The Feminization of Social Media Labor

2021 ◽  
Author(s):  
Sophie Bishop ◽  
Brooke Erin Duffy
Keyword(s):  
Social Media ◽  
Digital Media ◽  
The Internet ◽  
Media Management ◽  
Social Hierarchies ◽  
Content Creation ◽  
Consumer Capitalism ◽  
Social Media Platforms ◽  
Social Media Management ◽  
Digital Entrepreneurship

While early techno-utopianists heralded the potential of the internet to challenge social hierarchies, most would concede that today’s digital media landscape is profoundly inequitable. Traditional markers of identity and inequality—including subjectivities of gender and femininity—persist online and are foregrounded across mainstream social media platforms like YouTube, Instagram, Pinterest, and TikTok. Against this backdrop, this chapter explores the ostensible feminization of various modes of social media labor, with particular attention to the cultures and practices of social media production and promotion (i.e., platformed content creation, digital entrepreneurship, social media management). To show how these activities are—much like earlier categories of “women’s work”—rendered socially and/or economically invisible, the authors examine four interrelated features of feminized labor: (1) the demand for emotional and affective expressions, (2) the discipline of aesthetics through the fraught ideal of “visibility,” (3) mandates for various kinds of flexibility, and (4) a deep imbrication with consumer capitalism. In exploring each of these features, the authors show how the patterned devaluation of gender-coded labor is exacerbated along other axes of oppression, including race, class, ethnicity, and sexuality. The authors conclude by calling for future inquiries into other cultures and expressions of social media labor, along with broader interrogations of platform visibility, vulnerability, and governance.

scholarly journals Pengelolaan Konten Media Sosial Korporat pada Instagram Sebuah Pusat Perbelanjaan

2020 ◽  
Vol 2 (1) ◽  
pp. 1-9
Author(s):  
Siti Muslichatul Mahmudah ◽  
Muthia Rahayu
Keyword(s):  
Social Media ◽  
Online Community ◽  
Media Management ◽  
Circular Model ◽  
Social Media Platforms ◽  
Use Of Social Media ◽  
Media Monitoring ◽  
Corporate Social ◽  
Social Media Management ◽  
Corporate Level

The use of social media continues to increase until now, one of is Instagram that commonly used at the corporate level. As in the type of shopping center company (Mall) that has a visitor with characteristics to find out all information related to the mall that he wants to visit through the mall's social media, Instagram. Therefore it requires the management of social media content to help the company's audience in getting information and become the communication media between the company and their audience. The theory used in this research is The Circular Model of Some by Regina Luttrell in his book Social Media How to Engage, Share, and Connect. From the results of the research note that in managing content on corporate social media instagram, the aspect of sharing begins with understanding the purpose of the use of social media platforms for corporates. Next to the optimize aspect, which is to make a posting schedule and use the features available on Instagram. The process of controlling or aspects of managing is also carried out by making media monitoring reports as a form of evaluation and accountability to company management. In the aspect of engaging, establishing good relations with the online community to get Instagram exposure on the content produced. Keywords: Social Media Management, Content, Instagram.

scholarly journals Political Parties in Indonesia and the Internet: A comparative analysis

2019 ◽  
Vol 3 (2) ◽  
Author(s):  
Muhammad Sigit Andhi Rahman ◽  
Ella S Prihatini
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Information Provision ◽  
The Internet ◽  
Political Messages ◽  
Electoral Support ◽  
Social Media Platforms ◽  
Website Features ◽  
Use Of Internet

<p>This is the first such study of the use of Internet by political parties in Indonesia. It also documents parties’ websites performance index and online popularity for campaigning in 2019. The purpose of this comparative study is to look at how the Internet was used by Indonesian political parties approaching the 2019 elections. Internet campaign consists of two parts: online presence through political party website, and political marketing through social media. Total of 16 parties participating the elections next year were examined for how they are utilizing official websites and social media platforms. We created an index based on list of website features (scoring system) and then classify it into 4 variables (information provision, mobilization, engagement, and technological sophistication) containing 43 features. We also visualise the descriptive statistical analysis on parties’ social media accounts using RStudio software. The study found that despite half of Indonesian national population is using the Internet, political parties were not yet achieving their maximum potential in using the digital media to disseminate political messages and propaganda. The quality of most of the websites have been subpar. In addition, the quality seems to have no relationship with the financial resources and the current parliamentary size of political parties. On average, official social media accounts run by parties has only been used in the last 3.25 years. Well-established older parties in Indonesia continue to engage with their constituents without heavily relying on social media. Yet, this situation is very likely to change in the future as parties’ elites are now beginning to look into this platform as they seek out to the millennials for electoral support.</p>

scholarly journals Children’s digital playgrounds as data assemblages: Problematics of privacy, personalization, and promotional culture

2018 ◽  
Vol 5 (2) ◽  
pp. 205395171880521 ◽  
Author(s):  
Karen Louise Smith ◽  
Leslie Regan Shade
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Personal Information ◽  
Mobile Apps ◽  
The Internet ◽  
Privacy Rights ◽  
Rights Of The Child ◽  
Data Flows ◽  
Social Media Platforms ◽  
Digital Spaces

Children’s digital playgrounds have evolved from commercialized digital spaces such as websites and games to include an array of convergent digital media consisting of social media platforms, mobile apps, and the internet of toys. In these digital spaces, children’s data is shared with companies for analytics, personalization, and advertising. This article describes children’s digital playgrounds as a data assemblage involving commercial surveillance of children, ages 3–12. The privacy sweep is used as a method to follow the personal information traces that can be expected to be disclosed through typical use of two children’s digital playgrounds: the YouTube Kids app and Fisher-Price Smart Toy plush animal and companion app. To trace the data flows, privacy policies and other publicly available documents were analyzed using political economy and privacy informed indicators. This article concludes by reflecting upon the dataveillance and commercialization practices that trouble the privacy rights of the child and parent when data assemblages in children’s digital playgrounds are surveillant.

scholarly journals How to Engage Consumers through Effective Social Media Use—Guidelines for Consumer Goods Companies from an Emerging Market

2021 ◽  
Vol 16 (4) ◽  
pp. 768-790
Author(s):  
Gokhan Aydin ◽  
Nimet Uray ◽  
Gokhan Silahtaroglu
Keyword(s):  
Social Media ◽  
Consumer Goods ◽  
Durable Goods ◽  
Emerging Market ◽  
Machine Learning Algorithms ◽  
Media Management ◽  
Related Factors ◽  
The Social ◽  
Social Media Platforms ◽  
Social Media Management

This study aims to establish actionable guidelines and provide strategic insights as a means of increasing the social media effectiveness of consumer brands. Post-related factors in addition to the contextual and temporal factors influencing consumer engagement (i.e., reposting, commenting on or liking posts), as an indicator of social media effectiveness, are considered in detail in the research model. Moreover, the model considers differences between industries as well as social media platforms. A total of 1130 posts made by four brands, two each from the durable goods and fast-moving consumer goods sectors, were collected from Facebook and Twitter in Turkey. Through predictive analysis, four different machine learning algorithms were utilized to develop easy-to-apply plans of action and strategies. The findings highlight the significant impact of videos, images, post frequency and interactivity on engagement. Furthermore, social media platforms and the brands themselves were found to be instrumental in influencing engagement levels, indicating that more than one formula is needed for effective social media management. The range and depth of the post-related factors (e.g., image type, video length, kind of interactivity) considered go far beyond those found in the significant majority of similar studies. Moreover, the unique setting and the novel data analysis algorithms applied set this study apart from similar ones.

Transformational Strategies and Implications for Digital Entrepreneurial Ecosystem

2021 ◽  
pp. 219-239
Author(s):  
Mustafa Yılmaz ◽  
Volkan Polat
Keyword(s):  
Social Media ◽  
Economic Development ◽  
Positive Impact ◽  
Digital Technologies ◽  
Internet Technology ◽  
The Internet ◽  
Social Media Platforms ◽  
Use Of The Internet ◽  
The Impact ◽  
Digital Entrepreneurship

Entrepreneurship has an effective position in the economic context. The positive impact of entrepreneurship on economic development, employment, and welfare in societies has increased the interest of different disciplines in the concept of entrepreneurship. The concept of digital entrepreneurship has emerged as a result of developments in digital technologies, especially internet technology. The increasing volume of electronic commerce has increased the interest in digital entrepreneurship because of the increased use of the internet and the impact of social media platforms. Digital entrepreneurship ecosystem encompasses all the elements that support the development of this field. In line with this information, the conceptual framework of digital entrepreneurship will be explained, and the technological applications within the digital entrepreneur ecosystem and how these applications support digital entrepreneurship will be explained.

Gaming Digital Content Creation to Engage Youth in Participatory Politics

2020 ◽  
pp. 86-101
Author(s):  
Sohail Dahdal
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Flow Theory ◽  
Total Absorption ◽  
High Exposure ◽  
Content Creation ◽  
Political Messages ◽  
Collaborative Environment ◽  
Participatory Politics ◽  
Social Media Platforms

Social media platforms are increasingly used to disseminate political messages resulting in significant increase of political content exposure among youth. However, research has shown that this increase in consumption does not correlate positively with an increased interest in politics. This high exposure versus low interest indicates a certain level of apathy towards political participation. This chapter proposes that in order for youth to experience a stronger engagement in participatory politics, they need to feel challenged and skilled enough to be able to participate effectively in participatory politics by creating political content on digital media platforms. This chapter draws on Csikszentmihalyi's flow theory premise that a state of total absorption, or “flow,” can be attained in a game-like environment in which the actors are highly skilled and the challenges match their skills. The author proposes a framework that relies on a multi-phased ‘skill and challenge' youth training program in a game-like collaborative environment to improve youth participation in politics.

‘Capitalism 2.0’: Web 2.0 Manifestoes and the New Spirit of Capitalism

2017 ◽  
Vol 44 (4-5) ◽  
pp. 703-717
Author(s):  
Gary Yeritsian
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Thematic Analysis ◽  
User Participation ◽  
The Internet ◽  
Business And Society ◽  
Media Management ◽  
Management Literature ◽  
Spirit Of Capitalism ◽  
Social Media Management

This article locates social media management literature in relation to broader shifts in management ideology. While studies of recent management ideology have highlighted its emphasis on the participation and autonomy of labor, they have largely failed to address how similar discourses have developed with respect to the informal ‘digital labor’ of social media users. I argue that the ‘new spirit of capitalism’ has spread from the formal workplace to the internet, and from the employee to the user. More specifically, I carry out a thematic analysis of ‘Web 2.0 manifestoes’ that finds them to be animated by three central ‘frames’: (a) user participation; (b) the pooling together of the contributions arising from that participation via the network; and (c) the resulting transformation of business and society. I conclude by pointing to the persistence of these sorts of ‘normative’ managerial discourses around social media, even with the recent prevalence of more ‘rational’ data-centered discourses.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

Start A Fire: Creating Value and Growth

2019 ◽  
pp. 1-16
Author(s):  
Sarit Markovich ◽  
Oded Golan ◽  
Charlotte Snyder
Keyword(s):  
Social Media ◽  
Venture Capital ◽  
Media Management ◽  
Conference Room ◽  
Tel Aviv ◽  
Management Platform ◽  
Venture Capital Funding ◽  
Capital Funding ◽  
Social Media Management ◽  
A Company

In March 2017, Oded Golan sat in his technology startup's conference room with his co-founder, pondering the fate of their company, Start A Fire. In just four years, the two entrepreneurs had taken an idea that started in Golan's apartment in Tel Aviv and turned it into a company that had raised $3.5 million in venture capital funding and served more than 3,000 of the world's biggest brands using an innovative content distribution and social media management platform that enabled brands to improve communication and engagement with their followers

scholarly journals Profiles, Identities, Data: Making Abundant and Anchored Selves in a Platform Society

2018 ◽  
Vol 29 (3) ◽  
pp. 169-188 ◽  
Author(s):  
Lukasz Szulc
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Digital Culture ◽  
Internet Users ◽  
Social Media Platforms

AbstractThe practice of profile making has become ubiquitous in digital culture. Internet users are regularly invited, and usually required, to create a profile for a plethora of digital media, including mega social media platforms such as Facebook and Twitter. Understanding profiles as a set of identity performances, I argue that the platforms employ profiles to enable and incentivize particular ways and foreclose other ways of self-performance. Drawing on research into digital media and identities, combined with mediatization theories, I show how the platforms: (a) embrace datafication logic (gathering as much data as possible and pinpointing the data to a particular unit); (b) translate the logic into design and governance of profiles (update stream and profile core); and (c) coax—at times coerce—their users into making of abundant but anchored selves, that is, performing identities which are capacious, complex, and volatile but singular and coherent at the same time.

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