From strong guanxi to weak guanxi: Connectivity in Chinese micro-charity

2017 ◽  
Vol 3 (3) ◽  
pp. 473-487
Author(s):  
Xun Lin ◽  
Hua Huang
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Life ◽  
Active Engagement ◽  
Digital Environment ◽  
Chinese People ◽  
Media Technology ◽  
Strong Ties ◽  
The Past

Charity in China is deeply rooted in the guanxi tradition and mainly involves strong ties. In the wake of emerging social media, online charity (also known as micro-charity) has become increasingly popular over the past few years. People’s participation in micro-charity is afforded by the ubiquitous connectivity of social media. Their charitable behaviours are steered towards connecting, communicating, and eventually contributing to the formation of a powerful digital environment, which essentially diffuses the awareness of responsibility and commitment. Thus, the affordance of connectivity makes it possible for Chinese people to break from the traditional tightly-bounded close ties towards loosely-bounded networks in micro-charity. In addition, by drawing on some college students’ experiences, this article indicates that connectivity affords people’s active engagement with micro-charity, which in turn fosters their distinct subjectivity pertaining to a social life that is intertwined with new media technology.

Research on the application strategy of new media technology in Modern University Law Teaching

2021 ◽  
pp. 1-6
Author(s):  
Shen Min
Keyword(s):  
College Students ◽  
New Media ◽  
Rapid Development ◽  
Media Technology ◽  
Teaching Mode ◽  
Innovative Teaching ◽  
Online Simulation ◽  
Mode Behavior ◽  
Deep Integration ◽  
Interactive Dynamic

The arrival of the new media era has a certain impact on the teaching environment of universities in China. The rapid development of new media has also profoundly affected the thinking mode, behavior style and psychological consciousness of college students. This paper puts forward some innovative teaching modes under the background of new media information technology, including the online simulation court, the construction of interactive dynamic teaching website and so on. It realizes the deep integration between law teaching and modern new media technology, and gradually forms an open and diversified teaching mode. The research content of this paper has far-reaching significance for promoting the teaching of new media technology and enhancing the pertinence and effectiveness of College Students’ legal education.

scholarly journals Advertising and Marketing Strategies to Gain Top of Mind

2021 ◽  
Author(s):  
Andhita Vidya Putri
Keyword(s):  
Social Media ◽  
Literature Review ◽  
New Media ◽  
Technological Progress ◽  
Online Advertising ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Media Technology ◽  
Digital Signage ◽  
Action Effect

Technological progress and competition between companies in the globalization era are increasing. New media plays an increasingly important role in advertising and marketing. In addition, companies’ survival depends on the presence of audiences/ consumers. Therefore, it is important and interesting to study how to utilize this new media/technology; how effective and efficient digital advertising and marketing strategies are in appealing to the audience; and how to ensure the products offered are acceptable to the target audience. This study carried out a literature review using a qualitative approach to obtain a framework of important concepts and strategies for effective marketing and advertising. It is important to pay attention to the objectives, audience and distribution / media of advertising and marketing. The use of various media such as social media, online advertising, digital signage and endorsers are also important factors in advertising and marketing success. Advertising and marketing strategies help to better understand consumers and how best to engage and empower them. Here technology has created a new environment, where power has shifted from advertisers to consumers. This research produced a variety of important strategies to attract audiences, obtain the AIDA (Attention Interest Desire Action) effect of the audience and finally reach the Top of Mind. Keywords: communication, advertising, marketing, endorser

scholarly journals The Role of Corporate Social Responsibility in Restoring Green Concepts: Qataris Response to Social Media Campaigns

2020 ◽  
Author(s):  
Rana Hassan
Keyword(s):  
Social Media ◽  
New Media ◽  
Social Responsibility ◽  
Media Technology ◽  
Media Campaigns ◽  
Awareness Campaigns ◽  
The Individual ◽  
Corporate Social ◽  
And Behavior

This research focuses on consumer behavior in Qatar and the individual social responsibility in support of environment. The research also describes the role of social media and CSR in promoting awareness campaigns and how effective they are in changing conceptions and behavior. This is measured by focusing on standards, emotions and actions of individuals and how they are affected by CSR campaigns launched by corporations and public sectors.The study measures the uses and impact of new media technology such as mobile applications and social media in achieving the environment pillar of Qatar vision 2030 in addition to designing effective CSR campaign. The Trans theoretical Model of behavior change, by Prochaska and DiClemente (1983) will be examined through a quantitative analysis on social media users.

scholarly journals Research on Improving the Effectiveness of College Students' Theme Education Practice in the New Media Era

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
Yuying Zhao
Keyword(s):  
College Students ◽  
New Media ◽  
Positive Attitude ◽  
Media Technology ◽  
Ideological And Political Work ◽  
Education Practice ◽  
Political Work ◽  
Important Measure ◽  
Actual Effect ◽  
The Way

Carrying out theme education practice is an important measure of Ideological and political work. The goal and content of theme education activities are generally overlapped with other activities, which makes the school unable to bear the burden of carrying out multiple activities at the same time, thus affecting the actual effect of theme education practice activities. In this paper, by improving the method of theme education, and with a positive attitude and innovative spirit to continue to innovate the working mode of theme education practice, the way of using new media technology in the process of theme education is analyzed, and its characteristics and laws are analyzed, so as to improve the effective working path of theme education.

scholarly journals Political super branding through the use of social media technology : the Barack Obama presidential campaign in 2008

2013 ◽  
Author(s):  
◽  
Nadas Ramachandra Pillay
Keyword(s):  
Social Media ◽  
New Media ◽  
Barack Obama ◽  
Media Technology ◽  
Media Technologies ◽  
Political Campaigning ◽  
American President ◽  
Use Of Social Media ◽  
Media Channels ◽  
Social Media Technology

This study seeks to examine the exponential growth of social media technology as a key component in recent American political campaigning, as well as its use and impact on the larger disciplines of marketing and branding. Adopting the approach of a case study with the focus firmly on the current American president, Barack Obama, the study identifies the key media and technologies used in the build-up to the 2008 American presidential elections in order to unpack and understand how such media channels, technological platforms and patterns were successfully utilised. References are also made to the concepts of ‘branding’ and ‘super branding’ in the discussion, and to the myriad ways in which social media has helped create and roll-out what has since become commonly known as ‘brand Obama’. To provide a framework for the discussion and in order to further understand the rapid growth and proliferation of social media on the political campaigning landscape, a comparison is made with the 2004 American presidential election campaign. This, it is posited, will assist us understand the drivers of new media technologies especially as they are used to create and impact positively on the growth of political super brands.

Consulting, Cinematic Utopia, and Organizational Restraints

2020 ◽  
pp. 186-239
Author(s):  
Florian Hoof
Keyword(s):  
New Media ◽  
Corporate Control ◽  
Media Technology ◽  
Corporate Environment ◽  
Strong Ties ◽  
Business World ◽  
Limited Degree ◽  
Motion Studies

Chapter 4 discusses Frank and Lillian Gilbreth’s understanding of media and the attempts at implementing their consulting model in the business world as a solution for tackling the crisis of corporate control. It describes the strong ties of their film-based motion studies to Montessori pedagogy and how their approach was used to train typewriter operators and employees in corporations. It outlines that for the Gilbreths media technology was more than a mere useful instrument for corporate consulting. They associated the new media of this period, and above all film, with utopian ideas about the efficacy of these new visual forms of representation. The chapter shows that in the corporate reality of a consulting project, these ideas could only be realized to a limited degree. Their approach was part of a whole series of other reform-oriented attempts that were introduced in what was at the time a corporate environment receptive to innovation.

scholarly journals An Analysis of the Effective Path of Ideological and Political Education of College Students in the Background of New Media Industry Development

2021 ◽  
Vol 292 ◽  
pp. 03021
Author(s):  
Xiaomin Liu ◽  
Yalin Wang
Keyword(s):  
College Students ◽  
New Media ◽  
Rapid Development ◽  
Ideological And Political Education ◽  
Political Education ◽  
Media Industry ◽  
Media Technology ◽  
Teachers And Students ◽  
Continuous Progress ◽  
Effective Path

The rapid development of new media industry has not only changed the social network, but also set off a wave of change in many fields. At present, the new media industry has spread all over the society, and also caused scholars to think about the innovative reform of education.. The continuous progress of network technology has changed the learning and life style of college students, which not only broadens the channels for students to obtain outside information, but also strengthens the communication between students and teachers, and brings teachers and students closer together. As an important way to guide students' value orientation and cultivate students' discernment ability, teachers need to keep up with the development of new media, actively innovate educational methods, and also be alert to the challenges brought by new media technology to ensure the effectiveness of ideological education. This paper analyses the opportunity dilemma faced by ideological and political education in the context of new media, and proposes an effective path for education.

scholarly journals Retorika Dakwah Ustadz Evie Effendi di Video Youtube

2020 ◽  
Vol 4 (1) ◽  
pp. 45-64
Author(s):  
Regi Raisa Rahman ◽  
Atjep Muhlis ◽  
Acep Aripudin
Keyword(s):  
Social Media ◽  
Young People ◽  
Qualitative Method ◽  
Rapid Development ◽  
Rhetorical Theory ◽  
Media Technology ◽  
The Past ◽  
Youtube Videos ◽  
Descriptive Approach ◽  
The Many

ABSTRAK Pesatnya perkembangan teknologi media sosial membuat kepopuleran mudah didapat. Evie Effendi merupakan salah satu da’i populer di media sosial Youtube dilihat dari banyaknya jamaah, kalangan muda khususnya. Ia da’i nyentrik dan mempunyai ciri khas dalam dakwahnya yaitu mengenakan pakaian modis kaum muda serta selalu menambahkan humor dalam ceramahnya. Tujuan penelitian ini yaitu untuk mengetahui, menganalisis dan mengkontruksi proses penyusunan retorika dalam dakwah Evie Effendi di video Youtube.  Penelitian ini menggunakan beberapa teori seperti, teori retorika yang diungkapkan oleh Aristoteles tentang seni untuk mempengaruhi orang lain (the art of persusasion) menggunakan prinsip ethos, pathos dan logos.  Teori retorika Jalaludin Rakhmat tentang imbauan persuasi dalam berpidato. Metode yang digunakan dalam penelitian ini  adalah metode kualitatif dengan pendekatan deskriptif. Data yang diperoleh melalui observasi, dokumentasi dan sampling. Data-data dianalisis dan dideskripsikan sesuai dengan teori-teori terkait. Hasil penelitian membuktikan bahwa  retorika yang diterapkan oleh Evie Effendi meliputi ethos, pathos, dan logos, serta lima imbauan persuasi. Gaya bahasa yang digunakan Evie Effendi dalam dakwahnya meliputi, ta’lim dan tarbiyah (pengajaran dan pendidikan), tazkir dan tanbih (pengingat dan penyegaran kembali), targhib dan tabsyir (penggemaran amal sholeh dan penampilan berita pahala), tarhib dan inzar (menakut-nakuti dan menyampaikan berita siksa), qashash dan riwayat (penampilan kisah atau cerita masa lalu), serta amar dan nahi (perintah dan larangan). Kemudian,  humor yang digunakan adalah humor exaggeration, parodi, burlesque, dan belokan mendadak. Kata kunci : Retorika; Evie Effendi; Dakwah; Youtube ABSTRACT The rapid development of social media technology has made it easy to get popularity. Evie Effendi is one of the popular da'i on Youtube social media seen from the many worshipers, especially young people. He was quirky and had a characteristic in his preaching which was wearing fashionable clothes for young people and always adding humor in his lectures. The purpose of this study is to find out, analyze and construct the process of preparing rhetoric in the preaching of Evie Effendi on Youtube videos. This study uses several theories such as the rhetorical theory expressed by Aristotle about art to influence others (the art of persuasion) using the principles of ethos, pathos, and logos. The rhetorical theory of Jalaluddin Rakhmat about the appeal of persuasion in speeches. The method used in this study is a qualitative method with a descriptive approach. Data obtained through observation, documentation, and sampling. The data are analyzed and described in accordance with related theories. The results of the study prove that the rhetoric applied by Evie Effendi includes ethos, pathos, and logos, and five persuasion calls. The language style used by Evie Effendi in her preaching included, ta'lim and tarbiyah (teaching and education), tazkir and tanbih (reminders and refreshes), targhib and tabsyir (good charity and news reward appearance), tarhib and inzar (scare and news torture display), qashash and history (Appearance of stories or stories of the past), and amar and nahi (orders and prohibitions). Then, the humor used is humor exaggeration, parody, burlesque, and sudden turns. Keywords: Rhetoric; Evie Effendi; Da'wah; Youtube

The Empathy Paradox

2014 ◽  
pp. 967-991
Author(s):  
Sara Konrath
Keyword(s):  
College Students ◽  
Social Media ◽  
New Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Media Use ◽  
The Internet ◽  
Direct Link ◽  
Partial Explanation ◽  
Social Disconnection

The purpose of this chapter is to summarize changes in personality traits that have co-occurred with the rise of new social media, and to evaluate the plausibility of the hypothesis that new social media are a partial explanation for these dramatic changes. Studies have found a rise in social disconnection among recent generations of young Americans. Self-esteem and narcissism have been rising in college students from the late 1970s to 2010, with simultaneous declines in empathy. Scholars and lay people alike blame the rise of the internet, and in particular, self-oriented and self-promoting “social” networking sites. This new media landscape could lead to increasing social disconnection even as it superficially increases our social connections, and several studies suggest a direct link between social media use and social disconnection. However, since most research thus far is correlational, interpretations are limited, leaving open more optimistic possibilities for new social media.

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