Exploring consumer lying in information‐based exchanges

2007 ◽  
Vol 24 (2) ◽  
pp. 90-99 ◽  
Author(s):  
Daniel R. Horne ◽  
Patricia A. Norberg ◽  
A. Cemal Ekin

PurposeThe purpose of this paper is to report the findings of two studies that explored consumer misrepresentation (lying) during personal information disclosure in a commercial context. Disclosure strategies and mediating processes that might influence lying were also investigated.Design/methodology/approachTwo studies were carried out to examine the phenomenon of interest. The first study examined the extent of consumer lying in a consumer‐commercial exchange context, the variation of lying about different kinds of personal information and a classification of consumers in terms of disclosure tendencies. The second study examined two mediating processes that may drive lying behavior: cost‐benefit evaluations and fairness evaluations.FindingsThe findings suggest that individuals tend to falsify some items more than they do others, and, even in information categories that are not “personally identifying,” there is a high level of misrepresentation. It was also found that consumers can be grouped based on their disclosure strategy (lying, omitting, truthfully disclosing), and the strategy appears to be related to perceived experience with disclosure. Finally, it was found that the cost‐benefit of disclosure influences consumer lying, but fairness perceptions do not appear to influence lying behavior.Practical implicationsBased on the findings in this study, a percentage of information appears to be faulty. This brings into question data quality, in that good marketing decisions presumes good data. Information‐based marketing exchanges appear to be driven by cost‐benefit evaluations. If this is the case, then marketers should strive to ethically develop elicitation strategies that either reduce the perceived cost of consumer disclosure or increase consumers' perceptions of the value they receive in exchange for personal information.Originality/valueThis paper provides useful information on consumer lying with regard to disclosing personal information in a commercial context.

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Heather J. Parker ◽  
Stephen Flowerday

Purpose Social media has created a new level of interconnected communication. However, the use of online platforms brings about various ways in which a user’s personal data can be put at risk. This study aims to investigate what drives the disclosure of personal information online and whether an increase in awareness of the value of personal information motivates users to safeguard their information. Design/methodology/approach Fourteen university students participated in a mixed-methods experiment, where responses to Likert-type scale items were combined with responses to interview questions to provide insight into the cost–benefit analysis users conduct when disclosing information online. Findings Overall, the findings indicate that users are able to disregard their concerns due to a resigned and apathetic attitude towards privacy. Furthermore, subjective norms enhanced by fear of missing out (FOMO) further allows users to overlook potential risks to their information in order to avoid social isolation and sanction. Alternatively, an increased awareness of the personal value of information and having experienced a previous privacy violation encourage the protection of information and limited disclosure. Originality/value This study provides insight into privacy and information disclosure on social media in South Africa. To the knowledge of the researchers, this is the first study to include a combination of the theory of planned behaviour and the privacy calculus model, together with the antecedent factors of personal valuation of information, trust in the social media provider, FOMO.


2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jose Alemany ◽  
Elena Del Val ◽  
Ana María García-Fornes

PurposeOnline social networks (OSNs) provide users with mechanisms such as social circles and individual selection to define the audiences (i.e., privacy policy) of the shared information. This privacy decision-making process is a hard and tedious task for users because they have to assess the cost-benefit in a complex environment. Moreover, little is known about how users assess the cost-benefit of matching the elements of online communication and their interests. Therefore, the purpose of this paper is to develop and test a research model to understand the impact that the types of receivers and the sensitivity of messages have on privacy decisions.Design/methodology/approachA study was conducted to understand how users evaluate the cost-benefit of the disclosure action in online social networks for the different types of receivers identified and the sensitivity of the message. Data from 400 respondents was collected and analyzed using partial least squares modeling.FindingsThe findings of this study demonstrated a trade-off variance between the perceived cost-benefit and the disclosure of sensitive information with different receiver types. Disclosing personal information with trusted receivers, influencer receivers and receivers from the circle of coworkers had a positive significant effect on social capital building. Conversely, disclosing personal information with receivers from the circle of family or unknown receivers had a significant negative effect on social capital building and even a significant positive effect on privacy concerns.Originality/valueRecent literature has documented the increasing interest of the research community in understanding users' concerns and interests in making the most suitable privacy decisions. However, most researchers have worked on understanding the disclosure action from a user-centered perspective and have not considered all of the elements of online communication. This study puts the focus on all of the elements of communication during disclosure actions, taking into account the properties of the message and receivers and the impact on users' cost benefit value.


2019 ◽  
Vol 26 (1) ◽  
pp. 120-128
Author(s):  
Geoff Pond ◽  
Muhammad Ali Abdullah ◽  
Yves Turgeon

Purpose The purpose of this paper is to objectively evaluate the cost benefit of applying corrosion prevention coatings throughout a mid-life logistics fleet supporting the Canadian Army. Design/methodology/approach A database of maintenance records for an Army logistics vehicle throughout a four-year study period is mined. Statistical analysis (primarily ANOVA) accounting for the frequency of treatment and geographic region is executed. Findings Statistical analysis indicates counter-intuitive results. Vehicles that are most frequently treated to prevent corrosion incur the highest maintenance costs. Consultation with operational units suggests that a strategic approach to corrosion prevention is largely absent. Instead, vehicles are treated on an ad hoc basis, or – equivalently – on an as available basis. Practical implications Among high tempo organizations, vehicles most readily available to maintenance support are those that are in the greatest state of disrepair. Vehicles that are in better condition are preferred by operators for daily operations and are not available. Consequently, the vehicles that are subject to preventative maintenance most often are those near their end-of-life or are in disrepair and therefore gain little through further investments in corrosion prevention initiatives. Originality/value Clearly, having corrosion prevention compounds applied to a fleet on an ad hoc basis suffers from the natural bias occurring among operators to retain vehicles in best condition for operational purposes. Corrosion prevention requires a more strategic approach including disciplined maintenance operations in order to provide dividends on a fleet-wide basis.


2017 ◽  
Vol 45 (2) ◽  
pp. 66-74
Author(s):  
Yufeng Ma ◽  
Long Xia ◽  
Wenqi Shen ◽  
Mi Zhou ◽  
Weiguo Fan

Purpose The purpose of this paper is automatic classification of TV series reviews based on generic categories. Design/methodology/approach What the authors mainly applied is using surrogate instead of specific roles or actors’ name in reviews to make reviews more generic. Besides, feature selection techniques and different kinds of classifiers are incorporated. Findings With roles’ and actors’ names replaced by generic tags, the experimental result showed that it can generalize well to agnostic TV series as compared with reviews keeping the original names. Research limitations/implications The model presented in this paper must be built on top of an already existed knowledge base like Baidu Encyclopedia. Such database takes lots of work. Practical implications Like in digital information supply chain, if reviews are part of the information to be transported or exchanged, then the model presented in this paper can help automatically identify individual review according to different requirements and help the information sharing. Originality/value One originality is that the authors proposed the surrogate-based approach to make reviews more generic. Besides, they also built a review data set of hot Chinese TV series, which includes eight generic category labels for each review.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Amanda Kennedy ◽  
Stacey M. Baxter ◽  
Alicia Kulczynski

Purpose This paper aims to examine the importance of celebrity brands in influencing consumer perceptions of celebrity authenticity, which drives positive consumer attitudes and intentions. In addition, the notion of low-celebrity investment is investigated as a factor that diminishes the positive outcomes associated with celebrity brands. Design/methodology/approach Study 1 examines the effect of brand situation (endorsement versus celebrity brand) on consumer attitudes and intentions. Studies 2 and 3 investigate the role of celebrity authenticity in explaining the effects observed in Study 1. Study 4 examines celebrity investment as a bound of the phenomenon. Findings Study 1 demonstrates that consumers report heightened attitudes and intentions towards celebrity brands when compared to endorsements. Studies 2 and 3 provide evidence that authenticity explains the effects observed in Study 1. Results of Study 4 show that when consumers are aware of low-celebrity investment, the celebrity is viewed as inauthentic regardless of brand situation. Research limitations/implications This research is limited as it focuses only on known celebrity endorsers who were matched with products that had a high level of fit. In addition, purchase intentions were measured as opposed to the study of actual purchase behaviour. Practical implications This research has important implications for the development of endorsements and celebrity brands by demonstrating that consumers view celebrities as authentic when they are involved with brands for reasons other than monetary compensation. Originality/value This research shows that consumers have heightened attitudes and intentions towards celebrity brands compared to endorsements. This research identifies celebrity authenticity as the process underlying the observed phenomenon. However, celebrity investment is identified as a boundary condition demonstrating that knowledge of low investment results in a celebrity being viewed as inauthentic.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Timothy Oluwafemi Ayodele ◽  
Abel Olaleye

Purpose This paper aims to investigate the flexible decision pathways adopted by development advisors in the management of uncertainty in property development. Specifically, the study examines the quantitative techniques adopted by development advisors, the level of adoption of real options analysis (ROA) vis-à-vis the level of adoption of heuristics. Finally, the types of options exercised in property development were analysed. This was with a view to providing information that could mitigate the challenges of risk and uncertainty and increasing investment failure associated with property development in Nigeria, an emerging market. Design/methodology/approach The study adopted a survey method and was conducted on development advisors in property development companies/estate surveying and valuation firms in Nigeria. A total of 195 development advisors participated in the survey. The respondents were required to rate, on a five-point Likert scale, the level of adoption of the quantitative models, heuristics and the types of flexibility exercised during development. The data were analysed using mean rating, one-sample t-test and analysis of variance. Findings The results revealed that there was a preference for the use of traditional techniques, while probabilistic appraisal models and other contemporary methods such as ROA are seldom adopted by development advisors. While there was a significantly high level of adoption of heuristics, the stratified analysis examining the profile of the respondents and the level of adoption of ROA and heuristics suggests that years of experience influenced the level of adoption of both the ROA and heuristics by the development advisors. The analysis of the types of flexibility showed that staging/phasing and changing the initial use/design were the most prevalent flexibility pathways adopted during the development. However, the study found that there was no significant difference concerning the choice of flexibility being adopted by development advisors who used ROA and those who did not. Practical implications The study provides an understanding of the decision pathways adopted by development advisors in an emerging market like Nigeria. Originality/value The paper contributes to studies on decision-making pathways in the management of uncertainty under dynamic conditions by development advisors in emerging markets.


2019 ◽  
Vol 35 (1) ◽  
pp. 19-21

Purpose This paper reviews the latest management developments across the globe and pinpoints practical implications from cutting-edge research and case studies. Design/methodology/approach This briefing is prepared by an independent writer who adds their own impartial comments and places the articles in context. Findings If you search images of the word “strategy” on the internet, three of the first seven images to appear on Google (other search engines are available) include chess pieces, while two of the top ten hits involve light bulbs. Aside from the obvious conclusions that any strategic discussion should either involve chess grand masters or well-lit rooms, it is clear that most people assume winning games with lots of moves are possible is the key to a successful strategy. But is this a valid analogy, even at a high level? Originality/value The briefing saves busy executives and researchers hours of reading time by selecting only the very best, most pertinent information and presenting it in a condensed and easy-to-digest format.


2017 ◽  
Vol 117 (6) ◽  
pp. 1109-1126 ◽  
Author(s):  
Shubhadeep Mukherjee ◽  
Pradip Kumar Bala

Purpose The purpose of this paper is to study sarcasm in online text – specifically on twitter – to better understand customer opinions about social issues, products, services, etc. This can be immensely helpful in reducing incorrect classification of consumer sentiment toward issues, products and services. Design/methodology/approach In this study, 5,000 tweets were downloaded and analyzed. Relevant features were extracted and supervised learning algorithms were applied to identify the best differentiating features between a sarcastic and non-sarcastic sentence. Findings The results using two different classification algorithms, namely, Naïve Bayes and maximum entropy show that function words and content words together are most effective in identifying sarcasm in tweets. The most differentiating features between a sarcastic and a non-sarcastic tweet were identified. Practical implications Understanding the use of sarcasm in tweets let companies do better sentiment analysis and product recommendations for users. This could help businesses attract new customers and retain the old ones resulting in better customer management. Originality/value This paper uses novel features to identify sarcasm in online text which is one of the most challenging problems in natural language processing. To the authors’ knowledge, this is the first study on sarcasm detection from a customer management perspective.


2014 ◽  
Vol 61 (4) ◽  
pp. 224-231 ◽  
Author(s):  
Ruben Suarez-Hernandez ◽  
Jose G. Gonzalez-Rodriguez ◽  
Gloria F. Dominguez-Patiño ◽  
Alberto Martinez-Villafañe

Purpose – The purpose of this investigation is to study the corrosion inhibition of carbon steel (CS) using a “green” inhibitor, Opuntia ficus-indica, in an aerated, 0.5 M H2SO4 solution at different concentrations and temperatures. Design/methodology/approach – Weight loss determinations, surface studies, electrochemical impedance spectroscopy and potentiodynamic polarization were applied during the investigation. Findings – It was observed that Opuntia ficus-indica extract can decrease the corrosion rate of CS, and its efficiency increases with increasing concentration up to 1,000 ppm and with time, but decreases with increasing the temperature from 25 to 600C. The inhibitory activity is due to the presence of phenolic compounds in its chemical structure. Research limitations/implications – The work was done under static conditions, whereas in acid cleaning conditions, there is a dynamic system. However, the findings may apply to both the systems. Practical implications – CS is used in acidic environments in the acid cleaning industry. Social implications – Results of this work show that it is possible to reduce the cost of repair of equipment and the environmental impact of corrosion. Originality/value – There are very few investigations on the study of Opuntia ficus-indica leaf extract as a green inhibitor in an acidic environment.


2018 ◽  
Vol 31 (1) ◽  
pp. 90-101 ◽  
Author(s):  
Ning Du ◽  
Ray Whittington

Purpose The purpose of this paper is to investigate how managerial disclosure of imprecise information about revenue recognition affects investors’ perceptions of corporate and management performance. Specifically, the authors focus on how outcome and probability dimensions and their respective (im) precision interact with each other and jointly affect investors’ judgments and decision-making. Design/methodology/approach The authors conducted an experiment where the dimensions are manipulated (outcome vs probability) of disclosed revenue recognition information and its related precision (a point vs a range estimate). Findings Results from this study suggest that participants are sensitive to specific dimensions of uncertainty disclosure: participants were highly aware of the (im)precision in outcome information, were more likely to invest when both dimensions were vague and expected higher revenue when dimensional precision was consistent. Practical implications The results imply that dimensional precision is an important component in uncertainty disclosure and may have a significant impact on investors’ judgments and decision making. Regulators and managers should consider dimensional imprecision when they develop and implement disclosure strategy regarding revenue recognition. Social implications The results have practical value for regulators/managers, who are in the process of developing/implementing disclosure strategy regarding revenue recognition. Originality/value This is the first study to examine the interaction of dimensions of uncertainty in revenue disclosures.


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