Heritage status in 2000, and today many of the island's majority Black population still don't know what that means. Is it because we aren't educating or marketing this ““achievement”” or do the peripheral voices and marginal communities view the designation as unimportant or an imposition? This case study examines the importance of examining the disparity in how we, and our public, interpret and value history. My job is to examine these acts of inclusion/exclusion and shift the balance with programs like ““Bringing History to Life,”” a student summer workshop series that uses different mediums to interrogate history.


2018 ◽  
Vol 11 (2 (31)) ◽  
pp. 91-111
Author(s):  
Alina Nechita (Vingan) ◽  
Keyword(s):  

Author(s):  
Louis Kotzé ◽  
S De la Harpe

South Africa became a signatory to and ratified the World Heritage Convention, 1972 (WHC) in 1997. It thereby voluntarily agreed to identify and conserve world heritage areas of universal value for the benefit of mankind. This article presents a case study of the Vredefort Dome, one of South Africa's World Heritage Sites (WHS) and specifically its governance strategies to ensure proper and sustainable governance. Firstly, the issue of fragmentation of the environmental governance regime applicable to WHS is discussed, and in doing so, refers to the various legislative and common law responsibilities and institutional structures related to environmental governance of WHS. Secondly, it briefly discusses the concept of good governance and the concept of cooperative governance as a sub-component of good governance. Finally it comprehensively proposes various strategies to ameliorate the current fragmented and unsustainable environmental governance effort relating to WHS.


Geoheritage ◽  
2021 ◽  
Vol 13 (4) ◽  
Author(s):  
Patrizia Santi ◽  
Mario Tramontana ◽  
Gianluigi Tonelli ◽  
Alberto Renzulli ◽  
Francesco Veneri

AbstractThe local and extra-regional (national and transnational) stones mainly used as building and ornamental materials in the historic centre of Urbino (UNESCO World Heritage List) were unravelled through a detailed geological and petrographic study. The types of building stones used in the past for the development of an urban centre were mostly affected by the availability of suitable geomaterials in the surrounding areas. For this reason, the stones found in the historical buildings of Urbino generally come from the local sedimentary formations (mostly limestones) belonging to the Umbria–Marche–Romagna Succession Auct., which crops out in the Northern Marche Apennines. Only some ornamental highly prized stones used for monuments and decorations come from both extra-regional Italian areas (Alps, other sectors of the Northern Apennines) and foreign countries (France, Egypt). A brief description of the Northern Marche geology was also reported to exactly match the local provenance of the stones, so highlighting the relationship between the territory and the architecture of Urbino. Because of obvious conservation reasons, no samples were collected from buildings or monuments and only autoptic observations, together with a detailed historical and bibliographic research, were carried out to identify the different materials and the provenance areas. Besides the availability of the local sedimentary rocks, we emphasised how the choice of the building and ornamental stones could have been also influenced by the historic period and artistic style, aesthetic features, economic and social importance of the building and/or monument and the relationship to some distinguished personality (e.g., Pope Clemente XI). An open-air stone itinerary across significant places (10 stops and additional sites and monuments in the urban area) is finally proposed for the best fruition of the geological and cultural heritage of Urbino, also aimed at geotourism development.


2015 ◽  
Vol 22 (3) ◽  
pp. 242-260 ◽  
Author(s):  
Tod Jones ◽  
Roy Jones ◽  
Michael Hughes
Keyword(s):  

Sign in / Sign up

Export Citation Format

Share Document