War of Social Messaging Platforms
This chapter studies four social messaging platforms, including WhatsApp (United States), WeChat (China), LINE (Japan), and KakaoTalk (South Korea), and applies a relational view of design to explore how the material and the discursive are fused to articulate culturally sustaining value propositions and global mobilities. Based on a multiyear, multisited transnational study and bilingual literature research, it traces the genre development of four local uptakes of a global technology assemblage from the angle of affordances. In exploring the culturally constructed and technology-mediated process of global mobilities, the chapter discusses how discursive affordances of the local uptakes presented culturally sustaining value propositions to spearhead businesses in global competitions, and how the artifact-based and distributed affordances together enhanced individual users to form identities of global mobilities within their communication ecologies for engagement and empowerment. It asks us to consider how we as designers should address the tension between cultural diversity and cultural sensitivity as part of today’s global cultural diversity reality for social media design.