Consulting, Cinematic Utopia, and Organizational Restraints

2020 ◽  
pp. 186-239
Author(s):  
Florian Hoof
Keyword(s):  
New Media ◽  
Corporate Control ◽  
Media Technology ◽  
Corporate Environment ◽  
Strong Ties ◽  
Business World ◽  
Limited Degree ◽  
Motion Studies

Chapter 4 discusses Frank and Lillian Gilbreth’s understanding of media and the attempts at implementing their consulting model in the business world as a solution for tackling the crisis of corporate control. It describes the strong ties of their film-based motion studies to Montessori pedagogy and how their approach was used to train typewriter operators and employees in corporations. It outlines that for the Gilbreths media technology was more than a mere useful instrument for corporate consulting. They associated the new media of this period, and above all film, with utopian ideas about the efficacy of these new visual forms of representation. The chapter shows that in the corporate reality of a consulting project, these ideas could only be realized to a limited degree. Their approach was part of a whole series of other reform-oriented attempts that were introduced in what was at the time a corporate environment receptive to innovation.

From strong guanxi to weak guanxi: Connectivity in Chinese micro-charity

2017 ◽  
Vol 3 (3) ◽  
pp. 473-487
Author(s):  
Xun Lin ◽  
Hua Huang
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Life ◽  
Active Engagement ◽  
Digital Environment ◽  
Chinese People ◽  
Media Technology ◽  
Strong Ties ◽  
The Past

Charity in China is deeply rooted in the guanxi tradition and mainly involves strong ties. In the wake of emerging social media, online charity (also known as micro-charity) has become increasingly popular over the past few years. People’s participation in micro-charity is afforded by the ubiquitous connectivity of social media. Their charitable behaviours are steered towards connecting, communicating, and eventually contributing to the formation of a powerful digital environment, which essentially diffuses the awareness of responsibility and commitment. Thus, the affordance of connectivity makes it possible for Chinese people to break from the traditional tightly-bounded close ties towards loosely-bounded networks in micro-charity. In addition, by drawing on some college students’ experiences, this article indicates that connectivity affords people’s active engagement with micro-charity, which in turn fosters their distinct subjectivity pertaining to a social life that is intertwined with new media technology.

Research on the application strategy of new media technology in Modern University Law Teaching

2021 ◽  
pp. 1-6
Author(s):  
Shen Min
Keyword(s):  
College Students ◽  
New Media ◽  
Rapid Development ◽  
Media Technology ◽  
Teaching Mode ◽  
Innovative Teaching ◽  
Online Simulation ◽  
Mode Behavior ◽  
Deep Integration ◽  
Interactive Dynamic

The arrival of the new media era has a certain impact on the teaching environment of universities in China. The rapid development of new media has also profoundly affected the thinking mode, behavior style and psychological consciousness of college students. This paper puts forward some innovative teaching modes under the background of new media information technology, including the online simulation court, the construction of interactive dynamic teaching website and so on. It realizes the deep integration between law teaching and modern new media technology, and gradually forms an open and diversified teaching mode. The research content of this paper has far-reaching significance for promoting the teaching of new media technology and enhancing the pertinence and effectiveness of College Students’ legal education.

The development and application of new media technology in news communication industry

2021 ◽  
pp. 002072092199659
Author(s):  
Hong Guo
Keyword(s):  
New Media ◽  
Data Storage ◽  
News Media ◽  
Modern Society ◽  
Information Storage ◽  
Media Technology ◽  
Communication Industry ◽  
Media Technologies ◽  
Tv News ◽  
New Media Technologies

Many new media technologies have emerged in modern society. The application of new media technologies has impacted traditional TV news media, which not only faces great challenges, but also brings some lessons for the development of TV news media. New media technology relies on powerful information processing technology and data storage technology to develop and grow continuously. Compared with traditional news, new media technology has more powerful information storage capacity and dissemination capacity. Firstly, this paper briefly introduces the concept of new media technology, summarizes the typical characteristics of new media technology, and analyzes the existing problems in the application of new media technology in the news communication industry based on the necessity of applying new media technology. Finally, some Suggestions are put forward based on this, hoping to provide some reference for the development of news communication industry.

(Re)enacting Thinking in Movement

2017 ◽  
Author(s):  
Maaike Bleeker
Keyword(s):  
New Media ◽  
Media Technology ◽  
Thinking Process

This chapter demonstrates the potential of Robin Collingwood’s understanding of sharing thoughts in terms of reenactment for an understanding of reenactment in dance as a rethinking of artistic thought. Reenacting these thoughts is not a matter of (an attempt at) redoing the thinking process of the choreographers who created these dances, but of grasping the logic of thought embodied in the dance. Furthermore, this chapter shows how Collingwood’s understanding of reenactment is relevant to transformations in modes of engaging with information made possible by new media technology. These developments highlight aspects of corporeal performance that previously went unnoticed. Reenactments in dance provide a perspective on what is involved in performing these modes of engaging with information provided by media, while also gesturing toward implications in relation to the understanding of what it means to share thoughts, to grasp an idea, and to transmit knowledge.

Involvement shield or social catalyst: Thoughts on sociospatial practice of Pokémon GO

2016 ◽  
Vol 5 (1) ◽  
pp. 15-19 ◽  
Author(s):  
Lee Humphreys
Keyword(s):  
New Media ◽  
Social Interactions ◽  
Real World ◽  
Mobile Technologies ◽  
Popular Press ◽  
Media Technology ◽  
The Real ◽  
Game World ◽  
Pokémon Go

Around every new media technology debates circle about whether the technology is bringing people socially closer or pushing us further apart. According to popular press accounts, Pokémon GO players are absorbed into a game world on their phone with no attention or interest in the “real” world around them. But coupled with these accounts are stories of people exploring their neighborhoods and of marriage proposals in the midst of Pokémon hunting. This article puts Pokémon GO into a longer context of mobile technologies and sociospatial practice to explore the kinds of social interactions that can emerge around and through the use of Pokémon GO. In particular, the article explores how people can use the platform as both an involvement shield and social catalyst.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

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