scholarly journals Not all world leaders use Twitter in response to the COVID-19 pandemic: impact of the way of Angela Merkel on psychological distress, behaviour and risk perception

2020 ◽  
Vol 42 (3) ◽  
pp. 644-646 ◽  
Author(s):  
Martin Teufel ◽  
Adam Schweda ◽  
Nora Dörrie ◽  
Venja Musche ◽  
Madeleine Hetkamp ◽  
...  
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Online Survey ◽  
Social Contact ◽  
Political Influence ◽  
German Population ◽  
The Public ◽  
Angela Merkel ◽  
Social Media Platforms ◽  
Anxiety Depression

Abstract At a time of growing governmental restrictions and ‘physical distancing’ in order to decelerate the spread of COVID-19, psychological challenges are increasing. Social media plays an important role in maintaining social contact as well as exerting political influence. World leaders use it not only to keep citizens informed but also to boost morale and manage people’s fears. However, some leaders do not follow this approach; an example is the German Chancellor. In a large online survey, we aimed to determine levels of COVID-19 fear, generalized anxiety, depression, safety behaviour, trust in government and risk perception in Germany. A total of 12 244 respondents participated during the period of restraint and the public shutdown in March 2020. Concurrent with the German Chancellor’s speech, a reduction of anxiety and depression was noticeable in the German population. It appears that, in addition to using social media platforms like Twitter, different—and sometimes more conservative—channels for providing information can also be effective.

scholarly journals Political Influence of Online Platforms: YouTube’s Place in European Politics

2021 ◽  
Vol 14 (2) ◽  
pp. 225-240
Author(s):  
Yury Kolotaev ◽  
◽  
Konrad Kollnig ◽  
Keyword(s):  
Social Media ◽  
Political Influence ◽  
Visual Media ◽  
Theoretical Concepts ◽  
Political Messages ◽  
The Public ◽  
Political Reality ◽  
The Social ◽  
Primary Means ◽  
Social Media Platforms

Social media platforms are today one of the primary means of political expression and campaigning. The growing entanglement of politics with the online sphere raises interest in how these new types of media shape the social and political reality. While previous research tends to focus on Twitter and Facebook, limited works exists on the political influence of YouTube. This is even though YouTube is the second-most visited website and provides unique ways of engaging users and disseminating political messages through the combination of rich communication functionality with immersive audio-visual media content. Unfortunately, the influence of social media platforms such as YouTube on politics is difficult to analyse, due a lack of transparency and qualitative data. Independent researchers and the public have limited ways to access meaningful statistics about the video service. This article derives a taxonomy to classify YouTube’s ways of political influence from a case-study-driven analysis of YouTube in the European political landscape. Our taxonomy aligns with traditional theoretical concepts from media effects theory, particularly framing, priming and agenda-setting. We provide a brief discussion of the current regulatory landscape in the EU, and highlight gaps that might need improvement. We conclude by considering the question of whether YouTube is a political actor.

Kim Kardashian: the Leader of the Influencers

2019 ◽  
Author(s):  
Laila Fariha Zein ◽  
Adib Rifqi Setiawan
Keyword(s):  
Social Media ◽  
The United States ◽  
Armenian Genocide ◽  
The Public ◽  
Self Defense ◽  
Global Commerce ◽  
The World ◽  
Social Media Platforms ◽  
International Issues ◽  
Global Influence

In today’s world, it is easier and easier to stay connected with people who are halfway across the world. Social media and a globalizing economy have created new methods of business, trade and socialization resulting in vast amounts of communication and effecting global commerce. Like her or hate her, Kimberly Noel Kardashian West as known as Kim Kardashian has capitalized on social media platforms and the globalizing economy. Kim is known for two things: famous for doing nothing and infamous for a sex tape. But Kim has not let those things define her. With over 105 million Instagram followers and 57 million Twitter followers, Kim has become a major global influence. Kim has travelled around the world, utilizing the success she has had on social media to teach make-up master classes with professional make-up artist, Mario Dedivanovic. She owns or has licensed several different businesses including: an emoji app, a personal app, a gaming app, a cosmetics line, and a fragrance line. Not to be forgotten, the Kardashian family show, ‘Keeping Up with the Kardashians’ has been on the air for ten years with Kim at the forefront. Kim also has three books: ‘Kardashian Konfidential’, ‘Dollhouse’, and ‘Selfish’. With her rising social media following, Kim has used the platforms to show her support for politicians and causes, particularly, recognition of the Armenian genocide. Kim also recently spoke at the Forbes’ women’s summit. Following the summit, Kim tweeted out her support for a recent movement on Twitter, #freeCyntoiaBrown which advocated for a young woman who claimed to have shot and killed the man who held her captive as a teenage sex slave in self-defense. Kim had her own personal lawyers help out Cyntoia on her case. Kim has also moved beyond advocating for issues within the confines of the United States. As mentioned earlier, she is known for advocating for recognition of the Armenian genocide. In the last two years, her show has made it a point to address the Armenian situation as it was then and as it is now. Kim has been recognized as a global influencer by others across the wordl. We believe Kim has become the same as political leaders when it comes to influencing the public. Kim’s story reveals that the new reality creates a perfect opportunity for mass disturbances or for initiating mass support or mass disapproval. Although Kim is typically viewed for her significance to pop culture, Kim’s business and social media following have placed her deep into the mix of international commerce. As her businesses continue to grow and thrive, we may see more of her influence on international issues and an increase in the commerce from which her businesses benefit.

Opportunities for Qualitative Analysis of Social Media Platforms in Dietetic Research and Practice

2020 ◽  
pp. 1-5
Author(s):  
Meghan Lynch ◽  
Irena Knezevic ◽  
Kennedy Laborde Ryan
Keyword(s):  
Social Media ◽  
Low Cost ◽  
Online News ◽  
News Article ◽  
Discussion Forums ◽  
Research And Practice ◽  
The Public ◽  
Related Data ◽  
Social Media Platforms ◽  
Article Comment

To date, most qualitative knowledge about individual eating patterns and the food environment has been derived from traditional data collection methods, such as interviews, focus groups, and observations. However, there currently exists a large source of nutrition-related data in social media discussions that have the potential to provide opportunities to improve dietetic research and practice. Qualitative social media discussion analysis offers a new tool for dietetic researchers and practitioners to gather insights into how the public discusses various nutrition-related topics. We first consider how social media discussion data come with significant advantages including low-cost access to timely ways to gather insights from the public, while also cautioning that social media data have limitations (e.g., difficulty verifying demographic information). We then outline 3 types of social media discussion platforms in particular: (i) online news article comment sections, (ii) food and nutrition blogs, and (iii) discussion forums. We discuss how each different type of social media offers unique insights and provide a specific example from our own research using each platform. We contend that social media discussions can contribute positively to dietetic research and practice.

Understanding the Role of Online Media Platforms in Airport Capital Projects and Community Outreach

2021 ◽  
pp. 036119812199347
Author(s):  
Max Z. Li ◽  
Megan S. Ryerson
Keyword(s):  
Social Media ◽  
Best Practices ◽  
Community Outreach ◽  
Capital Projects ◽  
The Public ◽  
Online Social Media ◽  
Social Media Platforms ◽  
Project Phases ◽  
Media Channels ◽  
Common Content

Community outreach and engagement efforts are critical to an airport’s role as an ever-evolving transportation infrastructure and regional economic driver. As online social media platforms continue to grow in both popularity and influence, a new engagement channel between airports and the public is emerging. However, the motivations behind and effectiveness of these social media channels remain unclear. In this work, we address this knowledge gap by better understanding the advantages, impact, and best practices of this newly emerging engagement channel available to airports. Focusing specifically on airport YouTube channels, we first document quantitative viewership metrics, and examine common content characteristics within airport YouTube videos. We then conduct interviews and site visits with relevant airport stakeholders to identify the motivations and workflow behind these videos. Finally, we facilitate sample focus groups designed to survey public perceptions of the effectiveness and value of these videos. From our four project phases, to maximize content effectiveness and community engagement potential, we synthesize the following framework of action items, recommendations, and best practices: (C) Consistency and community; (O) Organizational structure; (M) Momentum; (B) Branding and buy-in; (A) Activity; (T) Two-way engagement; (E) Enthusiasm; and (D) Depth, or as a convenient initialism, our COMBATED framework.

Fear of Missing Out as motivation to process information: How differences in Instagram use affect attitude formation online

2021 ◽  
pp. 146144482110118
Author(s):  
Dominik Neumann ◽  
Patricia T Huddleston ◽  
Bridget K Behe
Keyword(s):  
Social Media ◽  
Cognitive Processing ◽  
Online Survey ◽  
Regression Analyses ◽  
Fear Of Missing Out ◽  
Advertising Strategy ◽  
Social Media Platforms ◽  
Advertising Content ◽  
Practical Implications ◽  
Marketing Messages

Marketing on social media has become ubiquitous. Consequently, social media platforms are increasing the level of advertising content that users may later encounter when navigating online shopping websites. It is unclear how this amplification of exposure to marketing messages through social media affects consumers’ attitudes to products online. Furthermore, the roles of social media participation and proneness to experience Fear of Missing Out on product attitude remain largely unexplored. In this research ( N = 1002), we employed an online survey of US Instagram users. These data were submitted to three-way moderation regression analyses with attitude toward the product as the dependent variable. Consumers who are more active on social media and had high (vs low) Fear of Missing Out expressed more favorable attitudes toward online products after being exposed to Instagram content (vs not exposed). The theoretical and practical implications for cognitive processing research and advertising strategy and study limitations are discussed.

Is Social Media a Digital Pulpit? How Evangelical Leaders Use Twitter to Encourage the Faithful and Publicize Their Work

2019 ◽  
Vol 8 (3) ◽  
pp. 309-339 ◽  
Author(s):  
Ryan P. Burge ◽  
Miles D. Williams
Keyword(s):  
Social Media ◽  
Natural Extension ◽  
Religious Leaders ◽  
Political Language ◽  
Political Issues ◽  
The Public ◽  
Political Commentary ◽  
Religious Communication ◽  
Theories Of Religion ◽  
Social Media Platforms

Social media is altering how some religious leaders communicate with their followers and with the public. This has the potential to challenge theories of religious communication that have been developed through the study of traditional modes such as sermons. This study examines how leaders in U.S. evangelicalism take advantage of the public platform provided by Twitter. Using over 85,000 tweets from 88 prominent evangelical leaders, we find that these leaders often use their social media platforms as a natural extension of their current modes of communication. More specifically, evangelical leaders use their account to encourage and inspire their followers, while also conveying information about upcoming personal projects such as tours and book releases. In a small number of cases, evangelical leaders do make reference to political issues, but those individuals are ones who have already built a brand based on political commentary. Speaking broadly, the usage of political language by evangelical leaders is rare. The paper concludes with a discussion of how this analysis advances theories of religion and communication.KeywordsTwitter – social media – evangelicals – leaders

Profiling the Users of High Influence on Social Media in the Context of Public Events

2021 ◽  
Vol 32 (2) ◽  
pp. 36-49
Author(s):  
Lu An ◽  
Junyang Hu ◽  
Manting Xu ◽  
Gang Li ◽  
Chuanming Yu
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Emergency Management ◽  
Emotional Support ◽  
Opinion Leader ◽  
Negative Effects ◽  
The Public ◽  
Public Events ◽  
Social Media Platforms ◽  
Influential Users

The highly influential users on social media platforms may lead the public opinion about public events and have positive or negative effects on the later evolution of events. Identifying highly influential users on social media is of great significance for the management of public opinion in the context of public events. In this study, the highly influential users of social media are divided into three types (i.e., topic initiator, opinion leader, and opinion reverser). A method of profiling highly influential users is proposed based on topic consistency and emotional support. The event of “Jiankui He Editing the Infants' Genes” was investigated. The three types of users were identified, and their opinion differences and dynamic evolution were revealed. The comprehensive profiles of highly influential users were constructed. The findings can help emergency management departments master the focus of attention and emotional attitudes of the key users and provide the method and data support for opinion management and decision-making of public events.

scholarly journals Confronting the digital mob: Press coverage of online justice seeking

2020 ◽  
Vol 35 (6) ◽  
pp. 597-612
Author(s):  
Daniel Trottier
Keyword(s):  
Social Media ◽  
Press Coverage ◽  
Social Actors ◽  
The Public ◽  
News Reports ◽  
The Press ◽  
Social Media Platforms ◽  
The Uk

This article offers an exploratory account of press coverage of digitally mediated vigilantism. It considers how the UK press renders these events visible in a sustained and meaningful way. News reports and editorials add visibility to these events, and also make them more tangible when integrating content from social media platforms. In doing so, this coverage directs attention to a range of social actors, who may be perceived as responsible for these kinds of developments. In considering how other social actors are presented in relation to digital vigilantism, this study focusses on press accounts of those either initiating or being targeted by online denunciations, and also on a broader and often amorphous range of spectators to such events, often referred to as ‘internet mobs’. Relatedly, this article explores how specific practices related to digital vigilantism such as denunciation are expressed in press coverage, as well as coverage of motivations by the public to either participate or facilitate such practices. Reflecting on how the press represent mediated denunciation will illustrate not only how tabloids and broadsheets frame such practices, but also how they take advantage of connective and data-generating affordances associated with social platforms.

scholarly journals Understanding coronavirus disease (COVID-19) risk perceptions among the public to enhance risk communication efforts: a practical approach for outbreaks, Finland, February 2020

2020 ◽  
Vol 25 (13) ◽  
Author(s):  
Anna-Leena Lohiniva ◽  
Jussi Sane ◽  
Katja Sibenberg ◽  
Taneli Puumalainen ◽  
Mika Salminen
Keyword(s):  
Social Media ◽  
Risk Perception ◽  
Risk Communication ◽  
Thematic Analysis ◽  
Risk Perceptions ◽  
Qualitative Data ◽  
Practical Approach ◽  
The Public ◽  
Media Messages ◽  
Risk Magnitude

Understanding risk perceptions of the public is critical for risk communication. In February 2020, the Finnish Institute for Health and Welfare started collecting weekly qualitative data on coronavirus disease (COVID-19) risk perception that informs risk communication efforts. The process is based on thematic analysis of emails and social media messages from the public and identifies factors linked to appraisal of risk magnitude, which are developed into risk communication recommendations together with health and communication experts.

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